Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 96.4% |
| Pakistan | 2.6% |
| France | 0.4% |
| United States | 0.3% |
| Finland | 0.1% |
Share of voice
Share of voice in Sweden: 10.4% of web traffic across its competitive set; worldwide: 10.5%.