Up

Online platform for automated savings

placeMelbourne, Victoria, Australia calendar_todayFounded 2017 groups122 employees language up.com.au

Reputation

Customer rating 1.9 / 5 across 66 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Australia93.6%
United Kingdom1.4%
India1.3%
New Zealand1.1%
Hong Kong0.7%

Social engagement

Social engagement: 28K social following, 9 posts in the last 12 months — below the industry typical range.

Share of voice

Share of voice in Australia: 23.4% of web traffic across its competitive set; worldwide: 14.4%.

Recent activity

10 Jun 2026
Community & sustainability
Seabin
1 May 2026
Recognition
26 Feb 2026
Event
Drive Live 2026
Coming soon