Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 35.1% |
| Sweden | 34.3% |
| Portugal | 9.5% |
| Australia | 4.8% |
| Ireland | 4.4% |
Share of voice
Share of voice in Sweden: 100% of web traffic across its competitive set; worldwide: 56.4%.