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Radar · Sales Force Automation in Toronto

Best Sales Force Automation Companies in Toronto, Canada

The 131 best Sales Force Automation companies in Toronto, Canada in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Loopio.

131companies tracked
$527.8Mdisclosed funding
0unicorns
29have raised

Ranked: Best Sales Force Automation companies in Toronto

#CompanyDisclosed fundingLast roundEmployeesFoundedFounderTech stackRecent signals
1Loopio
AI powered RFP software
$209M62 mo ago2902014Zakir Hemraj
Co-Founder & CEO
WordPress Site EditorWordPressSentry+361 launch
2ContactMonkey
Email tracking and productivity tool for businesses
$56M13 mo ago482010—WordPress Block EditorWordPressMySQL+222 job openings · 1 launch
3Forma
Provider of sales performance management software for incentive compensation and planning
$55M49 mo ago1452016Nabeil Alazzam
Founder & CEO
WebflowAmazon Web ServicesSalesloft+281 job opening
4Varicent
Provider of incentive compensation management solutions for enterprises
$49M23 mo ago6702003Marc Altshuller
Founder & CEO
HubSpot CMS HubApple iCloud MailMicrosoft 365+20—
5Tier1
Customer relationship management software for financial institutions
$34M53 mo ago1622008—SalesforceMicrosoft ASP.NETBootstrap+19—
6Zafin
Banking software solutions to the financial services industry
$32M88 mo ago512002Charbel Safadi
Chief Executive Officer
WordPressApple iCloud MailMicrosoft 365+312 launchs
7NexJ
Customer management solution for financial industries
$22M181 mo ago1002003———
8Sigma Systems
Product, order management and network provisioning solutions provider
$21M132 mo ago4801996———
9BlueRush
Content marketing platform for businesses
$12M24 mo ago372004—WordPressMySQLPHP+32—
10Citylitics
Predictive analytics for public and utility businesses
$8M50 mo ago402011Ahmed Badruddin
Co-founder & CEO
WordPressMySQLPHP+45—
11Method
QuickBooks-integrated CRM for small business
$6M160 mo ago772010Paul Jackson
Founder & CEO
WordPress Block EditorUnbounceWordPress+491 award
12Finaeo
Cloud based platform offering insurance solutions
$6M73 mo ago212016Aly Dhalla
CEO / Co-Founder
——
13Nudge
Lead relationship intelligence platform
$5M120 mo ago192014———
14Senso
Customer engagement and retention platform
$5M24 mo ago182016—Node.jsThree.jsTailwind CSS+12—
15Arcestra
Digital marketing platform for the real estate industry
$3M157 mo ago—2009Alain Cohen
CEO
Node.jsGoogle MapsReact+14—
16Triggerfox
Mobile address book for contact insights and follow-up actions
$3M135 mo ago112012———
17Glowstick
AI platform identifies upsell and cross-sell opportunities from customer meeting recordings
$955K39 mo ago72020———
18Horizn
SaaS solution to increase product knowledge
$500K164 mo ago662009———
19Copilott
Social CRM for sales people
$250K153 mo ago—2012Brent Diefenbacher
Co-Founder & ex-CEO
——
20OnSched
Online appointment scheduling software
$197K106 mo ago162010———
21Caddie
Cloud based meeting scheduling and management software for sales teams
$125K48 mo ago122020Marshall Johnston
Co-Founder
——
22Carity
AI based customer engagement platform for automotive dealerships
$125K68 mo ago—2020Steven C
Co-Founder
——
23Goodkind
Platform offering video messaging solutions for sales teams
$125K57 mo ago232020———

Top 12 Sales Force Automation companies in Toronto

#1
Series A · Toronto, Ontario · founded 2010 · 48 employees
$55.8Mraised
▾

Email tracking and productivity tool for businesses. It provides features such as email tracking, personalized mass emails, and analytics for internal communications. It helps users to improve employee engagement and streamline internal communication processes.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 14k LinkedIn followers — 5.1% of this cohort's audience
Hiring: 2 hiring posts in 12 mo (public) · momentum +2
Activity: 1 product launches announced in 12 mo
Funding rounds
  • May 2025Series A—
  • Dec 2023Series A$55M
  • Mar 2012Seed$800K
Investors
Plaza Ventures, Updata, Canadian Imperial Bank of Commerce, Plug and Play Tech Center
Tech stack
Amazon CloudfrontAmazon Web ServicesApache Http ServerCloudflareCloudflare Bot ManagementFacebook Pixel
#2
Acquired · Toronto, Ontario · founded 2003 · 670 employees
$49Mraised
▾

Provider of incentive compensation management solutions for enterprises. It provides incentive compensation management and sales performance management solutions for finance, sales, human resources, and IT departments. The solutions include incentive management, performance management, and others. The enterprises can set territories and quotas for sales teams and design complex compensation plans based on various factors. It offers embedded AI and GenAI assistants that help analyze data, optimize plans, and uncover revenue opportunities.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 66k LinkedIn followers — 24.2% of this cohort's audience
Funding rounds
  • Jul 2024PE—
  • Oct 2009Series C$35M
  • 2007Series B$10M
  • 2006Series A$4M
Founders & team
Marc AltshullerFounder & CEO
Investors
FTV Capital, Royal Bank of Canada, EdgeStone Capital Partners, Warburg Pincus, Relay Ventures, Industry Ventures
Tech stack
Amazon CloudfrontAmazon S3Amazon SesAmazon Web ServicesAppcuesApple Icloud Mail
#3
Public · Toronto, Ontario · founded 2004 · 37 employees
$11.9Mraised
▾

Content marketing platform to businesses. Offers a platform allows businesses to run and automate content marketing campaigns, store data centrally, send personalized communications, manage multiple teams, and track campaign metrics and effectiveness. Other product offering includes Digital Reach, Individeo, Pitchbook, and Financial Tools and calculators which allow businesses to engage the customers across multiple channels.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers — 2.4% of this cohort's audience
Activity: 3 product launches announced in 12 mo
Funding rounds
  • Jun 2024Post IPO$900K
  • Aug 2022Post IPO$3M
  • Jun 2022Post IPO$260K
  • Jan 2021Post IPO$5M
Investors
Round13, Glidepath Auxo
Tech stack
All In One SeoAmazon AlbAmazon Web ServicesApache Http ServerBootstrapCloudflare
#4
Series A · Toronto, Ontario · founded 2016 · 18 employees
$4.8Mraised
▾

Customer engagement and retention platform. It offers a solution for sales and customer service teams that enables borrowers engagement with home finance management. Its real-time analytics platform assists sales and service teams with customer management using machine learning. It enables sales and support teams to communicate with customers in personalized ways throughout the journey. It uses deep learning technology to improve the LTV of customer relationships through real-time intelligence and analytics.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers
Funding rounds
  • 2024Series A$500K
  • Jul 2020Series A$3M
  • May 2019Seed$1.1M
  • Oct 2018Seed—
Investors
Breakaway Growth, NEXT Canada, Techstars, TD Bank, Mendoza Ventures, Luge Capital
Tech stack
ActivecampaignAmazon SesAmazon Web ServicesCdnjsCloudflareFont Awesome
#5
Series B · Toronto, Ontario · founded 2014 · 290 employees
$209Mraised
▾

Loopio provides contract management solutions for enterprises. It provides tools for businesses to generate and share contracts automatically with prospects. Its product, RFP software, provides RFP content management, collaboration, and automation solutions. It allows users to aggregate and organize content, set up content reviews, assign tasks, and track team progress. Its product, proposal software, provides proposal development and creating solutions. It allows users to create and design interactive and updated proposals. Its product, security questionnaires, provides security content aggregation and security questionnaire response automation solutions. It allows users to aggregate and store security and compliance content and eradicate FAQs sections. Its major clients are HedgeServ, BugCrowd, IBM Watson Health, and Iovation.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 41k LinkedIn followers — 14.9% of this cohort's audience
Activity: 1 product launches announced in 12 mo
Funding rounds
  • Apr 2021Series B$200M
  • Feb 2018Series A$9M
Founders & team
Zakir HemrajCo-Founder & CEO
Investors
OpenView, Sumeru Equity Partners, Ontario Centre of Innovation
Tech stack
Amazon Web ServicesApple Icloud MailAzureCdnjsCloudflareCloudflare Bot Management
#6
Series B · Toronto, Ontario · founded 2016 · 145 employees
$55Mraised
▾

Provider of sales performance management software for incentive compensation and planning. The software unifies territory planning, quota setting, and incentive programs in a single data platform. It allows users to test and financially model changes, then deploy modeled changes instantly. The platform simplifies plan creation with configuration and dynamic templates. It also deploys machine learning models and advanced sales planning analytics to improve forecasts and optimize sales coverage.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 30k LinkedIn followers — 11.1% of this cohort's audience
Hiring: 1 hiring post in 12 mo (public)
Funding rounds
  • May 2022Series B$45M
  • Mar 2021Series A$10M
Founders & team
Nabeil AlazzamFounder & CEOParesh BhandariManaging Director
Investors
Crosslink Capital, Golden Ventures, Panache Ventures, Uncork Capital, Xfund, ACME
Tech stack
6SenseAmazon S3Amazon Web ServicesClickceaseCloudflareCloudflare Bot Management
#7
Acquired · Toronto, Ontario · founded 2008 · 162 employees
$34Mraised
▾

Tier1 Financial Solutions provides customer relationship management software for financial institutions. It features solutions for workflow management, compliance, client profiling, customer data management, deal tracking, reporting, communication, and more for capital markets, investment management, and investment banking firms.

Funding rounds
  • Jan 2022Series B—
  • Dec 2017Series B$34M
Investors
Wavecrest Growth Partners, MassMutual Ventures, Salesforce Ventures
Tech stack
Amazon SesAmazon Web ServicesBootstrapCdnjsCloudflareCloudflare Bot Management
#8
Series A · Toronto, Ontario · founded 2011 · 40 employees
$7.7Mraised
▾

Predictive analytics for public and utility businesses. It provides predictive intelligence on local utility and public infrastructure markets. The platform uses AI to analyze regulatory documents and public records to convert sales leads and market insights.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 13k LinkedIn followers — 4.9% of this cohort's audience
Activity: 1 partnerships (incl. Gaspend) announced in 12 mo
Funding rounds
  • Mar 2022Series A$5M
  • Oct 2020Seed$519.6K
  • Mar 2018Seed$1M
  • Aug 2017Seed$500K
Founders & team
Ahmed BadruddinCo-founder & CEO
Investors
Cerium Technology, Dallas Venture Capital, GCI, Klister Credit, Imagine H2O, Freycinet Ventures
#9
Acquired · Toronto, Ontario · founded 2002 · 51 employees
$32.2Mraised
▾

Banking software solutions to the financial services industry. It covers relationship banking for retail, corporate, wealth management and correspondent banking. The software suite, miRevenue, is a complete product and pricing lifecycle management.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 35k LinkedIn followers — 13.0% of this cohort's audience
Activity: 2 product launches announced in 12 mo
Funding rounds
  • Jan 2019Series B$17.2M
  • Nov 2014Series B$15M
  • Dec 2013Conventional Debt$5M
Founders & team
Bhavna WadhwaChief Marketing OfficerCharbel SafadiChief Executive Officer
Investors
Beedie Capital Partners, Accenture, Vistara Growth, Kayne Anderson, MaRS Discovery District
Tech stack
AccessibeApple Icloud MailAutoptimizeCloudflareCloudflare Bot ManagementCore-Js
#10
Acquired · Toronto, Ontario · founded 2003 · 100 employees
$22.5Mraised
▾

NexJ Systems is a cloud-based, enterprise CRM solutions for financial services, insurance, and healthcare industries.The Software combines artificial intelligence and industry-specific functionality with information from multiple applications and data stores to provide comprehensive knowledge of the individual customer. By encouraging ongoing, frequent interactions, NexJ solutions help organizations establish strong and trusted relationships with their customers.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 6k LinkedIn followers — 2.4% of this cohort's audience
Activity: 1 product launches announced in 12 mo
Funding rounds
  • May 2011Post IPO$390.8K
  • Apr 2010PE$22.5M
  • Series A$10M
Investors
M|C Partners, Sand Hill East
Tech stack
WordpressMysqlPhpBootstrapRedux FrameworkYoast Seo
#11
Acquired · Toronto, Ontario · founded 1996 · 480 employees
$21Mraised
▾

Offers a channel sales management solution for media and tech enterprises. Module include Sigma Catalog (allows enterprises to managing & creating entire product portfolio), Sigma CPQ (allows enterprises to configure, price and quote complex orders in real-time), Sigma Order management (allows enterprise to manage orders across multiple channels) and Sigma Cloud Broker service (allows enterprise to deliver personalized business bundles to customers). Also offers network provisioning and analytics solutions for the service providers. Customers include Vodafone, Telenor, Viasat, and TeliaSonera.

Funding rounds
  • May 2015Series C—
  • Feb 2001Series B—
  • Aug 2000Series A$21M
Investors
Birch Hill Equity Partners, Cisco Investments, RedwoodVentures, Morgan Stanley, Kleiner Perkins
Tech stack
Amazon Web ServicesAmazon Cloudfront
#12
Seed · Toronto, Ontario · founded 2020 · 7 employees
$954.9Kraised
▾

AI platform identifies upsell and cross-sell opportunities from customer meeting recordings. It analyzes recorded customer meetings to extract potential leads for expansion. The platform integrates with CRM and call recording tools to streamline the process of identifying, qualifying, and adding leads to the sales pipeline. It helps account management teams drive revenue growth and improve customer relationships by maximizing upsell and cross-sell opportunities. The AI model surfaces relevant snippets of recorded customer calls and pre-fills CRM opportunity creation fields.

Funding rounds
  • Mar 2023Seed$954.9K
Investors
Cleo Capital, Entrepreneur First

Funding & investor landscape

$527.8Mtotal disclosed funding
23companies funded
50disclosed rounds
0rounds last 90 days
Most active investors
MaRS Discovery District5 rounds
L-Spark3 rounds
Y Combinator3 rounds
BDC2 rounds
Extreme Venture Partners2 rounds
Golden Ventures2 rounds
Inovia Capital2 rounds
Luge Capital2 rounds
MaRS IAF2 rounds
MassChallenge2 rounds

Notable founders

Marc Altshuller
Founder & CEO · Varicent
Zakir Hemraj
Co-Founder & CEO · Loopio
Nabeil Alazzam
Founder & CEO · Forma
Paresh Bhandari
Managing Director · Forma
Ahmed Badruddin
Co-founder & CEO · Citylitics
Bhavna Wadhwa
Chief Marketing Officer · Zafin
Charbel Safadi
Chief Executive Officer · Zafin
Aly Dhalla
CEO / Co-Founder · Finaeo
Paul Jackson
Founder & CEO · Method
Alain Cohen
CEO · Arcestra
Marshall Johnston
Co-Founder · Caddie
Alan Nowogrodski
Founder & CEO · Caddie
Prism market signals · Canada · country-scoped Prism corpus, 8,289,060 docs

Market landscape — 10 sub-themes by coverage

Share of Sales Force Automation coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Sales Force Automation companies are there in Toronto, Canada?
Radar tracks 131 indexable Sales Force Automation companies headquartered in Toronto, Canada that meet our profile-completeness bar.
What is the total funding raised by Sales Force Automation companies in Toronto, Canada?
The Sales Force Automation companies in Toronto, Canada on this list have raised a combined $527.8M in disclosed equity funding across 23 funded companies.
Which is the highest-funded Sales Force Automation company in Toronto, Canada?
Loopio is the highest-funded Sales Force Automation company in Toronto, Canada, with $209M in disclosed equity funding.
How many Sales Force Automation companies in Toronto, Canada are funded?
23 of the 131 Sales Force Automation companies in Toronto, Canada on this list have disclosed at least one equity funding round.
How many Sales Force Automation unicorns are there in Toronto, Canada?
None of the Sales Force Automation companies in Toronto, Canada on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Toronto, Canada Sales Force Automation companies?
The most active investors in Toronto, Canada Sales Force Automation companies on this list include MaRS Discovery District, L-Spark, Y Combinator, BDC, Extreme Venture Partners.
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