Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.
Exchange-rate basis
Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.
Read the landscape your way1 of 11 panels expanded
THE AUSTIN EDITION 2026
Austin’s adtech industry, in focus.
The companies, capital and talent shaping adtech in Austin. Find the leaders. Understand the segments. See where the activity is.
$ ••••••Financial figure available in RadarView in Radar
20 featured companies
Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗
Recently founded means a recorded 2023–2026 founding year and no recorded parent, acquirer or public-company status. These companies are not labelled startups without that separate classification.
A few useful ratios bring the size of this ecosystem into perspective.
5 August 2026
Hiring participation3.7%
17 of 455 tracked companies have open roles.
Funding participation19.6%
89 of 455 tracked companies have a recorded round.
Top 3 funding share37.8%
Share of disclosed capital received by the three largest recorded recipients.
Median disclosed round$3.5M
Midpoint of 112 rounds with a disclosed amount.
↗
Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 37.8% of disclosed capital, while 80.4% of tracked companies have no recorded funding round.
Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.
Expand panel +
USD · millions · consolidated
Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.
FY2025 · company accounts; aggregate reporting threshold not met · 4 reporting entities from 5 eligible matches.
Revenue in covered accounts—
Sum of reporting-entity revenue; not Austin market sales.
Net profit / loss—
Combined result for the same cohort.
Aggregate net margin—
Combined net income ÷ combined revenue.
Median company revenue—
The middle covered reporting entity.
Profitable entities—
None of 4 covered entities.
Top-five concentration—
Share of covered revenue from the five largest entities.
Annual account trend
Reported cohort totals by year; coverage is stated for every period.
Bar height shows revenue. Changes in coverage can affect totals.
Profitability has two perspectives
FY2025 · 4 reporting entities
Open the company accounts
Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.
FY2025 consolidated annual accounts · amounts in USD · millions
Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.
Industry
Covered / eligible
Revenue total
Median revenue
Net profit / loss
Aggregate margin
Profitable share
Overlap
Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.
Coverage, calculations & financial sources +
Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.
The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.
Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.
DIGITAL FOOTPRINT
Web traffic, app reach and release cadence
How the Austin companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.
Busiest websites
12 of the 455 companies on this page carry a measured traffic record (2.6%); these are the largest of those, by monthly visits. The median among them is 425,985 visits.
Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.
App reach by segment
The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q2–2026Q2).
Segment
Apps
Installs
Leading app
Release trend
Adtech
11
7.1M
Moment 6.8M
Mobile Advertising
8
6.9M
Fruit Match Burst 60.2K
Marketingtech
20
128K
Enfluenso 74.6K
Customer Success Management
3
12.5K
Khoros Marketing 6.3K
Customer Service Software
2
12.1K
Khoros Care 5.8K
Product Management Tools
2
6.1K
Upland PSA 6.1K
Tech For Traditional Advertising
2
2.5K
CastHub 2.4K
A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.
Release cadence by quarter
New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.
Darker bars are new releases, lighter bars apps updated. 30 of 31 apps carry a release date. The series ends at 2025Q3, the last quarter that closed before the June 2026 reading.
INSIDE THE INDUSTRY
The Austin adtech market map
Explore the segments behind the headline numbers.
Expand panel +
Where companies are building
Rank segments by scale, hiring or disclosed funding.
Enterprise tech353
Enterprise software295
Saas252
Consumer digital38
Conversion rate optimization30
Lead generation28
Lead management24
Market research tools20
Search engine optimization18
Commerce enablers18
Artificial intelligence17
Native ai in marketing14
Companies can sit in several segments. Counts and funding overlap.
SEGMENT TO EXPLORE
Enterprise tech
The largest measured segment in this report snapshot.
Ad tech company Adform has agreed to acquire Splicky, the advertising technology division of Switzerland-based marketer Goldbach Group, in a move aimed at strengthening its omnichannel media buying capabilities in the DACH region.
FMTC acquires Affistash, an affiliate recruitment software provider, to expand its capabilities in affiliate program optimization and partner management.
Digital Turbine, Inc., the leading platform powering premium mobile experiences through innovative technology, today announced the successful completion of a new four-year $430 million term loan credit facility.
Upland Software, Inc. (Nasdaq: UPLD) announced that it has entered into an agreement with private credit direct lender Sound Point Capital to refinance its existing debt with a new $240 million, six-year term loan, extending the maturity of its debt to 2031.
IgniteTech, a leader in AI innovation for enterprise software, announced its acquisition of Khoros, the comprehensive platform for digital-first customer engagement.
The shares of the connected television advertising platform Mntn rose more than 60% after the company and some of its shareholders raised US$187 million in an initial public bid. The Austin-based shares were listed at $25.82 each at 12:30 p.m. in New York on Thursday, above the stock price of $16 per share, the maximum of the quote range.
Bailey & Company is pleased to announce its role as the exclusive financial advisor to healthcare marketing solutions company, SocialClimb, in its sale to RLDatix.
Full recorded event mix
Top 10 categories among 145 recorded events in the 24-month window.
Company ecosystem snapshot: 5 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.
