Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Russian Federation | 75.7% |
| Ukraine | 10.1% |
| United States | 2.5% |
| Germany | 2.1% |
| Belarus | 1.4% |
Social engagement
Social engagement: 3.1K social following, 1 post in the last 12 months — below the industry typical range.
Investor mix
4 investors on record; lead investors include Yulmart.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 25% |
| Private equity | 1 | 25% |
| Bank & private debt | 1 | 25% |
| Other / undisclosed | 1 | 25% |
Share of voice
Share of voice in Russia: 15.5% of web traffic across its competitive set; worldwide: 0.4%.