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Radar · Sales Force Automation in Stockholm

Best Sales Force Automation Companies in Stockholm, Sweden

The 51 best Sales Force Automation companies in Stockholm, Sweden in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Formulate.

51companies tracked
$15.9Mdisclosed funding
0unicorns
13have raised

Ranked: Best Sales Force Automation companies in Stockholm

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Formulate
Provider of AI-based analysis of promotion performance for offline businesses
$5M78 mo agoAcquiredAndreas Willgert
Co-Founder & CEO
2015——
2Albacross
Account-based ad targeting and lead generation platform
$5M86 mo agoPublicViktor Carlsson
Co-Founder
2014WebflowSentryAmazon Web Services+31—
3Hypertype
Cloud-based platform for robotic process automation
$2M25 mo agoSeed—2021——
4Voxo
SaaS based CRM software and solutions for BFSI
$1M61 mo agoSeedOmid Ekhlasi
Co-Founder
2015—1 launch · 1 award
5Attach.io
Sales document analytics for lead inteliigence
$835K116 mo agoAcquired—2014Node.jsMongoDBHandlebars+15—
6Spiich
Developer of an AI assistant for sales workflow automation solutions
$694K8 mo agoSeedDennis Hadzialic
Co-Founder & CTO
2025—1 expansion
7Proposales
Proposal management software for sales teams
$410K98 mo agoSeedJoakim Green
Founder & CEO
2014Webflowanime.jsGSAP+251 job opening
8Tolve
Provider of cloud based lead scoring platform for sales teams
$364K106 mo agoPublic—2016——
920NINE
Application based platform offering CRM software for SMBs
$330K46 mo agoSeedAndreas Lalangas
Founder & CEO
2014——
10Goava
Lead contact database solutions
$111K61 mo agoSeries AJonas Ehne
Founder & CEO
2016HubSpot CMS HubAzureAmazon Web Services+26—
11Salesbox CRM
Cloud based CRM software and solutions for multi industries
$31K133 mo agoDeadpooledAndreas Lalangas
Founder & CEO
2014——
12Tacton
Design and CPQ for Complex products
—36 mo agoAcquiredBo Gyldenvang
CEO
1998WordPressApple iCloud MailMicrosoft 365+281 launch · 1 award

Top 12 Sales Force Automation companies in Stockholm

#1
Seed · Stockholm, Stockholm County · founded 2025
$694.4Kraised
▾

Developer of an AI assistant for sales workflow automation solutions. The system integrates with existing customer relationship management platforms, email, and communication tools. It provides automated updates, meeting preparation, and follow-up assistance. The AI assistant helps with prospect research, qualification, and drafting communications.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers — 2.9% of this cohort's audience
Activity: 1 expansions announced in 12 mo
Funding rounds
  • Nov 2025Seed$694.4K
Founders & team
Dennis HadzialicCo-Founder & CTOJohan TorssellCo-Founder & CEO
Investors
Ampli Ventures
#2
Seed · Stockholm, Stockholm County · founded 2021 · 10 employees
$1.9Mraised
▾

Developer of a sales communication software designed to send emails at hyper speed and quality. The company's software scientifically validates past performing emails in the industry and topics that provide a shortlist of recommended emails in real-time, it provides pre-filled conversations from past learnings and continuous automatic content improvement via machine learning and automatically checks tones and sentiments, providing clients with fresh content and sentiment check to close more deals.

Investors
Butterfly Ventures, Bust, Luminar Ventures, Antler, Sting, Charlotte Söderhjelm
#3
Acquired · Stockholm, Stockholm County · founded 2015 · 26 employees
$5.5Mraised
▾

Provider of AI-based analysis of promotion performance for offline businesses. The company provides Retail DecisionCloud, an AI platform, which collects POS data and offers competitive intelligence and analytics using machine learning algorithms. It helps in the evaluation, forecast, and optimization of multi-channel trade promotions. It also offers a promotion recommendation engine, price optimization, and more.

Funding rounds
  • Jan 2020Seed$4.1M
  • Oct 2019Grant (prize money)$55.6K
  • Aug 2018Seed$1.4M
  • Seed—
Founders & team
Andreas WillgertCo-Founder & CEO
Investors
Industrifonden, henQ, J12, EIC Fund, Venture Securities
#4
Public · Stockholm, Stockholm County · founded 2014 · 43 employees
$4.8Mraised
▾

Albacross provides an account based ad targeting and lead generation platform. It provides a B2B ad-targeting solution, wherein, brands can target key accounts with personalized content. Its lead generation tool enables the users to capture leads from visitors by installing a lightweight tracking code on its website. The platform collects global business information and real-time advertising data in the database, uses machine learning algorithms to index the data points belonging to each unique target company. The targeting system tracks and analyses target groups respond to the campaign by keeping a track on the target groups’ views, clicks, and visits. It has a dual revenue model, charges a subscription fee to use the tool and earns a commission on media investment. BMW, KPMG, and Dustin are part of its clientele.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 8k LinkedIn followers — 13.5% of this cohort's audience
Activity: 2 product launches announced in 12 mo
Funding rounds
  • May 2019Series A$1M
  • May 2018Seed$2.5M
  • Feb 2017Angel$896.3K
  • Dec 2015Angel$399K
Founders & team
Viktor CarlssonCo-FounderVictor EkelundCEO & Founder
Investors
Luminar Ventures, Ventech, CNI, The Nordic Web
Tech stack
ActivecampaignAhrefsAlbacrossAmazon CloudfrontAmazon S3Amazon Ses
#5
Seed · Stockholm, Stockholm County · founded 2015 · 20 employees
$1Mraised
▾

SaaS based CRM software and solutions for BFSI. The platform offers compliance and client insight in financial advisory through speech-to-text and conversation analytics. Its speech to text module transcribe advisory meetings into text in real time. Then it uses text analytics to analyze the conversation to get an insight into client needs and problems. It is a part of the Nordea accelerator program.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers — 4.3% of this cohort's audience
Activity: 1 product launches · 1 awards announced in 12 mo
Funding rounds
  • Jun 2021Seed$1M
Founders & team
Omid EkhlasiCo-Founder
Investors
Beijer Ventures, NFT Ventures, Nestholma, Tenity
#6
Seed · Stockholm, Stockholm County · founded 2014 · 16 employees
$329.8Kraised
▾

Application based platform offering CRM software for SMBs. The platform offers various modules for clients, sales, prospecting, communication, document management, eSigning, recruitment, CV, and consultant management. It enables integrations with tools like Office365, Google Workspace, LinkedIn, WordPress, Fortnox, Dropbox, Mailchimp, and MS Teams.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers — 2.3% of this cohort's audience
Funding rounds
  • Sep 2022Seed—
  • Dec 2015Seed$300K
  • Jan 2015Seed$29.8K
Founders & team
Andreas LalangasFounder & CEO
Investors
Rite Ventures, MIKTHE
#7
Acquired · Stockholm, Stockholm County · founded 2014 · 4 employees
$835Kraised
▾

Attach.io helps sales and marketing teams in knowing prospects engagement. Attach helps to understand how customers interact with sales content to better optimize content and sales decks. Has its library of approved content for to optimizing sales collateral. Also captures Capture viewer details along with document performance analytics. Offers integration with Dropbox, Box, Google Drive, and Microsoft OneDrive to upload documents and Salesforce to update the leads to-and-fro. Offers chrome extension for setting up goals for sales teams. The product is available on a subscription basis. Workday and Workstream are notable clients.

Funding rounds
  • Nov 2016Seed$588.2K
  • Apr 2016Seed—
  • 2015Angel—
Investors
Recapex, MOOR Capital
Tech stack
Amazon S3Amazon Web ServicesCore-JsDiviFacebook PixelFingerprintjs
#8
Seed · Stockholm, Stockholm County · founded 2014 · 21 employees
$410Kraised
▾

Proposales is a contract & proposal management software for sales teams. Reps can prepare custom proposals using templates and share it with prospects. Also set ups follow-up reminders for sales reps too engage the prospect after sharing the proposal. Notable clients include Skapa and Think. Pricing model follows subscription basis.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers — 6.1% of this cohort's audience
Hiring: 3 hiring posts in 12 mo (public) · momentum +1 · hiring: Customer Success Manager, Head of Sales (Europe)
Funding rounds
  • May 2018Angel$410K
Founders & team
Joakim GreenFounder & CEO
Investors
THINK Accelerate
Tech stack
AdrollAdroll Cmp SystemAlbacrossAnime.JsCdnjsCloudflare
#9
Public · Stockholm, Stockholm County · founded 2016 · 6 employees
$363.9Kraised
▾

Provider of cloud based lead scoring platform for sales teams. It uses buy signals of prospects and internal CRM data of sales teams to predict the relevant leads in the pipeline. Uses a proprietary algorithm to score the prospects. Also provides contact info of prospects. Lernia and Jeeves are notable clients.

Funding rounds
  • Sep 2017Seed$326.9K
  • Jun 2017Seed$37K
Investors
Softhouse, Sting, Solang, Northern Capsek Ventures
Tech stack
WebflowZendeskJqueryGoogle Tag ManagerGoogle Hosted LibrariesGoogle Analytics
#10
Series A · Stockholm, Stockholm County · founded 2016 · 48 employees
$111Kraised
▾

Goava provides lead contact database solutions for enterprises. It provides a database containing the contact information of prospects and profiles of prospective companies. It allows users to access and search companies and information such as addresses, contact details, and financial information. The AI-based solution provides keyword optimization and management, and predictive lead generation features. It allows users to identify purchase signals, follow social media leads and customers, create surveys on optional words, terms, sentences, industries, and topics. It offers a subscription based pricing policy. Clientele includes PwC, Giosg, Bonnier, and Universum.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers — 5.2% of this cohort's audience
Hiring: 2 hiring posts in 12 mo (public) · momentum +0 · hiring: Research Agent, Kvalificerade prospects
Funding rounds
  • Jun 2021Series A—
  • Nov 2019Grant (prize money)$55K
  • Jun 2019Grant (prize money)$56K
  • Nov 2016Seed—
Founders & team
Jonas EhneFounder & CEO
Investors
Enento, Europa, 7C-Ventures, EIC Fund, Gorilla Capital, TrueSight Ventures
Tech stack
Amazon SesAmazon Web ServicesAzureCloudflareCloudflare Bot ManagementCookiebot
#11
Deadpooled · Stockholm, Stockholm County · founded 2014
$30.6Kraised
▾

Cloud based CRM software and solutions for multi industries. The platform offers CRM for businesses to manage client relationships and other operations. It includes features such as team sales performance, GAP analysis, forecast, performance, activity tracker, workload management, and value reports.

Funding rounds
  • Jun 2015Seed$30.6K
Founders & team
Andreas LalangasFounder & CEO
Investors
Sting
#12
Acquired · Stockholm, Stockholm County · founded 1998 · 236 employees
—raised
▾

Tacton simplifies and expedites the configuration, pricing and quotation of complex products and services. Allows product customization with 2D and 3D product configurator. Features include guided selling, automated quote making, cross/up selling and pricing manager. Also provides E-commerce, design automation and document generation tools. Notable clients include FLSmidth and ABB.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 10k LinkedIn followers — 17.4% of this cohort's audience
Activity: 1 product launches · 1 awards announced in 12 mo
Founders & team
Bo GyldenvangCEO
Investors
Eterna, Rubicon Technology Partners, GRO Capital, Amymone, Prowalldi Holding
Tech stack
Amazon S3Amazon Web ServicesAnimate.CssAosApple Icloud MailAzure

Funding & investor landscape

$15.9Mtotal disclosed funding
11companies funded
18disclosed rounds
0rounds last 90 days
Most active investors
Sting3 rounds
Antler2 rounds
EIC Fund2 rounds
Gorilla Capital2 rounds
Luminar Ventures2 rounds
7C-Ventures1 rounds
ARC Group1 rounds
Ampli Ventures1 rounds
Amymone1 rounds
Beijer Ventures1 rounds

Notable founders

Dennis Hadzialic
Co-Founder & CTO · Spiich
Johan Torssell
Co-Founder & CEO · Spiich
Andreas Willgert
Co-Founder & CEO · Formulate
Viktor Carlsson
Co-Founder · Albacross
Victor Ekelund
CEO & Founder · Albacross
Omid Ekhlasi
Co-Founder · Voxo
Andreas Lalangas
Founder & CEO · 20NINE
Joakim Green
Founder & CEO · Proposales
Jonas Ehne
Founder & CEO · Goava
Bo Gyldenvang
CEO · Tacton
Nick Borjlind
Co-Founder & CEO · BrightBee
Niven Chinasamy
Co-Founder · BrightBee
Prism market signals · Sweden · country-scoped Prism corpus, 13,182 docs

Market landscape — 10 sub-themes by coverage

Share of Sales Force Automation coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth flat

Common questions

How many Sales Force Automation companies are there in Stockholm, Sweden?
Radar tracks 51 indexable Sales Force Automation companies headquartered in Stockholm, Sweden that meet our profile-completeness bar.
What is the total funding raised by Sales Force Automation companies in Stockholm, Sweden?
The Sales Force Automation companies in Stockholm, Sweden on this list have raised a combined $15.9M in disclosed equity funding across 11 funded companies.
Which is the highest-funded Sales Force Automation company in Stockholm, Sweden?
Formulate is the highest-funded Sales Force Automation company in Stockholm, Sweden, with $5.5M in disclosed equity funding.
How many Sales Force Automation companies in Stockholm, Sweden are funded?
11 of the 51 Sales Force Automation companies in Stockholm, Sweden on this list have disclosed at least one equity funding round.
How many Sales Force Automation unicorns are there in Stockholm, Sweden?
None of the Sales Force Automation companies in Stockholm, Sweden on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Stockholm, Sweden Sales Force Automation companies?
The most active investors in Stockholm, Sweden Sales Force Automation companies on this list include Sting, Antler, EIC Fund, Gorilla Capital, Luminar Ventures.
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