Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Brazil | 36.4% |
| United States | 9.2% |
| Sweden | 6.1% |
| Turkey | 5.3% |
| China | 4.7% |
Share of voice
Share of voice in Sweden: 2.3% of web traffic across its competitive set; worldwide: 3.1%.