Web presence
Top audience: South Korea 70.8%, Singapore 4.7%, Philippines 3.5%, Brazil 3.4%, United States 2.3%.
Innovation
44 patent families (4 granted) — focus: Physics & computing, Human necessities; filing pace dormant.
Social engagement
Social engagement: 4.2K social following, 1 post in the last 12 months — below the industry typical range.
Share of voice
Share of voice in South Korea: 52% of web traffic across its competitive set; worldwide: 9.8%.