AdTech Landscape of Atlanta
312 AdTech companies in Atlanta, in one picture: who is hiring, who is raising money, who founded them, what the news is about and which skills employers want. Updated August 2026.
Who leads AdTech in Atlanta
Shows the most prominent AdTech firms in Atlanta, highlighting those currently hiring, the best funded, and the most covered companies among the 312 tracked.
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DataClover8last posted Mar 2026
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Impiricus6last posted May 2026
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CallRail6last posted May 2026
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FirstHive6last posted Jul 2026
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Targetbay4last posted Aug 2026
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alchemy worx4last posted Jan 2026
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Fullstory4last posted Aug 2026
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Trella Health3last posted Jan 2026
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Cardlytics$432MPost IPO · Sep 2020
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Terminus$192.9MSeries C · Dec 2022
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IgnitionOne$89.2MConventional Debt · Mar 2019
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MessageGears$79.7MSeries D · Dec 2022
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Springbot$53.7MSeries B · Jan 2021
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Silverpop$40MSeries C · Apr 2013
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Sciera120tracked employees
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revenue analytics106tracked employees
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SmartCommerce104tracked employees
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Proximus Mobility26.6%21 tracked events
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Mobiz3.8%3 tracked events
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MailChimp3.8%3 tracked events
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Inform2.5%2 tracked events
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Matcha81articles in the window
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Sideqik41articles in the window
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YP4articles in the window
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See all 312 AdTech companies in Atlanta
Filter by funding, headcount, hiring and location, and export the list.
How the AdTech ecosystem in Atlanta grew, 2016–2025
Shows the number of AdTech companies founded each year from 2016 to 2025, with a peak of 28 new firms in 2017 and only 3 in 2025.
The AdTech market map of Atlanta: what these companies actually do
Shows how Atlanta AdTech firms are divided by product type and revenue model, with enterprise tech and SaaS being the largest categories and subscription the most common revenue model.
The biggest kinds of AdTech company, by how many we track.
- Enterprise Tech221 companies · $1.5B raised · 16 hiring
- Enterprise Software176 companies · $1.4B raised · 16 hiring
- SaaS156 companies · $910.4M raised · 10 hiring
- Lead Management25 companies · $1.4M raised
- Lead Generation23 companies · $120k raised
- Consumer Digital21 companies · $41M raised
- Commerce Enablers18 companies · $84.7M raised · 2 hiring
- Conversion Rate Optimization14 companies · $200.4M raised · 1 hiring
- Market Research Tools14 companies · $50k raised · 1 hiring
- Inc 500013 companies · $1.1B raised · 7 hiring
- Gtm Software12 companies · $26.1M raised · 1 hiring
- Retail SaaS11 companies · $57.8M raised · 1 hiring
Monetization
How AdTech companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving AdTech in Atlanta
Shows 74 corporate events over the past two years, including key people changes, earnings releases, lawsuits, acquisitions, and mergers.
- M&ACardlytics announced its acquisition of Bridg in April 2021 and completed it in May of the same year.2026-01-26
- M&AWilmington-based tech Web3 startup Raleon is being acquired by Intuit Mailchimp, according to a LinkedIn post from CEO Nathan Snell.2025-11-07
- M&AFullStory’s acquisition of Usetiful advances its digital experience analytics strategy by integrating product adoption and user onboarding tools into its customer experience (CX) platform.2025-11-05
- M&Aacquiring Proximus's data centre business2025-03-03
- M&ATerminus, an account-centric platform, merged into DemandScience, a B2B revenue intelligence and demand generation company.2024-11-12
- ProductMarketing Technology News: CallRail Debuts Conversion Signals to Improve Ad Targeting2026-04-07
Mergers and acquisitions
Deals from the last 24 months where a AdTech company in Atlanta was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| undisclosed | Announced | 2026-05-26 | ||
| undisclosed | Completed | 2026-01-26 | ||
| undisclosed | Announced | 2025-11-07 | ||
| undisclosed | Announced | 2025-11-05 | ||
| undisclosed | Completed | 2025-03-03 | ||
| undisclosed | Completed | 2025-03-03 |
Who is listing, hiring leaders, launching and winning work
Shows detailed information on notable events such as IPO filings, leadership moves, product launches, and contract wins, focusing on leadership moves.
- shareholders of Cardlytics, Inc. v cardlyticsmaterially false and/or misleading statements · FiledFeb 2025
- Cardlytics investors v cardlyticssecurities law violations and shareholder rights litigationJan 2025
Who is building AdTech in Atlanta
Shows the backgrounds of 135 founders and CEOs across 108 companies, noting their top alma maters and prior employers like Google and Intel.
EX:Cardlytics, Chief Executive Officer.University of Cincinnati Carl H. Lindner College of Business Degree NameBBAField Of StudyFinance and Marketing
Co-Founder-MODocs · Ex-Giglabs, Equifax, Dispersive Technologies · Georgia Institute of Technology BSEE 2005…
Managing Partner at The Zenovia Group, ex-CEO of SocialTerrain, UseNetVault, WebUseNet.
Kabbage, ex- Silverpop, Sidereus Technologies, Bellsouth. The University of Georgia BS 1998
Ex-University of Georgia, GoRankem, Oconee County School System. The University of Georgia CS
Lcoe Ai, ex-Saleswise, ex-Outbrain, University of Maryland Francis King Carey School of Law, 1970
Hull Io, ex-Mimesis Republic, ex-Bluenove, ESSEC - ESSEC Business School, 2003
Co-Founder & CEO Wripple, ex-CEO Razorfish, Xcelerate, BSG, Octel. Texas Tech University BS 1988
Ex-Co-Founder Penchestra. Technical University Dresden 2012
- flagged as repeat founders3
- no repeat-founder flag112
- women16
- men109
Look up the people behind AdTech companies in Atlanta
Search founders, executives and operators by company, role and location.
Who funds AdTech in Atlanta
Shows 108 funding rounds since 2016 backed by 126 investors, with a typical round size of $3 million.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Techstars | 5 | 4 | Apr 2023 |
| HAVAIC | 3 | 3 | Nov 2021 |
| Argentum Group | 3 | 3 | Dec 2022 |
| Right Side Capital Management | 3 | 2 | Jan 2019 |
| Edison Partners | 3 | 2 | Feb 2021 |
| Salesforce Ventures | 3 | 2 | Aug 2021 |
| Silicon Road Ventures | 3 | 2 | Mar 2023 |
| TTV Capital | 3 | 1 | Oct 2018 |
| TechOperators | 3 | 1 | Oct 2018 |
| Kleiner Perkins | 3 | 1 | Aug 2021 |
The typical round is $3M — half were bigger, half smaller.
The biggest AdTech funding rounds in Atlanta
Shows the largest disclosed funding rounds, including Fullstory’s $103 million Series D, and lists ten major recent rounds.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series D | $103M | Aug 2021 | Permira, Kleiner Perkins, Google Ventures +5 more | |
| Series C | $90M | Feb 2021 | Great Hill Partners, Atlanta Ventures, Edison Partners | |
| Series C | $75M | Sep 2017 | Sageview Capital, Leaders Fund | |
| Series E | $70M | Oct 2014 | Discovery Capital | |
| Series D | $62M | Dec 2022 | Long Ridge, Argentum Group, Atlanta Ventures | |
| Series C | $56M | Nov 2020 | Sageview Capital, Leaders Fund | |
| Series D | $40M | May 2013 | — | |
| Series B | $34M | Jul 2013 | — | |
| Series C | $33M | Sep 2011 | Aimia, Polaris Partners, TTV Capital +3 more | |
| Series C | $32.2M | Apr 2019 | Google Ventures, Kleiner Perkins, Stripes +2 more |
13 venture rounds with a disclosed amount in the window.
What the news says about AdTech in Atlanta
Shows 16,281 news articles about Atlanta AdTech in the last year, covering topics such as administrative divisions, geopolitical issues, and international relations.
What the coverage is about
The subjects that dominate AdTech news in United States. The arrow shows whether each one is being written about more or less than a year ago.
- Administrative and political subdivisions4,358,400▲+20%
- Geopolitical disputes and contested areas320,844▲+34%
- International and transnational geographic entities320,678▲+34%
- International political relations208,151▲+34%
- Security and defense policies145,113▲+60%
- International relations and diplomacy95,946▲+22%
- Geographic naming conventions and etymology82,164▲+453%
- Trade policies and agreements73,541→+8%
- Human rights advocacy reports69,954→+3%
- Political asylum and refugee policies56,591→+3%
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15 AdTech companies here were named in the news over this period.
Watch AdTech coverage in United States as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
The pressures the press keeps returning to
Three recurring angles in United States AdTech coverage, and whether each is getting more attention year on year (through 2025).
AdTech jobs in Atlanta: who is hiring and what they ask for
Shows 257 job postings from 22 employers in the past year, highlighting in-demand skills like SaaS, JavaScript, AI, bookings, and Go.
Demand
The Skills Employers Ask For
What AdTech employers in Atlanta put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- saas10▲
- javascript7▲
- ai7▲
- bookings6▲
- go6▲
- pipe generation6▲
- ai tools6▲
- typescript5▲
- analytics5▲
- react5▲
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140 AdTech-relevant internships in India were advertised over the same 12 months.
Track AdTech in Atlanta beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
Direct contact details for the people on this page are held in Fliar Radar, behind its own access controls.