Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 24.2% |
| United Kingdom | 9% |
| Sweden | 8.2% |
| Germany | 4.4% |
| Japan | 3.9% |
Social engagement
Social engagement: 898.7K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
6 investors on record; lead investors include AMF, Folksam.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 17% |
| Private equity | 1 | 17% |
| Other / undisclosed | 4 | 67% |
Share of voice
Share of voice in Sweden: 97.7% of web traffic across its competitive set; worldwide: 96.5%.
Hiring activity
Hires periodically
11 roles tracked across 4 of the last 12 months
21 Jul 2026 · Sr Software Engineer - Tools & Insight · Bengaluru / Bangalore, Karnataka, India
21 Jul 2026 · Senior Android Developer · Bangalore
14 Jun 2026 · Director Marketing & PR · Gurugram
10 Jun 2026 · Manager In Training · Richmond
27 May 2026 · Web & Commerce Product Manager · Richmond Hill
Based on job postings tracked across public sources.
Recent activity
1 Jul 2026
Product launch
EX90 Black Edition
23 Jun 2026
Recognition