Registered entities
Reputation
Customer rating 4.9 / 5 across 2,919 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 67.4% |
| Canada | 7.2% |
| Australia | 5.7% |
| United Kingdom | 4.4% |
| Brazil | 4.4% |
Social engagement
Social engagement: 6.5K social following, 10 posts in the last 12 months — above the industry median.
Investor mix
10 investors on record; lead investors include Whitecap Venture Partners, Kensington Capital Partners.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 2 | 20% |
| Private equity | 3 | 30% |
| Other / undisclosed | 5 | 50% |
Share of voice
Share of voice in Canada: 31.4% of web traffic across its competitive set; worldwide: 12.3%.
Hiring activity
Hires periodically
9 roles tracked across 4 of the last 12 months
21 Apr 2026 · Business Development
17 Apr 2026 · Manager, Business Development · Toronto
8 Feb 2026 · Director, Business Development · Toronto
22 Jan 2026 · Lead Product Manager · Toronto
17 Jan 2026 · Hybrid Product Manager: Pet Health UX & Growth Lead · Toronto
Based on job postings tracked across public sources.