Westwing

Online portal selling home decor & living products under its own label and partnered brands

placeMunich, Bavaria, Germany calendar_todayFounded 2011 groups21 employees language westwing.com

Registered entities

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Germany25.5%
Denmark15.7%
Netherlands9%
Spain5.6%
Sweden5.3%

Social engagement

Social engagement: 98.4K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

18 investors on record; lead investors include Summit Partners; 1 has since exited.

Investor typeCountShare
Venture capital1372%
Private equity16%
Bank & private debt16%
Other / undisclosed317%

Share of voice

Share of voice in Germany: 89.8% of web traffic across its competitive set; worldwide: 33.1%.

Recent activity

2 Jul 2026
Community & sustainability
regulatory
30 Jun 2026
Milestone
anniversary
23 Jun 2026
Expansion
Frankfurt am Main
Coming soon