Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE CHICAGO EDITION 2026

Chicago’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Chicago. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Chicago
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
MEET THE COMPANIES

Explore Chicago’s adtech leaders

18 featured companies from the funding, hiring, revenue and team-size leaderboards.

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AdTech company highlights in Chicago, snapshot 5 August 2026
Company
ActiveCampaignactivecampaign.com$362.74M10 roles705
Numeratornumerator.com$174.5M12 roles1,200
Signalsignal.co$122.7M35
Sprout Socialsproutsocial.com$101.5M7 roles1,383$457.55MFYFY2025 filing
PowerReviewspowerreviews.com$90.73M121
DialogTechdialogtech.com$89.99M258
dscoutdscout.com$81.05M127
Vibevibe.co$78.85M
NielsenIQnielseniq.com13 roles2,911
Circanacircana.com12 roles6,400
Cisioncision.com6 roles1,407$730.37MFYFY2018 filing
SMS-Magicsms-magic.com5 roles135Financial figure available in RadarView in Radar
CDM Mediacdmmedia.com4 roles24
Civis Analyticscivisanalytics.com169
Emmiemmisolutions.com129
SPINSspins.com328
StreamLayerstreamlayer.io20
Vail Systemsvailsys.com209
18 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

AdTech industry KPIs in Chicago

A few useful ratios bring the size of this ecosystem into perspective.

5 August 2026
Hiring participation6.8%

25 of 369 tracked companies have open roles.

Funding participation15.4%

57 of 369 tracked companies have a recorded round.

Top 3 funding share38.8%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$5.22M

Midpoint of 65 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 38.8% of disclosed capital, while 84.6% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Chicago adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Chicago adtech
$0$85.04M$170.09M$255.13M$340.18M2016: $206.9M20162017: $78.29M20172018: $59.63M20182019: $20.93M20192020: $154.93M20202021: $298.4M20212022: $98.07M20222023: $470K20232024: $23.26M20242025: $101.75M2025
View the numbers
Annual adtech funding and company formation in Chicago
YearFunding (USD)FoundedRaising
2016$206.9M1310
2017$78.29M189
2018$59.63M256
2019$20.93M197
2020$154.93M179
2021$298.4M166
2022$98.07M105
2023$470K182
2024$23.26M82
2025$101.75M63
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • ActiveCampaign21.3%
  • Numerator10.3%
  • Signal7.2%
  • Other companies61.2%

Funding by stage

80 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel23 28.7%
Series A–B37 46.2%
Series C+ / PE12 15.0%
Grants, debt & other8 10.0%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series B09/2025
Vibevibe.co$50M

Backed by Hedosophia and Elaia and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 1 reporting entities from 2 eligible matches.

Revenue in covered accounts

Sum of reporting-entity revenue; not Chicago market sales.

Net profit / loss

Combined result for the same cohort.

Aggregate net margin

Combined net income ÷ combined revenue.

Median company revenue

The middle covered reporting entity.

Profitable entities

None of 1 covered entities.

Top-five concentration

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 1 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

1 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
CHICAGO · INDUSTRY COHORTS

How does adtech compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Chicago companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

14 of the 369 companies on this page carry a measured traffic record (3.8%); these are the largest of those, by monthly visits. The median among them is 746,992 visits.

CompanyMonthly visitsAuthorityMobile
Sprout Socialsproutsocial.com2,503,7396012.5%
PowerReviewspowerreviews.com2,219,5774094.8%
Fieldworkfieldwork.com1,740,7373796%
Dotomidotomi.com1,203,281653.8%
NielsenIQnielseniq.com1,202,1554964.3%
Co:brandcobrand.com1,116,8543577%
Cisioncision.com859,4785137.1%
Mavelyjoinmavely.com634,5064160.2%
SweepWidgetsweepwidget.com285,8873155.3%
Superblockpushover.net175,908419.9%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

31 of these companies (8.4%) publish at least one Android app — 43 apps in all, carrying 7.5M installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q1–2026Q1).

SegmentAppsInstallsLeading appRelease trend
Adtech35.5MMake Money & Earn Cash Rewards 5.5M
Marketingtech382MDscout 729.7K
Customer Success Management4847KActiveCampaign 103K
Sales Force Automation6146.5KAuto Dialer - Power Dialer CRM 35K
Pr Tech594KMavely – Affiliate App 87.9K
Customer Service Software353.1KSMS-Magic 14.1K
Hrtech241.8KBookedOut 41.1K
Chatbots239KBotPenguin 4K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q1: 22023Q1: 12023Q12023Q3: 22023Q3: 12023Q32024Q2: 32024Q2: 12024Q22024Q3: 12024Q3: 02024Q32024Q4: 12024Q4: 12024Q42025Q1: 12025Q1: 22025Q12025Q2: 22025Q2: 12025Q22025Q3: 22025Q3: 42025Q32025Q4: 12025Q4: 42025Q42026Q1: 12026Q1: 42026Q1

Darker bars are new releases, lighter bars apps updated. 43 of 43 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Chicago adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech256
Enterprise software206
Saas166
Commerce enablers21
Lead management20
Lead generation18
Consumer digital18
Retail saas16
Gtm software16
Market research tools14
E-commerce saas13
Conversion rate optimization11

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

256companies
9.0%have hiring activity

23 companies hiring · $1.7B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription254
Advertising135
E-commerce - service94
Commission on transaction43
Affiliate marketing20
Fee-for-service13
E-commerce - product12
Physical commerce3
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Mergers & acquisitionsspins.com ↗

Private equity-backed Spins has acquired ecommerce and retail data firm MikMak.

Mergers & acquisitionsjoinmavely.com ↗

Later –the world's most intelligent influencer marketing company, today announced new growth milestones and expanded client momentum one year after acquiring and fully integrating Mavely , the leading Everyday Influencer Platform®.

Mergers & acquisitionscision.com ↗

Cision, a world leader in consumer and media analytics, today announced the acquisition of Trajaan, the industry-leading search intelligence platform.

Mergers & acquisitionsemmisolutions.com ↗

Emmi is acquiring The English Cheesecake Company, a UK-based producer of "premium" desserts.

Mergers & acquisitionslakeviewlabs.io ↗

Monterail, a full-service software development company, has acquired Lakeview Labs, a boutique software developer, to strengthen its global engineering and product design capabilities.

Mergers & acquisitionsemedia.com ↗

E.tv owner eMedia has acquired a 30% stake in Pristine World Holdings, a specialist provider of visual effects services to global film and television markets, for R119-million.

Mergers & acquisitionsnielseniq.com ↗

the acquisition of sensory insights platform Gastrograph AI

Mergers & acquisitionssignal.co ↗

Global FinTech giant Broadridge Financial Solutions has acquired Cheltenham-based customer communications specialist Signal as it looks to expand its European presence.

Mergers & acquisitionssproutsocial.com ↗

Sprout Social, a US company that offers cloud-based tools for managing social media, has acquired NewsWhip, an AI-powered media intelligence company based in Dublin.

Mergers & acquisitionscircana.com ↗

Market research firm Circana has closed the acquisition of NCS, a joint venture between Nielsen and Catalina.

Full recorded event mix

Top 10 categories among 123 recorded events in the 24-month window.

Leadership moves
39
Mergers & acquisitions
31
New products
16
Earnings
11
Company announcements
9
Lawsuit
5
Funding rounds
5
Contracts
3
Asset acquisitions
2
Capital infusions
1
5 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

1 companies with recorded IPO activity

NielsenIQ ↗

IPO1 reports

Leadership moves

10 tracked people moves

Circana ↗
Hélène Bouffard

Appointment Chief People Officer

NielsenIQ ↗
Nacho San Martín

Appointment Chief Executive Officer

NielsenIQ ↗
Luis Simões

Departure Previously Director General

Cision ↗
Amy Jones

Appointment Chief Marketing Officer

Cision ↗
Breeanna Straessle

Departure Previously Director of Corporate Communications

NielsenIQ ↗
Drew Dabbelt

Appointment Vice President of Retail Media

Cision ↗
Gianna Jackson

Appointment Chief Revenue Officer for the Americas

Product launches

Products, platforms and features in the recorded window

StreamLayer ↗
SGAI platform

Video Engagement & Monetization

StreamLayer ↗
Server-Guided Ad Insertion (SGAI) platform

Ad insertion platform

full-funnel advertising effectiveness solutions

advertising measurement & analytics platform

Circana ↗
Brainwave™ Solution

Decision Automation

Circana ↗
Emiri™ Agent

AI Agent

Canva integration

Social media integration

Cision ↗
CisionOne

Platform

Cision ↗
Instant Insights dashboards

Feature

Contract wins

3 recorded customer wins

Cision ↗

Customer: dow jonesMedia

Customer: carahsoft technologyPublic Sector

Customer: National Association of State Procurement Officials (NASPO)Government

Litigation

2 tracked suits

Company
cision v dow jones

litigation settlementCivil · Settled

Company
dow jones v cision

breach of contractCivil · Ongoing

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
kantarNumerator ↗Completed2026-04-17Not stated in snapshot
Broadridge Financial SolutionsSignal ↗2026-02-09Not stated in snapshot
SPINSmikmakAnnounced2026-01-14Not stated in snapshot
wingifyNavilytics ↗Completed2025-12-18Not stated in snapshot
laterMavely ↗Completed2025-12-16Not stated in snapshot
CisiontrajaanAnnounced2025-12-11Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

1,337 postings in the preceding 12 months. The full 2,188-posting snapshot covers 45 employers.

Expand panel +

Most advertised job titles

Security Officer311
Security Guard159
Security Patrol Officer58
Security Patrol Guard50
Senior Lead Compensation Analyst30
Armed Security Officer28
0 internship postings

27 tracked postings mention remote work.

The seniority mix

514 postings specify a level.

unspecified
1,674
manager
225
senior
217
lead
51
intern
20
entry
1

Skills employers mention

Top skills across 2,188 tracked postings in the available jobs snapshot.

Github
25
Node.Js
23
Next.Js
22
Slack
21
Python
20
Notion
20
Tailwind
20
Sentry
19
Postgres
19
Excel
17
ADVERTISED PAY$80.0K/ year

Median across 166 postings with pay data, expressed in USD.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

184 founders and chief executives across 134 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

23 profiles with education records.

University of Chicago
4
University of California (Berkeley)
2
Kellogg School of Management
2
University of Pennsylvania
2
Booth School of Business
2
IIT Madras
2
Monash University
1
Harvard University
1

Prior employers

4 profiles with prior-work records.

Amazon
2
Microsoft
1
Google
1
Morgan Stanley
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

30,720 articles in the measured 12-month window.

Expand panel +
30,720articles in the measured year
6,203articles in 2026Q1
48.5%positive tone in the latest complete year

News volume trends

AdTech coverage tagged Chicago · articles per complete quarter

02,7615,5228,28311,0432021Q2: 4,7822021Q22021Q3: 5,3032021Q4: 3,9672022Q1: 5,4622022Q2: 4,7102022Q22022Q3: 4,8502022Q4: 4,4242023Q1: 4,4822023Q2: 5,6742023Q22023Q3: 5,3222023Q4: 5,8032024Q1: 6,7922024Q2: 5,8542024Q22024Q3: 8,9682024Q4: 6,3702025Q1: 9,6032025Q2: 8,2422025Q22025Q3: 9,2702025Q4: 7,2452026Q1: 6,2032026Q1
View quarterly article counts
QuarterArticles
2021Q24,782
2021Q35,303
2021Q43,967
2022Q15,462
2022Q24,710
2022Q34,850
2022Q44,424
2023Q14,482
2023Q25,674
2023Q35,322
2023Q45,803
2024Q16,792
2024Q25,854
2024Q38,968
2024Q46,370
2025Q19,603
2025Q28,242
2025Q39,270
2025Q47,245
2026Q16,203

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
8,947 positive · 215 neutral · 7,297 negative
2022
10,428 positive · 285 neutral · 8,699 negative
2023
11,849 positive · 350 neutral · 9,052 negative
2024
14,809 positive · 405 neutral · 12,727 negative
2025
16,632 positive · 356 neutral · 17,317 negative

Leading coverage topics

AdTech coverage tagged Chicago · ranked by full-period article count.

Administrative And Political Subdivisions4,358,400 articles in the full recorded period
1,002,951 recent · 834,805 prior
Geopolitical Disputes And Contested Areas320,844 articles in the full recorded period
114,290 recent · 85,272 prior
International And Transnational Geographic Entities320,678 articles in the full recorded period
114,212 recent · 85,228 prior
International Political Relations208,151 articles in the full recorded period
62,976 recent · 46,967 prior
Security And Defense Policies145,113 articles in the full recorded period
48,716 recent · 30,462 prior
International Relations And Diplomacy95,946 articles in the full recorded period
26,687 recent · 21,949 prior
Geographic Naming Conventions And Etymology82,164 articles in the full recorded period
45,397 recent · 8,213 prior
Trade Policies And Agreements73,541 articles in the full recorded period
29,594 recent · 27,346 prior
Human Rights Advocacy Reports69,954 articles in the full recorded period
20,732 recent · 20,164 prior
Political Asylum And Refugee Policies56,591 articles in the full recorded period
17,787 recent · 17,275 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

United States comparison coverage

KeywordRecentPriorChange
stock performance8,6195,89146%
foreign policy analysis7,3644,92550%
multilateral diplomacy7,3324,62559%
national security strategy7,2093,169127%
bilateral trade5,8734,19140%
diplomatic engagements5,6633,62556%
countries4,2041,897122%
stock price3,4862,47341%
investment deal3,0841,365126%
aerial bombardments2,8701,71767%
olympic team selections1,3842,791-50%
olympic trials1,0632,304-54%
ceasefire violations1,0082,054-51%
summer olympics athletics2001,533-87%
electioneering tactics5501,451-62%

Event and signal lenses

United States comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

1,525,314 classified articles

territories, disputed islands, tariff negotiations

41.6% critical · 18.8% positive
Rising

Funding Momentum

236,698 classified articles

investment deal, inflation reports fx, currency intervention policies

46.0% critical · 39.4% positive
Rising

Growth

359,715 classified articles

earnings report, quarterly results, quarterly financials

35.9% critical · 44.0% positive

AdTech coverage tagged Chicago. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

AdTech in Chicago: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 5 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon