Radar Landscapes AdTech Landscape of Austin
AdTech industry in Austin — illustrated cover for the AdTech Landscape of Austin
Radar · Industry landscape · Austin

AdTech Landscape of Austin

455 AdTech companies in Austin, in one picture: who is hiring, who is raising money, who founded them, what the news is about and which skills employers want. Updated August 2026.

455companies tracked
$2.6Bdisclosed funding
17hiring right now
145events · 24 months
9,168news articles · 12 months

Who leads AdTech in Austin

Austin’s AdTech landscape includes 455 tracked firms, with 17 currently hiring and 79 having disclosed recent funding; top hiring firms are Bazaarvoice, MNTN, and night, while best‑funded are Upland, MNTN, and Khoros.

open roles
Hiring now
ranked by live open roles
  1. 01Bazaarvoice9last posted Jul 2026
  2. 02MNTN7last posted Jun 2026
  3. 03night6last posted Mar 2026
  4. 04Jasper AI5last posted Jun 2026
  5. 05ActiveProspect5last posted Apr 2026
  6. 06Digital Turbine4last posted May 2026
  7. 07InMarket4last posted Jan 2026
  8. 08Kizen4last posted May 2026
17 companies hiring · 2 posted in the last 30 days
disclosed funding
Most funded
disclosed totals, all rounds
  1. 01Upland$585.1MPost IPO · Jul 2022
  2. 02MNTN$201.1MSeries D · Feb 2022
  3. 03Khoros$176.7MVenture Debt · Jan 2016
  4. 04Jasper AI$143MSeries A · May 2022
  5. 05Spredfast$140.2MSeries F · Jun 2016
  6. 06Ojo Technologies$133.9MSeries D · Jun 2020
  7. 07Bazaarvoice$131.1MPost IPO · Nov 2012
  8. 08Phunware$125.2MPost IPO · Jul 2020
79 companies with disclosed rounds · $2.6B total
revenue
Revenue leaders
official filings first, else latest snapshot
  1. 01Digital Turbine$151.4MFY2019 filing
  2. 02MNTN$73.7MFY2026 filing
  3. 03Zenus$721ksnapshot Dec 2023
  4. 04Phunware$542kFY2024 filing
  5. 05Gleantap$519ksnapshot Dec 2020
5 companies with a revenue figure
headcount
Largest teams
ranked by tracked headcount
  1. 01Digital Turbine777tracked employees
  2. 02MNTN411tracked employees
  3. 03Uptempo314tracked employees
  4. 04InMarket264tracked employees
  5. 05Jasper AI174tracked employees
  6. 06ActiveProspect140tracked employees
  7. 07Sumo128tracked employees
  8. 08night117tracked employees
20 companies with headcount data
share of events
Share of voice
share of all tracked sector news events, 24 months
  1. 01Phunware25.1%60 tracked events
  2. 02Digital Turbine23.0%55 tracked events
  3. 03Sumo14.2%34 tracked events
  4. 04Upland10.5%25 tracked events
  5. 05MNTN7.9%19 tracked events
  6. 06Yonder5.4%13 tracked events
  7. 07Knit4.2%10 tracked events
  8. 08Grocery TV1.7%4 tracked events
239 tracked events across 17 companies
articles
In the news
Prism news coverage, last 12 months
  1. 01Digital Turbine69articles in the window
  2. 02InMarket38articles in the window
  3. 03Bazaarvoice12articles in the window
  4. 04AdQuick10articles in the window
  5. 05Digby8articles in the window
  6. 06Khoros6articles in the window
  7. 07Phunware5articles in the window
  8. 08Grocery TV3articles in the window
10 of these companies drew sector coverage in the window
Radar

See all 455 AdTech companies in Austin

Filter by funding, headcount, hiring and location, and export the list.

How the AdTech ecosystem in Austin grew, 2016–2025

The yearly founding count peaked at 43 companies in 2023 and fell to 12 in 2025, showing the variation in new entrants over the period.

Companies founded / year
new AdTech companies in Austin
2016: 232017: 292018: 172019: 212020: 282021: 182022: 222023: 432024: 212025: 12
20162025
peak 43 in 2023
Companies raising / year
with a disclosed round that year
20162025
peak 16 in 2016
Disclosed funding / year
sum of disclosed rounds (USD)
2016: 227,241,4792017: 79,683,2652018: 367,000,7912019: 243,917,0322020: 96,370,8192021: 30,620,0002022: 440,216,7682023: 56,187,3922024: 12,000,0002025: 61,600,000
20162025
peak $440.2M in 2022

The AdTech market map of Austin: what these companies actually do

Most companies build enterprise‑focused products—353 in enterprise tech and 295 in enterprise software—with subscription models used by 342 firms, followed by advertising and e‑commerce services.

The biggest kinds of AdTech company, by how many we track.

Enterprise Tech — a AdTech sub-vertical
Sub-vertical 01
Enterprise Tech
353 companies
353companies
$2.5Braised
15hiring
Enterprise Software — a AdTech sub-vertical
Sub-vertical 02
Enterprise Software
295 companies
295companies
$2.2Braised
11hiring
SaaS — a AdTech sub-vertical
Sub-vertical 03
SaaS
252 companies
252companies
$1.8Braised
7hiring
Consumer Digital — a AdTech sub-vertical
Sub-vertical 04
Consumer Digital
38 companies
38companies
$147.4Mraised
2hiring
Conversion Rate Optimization — a AdTech sub-vertical
Sub-vertical 05
Conversion Rate Optimization
30 companies
30companies
$51.5Mraised
1hiring
Lead Generation — a AdTech sub-vertical
Sub-vertical 06
Lead Generation
28 companies
28companies
$271.5Mraised
2hiring
Lead Management — a AdTech sub-vertical
Sub-vertical 07
Lead Management
24 companies
24companies
$140.5Mraised
2hiring
Market Research Tools — a AdTech sub-vertical
Sub-vertical 08
Market Research Tools
20 companies
20companies
$36.7Mraised
1hiring
  • Enterprise Tech353 companies · $2.5B raised · 15 hiring
  • Enterprise Software295 companies · $2.2B raised · 11 hiring
  • SaaS252 companies · $1.8B raised · 7 hiring
  • Consumer Digital38 companies · $147.4M raised · 2 hiring
  • Conversion Rate Optimization30 companies · $51.5M raised · 1 hiring
  • Lead Generation28 companies · $271.5M raised · 2 hiring
  • Lead Management24 companies · $140.5M raised · 2 hiring
  • Market Research Tools20 companies · $36.7M raised · 1 hiring
  • Search Engine Optimization18 companies
  • Commerce Enablers18 companies · $348.4M raised · 3 hiring
  • Artificial Intelligence17 companies · $274.3M raised · 1 hiring
  • Native AI in Marketing14 companies · $274.3M raised · 1 hiring

Monetization

How AdTech companies make money

How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.

Subscription342
Advertising146
E-Commerce - Service95
Commission on Transaction53
Fee-For-Service22
Affiliate Marketing15
E-Commerce - Product9
Sponsorship7

Funding, M&A and the deals moving AdTech in Austin

In the past two years, 145 corporate events were recorded, most frequently involving key‑person changes (50) and earnings reports (48).

Leadership 50Earnings 48Funding 13M&A 11Announcement 6IPO 5Product 5Board Updates 2Funds Raising 2Contracts 2
  • M&AISA has acquired icanmakeitbetter, a leading communities platform and its parent company Sentient Services.2026-04-13
  • M&AAd tech company Adform has agreed to acquire Splicky, the advertising technology division of Switzerland-based marketer Goldbach Group, in a move aimed at strengthening its omnichannel media buying capabilities in the DACH region.2025-12-20
  • M&AFMTC acquires Affistash, an affiliate recruitment software provider, to expand its capabilities in affiliate program optimization and partner management.2025-12-02
  • M&AData engineering and analytics provider Cerebri AI has acquired expense management provider InterpIX from Serko, the companies announced.2025-10-07
  • FundingDigital Turbine, Inc., the leading platform powering premium mobile experiences through innovative technology, today announced the successful completion of a new four-year $430 million term loan credit facility.2025-09-02
  • FundingKnit, the AI-powered platform transforming how enterprises conduct consumer research, today announced it has raised $16.1 million in Series A funding.2025-08-15
  • FundingUpland Software, Inc. (Nasdaq: UPLD) announced that it has entered into an agreement with private credit direct lender Sound Point Capital to refinance its existing debt with a new $240 million, six-year term loan, extending the maturity of its debt to 2031.2025-08-05
  • M&AIgniteTech, a leader in AI innovation for enterprise software, announced its acquisition of Khoros, the comprehensive platform for digital-first customer engagement.2025-05-27
  • IPOThe shares of the connected television advertising platform Mntn rose more than 60% after the company and some of its shareholders raised US$187 million in an initial public bid. The Austin-based shares were listed at $25.82 each at 12:30 p.m. in New York on Thursday, above the stock price of $16 per share, the maximum of the quote range.2025-05-22
  • M&ABailey & Company is pleased to announce its role as the exclusive financial advisor to healthcare marketing solutions company, SocialClimb, in its sale to RLDatix.2024-10-16

Mergers and acquisitions

Deals from the last 24 months where a AdTech company in Austin was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.

AcquirerTargetDeal valueStatusDate
isaICanMakeItBetterundisclosedAnnounced2026-04-13
adformSplickyundisclosedAnnounced2025-12-22
FMTCaffistashundisclosedAnnounced2025-12-02
digibeeVertifyundisclosedAnnounced2025-11-12
Cerebri AiInterpIXundisclosedAnnounced2025-10-07
ignitetechKhorosundisclosed2025-05-28

Who is listing, hiring leaders, launching and winning work

This section highlights specific corporate actions such as leadership moves, IPO filings, product launches, and contract wins.

Leadership moves
19 tracked people moves · last 12 months
  • UplandSean Nathaniel · Appointment → President and Chief Executive OfficerMay 2026
  • Cerebri AiAnnette Cumming · Appointment → SVP of business developmentApr 2026
  • Cerebri AiMatthew Beck · Appointment → Chief Product OfficerApr 2026
  • Digital TurbineBen John · Appointment → Chief Technology OfficerMar 2026
  • InMarketNatalie Bastian · Appointment → Chief Marketing OfficerJan 2026
  • Grocery TVNeil Murphy · Appointment → SVP of retail partnershipsJan 2026
  • Grocery TVSteve Sapp · Appointment → SVP of media partnershipsJan 2026
  • Grocery TVChris Lee · Appointment → chief technology officerJan 2026
Earnings pulse
companies reporting results · last 24 months
4 companies reporting57 company-quarters trackedbeat 18miss 4in line 2

Half of these companies grew revenue faster than +6.0%, half slower.

Who is building AdTech in Austin

Across 149 firms, 199 founders and CEOs are listed; the most common alma maters are UC Berkeley (5) and Harvard (3), and prior employers include Intel (3) and Facebook (2).

Founders and chief executives12 of 199, from the best-funded companies on this page
Jack McDonald
Founder & CEO
Jack McDonald

Ex-Perficient, VideoSite, Blockbuster, Skadden Arps. Fordham University 1984, Fordham University 1987

Mark Douglas
Co-Founder & CEO
Mark Douglas

Ex-2NOSTALGIK, CEO HomeMe, Magnite, CenterView Software, Covalent Technologies, Persistence Software, EHarmonye, Oracle

Eric Vaughan
CEO
Eric Vaughan

Energetic, hands-on CEO and passionate advocate for AI's transformative power. Ex - CEO IgniteTech, CEO GFI Software…

Chris Hull
Co-Founder
Chris Hull

Ex-Co-Founder Proof, Market Results, Pinpoint PT. Oklahoma State University BS 2009

John Berkowitz
Founder and CEO
John Berkowitz
repeat founder

CEO Movoto, ex-Co-Founder Yodle. George Washington University BA 2005

Keith Nealon
Chief Executive Officer
Keith Nealon

Bazaarvoice, ex-Smartling, ex-Vyze, Trinity College Dublin, 1993

Gary Mittman
CEO
Gary Mittman

IPulser.com, ex-MD DigitalConsultants.net, Co-Founder Nami Media, Founder & CEO Marina Communications.

Jeff Cotten
CEO
Jeff Cotten

Ex-Rackspace, EDS. The University of Texas at Austin BA 1999, Southern Methodist University ME 2006

Kevin McKeand
CEO
Kevin McKeand

GSD Squad, Nuvemshop, FlashParking, Optelos, ex-CEO ThriveCart, ConvertBox, B2B SaaS Private Equity Fund. Bellevue University BS

John Winner
Co-Founder & CEO
John Winner

Ex-Founder Scientific Marketing Group, NutraApex, Google Adwords & Adsense Partner Network, One Stop Hurricane Shop…

Jean Belanger
Co-founder & CEO
Jean Belanger

Ex-Founder & CEO Reddwerks, Motorola Mobility, CEO Metrowerks, Micro Tempus.University of Ottawa BCom…

Todd Dipaola
Executive Chairman and Founder
Todd Dipaola

The Dipaola Foundation, ex-Founder South Bay Bicycle Coalition, Vantage Media, Steven and Michele Kirsch Foundation. University of California…

Where the founders studied
alma mater on record for 19 of 199 founders
University of California (Berkeley)5
Harvard University3
Harvard Business School3
Tel Aviv University2
The Wharton School1
USC Marshall School of Business1
IIT Delhi1
The University of Edinburgh1
Where they worked before
a previous employer on record for 9 of 199 founders
Intel3
Facebook2
Microsoft1
Zoho1
Cisco1
Amazon1
Apple1
Founders flagged as repeat founders
of 168 founders with a profile on this page
3
carry a repeat-founder flag
  • flagged as repeat founders3
  • no repeat-founder flag165
Women and men among the founders
first names matched for 178 of 199 founders
9%
of matched founders are women
  • women16
  • men162
Inferred from first names, using 119 million people who state their own gender: a first name counts only where at least 20 of them share it and at least 90% of those share the same gender. The other 21 founders go in neither column.
Radar

Look up the people behind AdTech companies in Austin

Search founders, executives and operators by company, role and location.

Who funds AdTech in Austin

Since 2016, 130 funding rounds have been logged from 167 investors, with an average round size of $3.5 million.

Investor · most active investors since 2016RoundsLedLatest
Techstars104Jul 2024
Capital Factory61Dec 2020
Active Capital53Dec 2020
Live Oak Ventures51Dec 2020
Silicon Road Ventures41Jul 2025
M1233Jun 2018
Next Coast Ventures33Jun 2022
Silverton Partners32May 2018
Right Side Capital Management32Jul 2024
Andreessen Horowitz31Oct 2019
Stage mix · rounds since 2016
Seed & Angel55
Series A–B40
Series C+ / PE14
Grants, debt & other21

The typical round is $3.5M — half were bigger, half smaller.

The biggest AdTech funding rounds in Austin

The largest disclosed round is Jasper AI’s $140.6 million Series A, and ten other large rounds are highlighted.

CompanyRoundSizeWhenBackers
Jasper AISeries A$140.6MMay 2022Insight Partners, IVP, Bessemer Venture Partners +5 more
MNTNSeries D$119MFeb 2022Baroda Ventures, Greycroft, Mercato Partners +4 more
Ojo TechnologiesSeries D$62.5MJun 2020Wafra, Breyer Capital, RBC Royal Bank +1 more
KhorosSeries D$53.4MJan 2012New Enterprise Associates, Sapphire Ventures, Greenspring Associates +5 more
SpredfastSeries F$50.1MJun 2016Riverwood Capital, Austin Ventures, InterWest Partners +2 more
KhorosSeries E$50MSep 2013New Enterprise Associates
MNTNSeries C$49MDec 2015Mercato Partners, Staley Capital Management, SVB
PhunwareSeries E$46.1MFeb 2018
Ojo TechnologiesSeries C$45MMar 2019Realogy, RBC Ventures, Northwestern Mutual +1 more
ThriveCartSeries A$35MJan 2023LTV SaaS Fund
Venture round sizes · 2023–2025
<$1M5
$1–10M3
$10–50M5
$50–250M0
>$250M0

13 venture rounds with a disclosed amount in the window.

Fresh cheques · last 6 months

What the news says about AdTech in Austin

A total of 9,168 news articles covered the sector in the last year, focusing on administrative, geopolitical, and international political topics.

News volume
AdTech coverage tagged Austin · articles per quarter
2021Q2: 1,8252021Q3: 2,6392021Q4: 1,6832022Q1: 2,3082022Q2: 2,7982022Q3: 1,6482022Q4: 1,9732023Q1: 2,7922023Q2: 2,8462023Q3: 2,0842023Q4: 3,1942024Q1: 2,7262024Q2: 2,8322024Q3: 2,5702024Q4: 3,0292025Q1: 3,0822025Q2: 2,3552025Q3: 2,7252025Q4: 1,8092026Q1: 2,308
2021Q22026Q1
peak 3,194 in 2023Q4 · 9,168 articles in the last 12 tracked months
Tone of coverage
share of articles by dominant sentiment (positive / neutral / negative)
202120232025
Positive-tone share moved 48% → 59%, negative 51% → 40% across 2021–2025.

What the coverage is about

The subjects that dominate AdTech news in United States. The arrow shows whether each one is being written about more or less than a year ago.

  • Administrative and political subdivisions4,358,400▲+20%
  • Geopolitical disputes and contested areas320,844▲+34%
  • International and transnational geographic entities320,678▲+34%
  • International political relations208,151▲+34%
  • Security and defense policies145,113▲+60%
  • International relations and diplomacy95,946▲+22%
  • Geographic naming conventions and etymology82,164▲+453%
  • Trade policies and agreements73,541→+8%
  • Human rights advocacy reports69,954→+3%
  • Political asylum and refugee policies56,591→+3%
Most-covered companies · last 12 months

10 AdTech companies here were named in the news over this period.

Prism

Watch AdTech coverage in United States as it happens

Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.

Momentum

The words getting louder — and quieter

Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.

stock performance+46%foreign policy analysis+50%multilateral diplomacy+59%national security strategy+127%bilateral trade+40%diplomatic engagements+56%countries+122%stock price+41%investment deal+126%aerial bombardments+67%
olympic team selections-50%olympic trials-54%ceasefire violations-51%summer olympics athletics-87%electioneering tactics-62%

The pressures the press keeps returning to

Three recurring angles in United States AdTech coverage, and whether each is getting more attention year on year (through 2025).

Regulatory Risk ▲ rising
1,525,314 articles touch this dimension · 41.6% critical tone
20212025
signals: territories, disputed islands, tariff negotiations
Funding Momentum ▲ rising
236,698 articles touch this dimension · 46.0% critical tone
20212025
signals: investment deal, inflation reports fx, currency intervention policies
Growth ▲ rising
359,715 articles touch this dimension · 35.9% critical tone
20212025
signals: earnings report, quarterly results, quarterly financials

AdTech jobs in Austin: who is hiring and what they ask for

There were 214 job postings from 34 employers in the past year; the most‑asked skills are React, TypeScript, Solana, Java, and JavaScript, with median pay of $122 k per year.

214postings · last 12 months
365postings tracked overall
34employers advertising
$122kmedian advertised salary/yr (n=48)

Demand

The Skills Employers Ask For

What AdTech employers in Austin put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.

  • react10
  • typescript10
  • solana8
  • java7
  • javascript6
  • rust6
  • ai6
  • kafka5
  • amm5
  • python5
What level are these roles?
Entry19
Intern5
Senior26
Lead29
Manager74
Most advertised titles
  • Account Executive10
  • Creative Director10
  • Engineering Manager8
  • Head Of Compensation8
  • Junior Quality Assurance Engineer7
  • Head Of Engineering - Payments5

140 AdTech-relevant internships in India were advertised over the same 12 months.

Keep going

Track AdTech in Austin beyond this page

Radar finds and filters the companies. Prism watches what is being said about them.

About this data: built from Fliar's company, founder, funding, hiring, jobs and news trackers, covering Austin. Counts are of companies we track, not of every company that exists. Updated August 2026.
Coming soon