Registered entities
What3words Limited
Reg. No. 8430008United Kingdom
Reputation
Customer rating 3.0 / 5 across 294 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 72.4% |
| United States | 6% |
| India | 4.6% |
| Germany | 3.5% |
| Spain | 1.7% |
Social engagement
Social engagement: 51K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
212 investors on record; lead investors include Array, Ingka, ITV, Aramex.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 24 | 11% |
| Private equity | 7 | 3% |
| Accelerator & incubator | 3 | 1% |
| Other / undisclosed | 178 | 84% |
Share of voice
Share of voice in United Kingdom: 81.5% of web traffic across its competitive set; worldwide: 21.4%.
Recent activity
25 Jun 2026
Product launch
what3words
23 Jun 2026
Product launch
what3words API plugins for Excel and Google Sheets
19 Jun 2026
Product launch
what3words