Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Italy | 52.4% |
| United States | 12.4% |
| Switzerland | 5% |
| Canada | 4.3% |
| Germany | 3.4% |
Share of voice
Share of voice in Italy: 56.7% of web traffic across its competitive set; worldwide: 49.4%.