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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE CHINA EDITION 2026

China’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in China. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of China
CN
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
Companies tracked 1,166AdTech ecosystem in China Disclosed funding $8.21B137 companies · all recorded rounds Companies hiring 9With open roles at the snapshot Tracked open roles 211 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore China’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Explore the full landscape
AdTech company highlights in China, snapshot 31 August 2026
Company
Focus Mediafocusmedia.cn$1.7B—8,415—
Xinchao Mediaxinchao.com$761.39M—4,500—
Panshiadyun.com$661.06M—314—
InMyShowinmyshow.com$418.31M—1,683—
DotC United Groupdotcunitedgroup.com$395M—330—
Moviebookmoviebook.cn$371.66M—12—
Mobvistamobvista.com$243.41M2 roles772Financial figure available in RadarView in Radar
Shumeiishumei.com$218M———
Oppizioppizi.com—7 roles——
AI Rudderairudder.com—2 roles75—
AmpiFireampifire.com—2 roles——
Gozen Datagz-data.com—2 roles——
TopOntoponad.com—2 roles——
Wiserswisers.com—2 roles388—
Vertikavertika.tv—1 roles——
Autopptautoppt.com————
ContactOutcontactout.com——189—
EternityXeternityx.com————
GINSMSginsms.com————
Joy.Linkjoy.link————
KapKapkapkap.ai————
Marketingforce Managementmarketingforce.com——217—
Omnichatomnichat.ai——100—
Super Ordinarysuperordinary.co——92—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

AdTech industry KPIs in China

A few useful ratios bring the size of this ecosystem into perspective.

31 August 2026
Hiring participation0.8%

9 of 1,166 tracked companies have open roles.

Funding participation18.0%

210 of 1,166 tracked companies have a recorded round.

Top 3 funding share38.1%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$12.53M

Midpoint of 144 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 38.1% of disclosed capital, while 82.0% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How China adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

China adtech
$0$812.79M$1.63B$2.44B$3.25B2016: $712.81M20162017: $755.32M20172018: $2.85B20182019: $470.12M20192020: $494.14M20202021: $588.33M20212022: $388.22M20222023: $194.17M20232024: $16.38M20242025: $12.87M2025
View the numbers
Annual adtech funding and company formation in China
YearFunding (USD)FoundedRaising
2016$712.81M8323
2017$755.32M9221
2018$2.85B5326
2019$470.12M6614
2020$494.14M639
2021$588.33M5916
2022$388.22M3116
2023$194.17M364
2024$16.38M222
2025$12.87M161
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Focus Media20.7%
  • Xinchao Media9.3%
  • Panshi8.1%
  • Other companies61.9%

Funding by stage

277 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel99 35.7%
Series A–B119 43.0%
Series C+ / PE44 15.9%
Grants, debt & other15 5.4%

Recent recorded rounds

Latest recorded rounds · USD
4 rounds

Swipe or scroll horizontally to browse.

Series C04/2026
OSCHINA —

Backed by Suzhou Innovation Investment Group.

Angel03/2026
Pureblue Ai —

Backed by Vertexchina and Inno Angel Fund and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series D10/2018
Panshiadyun.com$324.84M

Backed by Cybernaut and Hana Financial Group and others.

Series B05/2015
Panshiadyun.com$200M

Backed by JD Capital and WI Harper Group and others.

Series D04/2021
Shumeiishumei.com$135M

Backed by Shunwei Capital and Matrix Partners China and others.

Series C12/2016
Panshiadyun.com$116.22M

Participating investors were not recorded in this snapshot.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

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Annual accounts availability

The measured China identity-to-filing probe did not produce a qualifying designated legal or national-ID join: the scoped identities lack an authoritative Chinese registrar mapping; bare ticker overlaps produced no complete annual revenue and net-income statement groups.; The measured China identity-to-filing probe did not produce a qualifying designated legal or national-ID join: the scoped identities lack an authoritative Chinese registrar mapping; bare ticker overlaps produced no complete annual revenue and net-income statement groups.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the China companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

26 of the 1,166 companies on this page carry a measured traffic record (2.2%); these are the largest of those, by monthly visits. The median among them is 231,727 visits.

CompanyMonthly visitsAuthorityMobile
weiboweibo.com35,008,2266710.2%
Adextremadextrem.com8,117,543394.2%
ContactOutcontactout.com4,148,0245519.5%
Futong Tianxiajoinf.com1,345,873230%
LogoAilogoai.com1,183,5695462%
SEOptimerseoptimer.com956,4935610.4%
NoxInfluencernoxinfluencer.com651,3244255.6%
Xiyouzhaocixiyouzhaoci.com588,556240%
Omnichatomnichat.ai537,3743874.9%
PiPiADSpipiads.com493,418398.8%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

27 of these companies (2.3%) publish at least one Android app — 50 apps in all, carrying 39M installs between them.

AppInstallsRatingStore category
微博weibo25.6M2.8Social
Open Browser - TV Web BrowserMetaX Software6.7M3.3Entertainment
JAG - Watch Ads Earn RewardsJAG1.8M5Lifestyle
Linkfly - Build link site treeLinkfly1.5M4.5Productivity
Metax TV - Live TV & MoviesMetaX Software1.3M2.9Entertainment
SA Contacts ProSamApp1.1M4.4Business
WATI - Team Inbox for WhatsAppWATI412.4K3.9Business
Open Browser Lite-Web BrowserMetaX Software231.3K3.6Entertainment
SA Group Text LiteSamApp135.7K3.1Business
oppiziOppizi123.9K4.3Business

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Adtech1625.6M微博 25.6M
Saas725.6M論八字(實用) 7.9K
Enterprise Software625.6MElMarwa 7.8K
Tech For Traditional Advertising58.3MOpen Browser - TV Web Browser 6.7M
Marketingtech295.2MJAG - Watch Ads Earn Rewards 1.8M
Pr Tech21.8MSpread-it 10.9K
Sales Force Automation81.3MSA Contacts Pro 1.1M
Marketing Services2124.3Koppizi 123.9K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q1: 12023Q1: 02023Q12023Q2: 12023Q2: 12023Q22023Q4: 12023Q4: 02023Q42024Q3: 12024Q3: 02024Q32024Q4: 12024Q4: 02024Q42025Q2: 22025Q2: 02025Q22026Q1: 32026Q1: 122026Q1

Darker bars are new releases, lighter bars apps updated. 41 of 50 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The China adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech782
Enterprise software609
Saas464
Artificial intelligence73
Consumer digital61
Native ai in marketing61
Commerce enablers53
Mobile ad network39
Demand side ad platforms37
Search engine optimization32
Marketplaces28
Conversion rate optimization28

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

782companies
0.9%have hiring activity

7 companies hiring · $7.7B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription719
Advertising627
E-commerce - service489
Commission on transaction235
Affiliate marketing83
Fee-for-service62
E-commerce - product45
Sponsorship21
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitionsharbdata.com ↗

Hanshow, a specialist in electronic shelf labels (ESLs) and digital retail solutions, has announced the completion of its acquisition of HARB Data, a retail focused AI and Big Data solutions company.

IPO activitypresslogic.ai ↗

PressLogic (PLAI) plans to raise $9 million in an IPO on the week of February 16th, IPO Scoop reports. The company will issue 1,800,000 shares at $4.00-$6.00 per share.

Mergers & acquisitionsdragonmetrics.com ↗

Rochester: Semify, a white-label digital marketing software platform specializing in SEO, PPC, Paid Social, and AI Optimization (AIO), has announced the acquisition of Dragon Metrics, a globally recognized AI/SEO/PPC reporting platform headquartered in Hong Kong.

Funding roundsomnichat.ai ↗

OmniChat, a Brazil-based conversational AI startup that helps businesses automate customer interactions, has raised $9 million in seed funding.

Earningsginsms.com ↗

Revenue of $356,128 for the three-month period ended September 30, 2025 as compared of $520,779 for the three-month period ended September 30, 2024.

Capital infusionskapkap.ai ↗

KapKap has announced a $10 million financing round to enhance its AI-native Web3 platform.

Regulatoryweibo.com ↗

CAC recently punished other major platforms, including Kuaishou, Weibo, and Xiaohongshu, for similar violations.

Earningsmobvista.com ↗

Revenue reached USD 439.6 million, representing a year-on-year growth of 45.8%.

Leadership moveseternityx.com ↗

Joining Wong is Jean Kniss Loh as chief marketing officer, global.

Full recorded event mix

Top 8 categories among 27 recorded events in the 24-month window.

Earnings
7
Leadership moves
4
Funding rounds
4
IPO activity
3
New products
3
Mergers & acquisitions
3
Regulatory
2
Capital infusions
1
4 activity cards

Swipe or scroll horizontally to browse.

Product launches

Products, platforms and features in the recorded window

Omnichat ↗
Omni AI Agent Studio

Platform

Workforce actions

1 companies with reported reductions

weibo ↗

Scale not stated roleschallenging economy

Regulatory events

2 recorded events

weibo ↗

punished for similar violationsCyberspace Administration of China

weibo ↗

issued official warning and corrective orderCyberspace Administration of China

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
hanshow→Habu Data Technology ↗Completed2026-04-20Not stated in snapshot
semify→Dragon Metrics ↗Completed2025-12-17Not stated in snapshot
sqreem technologies→TotallyAwesome ↗Announced2024-06-03Not stated in snapshot
SigmaBroadband Co.→Focus Media ↗Announced2024-05-21Not stated in snapshot
Carlyle-led group of investors→Focus Media ↗Announced2024-03-05$3.7B
DL Digital Family Office→Chain of Demand ↗Announced2023-12-15$10.0M

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

3 postings in the preceding 12 months. The full 37-posting snapshot covers 17 employers.

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Most advertised job titles

Senior Machine Learning Backend R&D Engineer (Inference Platform Direction)1
Public Business Strategy Bp China Sales Business Platform1
Strategic Partnerships Intern – Shanghai1
Manager, Digital Consulting, Mds China1
Senior Digital Marketing Campaign Specialist Ksc1
Asst. Digital Marketing Manager1
0 internship postings

2 tracked postings mention remote work.

The seniority mix

7 postings specify a level.

unspecified
30
manager
3
senior
2
intern
2

Skills employers mention

Top skills across 37 tracked postings in the available jobs snapshot.

Digital Marketing
22
Crm
8
Product Lifecycle Management
5
Product Strategy
5
Business Strategy
5
Operations Management
5
Brand Assets
4
Content Direction
4
Media Strategy
4
Communication Strategies
4
THE PEOPLE BUILDING THE FIELD

Founders and leaders

343 founders and chief executives across 265 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

45 profiles with education records.

Tsinghua University
6
University of California (Berkeley)
5
Hong Kong University of Science and Technology (HKUST)
5
Stanford University
4
Columbia Business School
3
Carnegie Mellon University
2
Peking University
2
University of Waterloo
2

Prior employers

3 profiles with prior-work records.

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

971,602 articles in the measured 12-month window.

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971,602articles in the measured year
166,596articles in 2026Q1
49.7%positive tone in the latest complete year

News volume trends

AdTech coverage across China · articles per complete quarter

0106,522213,044319,566426,0882021Q2: 119,9952021Q22021Q3: 133,6472021Q4: 115,1932022Q1: 134,8872022Q2: 127,7502022Q22022Q3: 159,8592022Q4: 163,0232023Q1: 173,5512023Q2: 160,8112023Q22023Q3: 179,4532023Q4: 148,6472024Q1: 162,0272024Q2: 173,5742024Q22024Q3: 172,8152024Q4: 196,0722025Q1: 279,5172025Q2: 210,9912025Q22025Q3: 370,5112025Q4: 149,0872026Q1: 166,5962026Q1
View quarterly article counts
QuarterArticles
2021Q2119,995
2021Q3133,647
2021Q4115,193
2022Q1134,887
2022Q2127,750
2022Q3159,859
2022Q4163,023
2023Q1173,551
2023Q2160,811
2023Q3179,453
2023Q4148,647
2024Q1162,027
2024Q2173,574
2024Q3172,815
2024Q4196,072
2025Q1279,517
2025Q2210,991
2025Q3370,511
2025Q4149,087
2026Q1166,596

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
182,387 positive · 37,746 neutral · 178,120 negative
2022
273,010 positive · 60,971 neutral · 251,021 negative
2023
336,260 positive · 71,195 neutral · 254,522 negative
2024
343,421 positive · 104,932 neutral · 255,528 negative
2025
501,729 positive · 163,406 neutral · 344,147 negative

Leading coverage topics

AdTech coverage across China · ranked by full-period article count.

Geopolitical Disputes And Contested Areas300,077 articles in the full recorded period
108,130 recent · 81,410 prior
International And Transnational Geographic Entities300,070 articles in the full recorded period
108,128 recent · 81,413 prior
Administrative And Political Subdivisions299,964 articles in the full recorded period
108,092 recent · 81,386 prior
International Political Relations137,698 articles in the full recorded period
31,057 recent · 29,408 prior
Security And Defense Policies87,928 articles in the full recorded period
21,941 recent · 18,334 prior
Trade Policies And Agreements87,239 articles in the full recorded period
31,392 recent · 34,383 prior
International Relations And Diplomacy83,952 articles in the full recorded period
17,789 recent · 17,917 prior
Government International Agreements Coordination60,116 articles in the full recorded period
6,018 recent · 6,696 prior
Trade Wars And Geopolitical Impacts31,321 articles in the full recorded period
8,380 recent · 10,781 prior
Nationalism And Sovereignty Debates31,031 articles in the full recorded period
6,610 recent · 7,008 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

AdTech coverage across China

KeywordRecentPriorChange
countries4,1971,858126%
domestic robots3,5562301446%
toy robots3,5451861806%
sustainable city planning3,355645142%
summit diplomacy1,8391,21052%
sanctions policies1,7811,05669%
export sanctions1,728754129%
wto rulings1,359462194%
asian games1,294393218%
stablecoin fx impact1,192577107%
preferential tariff3,2285,303-39%
economic slowdown2,6734,878-45%
tariff rate quota2,4263,663-34%
mfn tariff1,9893,128-36%
gold futures trends1,7112,895-41%

Event and signal lenses

AdTech coverage across China

All complete annual cohorts shown
Rising

Regulatory Risk

1,165,524 classified articles

territories, disputed islands, tariff negotiations

41.8% critical · 16.3% positive
Rising

Funding Momentum

121,548 classified articles

inflation reports fx, currency intervention policies, trade deficits fx

51.1% critical · 39.2% positive
Rising

Growth

383,257 classified articles

gdp growth rate, gdp acceleration, economic output growth

44.4% critical · 39.5% positive

AdTech coverage across China. Topic labels describe recorded classifications and can include broad context.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

AdTech in China: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put China in context

All landscapes ↗

Company ecosystem snapshot: 31 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon