125 investors have funded 31 Auto E-Commerce & Content companies head-officed in London, across 228 rounds (May 2008 – Apr 2026). They are ranked by how many London companies in this market they have actually backed.
"In London" describes the companies, not the investor: most of the money in any city comes from somewhere else, and the Where the money comes from section below shows exactly where it came from here.
Ranked by companies backed in this market and city, then by round count. "Led" counts rounds recorded with this investor as lead.
| # | Investor | Based in | Stages here | Companies | Rounds | Led | Latest | Portfolio total |
|---|---|---|---|---|---|---|---|---|
| 1 | LocalGlobe | London, United Kingdom | SeedSeries A | 4 | 7 | 5 | Dec 2019 | 208 |
| 2 | Balderton Capital | London, United Kingdom | SeedSeries ASeries B | 3 | 11 | 2 | Jul 2024 | 244 |
| 3 | Passion Capital | London, United Kingdom | SeedSeries ASeries B | 3 | 8 | 4 | Sep 2021 | 87 |
| 4 | InMotion Ventures | London, United Kingdom | SeedSeries BSeries A | 3 | 8 | — | Aug 2025 | 39 |
| 5 | Shell | London, United Kingdom | Series BSeedSeries A | 3 | 5 | 3 | Aug 2025 | 100 |
| 6 | Seedcamp | London, United Kingdom | SeedSeries A | 3 | 3 | 1 | Dec 2019 | 386 |
| 7 | Accel | Palo Alto, United States | Series BSeries CSeries E+ | 2 | 7 | 1 | Jul 2024 | 1,133 |
| 8 | General Catalyst | San Francisco, United States | Series CSeries D | 2 | 5 | 2 | Mar 2021 | 855 |
| 9 | Autotech Ventures | Menlo Park, United States | Series BSeries A | 2 | 5 | 4 | Aug 2025 | 51 |
| 10 | Forward Partners | London, United Kingdom | Series ASeedSeries B | 2 | 4 | 1 | Jul 2020 | 50 |
| 11 | Techstars | New York City, United States | SeedSeries A | 2 | 3 | 3 | Jun 2020 | 3,580 |
| 12 | Target Global | Berlin, Germany | Series BSeries C | 2 | 3 | 2 | Mar 2021 | 123 |
| 13 | Hambro Perks | London | Series ASeed | 2 | 3 | 2 | Oct 2021 | 21 |
| 14 | BlackRock | New York City, United States | Series DSeries C | 2 | 2 | 1 | Apr 2025 | 283 |
| 15 | RTP Global | New York City, United States | Series ASeries B | 2 | 2 | 2 | Jul 2020 | 184 |
| 16 | Channel 4 Ventures | London, United Kingdom | Series BSeries C | 2 | 2 | — | Mar 2022 | 21 |
| 17 | Octopus Ventures | London, United Kingdom | Series CSeries D | 1 | 4 | 1 | Oct 2020 | 300 |
| 18 | Mubadala | Abu Dhabi, United Arab Emirates | Series CSeries DSeries E+ | 1 | 4 | 1 | Feb 2022 | 167 |
| 19 | Episode 1 Ventures | London, United Kingdom | SeedSeries ASeries B | 1 | 4 | — | Jul 2024 | 65 |
| 20 | Vitruvian Partners | London, United Kingdom | Series CSeries E+ | 1 | 4 | 1 | Jul 2024 | 62 |
| 21 | DMG Ventures | London, United Kingdom | Series CSeries D | 1 | 4 | 1 | Oct 2020 | 21 |
| 22 | Highland Capital Partners | Menlo Park, United States | Series B | 1 | 3 | — | Mar 2010 | 236 |
| 23 | Venture Friends | Athens, Greece | Series BSeedSeries A | 1 | 3 | — | Jan 2024 | 56 |
| 24 | Porsche Ventures | Stuttgart, Germany | Series BSeries A | 1 | 3 | — | Aug 2025 | 47 |
| 25 | Stride.vc | London, United Kingdom | Series CSeries D | 1 | 3 | 2 | Mar 2020 | 39 |
| 26 | Investec | New York City, United States | SeedSeries ASeries B | 1 | 3 | 1 | Sep 2021 | 40 |
| 27 | Marchmont Ventures Group | Greenlawn, United States | SeedSeries ASeries B | 1 | 3 | 2 | Jun 2021 | 5 |
| 28 | Index Ventures | London, United Kingdom | Series BSeries C | 1 | 2 | 2 | Nov 2021 | 639 |
| 29 | Partech Partners | Paris, France | Series ASeries B | 1 | 2 | 1 | Jul 2020 | 351 |
| 30 | QED Investors | Alexandria, United States | Series ASeries B | 1 | 2 | 1 | Jan 2024 | 216 |
| 31 | Entree Capital | London, United Kingdom | Series C | 1 | 2 | 1 | Sep 2019 | 144 |
| 32 | Cherry Ventures | Berlin, Germany | Series ASeries B | 1 | 2 | 1 | Jul 2020 | 131 |
| 33 | Development Bank of Wales | Wrexham, United Kingdom | SeedSeries A | 1 | 2 | — | Oct 2022 | 122 |
| 34 | BMW i Ventures | Mountain View, United States | Series BSeries C | 1 | 2 | — | Nov 2021 | 82 |
| 35 | Version One Ventures | San Francisco, United States | Series BSeed | 1 | 2 | 1 | Jul 2020 | 77 |
| 36 | Mercedes-Benz | Stuttgart, Germany | Series C | 1 | 2 | 1 | Mar 2022 | 48 |
| 37 | Revo Capital | Amstelveen, Netherlands | Series ASeries B | 1 | 2 | 1 | Jan 2024 | 34 |
| 38 | Latitude | London, United Kingdom | Series BSeries C | 1 | 2 | — | Nov 2021 | 8 |
| 39 | Jaguar Land Rover | Coventry, United Kingdom | SeedSeries B | 1 | 2 | — | Jan 2024 | 7 |
| 40 | Suzuki Global Ventures | Shizuoka, Japan | Series B | 1 | 2 | — | Aug 2025 | 4 |
| 41 | Samos Investments | SeedSeries B | 1 | 2 | — | Jan 2016 | 4 | |
| 42 | 500 Global | San Francisco, United States | Seed | 1 | 1 | 1 | May 2016 | 1,988 |
| 43 | Bessemer Venture Partners | Redwood City, United States | Series E+ | 1 | 1 | 1 | Jul 2024 | 781 |
| 44 | SOSV | Cork, Ireland | Seed | 1 | 1 | 1 | 446 | |
| 45 | Eight Roads Ventures | London, United Kingdom | Series D | 1 | 1 | — | Mar 2020 | 333 |
| 46 | Fidelity Investments | Boston, United States | Series D | 1 | 1 | 1 | Oct 2020 | 358 |
| 47 | Sapphire Ventures | Austin, United States | Series D | 1 | 1 | — | Oct 2020 | 189 |
| 48 | DST Global | London, United Kingdom | Series C | 1 | 1 | 1 | Mar 2021 | 214 |
| 49 | L Catterton | Greenwich, United States | Series D | 1 | 1 | — | Oct 2020 | 254 |
| 50 | Atomico | London, United Kingdom | Series A | 1 | 1 | — | Aug 2016 | 173 |
| 51 | Anthemis Group | London, United Kingdom | Series A | 1 | 1 | — | Aug 2011 | 156 |
| 52 | Iconiq Capital | San Francisco, United States | Series C | 1 | 1 | 1 | Nov 2021 | 165 |
| 53 | Barclays | London, United Kingdom | Seed | 1 | 1 | 1 | Jan 2020 | 171 |
| 54 | Viking Global Investors | Greenwich, United States | Series E+ | 1 | 1 | 1 | Feb 2022 | 108 |
| 55 | Redalpine | Zurich, Switzerland | Seed | 1 | 1 | 1 | Jan 2015 | 85 |
| 56 | Founders Factory | London, United Kingdom | Seed | 1 | 1 | 1 | Nov 2021 | 164 |
| 57 | Clocktower Technology Ventures | Santa Monica, United States | Seed | 1 | 1 | — | Apr 2022 | 135 |
| 58 | Firstminute Capital | London, United Kingdom | Seed | 1 | 1 | — | Feb 2018 | 123 |
| 59 | Quiet Capital | New York City, United States | Seed | 1 | 1 | — | Jun 2021 | 125 |
| 60 | Breyer Capital | Menlo Park, United States | Series A | 1 | 1 | — | Aug 2016 | 107 |
| 61 | Molten Ventures | London, United Kingdom | Series D | 1 | 1 | 1 | Jun 2020 | 82 |
| 62 | ITOCHU | Tokyo, Japan | Series A | 1 | 1 | — | Nov 2022 | 109 |
| 63 | Toyota Ventures | Los Altos, United States | Seed | 1 | 1 | 1 | Nov 2022 | 81 |
| 64 | Breega | Paris, France | Series A | 1 | 1 | 1 | Dec 2019 | 90 |
| 65 | AlleyCorp | New York City, United States | Series B | 1 | 1 | 1 | Jan 2024 | 89 |
| 66 | Salica Investments | London, United Kingdom | Series B | 1 | 1 | — | Dec 2024 | 80 |
| 67 | Portage | Montreal, Canada | Series C | 1 | 1 | 1 | Apr 2025 | 71 |
| 68 | Imperial Innovations | London, United Kingdom | Seed | 1 | 1 | — | Feb 2014 | 56 |
| 69 | D1 Capital Partners | New York City, United States | Series E+ | 1 | 1 | — | Feb 2022 | 67 |
| 70 | Tekton Ventures | San Francisco, United States | Series A | 1 | 1 | 1 | Dec 2019 | 71 |
| 71 | BP Ventures | London, United Kingdom | Series B | 1 | 1 | — | Jul 2020 | 65 |
| 72 | Seedrs | London, United Kingdom | Seed | 1 | 1 | — | Apr 2014 | 75 |
| 73 | JamJar Investments | London, United Kingdom | Seed | 1 | 1 | 1 | Feb 2017 | 62 |
| 74 | Hercules Capital | Palo Alto, United States | Series C | 1 | 1 | — | Mar 2022 | 71 |
| 75 | Durable Capital Partners | Bethesda, United States | Series D | 1 | 1 | — | Oct 2020 | 50 |
| 76 | CyLon | Seed | 1 | 1 | — | Nov 2016 | 51 | |
| 77 | Pareto | Miami, United States | Seed | 1 | 1 | — | Jun 2021 | 49 |
| 78 | Novator Partners | London, United Kingdom | Series D | 1 | 1 | — | Oct 2020 | 25 |
| 79 | Powerhouse | Oakland, United States | Seed | 1 | 1 | 1 | Jul 2022 | 26 |
| 80 | Insurtech Gateway | London, United Kingdom | Seed | 1 | 1 | 1 | Jul 2019 | 24 |
| 81 | BP Ventures | London, United Kingdom | Series A | 1 | 1 | 1 | Dec 2017 | 31 |
| 82 | Charlotte Street Capital | London, United Kingdom | Seed | 1 | 1 | — | Apr 2018 | 33 |
| 83 | Samos Investments | London, United Kingdom | Series A | 1 | 1 | — | Dec 2014 | 29 |
| 84 | State Farm | Bloomington, United States | Seed | 1 | 1 | 1 | Mar 2025 | 28 |
| 85 | Volvo Cars | Gothenburg, Sweden | Series C | 1 | 1 | — | Apr 2022 | 24 |
| 86 | Nordic Makers | Copenhagen, Denmark | Seed | 1 | 1 | — | Jul 2018 | 27 |
| 87 | Digital Horizon | London, United Kingdom | Series A | 1 | 1 | 1 | Dec 2019 | 27 |
| 88 | Channel 4 | London, United Kingdom | Series A | 1 | 1 | 1 | Jan 2018 | 26 |
| 89 | Kamet | Paris, France | Series A | 1 | 1 | 1 | Nov 2016 | 19 |
| 90 | Origin Capital | London, United Kingdom | Seed | 1 | 1 | 1 | Nov 2017 | 24 |
| 91 | Twin Path Ventures | London, United Kingdom | Seed | 1 | 1 | 1 | Mar 2025 | 22 |
| 92 | Latitude | New York City, United States | Series C | 1 | 1 | — | Mar 2021 | 19 |
| 93 | u.ventures | Chicago, United States | Series B | 1 | 1 | 1 | Jan 2024 | 20 |
| 94 | Columbia Lake Partners | London, United Kingdom | Series C | 1 | 1 | — | Apr 2025 | 18 |
| 95 | Sompo Holdings | Tokyo, Japan | Series C | 1 | 1 | — | Apr 2026 | 16 |
| 96 | Unbound | London, United Kingdom | Series C | 1 | 1 | — | Nov 2021 | 14 |
| 97 | Willoughby Capital | New York City, United States | Series E+ | 1 | 1 | — | Feb 2022 | 18 |
| 98 | Rethink Ventures | Munich, Germany | Seed | 1 | 1 | 1 | Mar 2025 | 14 |
| 99 | DMGT | London, United Kingdom | Series D | 1 | 1 | 1 | Mar 2020 | 17 |
| 100 | Blenheim Chalcot | London, United Kingdom | Seed | 1 | 1 | — | Apr 2022 | 11 |
Showing the top 100 of 125. Search the full investor set →
Head office of the investors on this page.
Rounds by stage — where in a company's life this money arrives.
Total disclosed size of each round, not one investor's share.
How active this market has been.
Auto E-Commerce & Content companies head-officed in London that took money from these investors.
| Company | Backers | Rounds | Disclosed | Latest round |
|---|---|---|---|---|
| Cazoo cazoo.co.uk |
20 | 35 | $7.4B | Series E+ Feb 2022 |
| Drover joindrover.com |
13 | 18 | $308.6M | Series B Sep 2020 |
| Carwow carwow.co.uk |
12 | 30 | $763.2M | Series E+ Jul 2024 |
| Zego zego.com |
10 | 14 | $1B | Series C Apr 2026 |
| Bumper bumper.co |
10 | 21 | $464.7M | Series B Aug 2025 |
| Motorway motorway.co.uk |
8 | 14 | $1.3B | Series C Nov 2021 |
| Marshmallow marshmallow.com |
8 | 12 | $567.6M | Series C Apr 2025 |
| Carmoola carmoola.co.uk |
8 | 14 | $325.7M | Series B Jan 2024 |
| Cuvva cuvva.com |
7 | 9 | $137.6M | Series A Dec 2019 |
| Humn.ai humn.ai |
6 | 7 | $56.4M | Series A Oct 2021 |
| Caura caura.com |
6 | 6 | $21M | Seed Jun 2021 |
| ClickMechanic clickmechanic.com |
6 | 6 | $4M | Series A Jan 2020 |
| Drivetribe drivetribe.com |
3 | 3 | $17.5M | Series A Sep 2016 |
| Zeti zeti.co.uk |
3 | 3 | $8.8M | Series A Jun 2024 |
| InsureVision insurevision.ai |
3 | 3 | $8.1M | Seed Mar 2025 |
| Cazana cazana.com |
3 | 5 | $6.7M | Seed Mar 2019 |
| Autoquake.com autoquake.com |
2 | 5 | $49.1M | Series B Mar 2010 |
| Tootle tootle.co.uk |
2 | 3 | $6.4M | Series A Jan 2018 |
| Zebra Fuel zebra-fuel.com |
2 | 2 | $5M | Seed Feb 2018 |
| Wagonex wagonex.com |
2 | 3 | $4.2M | Series A Oct 2022 |
| Car Throttle carthrottle.com |
2 | 3 | $3.8M | Seed Jan 2015 |
| Equipal equipal.co |
2 | 2 | $20K | Seed Jun 2020 |
| FinanceAcar financeacar.co.uk |
2 | 2 | — | Series A Aug 2011 |
| Fixter fixter.co.uk |
1 | 1 | $10M | Series A Nov 2016 |
| ThingCo thingco.com |
1 | 1 | $4.1M | Series A Jan 2021 |
| HelloCar hellocar.co.uk |
1 | 1 | $1.2M | Seed Feb 2017 |
| MyCarGossip mycargossip.com |
1 | 1 | $52K | Seed Apr 2014 |
| ThreatInformer threatinformer.com |
1 | 1 | $18.5K | Seed Nov 2016 |
| zeVie zeviecars.com |
1 | 1 | — | Seed Nov 2021 |
| CTRLio ctrlio.com |
1 | 1 | — | Seed Sep 2013 |
| axitech axitech.co |
1 | 1 | — | Series A Jun 2010 |
| Date | Investor | Company | Stage | Round size |
|---|---|---|---|---|
| Apr 2026 | Sompo Holdings | Zego | Series C | $28M |
| Aug 2025 | Autotech VenturesLED | Bumper | Series B | $11M |
| Aug 2025 | InMotion Ventures | Bumper | Series B | $11M |
| Aug 2025 | Shell | Bumper | Series B | $11M |
| Aug 2025 | Porsche Ventures | Bumper | Series B | $11M |
| Aug 2025 | Suzuki Global Ventures | Bumper | Series B | $11M |
| Apr 2025 | Columbia Lake Partners | Marshmallow | Series C | $45M |
| Apr 2025 | BlackRock | Marshmallow | Series C | $45M |
| Apr 2025 | PortageLED | Marshmallow | Series C | $45M |
| Mar 2025 | Twin Path VenturesLED | InsureVision | Seed | $2.7M |
| Mar 2025 | State FarmLED | InsureVision | Seed | $2.7M |
| Mar 2025 | Rethink VenturesLED | InsureVision | Seed | $2.7M |
| Dec 2024 | Salica Investments | Bumper | Series B | $2.6M |
| Jul 2024 | Vitruvian Partners | Carwow | Series E+ | $53.2M |
| Jul 2024 | Accel | Carwow | Series E+ | $53.2M |
| Jul 2024 | Bessemer Venture PartnersLED | Carwow | Series E+ | $53.2M |
| Jul 2024 | Balderton Capital | Carwow | Series E+ | $53.2M |
| Jul 2024 | Episode 1 Ventures | Carwow | Series E+ | $53.2M |
| Jun 2024 | HYCAP | Zeti | Series A | $6.3M |
| Apr 2024 | Marubeni Ventures | Bumper | Series B | $2.5M |
Auto E-Commerce & Content investors in other cities
Other markets in London
Individual angels in the same market