AdTech Landscape of Boston
320 AdTech companies in Boston, in one picture: who is hiring, who is raising money, who founded them, what the news is about and which skills employers want. Updated August 2026.
Who leads AdTech in Boston
Shows which Boston AdTech firms are currently hiring, most funded, and most covered, highlighting the 24 firms with open jobs and the 93 that have disclosed recent funding.
- 01
Klaviyo10last posted Aug 2026
- 02
ShopMy6last posted Feb 2026
- 03
Acquia5last posted Jun 2026
- 04
BlueConic4last posted Mar 2026
- 05
Hi Marley4last posted Nov 2025
- 06
cybba4last posted Feb 2026
- 07
Spoiler Alert4last posted Feb 2026
- 08
ByteLight4last posted Feb 2026
- 01
- 02
Zappi$192.7MSeries B · Dec 2022
- 03
Zoovu$189MSeries C · Jun 2022
- 04
- 05
- 06
Jumptap$121.5MSeries E · Jul 2012
- 07
Drift Technologies$107MSeries C · Apr 2018
- 08
SessionM$97.3MSeries E · Jul 2018
- 01
- 02
- 03
Fastr$1.6MFY2011 filing
- 04
Pulse Network$375kFY2018 filing
- 01
- 02
- 03
RedPoint Global177tracked employees
- 04
- 05
Skyword101tracked employees
- 06
Pixability96tracked employees
- 07
- 08
- 01
- 02
SEMrush24.3%44 tracked events
- 03
- 04
Cortex8.3%15 tracked events
- 05
- 06
- 07
Vizit2.8%5 tracked events
- 08
- 01
- 02
- 03
Where18articles in the window
- 04
Apptopia12articles in the window
- 05
- 06
- 07
Affectiva8articles in the window
- 08
See all 320 AdTech companies in Boston
Filter by funding, headcount, hiring and location, and export the list.
How the AdTech ecosystem in Boston grew, 2016–2025
Shows the number of Boston AdTech companies founded each year, with a peak of 19 new firms in 2016 and 9 in 2025.
The AdTech market map of Boston: what these companies actually do
Shows the product focus and revenue models of Boston AdTech firms, noting the largest sub‑categories such as enterprise tech (250 firms) and the most common subscription model (244 firms).
The biggest kinds of AdTech company, by how many we track.
- Enterprise Tech250 companies · $3.4B raised · 20 hiring
- Enterprise Software196 companies · $3B raised · 19 hiring
- SaaS159 companies · $2.6B raised · 15 hiring
- Commerce Enablers30 companies · $1.4B raised · 7 hiring
- Consumer Digital26 companies · $16.7M raised
- Lead Management19 companies · $162.5M raised
- Conversion Rate Optimization18 companies · $108.1M raised · 1 hiring
- Retail SaaS18 companies · $1.2B raised · 4 hiring
- Artificial Intelligence17 companies · $261.6M raised · 1 hiring
- Native AI in Marketing16 companies · $261.6M raised · 1 hiring
- Market Research Tools16 companies · $405.7M raised · 2 hiring
- Masschallenge Batches15 companies · $180.6M raised · 1 hiring
Monetization
How AdTech companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving AdTech in Boston
Shows 117 corporate events in the past two years, including earnings releases (34), key‑person announcements (23), and mergers and acquisitions (20).
- M&ACapillary Technologies, a global leader in AI-powered customer loyalty and engagement solutions, today announced it has entered into a definitive agreement to acquire SessionM, the customer engagement and loyalty company, from Mastercard.2026-02-26
- FundingShopMy, an affiliate marketing platform, continues to gain market share in the influencer marketing space. The startup raised a total of $147.5 million in funding this year.2025-12-26
- M&AGermany’s Cup&Cino Group has acquired Swiss manufacturer Tone, bringing the boilerless brewing equipment company under a four-brand umbrella that includes Cup&Cino, BaristaOne and Latte Art Factory.2025-12-23
- FundingAccenture announced strategic investment in WEVO, an artificial intelligence-based customer research platform (AI), which allows companies to simulate and validate behaviors before launching new products and services. The investment, led by Accenture Ventures, will incorporate WEVO's unique capabilities into Accenture Song's GrowthOS, a proprietary platform designed to help customers turn consumer needs into scalable revenue with faster and more confidence.2025-12-16
- M&AThe analyst’s rating is backed by a combination of factors related to the company’s strategic acquisition of Semrush.2025-12-09
- M&AAlantra has acted as exclusive financial advisor to GRAX on its sale to Ascendx, which will merge GRAX with its existing portfolio company CapStorm to create a unified leader in enterprise data management.2025-10-28
- M&AMarTech reports that Gatsby, a social automation platform for brands that had received seed funding from 10X Capital and Capital Factory, was sold to Klaviyo KVYO.2025-08-22
- M&A"The acquisition of OfferFit for $325M is expected to add two points of growth, but more importantly accelerate its AI roadmap,"2025-03-28
- FundingCortex sold 6.9M shares at $2.75 each and 4.49M five-year warrants exercisable at $3.25 per share; Rodman & Renshaw Inc. was placement agent (1/9)2025-02-14
- M&AThe acquisition by Periscope Equity is a significant milestone, poised to strengthen RepTrak's competitive market position and accelerate its growth trajectory.2024-11-19
Mergers and acquisitions
Deals from the last 24 months where a AdTech company in Boston was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| undisclosed | Completed | 2026-04-29 | ||
| undisclosed | Completed | 2026-04-07 | ||
| undisclosed | Announced | 2026-03-02 | ||
| $325M | Completed | 2025-12-30 | ||
| Cup&Cino Group | undisclosed | Announced | 2025-11-21 | |
| undisclosed | Announced | 2025-10-28 |
Who is listing, hiring leaders, launching and winning work
Shows detailed examples of notable events, such as leadership changes and new product launches.
Half of these companies grew revenue faster than +31.0%, half slower.
Who is building AdTech in Boston
Shows the backgrounds of 166 founders and CEOs, with Harvard and MIT as the most common alma maters and Cisco, Google, and Microsoft as frequent prior employers.
Ex-Knudge, Cambridge Associates, Merrill Lynch Private Banking & Investment Group. MIT Sloan School of Management MBA 2020
Ex- Founder Jumptap, TIBCO Software, Co-Founder Trilogy. Massachusetts Institute of Technology BS 1995
Peter the Great St.Petersburg Polytechnic University 2003
Offerfit, ex-Boston Consulting, ex-Reasoning Mind, Cornell University, 2011
Ex- CEO ClarityBlue, Seisint, Accenture. Iowa State University
Forbes Technology Council, ex-Adhark, ex-Crimson Hexagon, Boston University, 1970
Ex-Best Foot Forward, YTEC. University of Oxford MSc 2009
Founder GX Software. Radboud University 1996
Founders Pledge, ex-Viral Media Solutions, ex-Magicshovels, University of Massachusetts Boston, 2012
- flagged as repeat founders6
- no repeat-founder flag136
- women11
- men143
Look up the people behind AdTech companies in Boston
Search founders, executives and operators by company, role and location.
Who funds AdTech in Boston
Shows 155 funding rounds since 2016 backed by 204 investors, with an average round size of $4.3 million.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Techstars | 4 | 4 | Jan 2023 |
| Underscore VC | 4 | 2 | Mar 2025 |
| Bain Capital Ventures | 4 | 1 | Aug 2025 |
| LaunchCapital | 4 | — | Sep 2017 |
| CRV | 4 | — | Jul 2018 |
| True Ventures | 3 | 2 | Mar 2021 |
| Bessemer Venture Partners | 3 | 2 | Aug 2025 |
| Summit Partners | 3 | 1 | May 2021 |
| Manifest | 3 | 1 | Jan 2022 |
| Stage 1 Ventures | 3 | 1 | Oct 2024 |
The typical round is $4.3M — half were bigger, half smaller.
The biggest AdTech funding rounds in Boston
Shows the largest disclosed round—Klaviyo’s $320 million Series D—and lists ten other large recent rounds.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series Dmega-round | $320M | May 2021 | Sands Capital, Morgan Stanley, ClearBridge +7 more | |
| Series C | $200M | Nov 2020 | Accel, Summit Partners | |
| Series B | $170M | Dec 2022 | Sumeru Equity Partners | |
| Series C | $169M | Jun 2022 | Carsten Thoma, FTV Capital | |
| Series B | $150M | Mar 2019 | Summit Partners | |
| Series D | $100M | Jul 2022 | Shopify | |
| Series B | $72.9M | Dec 2024 | Bessemer Venture Partners, Bain Capital Ventures, Menlo Ventures +4 more | |
| Series C | $70M | Jan 2022 | Vista Equity Partners, Manifest, K1 Investment Management | |
| Series C | $70M | Aug 2025 | Sofia Richie Grainge, Avenir Growth Capital, Bain Capital Ventures +7 more | |
| Series C | $60M | Apr 2018 | Sequoia Capital, General Catalyst, CRV |
25 venture rounds with a disclosed amount in the window.
What the news says about AdTech in Boston
Shows 16,485 news articles about Boston AdTech in the last year, covering topics such as administrative subdivisions and geopolitical issues.
What the coverage is about
The subjects that dominate AdTech news in United States. The arrow shows whether each one is being written about more or less than a year ago.
- Administrative and political subdivisions4,358,400▲+20%
- Geopolitical disputes and contested areas320,844▲+34%
- International and transnational geographic entities320,678▲+34%
- International political relations208,151▲+34%
- Security and defense policies145,113▲+60%
- International relations and diplomacy95,946▲+22%
- Geographic naming conventions and etymology82,164▲+453%
- Trade policies and agreements73,541→+8%
- Human rights advocacy reports69,954→+3%
- Political asylum and refugee policies56,591→+3%
- 85
- 37
- 18
- 12
- 9
- 9
- 8
- 8
- 6
- 5
27 AdTech companies here were named in the news over this period.
Watch AdTech coverage in United States as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
The pressures the press keeps returning to
Three recurring angles in United States AdTech coverage, and whether each is getting more attention year on year (through 2025).
AdTech jobs in Boston: who is hiring and what they ask for
Shows 452 job postings from 37 Boston AdTech firms in the past year, with top‑required skills including React, TypeScript, and Next.js.
Demand
The Skills Employers Ask For
What AdTech employers in Boston put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- react43▲
- typescript40▲
- next.js34▲
- authentication21▲
- security20▲
- aws19▲
- terraform16▲
- web314→
- developer documentation14▲
- open-source13▼
- 19
- 14
- 13
- 11
- 10
- 10
140 AdTech-relevant internships in India were advertised over the same 12 months.
Track AdTech in Boston beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
Direct contact details for the people on this page are held in Fliar Radar, behind its own access controls.