Best Sales Force Automation Companies in Australia
The 218 best Sales Force Automation companies in Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Performio.
When you're trying to map the best Sales Force Automation companies in Australia, disclosed equity funding is the cleanest signal you've got. This directory tracks 218 companies in that space, ranked by funding raised and recent momentum, with $231M in total disclosed capital across the cohort. No unicorns yet, but the distribution tells a story. Performio leads the pack at $75M, followed by me&u at $38M and Complexica Systems at $31M. Investors backing this field include Artesian, Investible, and AirTree, names that tend to show up early when a sector's heating up.
The global SFA market was valued at roughly $5.3B in 2020 and is forecast to reach $9.4B by 2027 at an 8.9% CAGR, and Australia's funding picture is moving in step with that curve. The Forrester SFA Wave this quarter signals a genuine platform shift, not just incremental product updates, and that's pulling serious capital toward automation tooling. So what does that mean practically? I'd say the gap between the top-funded players and the long tail here is wide enough that consolidation is the likeliest next chapter. Median app install growth across adjacent automation categories is already running around 19% year-over-year, and the floor is rising fast.
- Persistence Market Research
Ranked: Best Sales Force Automation companies in Australia
| # | Company | Disclosed funding | Last round | Stage | Employees | Founder | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | 3G Vision Business software automation and CRM software | — | — | Unfunded | — | Emanuel de Sousa Managing Director | — | — |
| 2 | Accentis Business management software for SMBs | — | — | Unfunded | 10 | Tony Howell Managing Director | WordPressMySQLPHP+21 | — |
| 3 | Act Today Customer relationship management solutions for small and medium businesses | — | — | Unfunded | — | Michael Bryant Founder & CEO | — | — |
| 4 | AdminGoat Cloud-based CRM solutions provider | — | — | Unfunded | — | — | — | — |
| 5 | AeroQuote CPQ and pricing optimization tool for aircraft charter | — | — | Unfunded | — | James Baldwin Founder | — | — |
| 6 | AFG Mortgage broker technology and support provider | — | — | Public | 278 | David Bailey CEO | WordPressApple iCloud MailMicrosoft 365+35 | 3 awards |
| 7 | Agent Marketing Cloud Digital marketing solution for the real estate industry | — | — | Deadpooled | — | Josh Cobb Co-Founder | — | — |
| 8 | Agentbox Real Estate CRM and marketing solutions. | — | — | Funding Raised | 50 | Peter Cheuk Co-Founder | WebflowApple iCloud MailZoho+25 | 1 award |
Top 12 Sales Force Automation companies in Australia
#1
Series A · Melbourne, Victoria · founded 2023$5.7Mraised▾
Lead generation platform for businesses. It helps businesses make informed decisions about leads, customers, and candidates. The platform allows users access to a database of companies with a number of attributes, including location, industry, and employees.
- Mar 2026Series A$14M
- Oct 2023Seed$5.7M
#2
Series A · Melbourne, Victoria · founded 2013 · 27 employees$3.5Mraised▾
- May 2025Series A$25M
- May 2022Seed$3.5M
- Seed—
#3
Series A · South Melbourne, Victoria · founded 2006 · 138 employees$75Mraised▾
Performio is a web based sales commissions and incentive compensation management solution for sales teams. It allows members to automate sales commission calculations and get insights into sales compensation data. It offers features such as commission statements, compensation plan management, modeling and budgeting, leaderboard, and integrations with CRM, HRMS, payroll, and accounting systems. It caters to multiple industries including banking and financial services, business services, life sciences, etc. Major customers include Vodafone, Johnson and Johnson, Fuji Xerox, Veeva, Verizon Wireless, Fisher and Paykel, and Astra Zeneca.
- Sep 2023Conventional Debt$13M
- Jun 2022Series A$75M
- Jun 2021Seed—
#4
Acquired · Australia · founded 2014 · 98 employees$31Mraised▾
AI enabled software for optimizing sales and marketing activities. Its product includes software for CRM, a customer opportunity profiler, an order management system, e commerce recommendation engine, a promotional campaign manager, and more. Its software applications are powered by the proprietary computational engine Larry, the Digital Analyst, which is based on a variety of smart algorithms such as Bayesian networks, artificial neural networks, deep learning, and genetic algorithms. Clients include companies like Bunzl, PFD food services, Pfizer, Coventry group, and more.
- May 2023Series B$6.5M
- Jan 2023Series B$1.4M
- Nov 2022Series B$3M
- Dec 2021Series B$11M
#5
Series C · Collingwood, Victoria · founded 2018 · 168 employees$38Mraised▾
AI menu and ordering platform personalizing guest experiences for hospitality. This platform empowers venues to personalize the dining experience through AI-driven menu recommendations, trending item displays, and taste-based sorting. It offers features like intelligent upsells, beautiful photos, language translations, and dietary/allergen information to delight guests. The platform supports various ordering and payment flows, including mobile ordering, multi-vendor options, hybrid guest/server interactions, and staff upsells. It integrates with CRM, loyalty programs, and other enterprise APIs, offering a comprehensive solution for hospitality businesses to enhance guest engagement, increase revenue, and streamline operations. It provides 24/7 human support and resources like blogs, podcasts, and case studies. This is a SaaS platform that leverages Artificial Intelligence to provide a personalized and efficient ordering experience.
- Dec 2022Series C$30M
- Dec 2019Series B$8M
#6
Seed · Brisbane, Queensland · founded 2020$7.6Mraised▾
AI and SaaS driven social media marketing solution for real estate professionals. Users can connect the social media and receive auto generated videos and images. The platform enables users to automate just listed and sold posts to the targeted audience using AI engines.
- Jul 2022Seed$6.3M
- Dec 2021Seed$1.4M
#7
Series B · Sydney, New South Wales · founded 2013 · 82 employees$19.8Mraised▾
Provider of wealth management CRM software for financial advisors. It offers a platform designed to address the specific challenges faced by financial advisory firms. The software includes features such as automated task management, compliance tracking, an open API for integrations, pipeline management, and workflow automation tools. It also provides robust reporting and analytics capabilities to support data-driven decision-making. The platform is designed to enhance client relationships through improved communication and personalized service. Development incorporates client feedback to ensure the software meets the evolving needs of the industry.
- Jan 2020Series B$16.3M
- Aug 2018Series A$2.2M
- Sep 2015Seed$1.3M
#8
Series A · Melbourne, Victoria · founded 2017 · 39 employees$6.1Mraised▾
Provider of AI shopping assistant and quiz platform for e-commerce. The company offers AI-powered shopping experiences with natural language search and product recommendations. It also provides a quiz platform that guides shoppers to personalized product selections. The platform integrates with e-commerce systems to enhance customer engagement.
- Nov 2021Series A$5.5M
- May 2020Seed$575K
#9
Series A · Redfern, New South Wales · founded 2014 · 66 employees$8.9Mraised▾
Qwilr is a cloud-based proposal and quote software for B2B sales. The solution provides editing, quoting, media embedding tools, and a library of free images and templates to assist in building business documents. The web pages are data-rich, interactive, and dynamic. They can be saved, copied and reused like a document in addition to working across devices. The documents allow clients to accept, e-sign and pay from within documents. Allows integrations to CRM and accounting apps. Provides analytics and security tools. The product is available on a subscription basis.
- May 2020Series A$7.2M
- Apr 2017Seed$1.1M
- May 2015Seed$395K
- Aug 2014Seed$100K
#10
Acquired · Sydney, New South Wales · founded 2005 · 270 employees$12Mraised▾
Avoka is the Digital Sales Enablement Company and helps to manage customer-facing transactions. It caters to customer experiences for complex transactions like loans, credit card applications, insurance claims, or enrolling for a government product or service. Their suite of Avoka Transact products allow organizations to manage and control multi-channel digital transactions; replace paper, PDF and web forms with applications that integrate all sales channels and improve customer experiences. Provides a field data collection tool to field service with mobile forms, custom data fields and open account or apply for loans.
- Dec 2017Series A$12M
- Sep 2013Seed—
#11
Deadpooled · Sydney, New South Wales · founded 2014 · 17 employees$7.6Mraised▾
AI-based customer support chatbots and virtual assistance solutions for the insurance industry. Its product line includes Rossie and Maggie. Rossie is a sales agent that guides customers through their research, quotation, application, and payment journey. Maggie is an inquiry assistant that answers customer queries and is capable of generating and qualifying leads.
- Dec 2017Post IPO$7.6M
#12
Series A · Sydney, New South Wales · founded 2017 · 38 employees$6.8Mraised▾
Developer of voice analytics software for contact centre quality assurance. The software transcribes calls, evaluates performance, and improves quality assurance standards. It analyses customer interactions, reveals compliance gaps, and identifies caller sentiment. The software uses artificial intelligence, natural language processing, and sentiment analysis. It provides insights about team performance.
- Mar 2018Series A$6.8M
Funding & investor landscape
Notable founders
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.