Best MarketingTech Companies in Canada
The 955 best MarketingTech companies in Canada in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Hootsuite.
Canada's MarketingTech sector has 955 companies tracked, $2.1B in disclosed funding, and exactly one unicorn to show for it. That's a concentrated bet on a market Allied Market Research pegs at $329.0B globally in 2022 and forecasts climbing to $1,700.0B by 2032, a 20.7% CAGR that makes the Canadian slice look like unfinished business. Elastic Path Software leads the directory at $144M raised. Optable sits at $24M. And the spread between them tells you a lot about where the capital is actually landing.
So what's pulling attention right now? Influencer relationship management and affiliate program infrastructure are the hot themes this quarter, and if you look at where B2B lead generation is heading, the demand for personalized, automation-driven campaigns isn't slowing. Data privacy and compliance remain the structural constraint every founder here has to price in. BDC, MaRS IAF, and Real Ventures are the most active backers, which I'd argue reflects a preference for capital-efficient, compliance-ready builders over moonshots. The funding pool is real. The runway for growth is longer.
Ranked: Best MarketingTech companies in Canada
| # | Company | Disclosed funding | Last round | Employees | Founder | Tech stack | Market signals (1y) | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Hootsuite 🦄 AI based social media management platform for businesses | $250M | 38 mo ago | 1,371 | Dario Meli Co-Founder | ContentfulSentryNode.js+36 | 9 signals Leadership | — | 1 launch |
| 2 | Shoplazza Marketing services provider | $199M | 52 mo ago | 300 | Junfeng Li Co-Founder | Cart FunctionalityHubSpot CMS HubApple iCloud Mail+30 | — | — | — |
| 3 | Vendasta Provider of an AI-powered platform automating marketing, sales, and operations | $144M | 60 mo ago | 677 | Allan Wolinski Co-Founder | WordPressApple iCloud MailGoogle Workspace+26 | 3 signals ▲50% Leadership | 2 patents Cross‑platform social graph integration and unified social media data aggregation | — |
| 4 | Elastic Path Software API-based enterprise commerce software and content management platform | $144M | 18 mo ago | 216 | — | Cart FunctionalitySentryTailwind CSS+31 | — | 15 patents Stateless microkernel web server architecture for headless e‑commerce APIs and hypermedia state encoding | 2 launchs |
| 5 | Vidyard Provider of video tools for sales and marketing virtual teams 67Tech top 24%Funding top 29%Moat top 31%Talent top 38% All 10 signals ▾Techtop 24% Fundingtop 29% Moattop 31% Talenttop 38% Markettop 41% Growthtop 45% Producttop 46% Customersbottom 46% Globalbottom 36% Newsbottom 27% Tech: 66 technologies across 6/8 capability areas · Cloud: Amazon S3, Amazon Web Services Funding: Raised $90.7M across 6 rounds · 6 rounds over 15 yrs (0.4/yr) rank vs industry peers · Fliar Intelligence Index 67/100 | $91M | 26 mo ago | 284 | Devon Galloway Co-Founder & CTO | WordPressApple iCloud MailGoogle Workspace+42 | — | — | 2 awards |
| 6 | Klue Cloud based market intelligence platform for enterprises | $81M | 54 mo ago | 258 | Ryan Sorley Co-Founder | WordPress Block EditorWordPressApple iCloud Mail+33 | — | — | — |
| 7 | Potloc Provider of software solutions for community businesses and citizens | $76M | 47 mo ago | 212 | Rodolphe Barrere Co-Founder & CEO | HubSpot CMS HubApple iCloud MailGoogle Workspace+22 | — | — | — |
| 8 | Alida Platform offering customer success management software | $66M | 43 mo ago | 60 | Efrem Ainsley Chief Executive Officer | HubSpot CMS HubApple iCloud MailGoogle Workspace+17 | — | — | — |
| 9 | Influitive Advocate marketing software solutions provider | $60M | 88 mo ago | 130 | — | WordPressMySQLPHP+33 | — | 2 patents Digital social interaction platforms and network routing optimization for marketing analytics | — |
| 10 | ODAIA Provider of AI-powered intelligence platform for pharmaceutical commercial and sales teams | $44M | 37 mo ago | 3 | Philip Poulidis Co-Founder & CEO | — | — | — | — |
| 11 | Integrate Provider of a federated AI platform for data evaluation solutions | $40M | 88 mo ago | 36 | Steve Irvine Founder & CEO | Webflow EcommerceWebflowApple iCloud Mail+20 | — | — | — |
| 12 | Unbounce Provider of platform for building, testing, and optimizing marketing landing pages | $39M | 72 mo ago | 215 | Carter Gilchrist Strategic Advisor | WordPressUnbounceMySQL+44 | — | — | — |
| 13 | PartnerStack Platform offering affiliate based marketing solutions | $38M | 60 mo ago | 275 | Luke Swanek Co-Founder | WebflowSentryZendesk+32 | — | — | 1 launch |
| 14 | Kognitiv Provider of loyalty program services | $35M | 43 mo ago | 34 | Willem Galle Co-Founder | WebflowVarnishAtlassian Statuspage+18 | — | 3 patents Analytics engine for loyalty program redemption rates in financial transaction processing. | — |
| 15 | Uberflip Cloud and AI based digital content publishing and marketing platform | $32M | 97 mo ago | — | — | RubyRuby on RailsEnvoy+16 | — | — | — |
| 16 | Engagement Labs AI-based social media analytics platform | $30M | 93 mo ago | 7 | — | — | — | 3 patents Optimizing social media campaign performance through analytics and efficiency measurement. | — |
| 17 | Knak Cloud based platform offering software to build a landing page | $25M | 55 mo ago | 34 | Brendan Farnand Co-Founder & CCO | SanityApple iCloud MailGoogle Workspace+36 | — | — | — |
| 18 | Optable Data clean room platform for advertisers and publishers | $24M | 16 mo ago | 47 | Bosko Milekic Co-Founder & CPO | — | — | — | — |
| 19 | Hashtag Paid Platform offering influencer marketing and collaboration software | $22M | 57 mo ago | 120 | — | WebflowApple iCloud MailGoogle Workspace+29 | — | — | — |
| 20 | ProNavigator AI-based insurance chatbot for brokers | $16M | 45 mo ago | 38 | Joseph D'Souza Founder & CEO | — | — | — | 3 launchs |
| 21 | StellarAlgo Platform offering customer data solutions | $16M | 56 mo ago | 76 | Joseph King Co-Founder | — | — | — | 1 partnership |
| 22 | Social Asset Management Provider of real-time crisis alerts and early warnings using AI | $16M | 56 mo ago | 56 | James Neufeld CEO & Founder | Framer SitesReactAmazon Web Services+18 | — | — | — |
| 23 | PathFactory AI based content consumption analytics solution | $15M | 55 mo ago | 114 | — | WordPressApple iCloud MailGoogle Workspace+29 | — | — | — |
| 24 | BlueRush Content marketing platform for businesses | $12M | 24 mo ago | 37 | — | WordPressMySQLPHP+32 | — | — | 1 launch |
| 25 | Echosec Location based media monitoring and threat intelligence platform | $11M | 51 mo ago | 29 | Karl Swannie Founder and Investor | — | — | — | — |
| 26 | Quandri Provider of AI-driven platform that automates insurance renewals and provides insights 60News top 27%Growth top 30%AI top 30%Partners top 32% All 12 signals ▾Newstop 27% Growthtop 30% AItop 30% Partnerstop 32% Innovationtop 36% Fundingtop 38% Producttop 38% Talenttop 38% Techbottom 48% Moatbottom 38% Globalbottom 36% Marketbottom 28% News: 7 BI events in 12 mo (of 15 tracked, 5 types) · +40% YoY Growth: Fresh capital in last 24 mo rank vs industry peers · Fliar Intelligence Index 60/100 | $10M | 11 mo ago | 22 | Jamieson Fregeau Co-Founder | WebflowApple iCloud MailGoogle Workspace+22 | 7 signals ▲40% Funding · New product · Capital raise | — | 1 launch · 1 award |
| 27 | Yolando Provider of a platform that helps marketers manage AI discoverability | $8M | 4 mo ago | — | Shardul Frey Co-Founder & CTO | Framer SitesInstatusThree.js+15 | — | — | — |
| 28 | Mobi724 Payment processing solution provider to the financial sector | $8M | 42 mo ago | 35 | M Vienneau Chief Executive Officer | — | — | 4 patents Mobile digital coupon processing and payment gateway integration for e‑commerce transactions. | — |
| 29 | Paylode Provider of platform for customizable customer perks and incentive programs | $8M | 27 mo ago | 10 | Mikhail Naumov Founder | WebflowCart FunctionalityAmazon Web Services+22 | — | — | — |
| 30 | DTC Provider of cloud-based mobile marketing solutions | $8M | 42 mo ago | 15 | Robert Craig Co-Founder & CEO | — | — | — | — |
| 31 | Citylitics Predictive analytics for public and utility businesses | $8M | 50 mo ago | 40 | Ahmed Badruddin Co-founder & CEO | WordPressMySQLPHP+45 | — | — | — |
| 32 | Netskrt Cloud and IOT enabled on-board connectivity solutions for transit operators | $7M | 18 mo ago | 47 | Lars Cavi Co-founder & Vice President of Worldwide Sales and Business Development | — | — | — | — |
| 33 | Brizo Data Provider of foodservice market intelligence platform delivering operator-level data insights | $7M | 38 mo ago | 44 | Gaetan Corneau Co-Founder & CTO | WordPressMySQLPHP+29 | — | — | — |
| 34 | Traction Complete Platform offering lead data enrichment tool for Salesforce CRM | $5M | 14 mo ago | 55 | — | WordPressApple iCloud MailGoogle Workspace+33 | — | — | 1 launch · 1 award |
| 35 | Azoma Provider of software for optimizing product data and content for commerce | $4M | 6 mo ago | — | Timur Luguev Co-Founder & CTO | Framer SitesReactAmazon Web Services+17 | — | — | — |
| 36 | Daydream SaaS based SEO platform for enterprises | $2M | 11 mo ago | — | Thenuka Karunaratne CEO | WebflowBeehiiv RSS feedSvelte+15 | — | — | — |
| 37 | Dreamwell Provider of platform automating influencer prospecting, pricing, and campaign management | $2M | 20 mo ago | — | Anthony Bobsin Co-Founder & CTO | — | — | — | — |
| 38 | Spontivly Cloud based platform offering community marketing solutions | $2M | 31 mo ago | 15 | Marissa Huggins Co-founder | WebflowBeehiiv RSS feedstyled-components+23 | — | — | — |
| 39 | Heylist Influencer marketing platform enabling brands to collaborate with content creators | $2M | 24 mo ago | — | Vicky Boudreau Co-Founder & CEO | Webflow EcommerceWebflowHubSpot+24 | — | — | — |
| 40 | Fintel Connect Provider of performance marketing services | $2M | 27 mo ago | 37 | Nicky Senyard Founder & CEO | WordPressApple iCloud MailMicrosoft 365+28 | — | — | 1 partnership |
| 41 | OpenHouse.AI Provider of AI-powered platform for home builders to improve sales | $2M | 28 mo ago | 13 | Will Zhang Co-Founder & CEO | WordPressMySQLPHP+18 | — | — | — |
| 42 | Mave AI AI platform that streamlines real estate workflows 14Funding top 44%Talent bottom 49%Tech bottom 40%Global bottom 29% All 5 signals ▾Fundingtop 44% Talentbottom 49% Techbottom 40% Globalbottom 29% Marketbottom 25% Funding: Raised $1.4M across 2 rounds · 2 rounds over 2 yrs (1.0/yr) Talent: 1 named leader on record · 1 C-suite/founder profile curated rank vs industry peers · Fliar Intelligence Index 14/100 | $1M | 4 mo ago | — | Raz Zohar Founder & CEO | Framer SitesReactGSAP+8 | — | — | — |
| 43 | Streamforge Provider of platform for influencer discovery, analysis, and campaign management | $1M | 15 mo ago | 8 | Nick Lombardi Co-Founder | Builder.ioNode.jsTailwind CSS+17 | 4 signals New product · Funding | — | — |
| 44 | BrandPilot AI AI driven influencer marketing platform for entrepreneurs and small-to-medium-sized businesses | $748K | 16 mo ago | — | Brandon Mina CEO | Webflow EcommerceCart FunctionalityWebflow+27 | 4 signals ▼20% Leadership · Contracts · New product | — | — |
| 45 | Ecomtent Provider of AI-powered product listing optimization for ecommerce merchandising | $647K | 18 mo ago | — | Max Sinclair Co-Founder & CEO | Webflow EcommerceWebflowHubSpot+17 | — | 2 patents Generative AI tools for e‑commerce content and layout customization | — |
| 46 | Helium Developer of artificial intelligence software for personalizing online retail storefronts | $550K | 23 mo ago | — | Shray Arora Co-Founder & CEO | Framer SitesReactCloudflare+15 | — | — | — |
| 47 | TheHog Provider of AI-powered platform for go-to-market strategy and execution | $500K | 8 mo ago | — | Paulo Nascimento Co-Founder | — | — | — | — |
| 48 | DG1 Cloud based marketing and business software | $316K | 13 mo ago | 20 | — | Cart FunctionalityUnbounceNode.js+25 | — | — | — |
| 49 | Creator.co Platform providing a marketplace to collaborate with brands and content creators | $280K | 10 mo ago | 43 | — | WebflowAmazon Web ServicesReact+21 | — | — | — |
| 50 | OutreachGenius AI based personalized outreach tool for LinkedIn | $142K | 7 mo ago | — | Mohammad Khoshkebari Co-Founder | WordPress Block EditorElementorWordPress+29 | — | — | — |
Top 12 MarketingTech companies in Canada
#1
Series A · Toronto, Ontario · founded 2025$8.5Mraised▾
Provider of a platform that helps marketers manage AI discoverability. It offers tools to understand how AI perceives a brand and provides recommendations. The platform generates content and builds a knowledge base. It aims to improve brand visibility in AI-driven search results.
- Jan 2026Series A$8.5M
#2
Series C · Vancouver, British Columbia · founded 2000 · 216 employees$143.6Mraised▾
Elastic Path provides an API-based enterprise commerce software and content management platform. It adds e-commerce functionality including commerce engine, customer engagement, promotions & payments, catalogs management, search & merchandising, account management, payments, PIM, etc. It also offers pre-built applications including chatbot, augmented reality & voice commerce. The clients of the company include illumina, Breville, TESLA, Motability, etc.
- Nov 2024Series C$5.1M
- Dec 2022Series C$30M
- Feb 2022Series C$60M
- Jun 2018Series B$32.6M
#3
Seed · Toronto, Ontario · founded 2022$4Mraised▾
Provider of software for optimizing product data and content for commerce. The software improves product listings, closes data gaps, and ensures readiness for standards. It offers agentic commerce tracking, shopping agent visibility, and citation tracking. The platform generates optimized product listings and distributes content across agent citation sources.
- Dec 2025Seed$4M
#4
Series A · Vancouver, British Columbia · founded 2021 · 22 employees$10Mraised▾
Provider of AI-driven platform that automates insurance renewals and provides insights. The platform helps brokerages automate repetitive tasks, increase productivity, and drive higher retention rates. It unlocks insights from personal lines renewal policy data. The platform offers renewal reviews, policy requoting, and connectivity solutions.
- Jul 2025Series A$12M
- Jun 2023Series A$8.5M
- Oct 2022Seed$1.5M
#5
Seed · Scarborough, Ontario · founded 2023$1.4Mraised▾
AI platform that streamlines real estate workflows. It provides real-time market insights, automated marketing, and custom content to help agents and brokers manage the productivity and efficiency. Its AI assistant is trained on real-time market data to take on various tasks, enabling agents manage activities.
- Jan 2026Seed$5M
- Oct 2024Seed$1.4M
#6
Series A · Montreal, Montreal · founded 2020 · 47 employees$23.6Mraised▾
Data clean room platform for advertisers and publishers. It provides a data connectivity platform to derive the audience data and enable people based targeting by using identity data. The platform allows users to exchange information related to first party data and audiences. It offers data management solutions for publishers, brands, and alliances.
- Jan 2025Series A$20M
- Apr 2023Series A$20M
- May 2021Seed$3.6M
#7
Series A · Canada · founded 2023$2.5Mraised▾
SaaS based SEO platform for enterprises. It is a platform that automates programmatic SEO from end-to-end. It leverages GPT to generate content for users and is optimized for search engines. It allows users to generate thousands of website pages targeted at thousands of keywords without the need to design, write, and publish pages.
- Jul 2025Series A$16.6M
- Dec 2023Seed$2.5M
#8
Series A · Burnaby, British Columbia · founded 2009 · 55 employees$5Mraised▾
Platform offering lead data enrichment tool for Salesforce CRM Matches inbound leads to existing contacts in the Data.com database. Automatically updates and crawls information in case of nonavailability. These leads are then assigned to respective reps. Available on the Salesforce AppExchange platform. Notable clients include Docusign and Veracode.
- Apr 2025Conventional Debt—
- Jan 2023Series A$5M
#9
Series C · Kitchener, Ontario · founded 2011 · 284 employees$90.7Mraised▾
Provider of video tools for sales and marketing virtual teams. It offers video messaging, hosting, and agentic AI to personalize video communication. The platform provides features like AI avatars and video engagement analytics. It integrates with various GTM tech stacks to streamline sales activities.
- Apr 2024Series C$15M
- Jan 2016Series C$35M
- Jan 2015Series B$18M
- Mar 2013Series A$6M
#10
Series A · Vancouver, British Columbia · founded 2017 · 47 employees$7.3Mraised▾
Netskrt offers Cloud and IOT enabled onboard connectivity solutions for transit operators. It offers an onboard Wi-Fi connectivity solution for the passengers that enables them to get access to the internet effectively while traveling. The system uses cloud analytics to identify and suggest content for passenger preferences and the eCDN software is used to determine and augment existing onboard Wi-Fi systems to deliver video for streaming.
- Nov 2024Series A$4.8M
- May 2024Series A$7.3M
#11
Series B · Vancouver, British Columbia · founded 2008 · 1371 employees$249.9Mraised▾
AI based social media management platform for businesses. It allows users to create, schedule, and publish content to multiple social media networks. It enables users to set up streams to monitor mentions, keywords, and hashtags across different social media platforms. It helps users monitor conversations about brands, engage with the audience, analyze performance metrics, and respond to customer feedback across various social media channels.
- Mar 2023Series B$16.8M
- Mar 2022Series B$3.3M
- Sep 2021Series B$2.5M
- Nov 2020Series B$11.2M
#12
Public · Toronto, Ontario · founded 2004 · 37 employees$11.9Mraised▾
Content marketing platform to businesses. Offers a platform allows businesses to run and automate content marketing campaigns, store data centrally, send personalized communications, manage multiple teams, and track campaign metrics and effectiveness. Other product offering includes Digital Reach, Individeo, Pitchbook, and Financial Tools and calculators which allow businesses to engage the customers across multiple channels.
- Jun 2024Post IPO$900K
- Aug 2022Post IPO$3M
- Jun 2022Post IPO$260K
- Jan 2021Post IPO$5M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of MarketingTech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.