Best Loyalty Software Companies in Brazil
The 43 best Loyalty Software companies in Brazil in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Smiles.
Ranked: Best Loyalty Software companies in Brazil
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Smiles Brazil based coalition loyalty program | $199M | 160 mo ago | Public | Leonel Dias De Andrade Neto CEO | 2013 | LiferayCart FunctionalityJava+30 | 1 launch |
| 2 | Cashbanx Company provides cashback marketplace for banks, fintech, and other companies | $4M | 36 mo ago | Seed | Andre Giannetti Founder & CEO | 2019 | — | — |
| 3 | iClubs Provider of loyalty management platform to banks and fintech | $915K | 58 mo ago | Deadpooled | — | 2020 | — | — |
| 4 | Myreks Referral based rewards platform | $250K | 124 mo ago | Deadpooled | Bruno Malhado Co-Founder & CEO | 2011 | — | — |
| 5 | Oktoplus Loyalty program management for consumers | — | 131 mo ago | Seed | — | 2013 | YouTubeBootstraptoastr+10 | — |
| 6 | giver Giver helps companies to understand, reward and engage their customers through its platform, Customer Loyalty… | — | 164 mo ago | Acquired | — | 2011 | PHPBootstrapNginx+10 | — |
| 7 | Checkout10 Provider of social media based rewards platform | — | 179 mo ago | Deadpooled | — | 2011 | — | — |
| 8 | Ache no Bairro Businesses, services and discounts finder mobile application | — | — | Deadpooled | Marcelo Andre CEO | 2015 | — | — |
Top 7 Loyalty Software companies in Brazil
#1
Seed · Belo Horizonte, State of Minas Gerais · founded 2019$4.2Mraised▾
Company provides a cashback marketplace for banks, fintech, and other companies. It provides a network of partners through its marketplace, allowing customers to purchase products and services from these partners.
- Aug 2023Seed$4.2M
#2
Public · Barueri, Sao Paulo · founded 2013 · 162 employees$198.7Mraised▾
Smiles club is the coalition loyalty program of Brazil based airline, GOL Linhas Aereas Inteligentes S.A. Members earn miles flying with partner airlines, shopping at partner stores, and using their co-branded credit cards. Points can be redeemed against flight tickets and at partner stores. Offer Smiles club, whereupon payment of a monthly fee, members get fixed points per month, which can be redeemed for rewards. Partners include Delta, Air France, and Qatar Airways, among others.
- Apr 2013Series D$198.7M
#3
Deadpooled · Sao Paulo, State of Sao Paulo · founded 2020 · 22 employees$915.2Kraised▾
Provider of loyalty management platform to banks and fintech. The platform enables members to create loyalty programs for the customers, partners, and employees. Members need to sign up for the platform, define conditions, validate rules and engage the audience to improve customer loyalty.
- Oct 2021Conventional Debt$915.2K
#4
Deadpooled · Florianopolis, State of Santa Catarina · founded 2011 · 11 employees$250Kraised▾
Myreks is a social marketing and rewards platform that lets customers recommend products to their network. Their online influence can be used to earn "rekpoints" when recommendations are converted into sales. The rekpoints can be exchanged for gift cards later on. Myreks is integrated into the marketing and loyalty programs of e-retailers.
- Apr 2016Seed$250K
- Dec 2011Seed—
#5
Seed · Florianopolis, State of Santa Catarina · founded 2013 · 7 employees—raised▾
Oktoplus offers a platform for consumers to maintain their loyalty points in a single place with real-time tracking of points and information of compatible loyalty programs among which points can be transferred. Earns money from enterprises offering loyalty programs for greater penetration and user-engagement. Also has features for alerts before expiry of loyalty points.
- Sep 2015Seed—
#6
Acquired · Joinville, Santa Catarina · founded 2011 · 30 employees—raised▾
Provider of CRM platform based in Joinville, Brazil. The company provides a CRM platform with a loyalty program for retailers located in Brazil thus helping in increasing the registration base and encouraging customers to buy more.
#7
Deadpooled · Rio de Janeiro, State of Rio de Janeiro · founded 2011 · 1 employees—raised▾
Provider of social media based rewards platform. It provides a platform for a loyalty program, integrated with various social networks. Customers can register with partnered businesses and earn rewards for their social media activity. Actions leading to earning rewards are decided by the businesses. Improves engagement and loyalty for local businesses.
- Sep 2011Seed—
Funding & investor landscape
Market landscape — 10 sub-themes by coverage
Share of Loyalty Software coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.