Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 19.8% |
| Sweden | 15% |
| Germany | 14.3% |
| Netherlands | 10.1% |
| France | 8.8% |
Share of voice
Share of voice in Sweden: 21.1% of web traffic across its competitive set; worldwide: 11%.