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Investor research / India

Mom & baby care
startups in India

Build a shortlist from 730 independent companies serving parents online. Connect filed revenue and funding with app adoption, customer feedback, source-linked news and operating signals.

Find a shortlistRead connected evidenceExplore all 730 companies
Accounts to FY2025₹ crore / funding in USDResearch compiled 19 Sep 2026
Illustration of an Indian mother and toddler playing beside baby care products and an online shopping delivery.
THE MOM & BABY ECONOMY

Products, platforms
and parenting.

AI-generated illustration
Independent companies 73091 have raised a recorded roundLatest account year FY2025Standalone annual financial statementsSame-company revenue growth 23% a year77 companies, FY2021–FY2025Profitable recent filers 43%70 of 161 companies with recent accounts
WHERE TO LOOK FIRST

Start with the question that matters to you

Each list applies one stated rule to independent companies founded in 2010 or later with FY2024 or FY2025 accounts; the hiring list is read from company LinkedIn posts and needs no accounts. A company can appear on more than one.

FY2024–FY2025 accounts · ₹ crore

Profitable and growing 17

Latest-year profit above zero, revenue up 25% or more, revenue of at least ₹5 crore.

KidcityKolkata · est. 2020
Seed
Revenue FY2025
₹8.7 cr
Growth
+192%
Profit after tax
₹0.4 cr
Raised
$96K

Team 95 · 3,758 LinkedIn followers

StarAndDaisyGhaziabad · est. 2013
Unfunded
Revenue FY2025
₹108.5 cr
Growth
+153%
Profit after tax
₹2.0 cr
Raised
—

Team 34 · 1,658 LinkedIn followers

KidbeaNoida · est. 2021
Series AWoman founder
Revenue FY2025
₹41.1 cr
Growth
+96%
Profit after tax
₹0.3 cr
Raised
$4.4M

Team 57 · 17,047 LinkedIn followers

Showing 8 of 17 matches. Scroll for more cards.

Scale without recorded funding 6

No recorded funding round, revenue of at least ₹20 crore, latest-year profit above zero.

StarAndDaisyGhaziabad · est. 2013
Unfunded
Revenue FY2025
₹108.5 cr
Growth
+153%
Profit after tax
₹2.0 cr
Raised
—

Team 34 · 1,658 LinkedIn followers

LittleMuffetMumbai · est. 2013
UnfundedWoman founder
Revenue FY2025
₹60.5 cr
Growth
+0%
Profit after tax
₹6.5 cr
Raised
—

Team 36

The filing entity is also linked to Hufvdpuffers.

SYGAest. 2013
Unfunded
Revenue FY2025
₹39.9 cr
Growth
+13%
Profit after tax
₹1.8 cr
Raised
—
Showing 6 of 6 matches. Scroll for more cards.

Scaling on a contained loss 4

Revenue of at least ₹25 crore, up 25% or more, with a loss no larger than a quarter of revenue.

INCLUDGurugram · est. 2021
Seed
Revenue FY2025
₹29.0 cr
Growth
+353%
Profit after tax
₹-6.4 cr
Raised
$4.9M

Team 47 · 11,656 LinkedIn followers

BabyOrganoAhmedabad · est. 2020
SeedWoman founder
Revenue FY2025
₹25.6 cr
Growth
+253%
Profit after tax
₹-2.7 cr
Raised
$3.3M

Team 65 · 9,792 LinkedIn followers · 2 job posts in 90 days

SuperBottomsThane · est. 2015
Series AWoman founder
Revenue FY2025
₹84.0 cr
Growth
+54%
Profit after tax
₹-14.2 cr
Raised
$18.0M

Team 116 · 16,126 LinkedIn followers · 1 job posts in 90 days

Company accounts also cover its brand BASIC for Baby.

R for RabbitAhmedabad · est. 2014
Series BWoman founder
Revenue FY2025
₹239.0 cr
Growth
+40%
Profit after tax
₹-0.3 cr
Raised
$19.4M

Team 141 · 4,653 LinkedIn followers · 1 job posts in 90 days

Showing 4 of 4 matches. Scroll for more cards.

Early breakouts 11

Founded 2020 or later, revenue of at least ₹5 crore, up 50% or more.

INCLUDGurugram · est. 2021
Seed
Revenue FY2025
₹29.0 cr
Growth
+353%
Profit after tax
₹-6.4 cr
Raised
$4.9M

Team 47 · 11,656 LinkedIn followers

BabyOrganoAhmedabad · est. 2020
SeedWoman founder
Revenue FY2025
₹25.6 cr
Growth
+253%
Profit after tax
₹-2.7 cr
Raised
$3.3M

Team 65 · 9,792 LinkedIn followers · 2 job posts in 90 days

FamyoBengaluru · est. 2020
SeedWoman founder
Revenue FY2025
₹5.9 cr
Growth
+252%
Profit after tax
₹-0.5 cr
Raised
$613K

Team 20 · 1,897 LinkedIn followers

KidcityKolkata · est. 2020
Seed
Revenue FY2025
₹8.7 cr
Growth
+192%
Profit after tax
₹0.4 cr
Raised
$96K

Team 95 · 3,758 LinkedIn followers

Showing 8 of 11 matches. Scroll for more cards.

Reasons for a closer look 20

Revenue of at least ₹2 crore in either of the last two years, and either revenue down 20% or more or shareholder equity below zero.

HunyHunyDelhi · est. 2019
Funding RaisedWoman founder
Revenue FY2025
₹13.9 cr
Growth
+1%
Profit after tax
₹-1.1 cr
Raised
—

Team 28 · 3,407 LinkedIn followers

TikitoroChennai · est. 2021
SeedWoman founderShark Tank India
Revenue FY2025
₹13.7 cr
Growth
+46%
Profit after tax
₹-4.8 cr
Raised
$29K

Team 7 · 5,962 LinkedIn followers · 5 job posts in 90 days

FlintoboxChennai · est. 2013
Series B
Revenue FY2025
₹7.2 cr
Growth
-16%
Profit after tax
₹-1.7 cr
Raised
$18.7M

Team 55

Company accounts also cover its brand FlintoClass.

Showing 8 of 20 matches. Scroll for more cards.

Hiring in the snapshot 8

Two or more distinct job posts on the company's LinkedIn page in the 90 days to the snapshot.

TikitoroChennai · est. 2021
SeedWoman founderShark Tank India
Revenue FY2025
₹13.7 cr
Growth
+46%
Profit after tax
₹-4.8 cr
Raised
$29K

Team 7 · 5,962 LinkedIn followers · 5 job posts in 90 days

AllThingsBabyMumbai · est. 2016
Series AWoman founder
Revenue FY2025
₹53.9 cr
Growth
+33%
Profit after tax
₹3.4 cr
Raised
$3.6M

Team 66 · 19,011 LinkedIn followers · 2 job posts in 90 days

NewmiGurugram · est. 2021
SeedWoman founder
Revenue FY2025
₹1.2 cr
Growth
+86%
Profit after tax
₹-2.6 cr
Raised
$2.0M

Team 40 · 8,462 LinkedIn followers · 2 job posts in 90 days

BabyOrganoAhmedabad · est. 2020
SeedWoman founder
Revenue FY2025
₹25.6 cr
Growth
+253%
Profit after tax
₹-2.7 cr
Raised
$3.3M

Team 65 · 9,792 LinkedIn followers · 2 job posts in 90 days

Showing 8 of 8 matches. Scroll for more cards.

What the evidence says about the business

24 companies have enough evidence for this analysis: consecutive annual accounts ending in FY2024 or later, plus meaningful app, external news or dated web data. Read how profit, financing and demand connect.

How these evidence screens work
  • App reach alongside losses: at least 100,000 cumulative installs for the largest matched app, and a loss in the latest available accounts.
  • App feedback to examine: at least one matched app rated below 4/5, with at least 100 ratings.
  • Dated install growth: at least one matched app with an increase of 25% or more across observations at least 90 days apart.
  • News with financial context: a qualifying article and FY2024 or later accounts. The dates need not overlap.

These screens identify questions to investigate. They do not establish investment quality, causality or current performance.

SuperBottoms

Online platform offering reusable cloth diapers and baby essentials

Company profile

FY2025: revenue ₹84.0 crore; profit after tax ₹-14.2 crore.

Financial entity: NAVASHYA CONSUMER PRODUCTS PRIVATE LIMITED. Standalone accounts.

Revenue grew while losses narrowed

FY2024 → FY2025: revenue ₹54.4 cr → ₹84.0 cr; PAT −₹26.0 cr → −₹14.2 cr. The annual loss narrowed by ₹11.9 cr (45.6%).

Net margin moved from -47.8% to -16.9% (+31.0 percentage points). Growth has not yet produced an annual profit.

Follow up: Which changes in gross margin, fulfilment cost and customer acquisition explain the 31.0-point margin movement?

Standalone accounts · FY2024 and FY2025Open source context

Separate historical liquidity from later funding

At 31 March 2025: cash ₹9.1 cr, borrowings ₹11.5 cr, equity ₹13.9 cr.

Borrowings exceed cash by ₹2.3 cr. That cash equals 7.8 months of the historical annual PAT loss; this is not cash-flow runway. A later Series A round is recorded on 2025-04-07 for US$317,955. The balance-sheet date predates that financing.

Follow up: Reconcile the ₹9.1 cr opening cash balance with operating cash flow, debt repayments and subsequent financing.

Balance sheet at 31 March 2025; disclosed funding recordsOpen source context

Test adoption against monetisation and experience

SuperBottoms: Mom & Baby Store: 183,013 global cumulative installs, observed 2026-06-08.

The app reading is 434 days after FY2025 ended. Its global reach and the Indian filing entity’s annual revenue have different scopes; a revenue-per-install ratio would be misleading.

Follow up: Ask for active users, paying-user conversion and repeat orders over the exact install interval.

Google Play observations; standalone accountsOpen source context

Check whether web demand converts to orders

Estimated 393,726 monthly visits in 2026-05, with 91.5% on mobile. Estimated bounce rate 82.9%.

FY2025 revenue of ₹84.0 cr covers the whole filing entity; the website estimate is a different period and excludes unobserved marketplace and offline activity.

Follow up: Obtain mobile conversion, repeat purchase and channel-level revenue before interpreting visits as sales.

SEMrush estimate · 2026-05; standalone accounts
Inspect the annual financial history (₹ crore)
Fiscal yearRevenueProfit after taxNet margin
FY2021₹21.1−₹2.3-11.0%
FY2022₹39.8−₹12.4-31.3%
FY2023₹47.5−₹32.7-68.7%
FY2024₹54.4−₹26.0-47.8%
FY2025₹84.0−₹14.2-16.9%

Up to five reported years. Missing years are omitted, not interpolated.

Google Play: adoption and feedback

SuperBottoms: Mom & Baby Store

183,013 cumulative installs globally.

Rating sample unavailable

Observed 2026-06-08; last app update 2026-06-04.

Questions to take into diligence

  • Reconcile app reach with losses: request contribution margin, retention and paid acquisition spending for the same period.
  • Ask for active users, repeat purchase, retention and customer acquisition cost; installs do not establish any of them.
  • Ask how website sessions convert into paying and repeat customers; visits are estimates, not orders.

Reading guide: financial years, app observations and news dates differ. App installs are global cumulative counts, not active users or Indian customers. Standalone Indian accounts may not cover all of an app’s global activity. News headlines are publisher claims; announcements do not establish commercial outcomes. Questions are rule-based prompts for diligence, not investment recommendations.

SIDE BY SIDE

Compare startups on the same KPIs

Pick up to four from 24 companies with consecutive recent accounts and meaningful app, news or web evidence. Company names alone do not qualify. The table marks the strongest reading in each row, the chart overlays their trajectories, and the percentile table shows where each sits among every company that reports that KPI.

Up to 4 companies

Rank among companies that report each KPI

Each value is a percentile among companies reporting that KPI, from 0 to 100. Colours and numbers follow the comparison order. Cost and leverage ratios run from higher to lower. A position describes the recorded value, not investment quality.

KPISuperBottomsHopscotchMyloSlurrp Farm
Latest accountsFY2025FY2025FY2024FY2025
Revenue₹84.0 cr₹252.1 cr₹46.8 cr₹95.6 cr
Revenue growth+54%+15%+37%+32%
3-year revenue CAGR+28%+2%+223%+71%
Net margin-16.9%+4.6%-55.1%-34.2%
Profit after tax₹-14.2 cr₹11.5 cr₹-25.8 cr₹-32.7 cr
Total raised$18.0M$71.0M$28.4M$21.2M
Revenue per ₹ raised₹0.59₹0.48₹0.21₹0.57

Burn multiple is rupees of loss per rupee of new revenue in the year. Months of loss covered divides year-end cash by the year’s loss. Both stay blank for a profitable company. EBITDA is derived as profit before tax plus interest plus depreciation.

EVERY COMPANY, EVERY KPI

Startup explorer

Sort and filter 730 independent companies. Comparison is available for the 24 companies with both recent financial history and meaningful app, news or web evidence.

FY2024–FY2025 accounts · ₹ crore

Showing 25 of 161 companies with recent accounts. Enable JavaScript to search all 730 companies.

A dash means unavailable. Check the accounts year before comparing values. Scroll the table to see more KPIs.

CompanyStageAccountsRevenueGrowth3-yr CAGRNet marginRaised
HopscotchThane · est. 2012Series DFY2025₹252.1 cr+15%+2%+4.6%$71.0M
R for RabbitAhmedabad · est. 2014Series BFY2025₹239.0 cr+40%+40%-0.1%$19.4M
Vidyarthi KendraVaranasi · est. 2005UnfundedFY2025₹151.8 cr+45%+31%+1.2%—
StarAndDaisyGhaziabad · est. 2013UnfundedFY2025₹108.5 cr+153%—+1.8%—
Slurrp FarmDelhi · est. 2016Series CFY2025₹95.6 cr+32%+71%-34.2%$21.2M
Tiny Girl ClothingMumbai · est. 1995UnfundedFY2025₹88.2 cr+12%+14%+8.3%—
SuperBottomsThane · est. 2015Series AFY2025₹84.0 cr+54%+28%-16.9%$18.0M
PeppermintPune · est. 2010SeedFY2025₹77.7 cr+1%+15%+4.7%—
Haus & KinderMumbai · est. 2018Series AFY2025₹72.5 cr+10%—-11.6%$7.3M
ImagimakeMumbai · est. 2012Series BFY2025₹63.1 cr+25%+24%+5.5%$3.3M
LittleMuffetMumbai · est. 2013UnfundedFY2025₹60.5 cr+0%+9%+10.7%—
FunblastDelhi · est. 2017UnfundedFY2025₹58.6 cr+14%+13%+0.6%—
Trucarekidz IndiaMumbai · est. 2018UnfundedFY2025₹54.4 cr+22%+1%+0.7%—
AllThingsBabyMumbai · est. 2016Series AFY2025₹53.9 cr+33%+118%+6.3%$3.6M
JammboDelhi · est. 2023SeedFY2025₹52.6 cr+158%—+1.2%$113K
WinMagicMumbai · est. 2017SeedFY2025₹50.3 cr+35%+53%+10.2%$3.4M
MyloGurugram · est. 2018Series BFY2024₹46.8 cr+37%+223%-55.1%$28.4M
Yellow Bee IndiaKolkata · est. 2007UnfundedFY2025₹46.6 cr-7%+9%+1.7%—
KidbeaNoida · est. 2021Series AFY2025₹41.1 cr+96%+247%+0.6%$4.4M
SYGAest. 2013UnfundedFY2025₹39.9 cr+13%+19%+4.6%—
INCLUDGurugram · est. 2021SeedFY2025₹29.0 cr+353%—-21.9%$4.9M
BabyOrganoAhmedabad · est. 2020SeedFY2025₹25.6 cr+253%—-10.5%$3.3M
Florite BabyMumbai · est. 2006UnfundedFY2025₹23.8 cr-5%+5%+1.2%—
KidologyDelhi · est. 2022SeedFY2025₹23.4 cr+79%—+5.5%$294K
Nap ChiefCoimbatore · est. 2019SeedFY2025₹23.2 cr—+82%+5.0%$267K
FINANCIAL TRAJECTORY

Revenue is compounding while losses narrow

The same 77 companies, followed through five sets of accounts: combined revenue went from ₹639 cr in FY2021 to ₹1,451 cr in FY2025, and the combined loss narrowed from ₹100 cr in FY2023 to ₹44 cr.

Standalone accounts · ₹ crore
Revenue, latest accounts₹2,387 cr

161 companies

Median revenue₹2.2 cr

half of filers are smaller than this

Median revenue growth+20%

latest year on the year before

Held by the five largest35%

share of combined revenue

Combined revenue and profit after tax, same 77 companies

₹0₹500₹1,000₹1,500FY2021: revenue ₹639 cr, profit after tax ₹-56 cr₹639FY2021FY2022: revenue ₹929 cr, profit after tax ₹-74 cr₹929FY2022FY2023: revenue ₹1,008 cr, profit after tax ₹-100 cr₹1,008FY2023FY2024: revenue ₹1,266 cr, profit after tax ₹-77 cr₹1,266FY2024FY2025: revenue ₹1,451 cr, profit after tax ₹-44 cr₹1,451FY2025−₹56−₹74−₹100−₹77−₹44

Revenue Profit after tax · ₹ crore. Only companies with accounts in every year are included, so the rise is growth rather than more companies filing.

Companies by revenue, latest accounts

under ₹1 cr
64
₹1–5 cr
34
₹5–25 cr
41
₹25–100 cr
18
₹100 cr and above
4

Share of the same 77 companies in profit

YearProfitableMedian net margin
FY202147%+0.1%
FY202247%-1.1%
FY202348%-0.3%
FY202442%-3.0%
FY202556%+0.6%

Growth against margin

Each circle is one company with FY2024 or FY2025 accounts and revenue of at least ₹1 crore; area tracks revenue. Growth is capped at +300% and margin at −100% for display. Select a circle to add the company to the comparison.

CAPITAL

Who is funding the category, and what the money bought

91 independent companies have a recorded round. 2025 brought $62.6M across 45 rounds, against $36.2M across 46 in 2024. Listed companies are left out of this chart.

Disclosed amounts · USD

Disclosed funding per year

$0M$20M$40M$60M2015: $12.1M across 5 rounds520152016: $18.1M across 7 rounds720162017: $13.1M across 14 rounds1420172018: $9.8M across 15 rounds1520182019: $24.9M across 14 rounds1420192020: $48.1M across 19 rounds1920202021: $51.6M across 35 rounds3520212022: $37.3M across 44 rounds4420222023: $53.7M across 39 rounds3920232024: $36.2M across 46 rounds4620242025: $62.6M across 45 rounds452025

Bar height is the disclosed amount; the figure above each bar is the number of rounds. Rounds with no disclosed amount count as rounds only.

Companies with recorded rounds, by stage

Seed
74
Series A
8
Series B
5
Series C
1
Series D
1
Funding Raised
2

91 independent companies with at least one recorded round. A funding-stage label alone does not establish a recorded round.

Revenue earned per rupee raised

Latest annual revenue divided by everything raised, both in rupees, for companies that have raised at least $1M.

CompanyRaisedRevenuePer ₹ raisedNet margin
ImagimakeMumbai · est. 2012$3.3M₹63.1 cr₹2.38+5.5%
AllThingsBabyMumbai · est. 2016$3.6M₹53.9 cr₹1.77+6.3%
WinMagicMumbai · est. 2017$3.4M₹50.3 cr₹1.72+10.2%
R for RabbitAhmedabad · est. 2014$19.4M₹239.0 cr₹1.49-0.1%
ArettoPune · est. 2019$1.3M₹14.6 cr₹1.39-39.4%
Haus & KinderMumbai · est. 2018$7.3M₹72.5 cr₹1.18-11.6%
KidbeaNoida · est. 2021$4.4M₹41.1 cr₹1.03+0.6%
ShumeeBengaluru · est. 2014$1.3M₹9.6 cr₹1.03-19.6%
ClassMonitorLucknow · est. 2016$2.0M₹14.6 cr₹0.92+2.5%
BabyOrganoAhmedabad · est. 2020$3.3M₹25.6 cr₹0.89-10.5%

Investors with two or more companies here

InvestorCompaniesPortfolio on this pageLatest round
Aman Gupta8Allter, Ariro Toys, BabyWorks By Swapnil, Clapstore Toys, EMoMee, FundooLabs…Mar 2026
LetsVenture6BebeBurp, INCLUD, Jollee, Kidbea, Newmi, Tuco KidsMar 2026
Venture Catalysts6BabyPro, Cub McPaws, Kidbea, Nutrizoe, SuperBottoms, The EleFantMar 2026
Angel List5JackInTheBox Crafts, Legend of Toys, Nap Chief, OZi, Orange SugarJul 2025
Stride Ventures5Haus & Kinder, INCLUD, Legend of Toys, PlayShifu, Tuco KidsMay 2026
Anupam Mittal4Allter, Clapstore Toys, Flintobox, FundooLabsFeb 2025
Arjun Purkayastha4Haus & Kinder, Slurrp Farm, Tuco Kids, WellopiaNov 2025
Fireside Ventures4Magic Crate, Slurrp Farm, Tuco Kids, WellopiaSep 2025
India Accelerator4ClassMonitor, Legend of Toys, Nutrizoe, Orange SugarMay 2025
Inflection Point Ventures4Boingg, Kidbea, Nutrizoe, thenesteryMar 2026
Kunal Bahl4Clapstore Toys, Nap Chief, Peeko, SuperBottomsAug 2025
Namita Thapar4EMoMee, Panda's Box, Rosada, TikitoroApr 2026

Most recent rounds

CompanyRoundAmountInvestors
Legend of ToysMay 2026Seed$2.2MSingularity AMC, Veltis Capital, Enzia Ventures, DeVC
The EleFantMay 2026Seed$1.0MGrowth Sense, JITO Incubation & Innovation Foundation, Arian Capital Partners, Asit Oberoi
GubbachhiMay 2026Seed$158KD2C Insider, Siddhartha Nangia
RosadaApr 2026Angel$46KNamita Thapar
FilliandmeApr 2026Seed$161KD2C Insider
FilliandmeApr 2026Conventional Debt—D2C Insider
RN KidsMar 2026Seed$760KAshish Kacholia, Lashit Sanghvi, Mohit Sadaani, Hitesh Dhingra
KidbeaMar 2026Series A$3.2MEnrission India Capital, Inflection Point Ventures, LetsVenture, Venture Catalysts
Magical NestMar 2026Seed$439KStargazer Fund, Kunal Shah, Ankit Nagori, Gaurav Kushwaha
RosadaMar 2026Angel$46KAman Gupta

News you can connect to the numbers

52 qualifying article matches across 10 independent companies, from 2024-05-01 to 2026-04-30. The headline must name the company and its identity must resolve to the company’s own website.

Company product pages, social posts and generic market reports are excluded. Exact duplicates are removed; different reports may describe the same event. Promotional coverage is labelled where identified. Removed source pages are excluded; access restrictions are marked. This is a restricted coverage sample, not a complete news history or a sentiment score.

CompanyDate / topicRead the source
Slurrp FarmDelhi · est. 20162026-04-08Company coverageSlurrp Farm taps into the everyday struggle behind school tiffinsafaqs.com / External publisher
BabyOrganoAhmedabad · est. 20202026-04-06Company coverageIndia’s First Clinically Validated Swarnaprashan: BabyOrgano Sets New Standardtheprint.in / Announcement / promotional coveragePublisher access may be restricted (checked 2026-09-19)
BabyOrganoAhmedabad · est. 20202026-04-06Company coverageClinical Study Validates BabyOrgano's Baalprashan as India's First Clinically Tested Baalprashan Swarnaprashan Drops for Childrenaninews.in / Announcement / promotional coveragePublisher access may be restricted (checked 2026-09-19)
KidbeaNoida · est. 20212026-03-26CapitalKidbea secures Rs 30 Cr Series A funding from Enrission India Capital - Incubeesincubees.com / External publisher
KidbeaNoida · est. 20212026-03-25CapitalKidbea Raises US $3.19 Million to Accelerate Omnichannel Expansion | Retail News Indiaapparelresources.com / External publisherPublisher access may be restricted (checked 2026-09-19)
Mirana ToysPune · est. 20202025-11-26CapitalMirana Toys raises Rs 58 crore led by Arkam Ventures, to expand manufacturing capacitymoneycontrol.com / External publisher
Mirana ToysPune · est. 20202025-11-26CapitalMirana Toys bags ₹57.5-crore in Series A funding led by Arkam Venturesthehindubusinessline.com / External publisher
SmartivityDelhi · est. 20152025-11-21Product and distributionSmartivity Launches STEM Toys Campaign for Kidspassionateinmarketing.com / External publisher
SmartivityDelhi · est. 20152025-10-11Company coverageSmartivity Makes India Proud Again: Wins Big at the Parents' Best Toy Awards 2025 - Up18 Newsup18news.com / Announcement / promotional coverage
Slurrp FarmDelhi · est. 20162025-06-16Product and distributionSlurrp Farm and KLAY Reframe Early Learning by Putting Nutrition on the Timetable - Passionate In Marketing Slurrp Farm and KLAY Partner to Introduce Food Literacy in Preschoolspassionateinmarketing.com / External publisherSource unavailable during link check (checked 2026-09-19)
NutrizoeMumbai · est. 20192025-01-01Company coverageRicha Pendake on Redefining Women's Wellness with Nutrizoestartuptalky.com / External publisher
ArettoPune · est. 20192024-12-27ExpansionAretto Expands Retail Footprint with Hamleys, Inspiring 70,000 Children in ‘Curious Imprints’ Campaign - Passionate In Marketingpassionateinmarketing.com / External publisher

Use “Connect to company data” to read the reporting alongside accounts, app evidence and diligence questions.

RECENT SIGNALS

What these companies have been doing lately

82 dated signals from company LinkedIn pages in the 180 days to Jul 2026: who is hiring, launching, opening stores and winning awards. Team size change is shown for the 19 companies where two independent headcounts agree on scale.

180 days to Jul 2026
Hiring32

companies in 180 days

Product launch4

companies in 180 days

Expansion2

companies in 180 days

Milestone2

companies in 180 days

Partnership1

company in 180 days

Award2

companies in 180 days

Latest signals

At most two per company, newest first. Each line is read from one of the company's own recent posts.

CompanySignalDetail
Panda's BoxJul 2, 2026 · SeedHiringHiring: New Product Development Specialist · Noida, Uttar Pradesh
PeekoJun 30, 2026 · SeedHiringHiring: Senior Data Analyst · Bangalore
EMoMeeJun 29, 2026 · SeedMilestone2.5 million subscribers
AllThingsBabyJun 26, 2026 · Series AHiringHiring: Brand Executive · Mumbai, Maharashtra
BiglilpeopleJun 24, 2026 · SeedHiringHiring: Customer Support Executive · Bengaluru
SuperBottomsJun 24, 2026 · Series AAwardHighest ROI Award — Flipkart Ads
Pure AuraJun 23, 2026 · UnfundedProduct launchLaunched Protectors (ayurvedic skin protection)
Panda's BoxJun 21, 2026 · SeedHiringHiring: New Product Development (NPD) Manager · Noida, Uttar Pradesh
PopeesJun 20, 2026 · Series AExpansionFirst store in North India opened in Chandigarh
TikitoroJun 19, 2026 · SeedHiringHiring: Senior Executive Logistics · Chennai, Tamil Nadu
TikitoroJun 18, 2026 · SeedHiringHiring: Executive - Manufacturing Coordinator · Hyderabad, Telangana
NewmiJun 17, 2026 · SeedHiringHiring: Business Operations Executive · Gurugram, Noida
BabyOrganoJun 16, 2026 · SeedHiringHiring: Growth Manager – Digital Marketing · Ahmedabad
PeekoJun 15, 2026 · SeedHiringHiring: Buyer – Non-Apparel · Bangalore
Nap ChiefJun 9, 2026 · SeedHiringHiring: Marketing Manager · Turbhe, Navi Mumbai
SohiiJun 2, 2026 · UnfundedHiringHiring: Social Media Specialist
BabyOrganoJun 2, 2026 · SeedHiringHiring: Retention Marketing Executive · Ahmedabad
WishLuckMay 22, 2026 · UnfundedHiringHiring: Video Editor · Noida, Uttar Pradesh
Putchi FemMay 15, 2026 · UnfundedHiringHiring: Accountant · Coimbatore
WishLuckMay 12, 2026 · UnfundedHiringInternship: Customer support intern · Noida, Uttar Pradesh
Nap ChiefMay 12, 2026 · SeedHiringHiring: Retention Marketing Executive
TheBabyBoMay 11, 2026 · SeedExpansionFirst store launch in Ahmedabad
Clapstore ToysMay 5, 2026 · SeedHiringHiring: Accoounts & Finance MIS Head · Pune Division, Maharashtra
OZiMay 5, 2026 · Series AHiringInternship: Content Creator Intern

Team size change

Staff on the company's LinkedIn page in Jul 2026 against an earlier recorded headcount. Shown only where the earlier count is at least 10 and the two are within 0.5× to 2.5× of each other.

CompanyTeamChangeRevenue growth
BabyOrganoSeed26 → 65since 2024+150%+253%
INCLUDSeed22 → 47since 2024+114%+353%
The Mom StoreUnfunded21 → 43since 2024+105%+16%
CubeleloSeed12 → 23since 2024+92%+1%
Mirana ToysSeries A69 → 128since 2024+86%+29%
NewmiSeed22 → 40since 2024+82%+86%
R for RabbitSeries B78 → 141since 2024+81%+40%
TimiosSeed14 → 25since 2024+79%-4%
AllThingsBabySeries A40 → 66since 2024+65%+33%
ArettoSeed64 → 97since 2024+52%+142%
Ariro ToysSeed23 → 31since 2024+35%+68%
SuperBottomsSeries A93 → 116since 2024+25%+54%
Slurrp FarmSeries C110 → 136since 2024+24%+32%
WinMagicSeed45 → 53since 2024+18%+35%
PlayShifuSeries B139 → 117since 2024-16%+33%
Magical NestSeed22 → 18since 2024-18%+21%
Trucarekidz IndiaUnfunded69 → 50since 2024-28%+22%
ImagimakeSeries B100 → 69since 2024-31%+25%
BoinggSeed26 → 15since 2024-42%+24%
DEMAND AND MOMENTUM

Web reach, app reach and hiring

Monthly website visits are recorded for 11 companies, Android apps for 46, and open roles for 60. Each table lists only companies with a reading. App observations are from June 2026; installs sum global cumulative counts across matched apps, not unique users; job counts are recorded openings, not verified live vacancies.

Dated readings where available

Monthly website visits

CompanyVisitsMobileAuthority
R for RabbitAhmedabad · est. 2014556,64292%50
SuperBottomsThane · est. 2015393,72692%44
MyloGurugram · est. 2018252,96493%43
The Mom StoreBengaluru · est. 2018245,87991%45
SuperherotoystoreMumbai · est. 2013239,33486%33
FamyoBengaluru · est. 2020116,45698%26
bloon toysMumbai · est. 2018115,13197%24
O’mumsieDelhi · est. 202195,94398%23
Slurrp FarmDelhi · est. 201662,34785%36
Nap ChiefCoimbatore · est. 201955,40695%25

Android app installs

Open connected evidence for individual apps, rating samples and exact observation dates.

CompanyInstallsWeighted rating
HopscotchHopscotch - Kids Fashion Brand15,291,2863.66
MyloMylo Pregnancy & Parenting App13,095,4414.43
PlayShifuPeppa Pig by PlayShifu3,678,3583.57
StarAndDaisyStarAndDaisy - Baby & Kids2,654,062—
PeekoPeeko: Baby products in 60 min835,639—
R for RabbitR for Rabbit - Baby & Kids361,786—
OZiOZi: Fast. Trusted. For Kids.213,478—
Cub McPawsCub McPaws: Kids Learning App200,163—
The Mom StoreThe Mom Store186,6853.4
SuperBottomsSuperBottoms: Mom & Baby Store183,013—

Open roles

CompanyOpenLast posted
Nap ChiefCoimbatore · est. 20197Aug 2026
Mirana ToysPune · est. 20205May 2026
House Of ZelenaBengaluru · est. 20215Apr 2026
Magical NestBengaluru · est. 20165Jul 2026
WishLuckDelhi · est. 20234Jul 2026
TimiosBengaluru · est. 20164Dec 2025
Clapstore ToysPune · est. 20214May 2026
FamyoBengaluru · est. 20203Aug 2026
Orange SugarBengaluru · est. 20223Jul 2026
SpunkiesFaridabad · est. 20123Jun 2026
INDUSTRY ANALYSIS

Segments, founding years, cities and exits

30% of the independent companies record a woman founder. 14 companies on this page have been acquired, by buyers from ITC and Reliance Retail to roll-up houses.

Segments

A company can sit in more than one segment, so the rows overlap and are not totalled. Medians appear where at least five companies in the segment have recent accounts.

SegmentCompaniesFundedMedian revenueMedian growthProfitable
Kids clothing brands17517₹2.1 cr+0%59%
Marketplaces496₹1.2 cr-14%33%
Sustainable products4610₹1.0 cr+48%50%
Subscription commerce296₹0.3 cr-14%22%
D2C diaper brands165₹1.5 cr+40%57%
Handcrafted products162₹0.8 cr-17%40%
Baby food142₹1.0 cr+24%14%
Activity-based learning147₹7.2 cr+37%29%

Companies founded per year

2012
15
2013
22
2014
31
2015
41
2016
48
2017
50
2018
51
2019
59
2020
85
2021
83
2022
74
2023
64
2024
53
2025
10

Where they are based

Mumbai
117
Bengaluru
90
Delhi
78
Gurugram
49
Kolkata
32
Hyderabad
30
Chennai
29
Ahmedabad
27
Pune
26
Noida
25

Acquisitions

CompanyAcquirerDate
Mother Sparsh Baby CareAmbala · est. 2015ITCApr 2025
Ed-a-MammaMumbai · est. 2020Reliance RetailSep 2023
Bey BeeDelhi · est. 2013BRND.MEFeb 2023
NautiNatiGurugram · est. 2009TMRWNov 2022
BuddsBuddyBengaluru · est. 2015Team PumpkinNov 2022
Magic CrateBengaluru · est. 2014BYJU'SJan 2022
FrangipaniMumbai · est. 2012GOAT Brand LabsNov 2021
BabyProKolkata · est. 2017EvenflowOct 2021
The Moms CoGurugram · est. 2016The Good Glamm GroupOct 2021
Mynewborn.inDelhi · est. 201710ClubSep 2021
SecondcryBengaluru · est. 2016ElanicJul 2017
BabyoyeBengaluru · est. 2010FirstCryOct 2016
KoolskoolBenga
KEY QUESTIONS

Mom and baby care startups in India: key questions

Answers computed from the figures on this page.

How many online mom and baby care startups are there in India?

This page follows 730 independent companies; 91 have raised a recorded funding round. Explore the directory by stage, location, financial performance and operating signals.

Which is the largest by revenue?

Hopscotch reported ₹252.1 cr in FY2025, the highest among independent companies with filed accounts here.

Is the category growing?

Yes. The same 77 companies grew combined revenue from ₹639 cr in FY2021 to ₹1,451 cr in FY2025, about 23% a year.

How many of these startups are profitable?

43% of companies with recent accounts reported a profit after tax in their latest year; the median net margin is -8.1%.

How much funding has the category raised?

Recorded rounds for companies that are not listed total $403.5M; 2025 alone brought $62.6M across 45 rounds.

Which profitable startup is growing fastest?

Kidcity grew revenue +192% to ₹8.7 cr in FY2025 while reporting a profit.

Sources, dates and definitions

Compiled 2026-09-19. Source periods differ: annual accounts to FY2025; LinkedIn audience and hiring signals to Jul 2026; press from May 2024 to Apr 2026. These are dated snapshots.

  • Financial figures are standalone annual accounts filed with the Registrar of Companies, for years ending 31 March, in ₹ crore.
  • Financial comparisons use available attributed filings; each table identifies its company group and reporting period. Missing figures mean unavailable evidence, not zero revenue or no activity.
  • Accounts appear only where the filing company is the startup itself. A brand operated by a larger or older company is listed without that company’s accounts.
  • Where one company runs several brands, its accounts are shown once, on its main brand, and the others are named on that row.
  • Funding is the sum of disclosed round amounts. No recorded funding does not prove a company is bootstrapped.
  • Connected evidence and external news cover independent companies. Google Play records match the developer’s website to an attributed company domain. Installs are global cumulative counts; ratings require a nonzero sample. Dated changes are not annualised.
  • Shortlists are rule-based screens, not recommendations or a claim that shares are available. Nothing on this page is investment advice.
  • External news requires a resolved source URL, company-domain attribution and the company in the headline. Company product pages, social posts, generic market reports and exact duplicates are excluded. Coverage ends 30 April 2026; a missing story is not evidence of inactivity. Multiple articles may report the same event.
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