Xiaohongshu

Online community-based shopping and recommendation platform

placeShanghai, Shanghai, China calendar_todayFounded 2013 groups6,000 employees language xiaohongshu.com

Web presence

Top audience: China 57.3%, United States 11.9%, Japan 8%, Hong Kong 5%, Malaysia 3.6%.

Social engagement

Social engagement: 48K social following, 10 posts in the last 12 months — below the industry typical range.

Share of voice

Share of voice in China: 100% of web traffic across its competitive set; worldwide: 99.9%.

Hiring activity

Hires periodically

10 roles tracked across 3 of the last 12 months

1 Jul 2026 · BD Lead, Key Accounts · Shanghai

30 Jun 2026 · Data Scientist · Singapore

29 Jun 2026 · Agent & VLM Algorithm Engineer · Los Angeles County, California

15 Jun 2026 · Senior E-Commerce Operations Manager · Shanghai

5 Jun 2026 · User Research Project Intern · New York

Based on job postings tracked across public sources.

Coming soon