Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE ATLANTA EDITION 2026

Atlanta’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Atlanta. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Atlanta
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
MEET THE COMPANIES

Explore Atlanta’s adtech leaders

21 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
AdTech company highlights in Atlanta, snapshot 5 August 2026
Company
Cardlyticscardlytics.com$432M389$212.33MFYFY2025 filing
Fullstoryfullstory.com$195.75M4 roles446
Terminusterminus.com$192.93M95
CallRailcallrail.com$147.92M6 roles193
IgnitionOneignitionone.com$89.19M326
MessageGearsmessagegears.com$79.65M95
Springbotspringbot.com$53.66M58
Silverpopsilverpop.com$40M515
DataCloverdataclover.com8 roles21
FirstHivefirsthive.com6 roles102
Impiricusimpiricus.com6 roles21
Targetbaytargetbay.com4 roles29
alchemy worxalchemyworx.com4 roles75
Trella Healthtrellahealth.com3 roles132
Informinform.com124
MailChimpmailchimp.com1,208
Mobizgetmobiz.com41
Proximus Mobilityproximusmobility.com
Scierasciera.com120
SmartCommercesmartcommerce.co104
revenue analyticsrevenueanalytics.com106
21 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

AdTech industry KPIs in Atlanta

A few useful ratios bring the size of this ecosystem into perspective.

5 August 2026
Hiring participation6.1%

19 of 312 tracked companies have open roles.

Funding participation19.2%

60 of 312 tracked companies have a recorded round.

Top 3 funding share53.0%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$3M

Midpoint of 86 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 53.0% of disclosed capital, while 80.8% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Atlanta adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Atlanta adtech
$0$84.84M$169.69M$254.53M$339.38M2016: $27.75M20162017: $133.26M20172018: $111.06M20182019: $64.56M20192020: $281.6M20202021: $297.7M20212022: $126.91M20222023: $15.89M20232024: $6.3M20242025: $8.54M2025
View the numbers
Annual adtech funding and company formation in Atlanta
YearFunding (USD)FoundedRaising
2016$27.75M227
2017$133.26M2813
2018$111.06M1212
2019$64.56M711
2020$281.6M139
2021$297.7M109
2022$126.91M99
2023$15.89M206
2024$6.3M113
2025$8.54M34
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Cardlytics27.9%
  • Fullstory12.7%
  • Terminus12.5%
  • Other companies47.0%

Funding by stage

108 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel50 46.3%
Series A–B33 30.6%
Series C+ / PE14 13.0%
Grants, debt & other11 10.2%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 1 reporting entities from 1 eligible matches.

Revenue in covered accounts

Sum of reporting-entity revenue; not Atlanta market sales.

Net profit / loss

Combined result for the same cohort.

Aggregate net margin

Combined net income ÷ combined revenue.

Median company revenue

The middle covered reporting entity.

Profitable entities

None of 1 covered entities.

Top-five concentration

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 1 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

1 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
ATLANTA · INDUSTRY COHORTS

How does adtech compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Atlanta companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

6 of the 312 companies on this page carry a measured traffic record (1.9%); these are the largest of those, by monthly visits. The median among them is 722,431 visits.

CompanyMonthly visitsAuthorityMobile
MailChimpmailchimp.com13,162,8317513.4%
Inbrain Aiinbrain.ai1,048,3542697.7%
Pardotpardot.com1,017,0473651.2%
Fullstoryfullstory.com427,8165128%
Sparkflysparkfly.com242,9113197.1%
HumanizeAIhumanizeai.com39,502314.3%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

14 of these companies (4.5%) publish at least one Android app — 18 apps in all, carrying 8.6M installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q2–2026Q1).

SegmentAppsInstallsLeading appRelease trend
Marketingtech178.5MZap Surveys: Earn Easy Money 3.8M
Sales Force Automation4111.8KLead Capture for Home Depot 105.4K
Adtech250.8KLand Slice 50.7K
Healthcare It37.7KWelcomeHome CRM 3.8K
Sme Business Management Software2411Rewanow 409

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

INSIDE THE INDUSTRY

The Atlanta adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech221
Enterprise software176
Saas156
Lead management25
Lead generation23
Consumer digital21
Commerce enablers18
Conversion rate optimization14
Market research tools14
Inc 500013
Gtm software12
Retail saas11

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

221companies
7.2%have hiring activity

16 companies hiring · $1.55B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription221
Advertising109
E-commerce - service90
Commission on transaction22
Fee-for-service14
Affiliate marketing9
Sponsorship3
E-commerce - product2
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 6 dated reports
Mergers & acquisitionscardlytics.com ↗

Cardlytics announced its acquisition of Bridg in April 2021 and completed it in May of the same year.

Mergers & acquisitionsmailchimp.com ↗

Wilmington-based tech Web3 startup Raleon is being acquired by Intuit Mailchimp, according to a LinkedIn post from CEO Nathan Snell.

Mergers & acquisitionsfullstory.com ↗

FullStory’s acquisition of Usetiful advances its digital experience analytics strategy by integrating product adoption and user onboarding tools into its customer experience (CX) platform.

Mergers & acquisitionsterminus.com ↗

Terminus, an account-centric platform, merged into DemandScience, a B2B revenue intelligence and demand generation company.

New productscallrail.com ↗

Marketing Technology News: CallRail Debuts Conversion Signals to Improve Ad Targeting

Full recorded event mix

Top 10 categories among 74 recorded events in the 24-month window.

Leadership moves
25
Earnings
12
Lawsuit
9
Asset acquisitions
9
Mergers & acquisitions
8
Contracts
5
Regulatory
2
New products
2
Board Updates
1
IPO activity
1
6 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

1 companies with recorded IPO activity

Cardlytics ↗

IPO · NASDAQ1 reports

Leadership moves

12 tracked people moves

Cecile Coune

Appointment Chair of the Board of Directors

Fullstory ↗
Lindsay Bayuk

Appointment Chief Marketing Officer

Jim Casteele

Promotion Overseer of the transversal AI transformation program

Renaud Tilmans

Appointment Lead of overall B2B business

Impiricus ↗
Aaron Wattenburg

Appointment VP of strategic partnerships

Product launches

Products, platforms and features in the recorded window

CallRail ↗
Conversion Signals

AdTech

Contract wins

2 recorded customer wins

Cognira ↗

Customer: weis marketsRetail

Cognira ↗

Customer: schnucks

Litigation

4 tracked suits

Company
shareholders of Cardlytics, Inc. v cardlytics

materially false and/or misleading statementsClass Action · Filed

Company
Cardlytics investors v cardlytics

securities law violations and shareholder rights litigation ·

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
mGageUnicel TechnologiesAnnounced2026-05-26Not stated in snapshot
CardlyticsbridgCompleted2026-01-26Not stated in snapshot
MailChimpraleonAnnounced2025-11-07Not stated in snapshot
FullstoryusetifulAnnounced2025-11-05Not stated in snapshot
datacenter unitedProximus Mobility ↗Completed2025-03-03Not stated in snapshot
tincProximus Mobility ↗Completed2025-03-03Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

257 postings in the preceding 12 months. The full 350-posting snapshot covers 22 employers.

Expand panel +

Most advertised job titles

Automotive Technician53
Automotive Body Technician18
Event Captain10
Automotive Service Technician9
Master Technician9
Bmw Technician6
0 internship postings

28 tracked postings mention remote work.

The seniority mix

101 postings specify a level.

unspecified
249
manager
52
senior
31
lead
14
intern
4

Skills employers mention

Top skills across 350 tracked postings in the available jobs snapshot.

Saas
10
Javascript
7
Ai
7
Bookings
6
Go
6
Pipe Generation
6
Ai Tools
6
Typescript
5
Analytics
5
React
5
THE PEOPLE BUILDING THE FIELD

Founders and leaders

135 founders and chief executives across 108 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

LCo-Founder & Advisor

Lynne Laube

Cardlytics ↗

EX:Cardlytics, Chief Executive Officer.University of Cincinnati Carl H. Lindner College of Business Degree NameBBAField Of StudyFinance and Marketing

Education networks

14 profiles with education records.

Harvard Business School
3
Stanford University
3
Harvard University
2
Duke University
2
NYU Stern School of Business
1
BITS Pilani
1
University of Chicago
1
Wharton School
1

Prior employers

6 profiles with prior-work records.

Google
2
Intel
2
Cisco
1
Bain
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

16,281 articles in the measured 12-month window.

Expand panel +
16,281articles in the measured year
3,833articles in 2026Q1
53.8%positive tone in the latest complete year

News volume trends

AdTech coverage tagged Atlanta · articles per complete quarter

01,6073,2134,8206,4262021Q2: 3,5032021Q22021Q3: 2,9782021Q4: 2,0982022Q1: 3,2062022Q2: 3,0502022Q22022Q3: 2,5282022Q4: 2,8832023Q1: 2,7172023Q2: 2,9412023Q22023Q3: 3,7202023Q4: 3,0442024Q1: 4,5182024Q2: 3,9912024Q22024Q3: 4,5982024Q4: 3,7872025Q1: 5,2932025Q2: 3,5902025Q22025Q3: 5,5882025Q4: 2,8632026Q1: 3,8332026Q1
View quarterly article counts
QuarterArticles
2021Q23,503
2021Q32,978
2021Q42,098
2022Q13,206
2022Q23,050
2022Q32,528
2022Q42,883
2023Q12,717
2023Q22,941
2023Q33,720
2023Q43,044
2024Q14,518
2024Q23,991
2024Q34,598
2024Q43,787
2025Q15,293
2025Q23,590
2025Q35,588
2025Q42,863
2026Q13,833

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
5,586 positive · 86 neutral · 5,356 negative
2022
6,519 positive · 151 neutral · 4,974 negative
2023
7,226 positive · 133 neutral · 5,039 negative
2024
9,673 positive · 317 neutral · 6,875 negative
2025
9,310 positive · 352 neutral · 7,649 negative

Leading coverage topics

AdTech coverage tagged Atlanta · ranked by full-period article count.

Administrative And Political Subdivisions4,358,400 articles in the full recorded period
1,002,951 recent · 834,805 prior
Geopolitical Disputes And Contested Areas320,844 articles in the full recorded period
114,290 recent · 85,272 prior
International And Transnational Geographic Entities320,678 articles in the full recorded period
114,212 recent · 85,228 prior
International Political Relations208,151 articles in the full recorded period
62,976 recent · 46,967 prior
Security And Defense Policies145,113 articles in the full recorded period
48,716 recent · 30,462 prior
International Relations And Diplomacy95,946 articles in the full recorded period
26,687 recent · 21,949 prior
Geographic Naming Conventions And Etymology82,164 articles in the full recorded period
45,397 recent · 8,213 prior
Trade Policies And Agreements73,541 articles in the full recorded period
29,594 recent · 27,346 prior
Human Rights Advocacy Reports69,954 articles in the full recorded period
20,732 recent · 20,164 prior
Political Asylum And Refugee Policies56,591 articles in the full recorded period
17,787 recent · 17,275 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

United States comparison coverage

KeywordRecentPriorChange
stock performance8,6195,89146%
foreign policy analysis7,3644,92550%
multilateral diplomacy7,3324,62559%
national security strategy7,2093,169127%
bilateral trade5,8734,19140%
diplomatic engagements5,6633,62556%
countries4,2041,897122%
stock price3,4862,47341%
investment deal3,0841,365126%
aerial bombardments2,8701,71767%
olympic team selections1,3842,791-50%
olympic trials1,0632,304-54%
ceasefire violations1,0082,054-51%
summer olympics athletics2001,533-87%
electioneering tactics5501,451-62%

Event and signal lenses

United States comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

1,525,314 classified articles

territories, disputed islands, tariff negotiations

41.6% critical · 18.8% positive
Rising

Funding Momentum

236,698 classified articles

investment deal, inflation reports fx, currency intervention policies

46.0% critical · 39.4% positive
Rising

Growth

359,715 classified articles

earnings report, quarterly results, quarterly financials

35.9% critical · 44.0% positive

AdTech coverage tagged Atlanta. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

AdTech in Atlanta: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 5 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon