Unfabled

Online retailer offering multi-category beauty products

placeLondon, England, United Kingdom calendar_todayFounded 2021 groups4 employees language unfabled.co

Registered entities

Reputation

Customer rating 4.9 / 5 across 76 reviews.

Social engagement

Social engagement: 8.8K social following, 1 post in the last 12 months — below the industry typical range.

Investor mix

23 investors on record; lead investors include Morgan Stanley, Exceptional Ventures, Founders Factory, Chai Ventures.

Investor typeCountShare
Venture capital522%
Angel & family office14%
Accelerator & incubator29%
Bank & private debt14%
Other / undisclosed1461%

Recent activity

25 Jun 2026
Partnership
Sainsbury's
Coming soon