Vitality

Life and health insurance provider

placeLondon, England, United Kingdom calendar_todayFounded 2004 groups2 employees language vitality.co.uk

Registered entities

Reputation

Customer rating 4.5 / 5 across 66,177 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United Kingdom87.8%
Australia2.6%
United States2.5%
Hong Kong1.4%
Turkey1.1%

Social engagement

Social engagement: 61.5K social following, 9 posts in the last 12 months — below the industry typical range.

Investor mix

1 investor on record.

Investor typeCountShare
Other / undisclosed1100%

Share of voice

Share of voice in United Kingdom: 37.8% of web traffic across its competitive set; worldwide: 25.7%.

Recent activity

30 Jun 2026
Milestone
users
2 Jun 2026
Partnership
Boots UK Online Doctor
28 May 2026
Partnership
VPAR
Coming soon