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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE BOSTON EDITION 2026

Boston’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Boston. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Boston
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
Companies tracked 320AdTech ecosystem in Boston Disclosed funding $3.41B93 companies · all recorded rounds Companies hiring 24With open roles at the snapshot Tracked open roles 611 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore Boston’s adtech leaders

21 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
AdTech company highlights in Boston, snapshot 5 August 2026
Company
Klaviyoklaviyo.com$778.5M10 roles1,454$1.23BFYFY2025 filing
Zappizappi.io$192.72M—119Financial figure available in RadarView in Radar
Zoovuzoovu.com$189M—150—
Acquiaacquia.com$173.5M5 roles612—
ShopMyshopmy.us$169.44M6 roles48—
Jumptapjumptap.com$121.52M—2,903—
Drift Technologiesdrift.com$107M—251—
SessionMsessionm.com$97.3M—188—
BlueConicblueconic.com—4 roles180—
ByteLightbytelight.com—4 roles13—
Hi Marleyhimarley.com—4 roles78—
Spoiler Alertspoileralert.com—4 roles32—
cybbacybba.com—4 roles83—
Cortexmeetcortex.com——23—
Fastrgetfastr.com———Financial figure available in RadarView in Radar
Pixabilitypixability.com——96—
Pulse Networktpni.com——10Financial figure available in RadarView in Radar
RedPoint Globalredpointglobal.com——177—
SEMrushsemrush.com——217$443.64MFYFY2025 filing
Skywordskyword.com——101—
Vizitvizit.com——8—
21 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

AdTech industry KPIs in Boston

A few useful ratios bring the size of this ecosystem into perspective.

5 August 2026
Hiring participation7.5%

24 of 320 tracked companies have open roles.

Funding participation30.6%

98 of 320 tracked companies have a recorded round.

Top 3 funding share34.1%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$4.31M

Midpoint of 135 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 34.1% of disclosed capital, while 69.4% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Boston adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Boston adtech
$0$161.27M$322.53M$483.8M$645.06M2016: $163.72M20162017: $87.93M20172018: $197.99M20182019: $259.64M20192020: $257.18M20202021: $416.74M20212022: $565.85M20222023: $43.89M20232024: $126.82M20242025: $103.62M2025
View the numbers
Annual adtech funding and company formation in Boston
YearFunding (USD)FoundedRaising
2016$163.72M1920
2017$87.93M1710
2018$197.99M1115
2019$259.64M916
2020$257.18M1812
2021$416.74M1412
2022$565.85M513
2023$43.89M159
2024$126.82M147
2025$103.62M97
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Klaviyo22.9%
  • Zappi5.7%
  • Zoovu5.6%
  • Other companies65.9%

Funding by stage

155 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel44 28.4%
Series A–B62 40.0%
Series C+ / PE34 21.9%
Grants, debt & other15 9.7%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series B12/2024
ShopMyshopmy.us$72.94M

Backed by Bessemer Venture Partners and Bain Capital Ventures and others.

Series C08/2025
ShopMyshopmy.us$70M

Backed by Sofia Richie Grainge and Avenir Growth Capital and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 2 reporting entities from 2 eligible matches.

Revenue in covered accounts—

Sum of reporting-entity revenue; not Boston market sales.

Net profit / loss—

Combined result for the same cohort.

Aggregate net margin—

Combined net income ÷ combined revenue.

Median company revenue—

The middle covered reporting entity.

Profitable entities—

None of 2 covered entities.

Top-five concentration—

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 2 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

2 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
BOSTON · INDUSTRY COHORTS

How does adtech compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Boston companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

12 of the 320 companies on this page carry a measured traffic record (3.8%); these are the largest of those, by monthly visits. The median among them is 279,397 visits.

CompanyMonthly visitsAuthorityMobile
SEMrushsemrush.com43,007,0968954.2%
Klaviyoklaviyo.com12,274,9265628.6%
ShopMyshopmy.us9,709,9144784.4%
WordStreamwordstream.com548,5646325.9%
Apptopiaapptopia.com426,4075181.4%
Acquiaacquia.com354,4564718.2%
Frasefrase.io204,3394245.9%
Yeswareyesware.com136,9674633.3%
Privyprivy.com129,2633736.7%
Shareaholicshareaholic.com80,3243778.9%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

17 of these companies (5.3%) publish at least one Android app — 46 apps in all, carrying 1.6M installs between them.

AppInstallsRatingStore category
STOREWARDSOurCart491.1K4.4Shopping
LiveChat - Customer serviceLiveChat467.1K3Productivity
PrestoShoppersurfmerchants184.2K3.1Productivity
Mechanical Engineering MagGTxcel140K5News & Magazines
DriftDrift Technologies81.4K4.3Business
NeoNeo72.4K4.1Communication
The Hive by HoneycommbHoneycommb38.7K2.7Social
The Old Schoolhouse MagazineGTxcel21.7K4.8Education
ISACA JournalGTxcel19.9K1.6News & Magazines
Red Wing CrewHoneycommb12.1K4.9Social

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q2–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech351.4MSTOREWARDS 491.1K
Sales Force Automation6550.1KLiveChat - Customer service 467.1K
Chatbots5549.8KDrift 81.4K
Customer Service Software3468.1KHi Marley 1K
Tech For Digital Publishers11202KMechanical Engineering Mag 140K
E-Commerce Enablers4196.3KPrestoShopper 184.2K
Social Platforms1056.2KThe Hive by Honeycommb 38.7K
Brands Tech312.1KKlaviyo - K:LDN 11.8K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 12022Q4: 12022Q42023Q2: 22023Q2: 02023Q22024Q2: 12024Q2: 02024Q22024Q4: 12024Q4: 12024Q42025Q3: 22025Q3: 52025Q32025Q4: 12025Q4: 42025Q4

Darker bars are new releases, lighter bars apps updated. 43 of 46 apps carry a release date. The series ends at 2025Q4, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Boston adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech250
Enterprise software196
Saas159
Commerce enablers30
Consumer digital26
Lead management19
Conversion rate optimization18
Retail saas18
Artificial intelligence17
Native ai in marketing16
Market research tools16
Masschallenge batches15

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

250companies
8.0%have hiring activity

20 companies hiring · $3.36B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription244
Advertising100
E-commerce - service65
Commission on transaction33
Affiliate marketing20
Fee-for-service16
E-commerce - product5
Sponsorship3
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitionssessionm.com ↗

Capillary Technologies, a global leader in AI-powered customer loyalty and engagement solutions, today announced it has entered into a definitive agreement to acquire SessionM, the customer engagement and loyalty company, from Mastercard.

Funding roundsshopmy.us ↗

ShopMy, an affiliate marketing platform, continues to gain market share in the influencer marketing space. The startup raised a total of $147.5 million in funding this year.

Mergers & acquisitionstonemessaging.com ↗

Germany’s Cup&Cino Group has acquired Swiss manufacturer Tone, bringing the boilerless brewing equipment company under a four-brand umbrella that includes Cup&Cino, BaristaOne and Latte Art Factory.

Funding roundswevo.ai ↗

Accenture announced strategic investment in WEVO, an artificial intelligence-based customer research platform (AI), which allows companies to simulate and validate behaviors before launching new products and services. The investment, led by Accenture Ventures, will incorporate WEVO's unique capabilities into Accenture Song's GrowthOS, a proprietary platform designed to help customers turn consumer needs into scalable revenue with faster and more confidence.

Mergers & acquisitionssemrush.com ↗

The analyst’s rating is backed by a combination of factors related to the company’s strategic acquisition of Semrush.

Mergers & acquisitionsgrax.com ↗

Alantra has acted as exclusive financial advisor to GRAX on its sale to Ascendx, which will merge GRAX with its existing portfolio company CapStorm to create a unified leader in enterprise data management.

Mergers & acquisitionsklaviyo.com ↗

MarTech reports that Gatsby, a social automation platform for brands that had received seed funding from 10X Capital and Capital Factory, was sold to Klaviyo KVYO.

Mergers & acquisitionsofferfit.ai ↗

"The acquisition of OfferFit for $325M is expected to add two points of growth, but more importantly accelerate its AI roadmap,"

Funding roundsmeetcortex.com ↗

Cortex sold 6.9M shares at $2.75 each and 4.49M five-year warrants exercisable at $3.25 per share; Rodman & Renshaw Inc. was placement agent (1/9)

Mergers & acquisitionsreptrak.com ↗

The acquisition by Periscope Equity is a significant milestone, poised to strengthen RepTrak's competitive market position and accelerate its growth trajectory.

Full recorded event mix

Top 10 categories among 117 recorded events in the 24-month window.

Earnings
34
Leadership moves
23
Mergers & acquisitions
20
Funding rounds
16
New products
11
Job creation
5
Buyback
2
Fda Approval
2
Layoffs
1
Capital infusions
1
5 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

1 companies with recorded IPO activity

Klaviyo ↗

IPO · New York Stock Exchange2 reports

Leadership moves

8 tracked people moves

Zappi ↗
Aaron Kechley

Appointment Chief Executive Officer

Zappi ↗
Steve Phillips

Appointment Executive Chair and Chief Innovation Officer

Zappi ↗
Barry

Departure

Klaviyo ↗
Chano Fernández

Appointment Co-CEO

SEMrush ↗
Abby Miller

Appointment Chief Customer Officer

SEMrush ↗
Tara Haas

Appointment Chief of Staff

Acquia ↗
Steve Reny

Resignation Previously Chief Executive Officer

Acquia ↗
Chris Tranquill

Appointment Chief Executive Officer

Product launches

Products, platforms and features in the recorded window

SEMrush ↗
Enterprise Partner Program (Program)

Partner Program

Klaviyo ↗
Customer Agent

Product

Klaviyo ↗
Marketing Agent

Product

Contract wins

1 recorded customer wins

Cortex ↗

Customer: Les Laboratoires ServierPharmaceuticals

Workforce actions

1 companies with reported reductions

Klaviyo ↗

20.0% roles

Earnings pulse

Reported company results in the recorded window.

3companies
30period observations
31.0%median reported growth

Median across 20 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
adobe→SEMrush ↗Completed2026-04-29Not stated in snapshot
Acquia→MonsidoCompleted2026-04-07Not stated in snapshot
capillary technologies→SessionM ↗Announced2026-03-02Not stated in snapshot
braze→Offer Fit ↗Completed2025-12-30$325.0M
Cup&Cino Group→Tone ↗Announced2025-11-21Not stated in snapshot
AscendX→GRAX ↗Announced2025-10-28Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

452 postings in the preceding 12 months. The full 669-posting snapshot covers 37 employers.

Expand panel +

Most advertised job titles

Security Officer19
Account Executive14
Account Manager13
Customer Success Manager11
Content Marketing Manager10
Manager, Engineering10
0 internship postings

6 tracked postings mention remote work.

The seniority mix

302 postings specify a level.

unspecified
367
manager
163
senior
98
lead
28
entry
8
intern
5

Skills employers mention

Top skills across 669 tracked postings in the available jobs snapshot.

React
43
Typescript
40
Next.Js
34
Authentication
21
Security
20
Aws
19
Terraform
16
Web3
14
Developer Documentation
14
Open Source
13
THE PEOPLE BUILDING THE FIELD

Founders and leaders

166 founders and chief executives across 122 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

39 profiles with education records.

Harvard University
12
Massachusetts Institute of Technology
11
Harvard Business School
7
University of Oxford
2
University of Pennsylvania
2
Cornell University
2
NYU Stern School of Business
1
The University of British Columbia
1

Prior employers

7 profiles with prior-work records.

Cisco
2
Google
2
Microsoft
2
Goldman Sachs
1
McKinsey
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

16,485 articles in the measured 12-month window.

Expand panel +
16,485articles in the measured year
4,057articles in 2026Q1
50.5%positive tone in the latest complete year

News volume trends

AdTech coverage tagged Boston · articles per complete quarter

01,9033,8065,7107,6132021Q2: 2,9642021Q22021Q3: 3,5562021Q4: 2,6982022Q1: 3,4272022Q2: 3,4712022Q22022Q3: 3,5922022Q4: 3,4912023Q1: 3,5002023Q2: 4,0222023Q22023Q3: 3,4302023Q4: 3,5262024Q1: 4,3792024Q2: 3,9872024Q22024Q3: 3,7382024Q4: 4,3342025Q1: 6,6202025Q2: 4,7362025Q22025Q3: 4,6772025Q4: 3,6122026Q1: 4,0572026Q1
View quarterly article counts
QuarterArticles
2021Q22,964
2021Q33,556
2021Q42,698
2022Q13,427
2022Q23,471
2022Q33,592
2022Q43,491
2023Q13,500
2023Q24,022
2023Q33,430
2023Q43,526
2024Q14,379
2024Q23,987
2024Q33,738
2024Q44,334
2025Q16,620
2025Q24,736
2025Q34,677
2025Q43,612
2026Q14,057

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
6,405 positive · 130 neutral · 4,289 negative
2022
8,294 positive · 181 neutral · 5,484 negative
2023
8,559 positive · 164 neutral · 5,736 negative
2024
10,409 positive · 191 neutral · 5,817 negative
2025
9,907 positive · 278 neutral · 9,429 negative

Leading coverage topics

AdTech coverage tagged Boston · ranked by full-period article count.

Administrative And Political Subdivisions4,358,400 articles in the full recorded period
1,002,951 recent · 834,805 prior
Geopolitical Disputes And Contested Areas320,844 articles in the full recorded period
114,290 recent · 85,272 prior
International And Transnational Geographic Entities320,678 articles in the full recorded period
114,212 recent · 85,228 prior
International Political Relations208,151 articles in the full recorded period
62,976 recent · 46,967 prior
Security And Defense Policies145,113 articles in the full recorded period
48,716 recent · 30,462 prior
International Relations And Diplomacy95,946 articles in the full recorded period
26,687 recent · 21,949 prior
Geographic Naming Conventions And Etymology82,164 articles in the full recorded period
45,397 recent · 8,213 prior
Trade Policies And Agreements73,541 articles in the full recorded period
29,594 recent · 27,346 prior
Human Rights Advocacy Reports69,954 articles in the full recorded period
20,732 recent · 20,164 prior
Political Asylum And Refugee Policies56,591 articles in the full recorded period
17,787 recent · 17,275 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

United States comparison coverage

KeywordRecentPriorChange
stock performance8,6195,89146%
foreign policy analysis7,3644,92550%
multilateral diplomacy7,3324,62559%
national security strategy7,2093,169127%
bilateral trade5,8734,19140%
diplomatic engagements5,6633,62556%
countries4,2041,897122%
stock price3,4862,47341%
investment deal3,0841,365126%
aerial bombardments2,8701,71767%
olympic team selections1,3842,791-50%
olympic trials1,0632,304-54%
ceasefire violations1,0082,054-51%
summer olympics athletics2001,533-87%
electioneering tactics5501,451-62%

Event and signal lenses

United States comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

1,525,314 classified articles

territories, disputed islands, tariff negotiations

41.6% critical · 18.8% positive
Rising

Funding Momentum

236,698 classified articles

investment deal, inflation reports fx, currency intervention policies

46.0% critical · 39.4% positive
Rising

Growth

359,715 classified articles

earnings report, quarterly results, quarterly financials

35.9% critical · 44.0% positive

AdTech coverage tagged Boston. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

AdTech in Boston: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put Boston in context

All landscapes ↗

Company ecosystem snapshot: 5 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon