of dated first investments were at Angel, Pre-Seed or Seed
Seed 138Angel 114Other 16
One dot = one company at first recorded investment.
270 companies · 303 recorded equity rounds
Dataset’s latest round 22 May 2026/Latest recorded investment 28 Mar 2026
THE INVESTOR BRIEF
The story behind the numbers.
Deal patterns, reported examples and what a founder can learn from them.
Consumer brands have become a larger part of Anupam Mittal’s recorded first-investment cohorts. Companies tagged Internet First Brands account for 28.2% of the companies first backed from 2019 onward, compared with 3.4% before 2019. His entry point remains predominantly early: 138 of 268 dated company histories began at Seed and 114 at Angel. See the measured patterns ↓
The news makes that pattern more tangible. Reports on Land of Cakes, KILRR and Phitku describe consumer businesses with specific products and customer needs. NeoSapien adds an AI wearable example. Our reading for founders: connect the product to evidence of demand, a repeatable business and a clear use of capital.StartupTalky ↗Food & Beverages Processing ↗Up18 News ↗Passionate in Marketing ↗
A later report broadens the picture: Incubees named Mittal in Flexprice’s $1.5 million seed round on 27 May 2026. That story is newer than the deal dataset’s 22 May cutoff and is not included in the portfolio totals or funding rates below.Incubees ↗
01
The consumer-brand shift
Internet First Brands rose from 3 of 87 companies first backed in 2011–2018 (3.4%) to 51 of 181 first backed in 2019–2026 (28.2%). These are shares of dated entry cohorts, using the dataset’s sector tags.
82 of 268 dated portfolio companies carry a Shark Tank tag (30.6%). The tag describes a company’s association with the show; it does not prove that Mittal’s investment was made on the show.
Within the same 24-month window, 125 of 215 eligible companies raised another equity round, while 25 recorded repeat backing from Mittal. The difference supports researching a wider investor list early; it is not a prediction about any one company.
The median first round is $222,410, across 247 disclosed rounds, with a median of 5 other named backers. Describe the whole financing plan and the role you want each investor to play; the data does not disclose his personal cheque.
First investments · companies can appear in more than one sector
Number of first investments by sector and entry stage. Select a cell to explore companies.
Sector
Angel
Seed
Series A
All stages
B2C E-Commerce
85
Retail Tech
69
Internet First Brands
54
FinTech
29
Fashion Tech
27
B2C Fashion E-Commerce
23
Food & Beverage Products
20
03 / ROUND DESIGN
The round around the investor.
Use stage-specific financing ranges to frame the size of your syndicate.
First-round size, by entry stage
USD · middle 50% and median
Angel104 disclosed
$83K$59K–$122K
Seed128 disclosed
$468K$228K–$1.0M
Series A10 disclosed
$1.9M$785K–$4.8M
$10K$100K$1M$10M
Logarithmic scale. A dot marks the median; the band spans the 25th–75th percentiles. These are entire rounds, not individual cheques.
04 / WHAT HAPPENS NEXT
One investment. Two different paths.
A subsequent round and repeat backing answer different fundraising questions.
215
companies with 24 months of observable history
Raised another equity round
Any investor · within 24 months
58.1%
125 of 215 companies
Backed again by this investor
A subset of the companies above
11.6%
25 of 215 companies
i
Includes first investments on or before 22 May 2024. 53 newer companies and 2 undated histories are excluded. Follow-up stops at the dataset’s latest round on 22 May 2026. These observations do not measure returns or predict a company’s outcome.
See the stage-by-stage denominators +
First stage
Eligible companies
Next round ≤24 mo
Same investor again ≤24 mo
Angel
70
23 / 70
4 / 70
Seed
130
92 / 130
20 / 130
Series A
10
6 / 10
1 / 10
Series B
2
2 / 2
0 / 2
Series C
1
0 / 1
0 / 1
Series D
1
1 / 1
0 / 1
Series E+
1
1 / 1
0 / 1
05 / INVESTMENT RHYTHM
New names. Returning relationships.
Separate first investments from later rounds in companies already backed.
New companiesRepeat rounds
1
’112011: 1 new, 0 repeat
6
’122012: 6 new, 0 repeat
10
’132013: 9 new, 1 repeat
23
’142014: 19 new, 4 repeat
32
’152015: 28 new, 4 repeat
17
’162016: 14 new, 3 repeat
9
’172017: 7 new, 2 repeat
7
’182018: 3 new, 4 repeat
12
’192019: 8 new, 4 repeat
6
’202020: 6 new, 0 repeat
38
’212021: 35 new, 3 repeat
39
’222022: 34 new, 5 repeat
29
’232023: 26 new, 3 repeat
23
’242024: 23 new, 0 repeat
30
’252025: 30 new, 0 repeat
19
’26*2026: 19 new, 0 repeat
*2026 is partial, through 22 May. Bar height counts first investments + repeat rounds; earlier years are complete calendar periods in this dataset.
IN THE NEWS / DEALS & PUBLIC COMMENTARY
The companies. The context. The pitch.
Published reports supply the facts. The founder reading is our interpretation.
Incubees named Mittal among the participants in Flexprice’s $1.5 million seed financing, led by Shastra VC. The company builds billing tools for businesses using AI and APIs.
For a software pitch, investigate the specific workflow and buyer behind the product. This is a reported example beyond consumer brands, not evidence of a broad change in investment strategy.
After the 22 May deal-data cutoff · excluded from portfolio metrics
Consumer brands
Land of Cakes connects a product with a plan to scale
StartupTalky reported Mittal’s backing of Modge – by Land of Cakes after its Shark Tank pitch. The founder described moving from an informal operation toward more structured systems for growth.
KILRR turns a narrow customer problem into a brand
Food & Beverages Processing reported Mittal’s Shark Tank backing of KILRR, whose spice mixes simplify cooking meat at home. Its account emphasized the founder’s understanding of the category and execution.
Show the customer friction you remove, why the category is underserved and how you can deliver consistently. A focused category can be a concrete starting point for the pitch.
Phitku pairs product differentiation with traction
A company announcement carried by Up18 News named Mittal and Aman Gupta as Phitku’s Shark Tank backers. It reported company claims of ₹14 crore in revenue and more than two lakh units sold within ten months; those figures are not independently audited here.
The December announcement named Mittal as a participant in NeoSapien’s $2 million seed round, led by Merak Ventures. It described a wearable assistant and plans for further product development and hiring.
Connect the technology to a usable product and a specific use of funds. A named financing example is more informative than treating an AI label as proof of investor fit.
His public commentary emphasizes India’s everyday needs
The Economic Times covered Mittal’s argument that enthusiasm for AI should account for India’s employment and training realities. He described gig work as an important source of employment.
Explain how your product fits the actual customer and market. This is context from public commentary, not a stated investment mandate.
Public commentary · not an investment announcement
Article dates are publication or update dates, not necessarily investment dates. Reported announcements do not establish completed transfers. The deal charts use recorded equity rounds through 22 May 2026; the news has its own dates.
06 / THE CO-INVESTOR MAP
Who else belongs on your research list?
Frequent shared rounds suggest a place to investigate sector and stage alignment.
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