INVESTOR NOTES / 001ANGEL INVESTOR / , United States
Auren Hoffman
KNOW THE INVESTOR. SHARPEN THE PITCH.

Angel investor · United States

Auren Hoffman.

Recorded investments.
A clearer sense of fit.

Find where your company fits, how rounds are assembled, and what happened after the first investment.

THE ENTRY PATTERN2006–2026
65%

of dated first investments
were at Angel, Pre-Seed or Seed

First investment stage across 20 companies12 Seed, 1 Angel and 7 other-stage entries. Each dot represents one company.
Seed 12Angel 1Other 7

One dot = one company at first recorded investment.

20 companies · 22 recorded equity rounds
Dataset’s latest round 22 May 2026/Latest recorded investment 01 Jan 2024
THE FOUNDER’S BRIEF

Read the pattern before the pitch.

Written insights from the recorded portfolio, with the evidence linked below.

01

Start with the first entry

Auren Hoffman has dated investments in 20 companies. 13 first entries were at Angel, Pre-Seed or Seed (65.0%). An early-stage founder can use the sector and stage filters to find comparable companies before approaching the investor.

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02

Separate activity from reputation

0 first company relationships appear in the latest 24 months, compared with 1 in the preceding window. The latest recorded investment is 2024-01-01. This describes observed activity through 2026-05-22; it does not establish current availability.

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03

Plan the next financing step

9 of 20 companies with a full 24-month observation window raised another equity round. This investor backed 2 of those companies again within that window. The difference is a reason to research the wider syndicate, rather than assume the same investor will fund the next round.

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04

Use a specific point of relevance

MarketingTech is the largest displayed sector by company count, appearing in 4 portfolio companies; sector tags overlap. 1 first entries carry a recorded lead flag and the median first-round syndicate includes 8 other named backers. Shared rounds are evidence of co-investment, not evidence of an introduction route.

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01 / THE READOUT

Four signals before you pitch.

Start with observed behavior.
Every rate has a defined denominator.

01 — ROUND CONTEXT
$2.6M–$7.9M

The middle half of entry rounds

25th–75th percentile across 19 disclosed first rounds. Total round size; the investor’s own cheque is undisclosed.

Size your round ↗
02 — NEW RELATIONSHIPS
0companies

First investments in the last 24 months

22 May 2024–22 May 2026, versus 1 in the preceding 24 months.

See the rhythm ↗
03 — NEXT FINANCING
45%

Another equity round within 24 months

9 of 20 companies with a full observation window. The next round can include any investor.

Follow the path ↗
04 — REPEAT BACKING
10%

This investor invested again within 24 months

2 of the same 20 companies. Build a financing plan around the wider investor market.

Explore co-investors ↗
02 / FIND YOUR FIT

Where does your company sit?

Choose your sector and stage to find
companies he first backed in that space.

YOUR COMPANY

A match means a recorded investment in this category. It does not establish current interest or availability.

20matching companies
$4.5Mmedian first round (19 disclosed)
0first backed in last 24 months

All sectors · All entry stages. Round amounts are total financing, in USD.

Seed

Fractional AI ↗

AI software solutions to automate repetitive and mundane work processes

$5.0M total first round
Seed

Awning ↗

App-based real estate investment platform for individuals

$9.3M total first round
Series D

G2 ↗

Platform for users to share business software reviews

$157M total first round
Explore matching portfolio companies ↓

The sector × stage map

First investments · companies can appear in more than one sector
Number of first investments by sector and entry stage. Select a cell to explore companies.
SectorAngelSeedSeries AAll stages
MarketingTech4
Big Data Analytics3
Business Intelligence3
AdTech3
Data Preparation Platforms2
Vertical Business Intelligence2
HR SaaS2
03 / ROUND DESIGN

The round around the investor.

Use stage-specific financing ranges
to frame the size of your syndicate.

First-round size, by entry stage

USD · middle 50% and median
Angel1 disclosed
$1.5M$1.5M–$1.5M
Seed11 disclosed
$4.4M$2.9M–$5.1M
Series A4 disclosed
$3.9M$1.2M–$9.0M
$10K$100K$1M$10M

Logarithmic scale. A dot marks the median; the band spans the 25th–75th percentiles. These are entire rounds, not individual cheques.

04 / WHAT HAPPENS NEXT

One investment. Two different paths.

A subsequent round and repeat backing
answer different fundraising questions.

20
companies with 24 months
of observable history

Raised another equity round

Any investor · within 24 months
45%
9 of 20 companies

Backed again by this investor

A subset of the companies above
10%
2 of 20 companies
i

Includes first investments on or before 22 May 2024. 0 newer companies and 0 undated histories are excluded. Follow-up stops at the dataset’s latest round on 22 May 2026. These observations do not measure returns or predict a company’s outcome.

See the stage-by-stage denominators +
First stageEligible companiesNext round ≤24 moSame investor again ≤24 mo
Angel11 / 10 / 1
Seed125 / 122 / 12
Series A43 / 40 / 4
Series B10 / 10 / 1
Series D20 / 20 / 2
05 / INVESTMENT RHYTHM

New names. Returning relationships.

Separate first investments from later
rounds in companies already backed.

New companiesRepeat rounds

*2026 is partial, through 22 May. Bar height counts first investments + repeat rounds; earlier years are complete calendar periods in this dataset.

06 / THE CO-INVESTOR MAP

Who else belongs on your research list?

Frequent shared rounds suggest a place
to investigate sector and stage alignment.

01
FIRM

Accel

3 shared rounds · 2 companies

Latest shared round Jun 2021
02
FIRM

Greylock

3 shared rounds · 3 companies

Latest shared round Mar 2021
03
FIRM

500 Global

2 shared rounds · 2 companies

Latest shared round Apr 2018
04
FIRM

8VC

2 shared rounds · 1 companies

Latest shared round May 2021
06
FIRM

Bullpen Capital

2 shared rounds · 2 companies

Latest shared round Mar 2019

Shared rounds establish recorded co-investment. They do not establish a personal connection, introduction route, or current willingness to invest.

07 / THE EVIDENCE

Explore the portfolio.

First investment comes first.
Amounts refer to that entry round.

20 dated companies
Complete dated portfolio, ordered by first investment, newest first.
CompanyFirst backedEntry stageTotal entry roundSame investor again?
Fractional AI ↗San Francisco
Jan 2024Seed$5.0MNo later round recorded
Awning ↗San Francisco
Sep 2021Seed$9.3MNo later round recorded
G2 ↗Chicago
Jun 2021Series D$157MNo later round recorded
Atlan ↗New York City
May 2021Series A$17MNo later round recorded
Airbyte ↗San Francisco
Mar 2021Seed$5.2MYes · May 2021
Manthan ↗Bengaluru
Mar 2021Series D$49MNo later round recorded
Charma ↗San Francisco
Aug 2020Seed$2.8MNo later round recorded
PeerWell ↗San Francisco
Aug 2019Series A$6.5MNo later round recorded
Kogniz ↗Mill Valley
Oct 2018Seed$4.0MNo later round recorded
Mapfit ↗New York City
Jun 2018Seed$5.5MNo later round recorded
Improvado ↗San Francisco
Apr 2018Seed$3.0MYes · Mar 2019
Amino Payments ↗Philadelphia
Feb 2018Seed$4.5MNo later round recorded
Throtle ↗New York City
Dec 2017Series B$50MNo later round recorded
Jan 2017Seed$4.4MNo later round recorded
CodeSignal ↗San Francisco
Apr 2015Seed$2.4MNo later round recorded
Betable ↗San Francisco
Jul 2012SeedUndisclosedNo later round recorded
Unbounce ↗Vancouver
Dec 2011Seed$850KNo later round recorded
MomentFeed ↗Santa Monica
Jul 2011Series A$1.2MNo later round recorded
BrightRoll ↗San Francisco
Nov 2006Series A$1.0MNo later round recorded
Edgeio ↗Palo Alto
Jan 2006Angel$1.5MNo later round recorded
0 more companies have undated investments

Kept in the 20-company portfolio; excluded from entry-timing calculations.

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