Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 85.8% |
| United States | 2.5% |
| Norway | 2.3% |
| Finland | 1.5% |
| Czechia | 1.4% |
Share of voice
Share of voice in Sweden: 4.9% of web traffic across its competitive set; worldwide: 1.6%.