Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 97.1% |
| Norway | 1.1% |
| Denmark | 0.4% |
| United Kingdom | 0.3% |
| Germany | 0.2% |
Share of voice
Share of voice in Sweden: 28.7% of web traffic across its competitive set; worldwide: 26.6%.