Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 43.1% |
| United States | 27.3% |
| Spain | 8.1% |
| Austria | 2.9% |
| France | 2.8% |
Share of voice
Share of voice in United States: 11.7% of web traffic across its competitive set; worldwide: 30.6%.