Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Netherlands | 67% |
| United States | 6% |
| Italy | 2% |
| China | 1.8% |
| Spain | 1.7% |
Investor mix
4 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 25% |
| Other / undisclosed | 3 | 75% |
Share of voice
Share of voice in Netherlands: 30.2% of web traffic across its competitive set; worldwide: 32.4%.