Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Canada | 89.6% |
| United States | 9% |
| Mexico | 0.4% |
| Russian Federation | 0.2% |
| United Kingdom | 0.2% |
Share of voice
Share of voice in Canada: 39.1% of web traffic across its competitive set; worldwide: 20.8%.