Radar Landscapes AdTech Landscape of Dallas
AdTech industry in Dallas — illustrated cover for the AdTech Landscape of Dallas
Radar · Industry landscape · Dallas

AdTech Landscape of Dallas

201 AdTech companies in Dallas, in one picture: who is hiring, who is raising money, who founded them, what the news is about and which skills employers want. Updated August 2026.

201companies tracked
$515.6Mdisclosed funding
7hiring right now
15events · 24 months
13,143news articles · 12 months

Who leads AdTech in Dallas

Shows the 201 Dallas AdTech firms, highlighting which are hiring, best funded, and which have disclosed recent funding rounds.

open roles
Hiring now
ranked by live open roles
  1. 01MarketScale5last posted Feb 2026
  2. 02Respondology4last posted Feb 2026
  3. 03Dex Media2last posted Jun 2026
  4. 04Hyros1last posted Sep 2025
  5. 05Tessitura Network1last posted Nov 2025
  6. 06MVPindex1last posted Nov 2025
  7. 07Landingi1last posted Jun 2026
7 companies hiring · 0 posted in the last 30 days
disclosed funding
Most funded
disclosed totals, all rounds
  1. 01LTK$315MSeries B · Nov 2021
  2. 02e-Rewards$72MSeries B · Jul 2011
  3. 03RMG Networks$34MConventional Debt · Apr 2013
  4. 04Respondology$28MSeries A · Apr 2025
  5. 05MVPindex$27MSeries B · Jun 2023
  6. 06rewardStyle$15MSeries A · Jun 2015
  7. 07Amenities Health$8.8MSeries A · Jul 2023
  8. 08AiBUY$4.7MSeries A · May 2010
16 companies with disclosed rounds · $515.6M total
headcount
Largest teams
ranked by tracked headcount
  1. 01Dex Media3,049tracked employees
  2. 02LTK389tracked employees
  3. 03Tessitura Network204tracked employees
  4. 04Landingi49tracked employees
  5. 05Respondology41tracked employees
  6. 06MVPindex35tracked employees
  7. 07Captello16tracked employees
  8. 08vercey consulting4tracked employees
8 companies with headcount data
share of events
Share of voice
share of all tracked sector news events, 24 months
  1. 01LTK65.0%13 tracked events
  2. 02Data Axle15.0%3 tracked events
  3. 03vercey consulting10.0%2 tracked events
  4. 04Captello5.0%1 tracked events
  5. 05Respondology5.0%1 tracked events
20 tracked events across 5 companies
articles
In the news
Prism news coverage, last 12 months
  1. 01Data Axle10articles in the window
  2. 02LTK5articles in the window
  3. 03rewardStyle3articles in the window
  4. 04Exigo2articles in the window
  5. 05RMG Networks2articles in the window
5 of these companies drew sector coverage in the window
Radar

See all 201 AdTech companies in Dallas

Filter by funding, headcount, hiring and location, and export the list.

How the AdTech ecosystem in Dallas grew, 2016–2025

Shows the number of firms founded each year from 2016 to 2025, with the highest count of 17 in 2019 and 6 in 2025.

Companies founded / year
new AdTech companies in Dallas
2016: 62017: 72018: 142019: 172020: 72021: 122022: 82023: 102024: 82025: 6
20162025
peak 17 in 2019
Companies raising / year
with a disclosed round that year
20162025
peak 4 in 2020
Disclosed funding / year
sum of disclosed rounds (USD)
2016: 8,100,0002017: 02018: 02019: 02020: 859,3002021: 301,100,0002022: 20,0002023: 39,813,9982024: 02025: 5,000,000
20162025
peak $301.1M in 2021
Dallas — home to 201 tracked AdTech companies
Dallas201 AdTech companies tracked here

The AdTech market map of Dallas: what these companies actually do

Shows how the companies split across product sub‑categories and revenue models, with enterprise tech and SaaS being the largest groups and subscription the most common model.

The biggest kinds of AdTech company, by how many we track.

Enterprise Tech — a AdTech sub-vertical
Sub-vertical 01
Enterprise Tech
150 companies
150companies
$515.6Mraised
7hiring
Enterprise Software — a AdTech sub-vertical
Sub-vertical 02
Enterprise Software
118 companies
118companies
$401.1Mraised
5hiring
SaaS — a AdTech sub-vertical
Sub-vertical 03
SaaS
109 companies
109companies
$64.3Mraised
5hiring
Consumer Digital — a AdTech sub-vertical
Sub-vertical 04
Consumer Digital
20 companies
20companies
$73.2Mraised
1hiring
Lead Management — a AdTech sub-vertical
Sub-vertical 05
Lead Management
16 companies
16companies
Lead Generation — a AdTech sub-vertical
Sub-vertical 06
Lead Generation
15 companies
15companies
Conversion Rate Optimization — a AdTech sub-vertical
Sub-vertical 07
Conversion Rate Optimization
13 companies
13companies
1hiring
Commerce Enablers — a AdTech sub-vertical
Sub-vertical 08
Commerce Enablers
9 companies
9companies
$369.9Mraised
  • Enterprise Tech150 companies · $515.6M raised · 7 hiring
  • Enterprise Software118 companies · $401.1M raised · 5 hiring
  • SaaS109 companies · $64.3M raised · 5 hiring
  • Consumer Digital20 companies · $73.2M raised · 1 hiring
  • Lead Management16 companies
  • Lead Generation15 companies
  • Conversion Rate Optimization13 companies · 1 hiring
  • Commerce Enablers9 companies · $369.9M raised
  • Search Engine Optimization7 companies · 1 hiring
  • Referral Marketing5 companies
  • Marketplaces5 companies

Monetization

How AdTech companies make money

How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.

Subscription139
Advertising68
E-Commerce - Service52
Commission on Transaction26
Fee-For-Service13
Affiliate Marketing11
E-Commerce - Product8
Physical Commerce2

Funding, M&A and the deals moving AdTech in Dallas

Lists 15 corporate events in the past two years, most of which are new product announcements, plus a few funding rounds, a layoff, a key‑person change, and an asset acquisition.

Product 10Funding 2Leadership 1Layoffs 1Assets 1
  • FundingVida, an Austin, Texas–based AI phone agent platform for enterprises, has raised $4 million in a Series A round.2025-11-14
  • FundingRespondology, a Boulder, CO-based provider of an AI-powered comment activation platform, has secured $5 million in Series A-1 funding.2025-04-24
  • LayoffsLTK, a Softbank-backed startup and creator economy unicorn, let go of some staff on Thursday as part of a reorganization, a company spokesperson confirmed to Business Insider.2026-02-13
  • AssetsMeteora Capital LLC purchased a new position in Sequans Communications during the second quarter valued at $74,000.2026-01-21
  • LeadershipWe are beyond excited to welcome Nassir Jamal to the Captello family as our CTO.2025-01-20

Mergers and acquisitions

Deals from the last 24 months where a AdTech company in Dallas was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.

AcquirerTargetDeal valueStatusDate
nickelyticsOn Touch GoundisclosedCompleted2024-07-01
MeteoraTLG Acquisition One$3MAnnounced2023-07-26
banzaiHyros$110MAnnounced2022-12-13
adloopMeteoraundisclosedAnnounced2022-09-01
creative realitiesReflect SystemsundisclosedCompleted2022-02-22
Reflect Systemscreative realitiesundisclosedAnnounced2021-11-12

Who is building AdTech in Dallas

Lists 87 founders and CEOs across 70 firms, noting their most common alma maters such as Kellogg, University of Queensland, UC Berkeley, and Duke.

Founders and chief executives12 of 87, from the best-funded companies on this page
Baxter Box
Co-Founder & CEO
Baxter Box

Ex-Founder NastyGoat, Bonanza Capital. University of San Diego BSc 2006, Southern Methodist University MBA 2011

Erik Swain
CEO & Co-Founder
Erik Swain

Ex-adJelly, SpotX, DataLogix, Clearspring, Founder SwainMedia, Gratis Internet, AOL / Media Networks. University of San Diego BA 1991

Brian Foley
Chief Executive Officer
Brian Foley

Mvp, ex-Mvpindex, ex-Spredfast, Syracuse University, 2004

Aasim Saeed
Founder & CEO
Aasim Saeed

Texas Boys State, ex-Baylor Scott & White Health, Saeed Consulting. Duke University School of Medicine MD 2010

Michael Pratt
CEO & Co-Founder
Michael Pratt

Digital Fight Club, ex-Blast Pr, ex-Catalyst, Duke University - The Fuqua School of Business, 1994

Amrit Kirpalani
Founder & CEO
Amrit Kirpalani

ex-Denuo Source, LLC, McKinsey & Company, Accenture, Northwestern University - Kellogg School of Management

Calvin Waddy
Co-Founder & CEO
Calvin Waddy

Ex-Co-Founder Rocketing Media, Founder & CEO The Grid App. Mississippi State University BBA 2018

Vance Reavie
Founder/CEO
Vance Reavie

Junction Ai, ex-Tactiv, ex-Instantlocal, The University of Queensland, 2005

Fermin Morales
Co-Founder & COO
Fermin Morales

Ex-RealPage, Solera, Allstate, Geek Squad, Blue & Green Recycle. The University of Texas at San Antonio DNF 2017

Mike Cantrell
Co-Founder & COO
Mike Cantrell

Ex - Co-Founder Solutions by Text .Baylor University BBA, MARKETING, MANAGEMENT 1990. He focuses on empowering faith-based and non-profit industries…

Anand Krishna
Co-Founder & Head of Sales - Operations
Anand Krishna

Ex-Lexmark, Auckland23, NSK Capital. University of Mumbai S 1985, Columbia University MS 1987, The Tuck School of Business at Dartmouth MBA 1994

Robert Bean
Founder & Chairman
Robert Bean

Ex-Founder Acoustic Stream, Kubotek, CEO CADKEY Corporation. Worcester Polytechnic Institute BS 1982, Worcester Polytechnic Institute MS 1985

Where the founders studied
alma mater on record for 6 of 87 founders
Kellogg School of Management1
The University of Queensland1
University of California (Berkeley)1
Duke University1
Columbia University1
UCLA Anderson School of Management1
Women and men among the founders
first names matched for 79 of 87 founders
5%
of matched founders are women
  • women4
  • men75
Inferred from first names, using 119 million people who state their own gender: a first name counts only where at least 20 of them share it and at least 90% of those share the same gender. The other 8 founders go in neither column.
Radar

Look up the people behind AdTech companies in Dallas

Search founders, executives and operators by company, role and location.

Who funds AdTech in Dallas

Shows 18 funding rounds since 2016 from 26 investors, with a typical round size of $1.1 million.

Investor · most active investors since 2016RoundsLedLatest
Iron Gate Capital21Apr 2025
SJF Ventures2Apr 2025
Zelkova Ventures2Apr 2025
Boulder Heavy Industries2Apr 2025
RLB Holdings2Apr 2025
KB Partners11Jan 2016
bValue Fund11Jan 2019
Oak Stream Partners11Sep 2021
SoftBank Vision Fund11Nov 2021
Techstars11Sep 2022
Stage mix · rounds since 2016
Seed & Angel8
Series A–B7
Series C+ / PE1
Grants, debt & other2

The typical round is $1.1M — half were bigger, half smaller.

The biggest AdTech funding rounds in Dallas

Highlights the largest disclosed round—LTK’s $300 million Series B—and lists ten other large recent rounds.

CompanyRoundSizeWhenBackers
LTKSeries Bmega-round$300MNov 2021SoftBank Vision Fund
e-RewardsSeries A$60MOct 2008TA
MVPindexSeries B$20MJun 2023Verance Capital, Align Capital Partners
rewardStyleSeries A$15MJun 2015Maverick Ventures
LTKSeries A$15MJun 2015Maverick Ventures
RespondologySeries A$11MApr 2023Iron Gate Capital, SJF Ventures, Zelkova Ventures +3 more
Amenities HealthSeries A$8.8MJul 2023MemorialCare Innovation Fund, EPIC Ventures, Chris Gibson +6 more
MVPindexSeries A$7MJan 2016KB Partners
RespondologySeries A$7MNov 2013Hadron Global Partners
e-RewardsSeries B$5.7MDec 2010

What the news says about AdTech in Dallas

Counts 13,143 news articles about Dallas AdTech in the last year, covering topics like administrative divisions, geopolitical disputes, and international relations.

News volume
AdTech coverage tagged Dallas · articles per quarter
2021Q2: 1,9272021Q3: 2,3402021Q4: 1,6932022Q1: 2,3402022Q2: 2,4672022Q3: 2,1702022Q4: 2,2842023Q1: 2,1752023Q2: 2,5062023Q3: 2,3532023Q4: 2,3082024Q1: 3,0302024Q2: 3,7642024Q3: 3,0582024Q4: 2,6432025Q1: 4,0492025Q2: 2,8212025Q3: 4,4982025Q4: 2,6852026Q1: 3,266
2021Q22026Q1
peak 4,498 in 2025Q3 · 13,143 articles in the last 12 tracked months
Tone of coverage
share of articles by dominant sentiment (positive / neutral / negative)
202120232025
Positive-tone share moved 60% → 61%, negative 39% → 37% across 2021–2025.

What the coverage is about

The subjects that dominate AdTech news in United States. The arrow shows whether each one is being written about more or less than a year ago.

  • Administrative and political subdivisions4,358,400▲+20%
  • Geopolitical disputes and contested areas320,844▲+34%
  • International and transnational geographic entities320,678▲+34%
  • International political relations208,151▲+34%
  • Security and defense policies145,113▲+60%
  • International relations and diplomacy95,946▲+22%
  • Geographic naming conventions and etymology82,164▲+453%
  • Trade policies and agreements73,541→+8%
  • Human rights advocacy reports69,954→+3%
  • Political asylum and refugee policies56,591→+3%
Most-covered companies · last 12 months

5 AdTech companies here were named in the news over this period.

Prism

Watch AdTech coverage in United States as it happens

Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.

Momentum

The words getting louder — and quieter

Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.

stock performance+46%foreign policy analysis+50%multilateral diplomacy+59%national security strategy+127%bilateral trade+40%diplomatic engagements+56%countries+122%stock price+41%investment deal+126%aerial bombardments+67%
olympic team selections-50%olympic trials-54%ceasefire violations-51%summer olympics athletics-87%electioneering tactics-62%

The pressures the press keeps returning to

Three recurring angles in United States AdTech coverage, and whether each is getting more attention year on year (through 2025).

Regulatory Risk ▲ rising
1,525,314 articles touch this dimension · 41.6% critical tone
20212025
signals: territories, disputed islands, tariff negotiations
Funding Momentum ▲ rising
236,698 articles touch this dimension · 46.0% critical tone
20212025
signals: investment deal, inflation reports fx, currency intervention policies
Growth ▲ rising
359,715 articles touch this dimension · 35.9% critical tone
20212025
signals: earnings report, quarterly results, quarterly financials

AdTech jobs in Dallas: who is hiring and what they ask for

Shows 225 job postings from 163 firms in the past year, with top required skills including digital marketing, SEO, Microsoft Office, social media, and CRM.

225postings · last 12 months
274postings tracked overall
163employers advertising

Demand

The Skills Employers Ask For

What AdTech employers in Dallas put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.

  • digital marketing17
  • seo8
  • microsoft office suite7
  • social media7
  • crm6
  • advertising6
  • google ads5
  • email marketing5
  • content marketing4
  • linkedin3
What level are these roles?
Entry16
Intern4
Senior13
Lead9
Manager72
Most advertised titles
  • Digital Marketing Specialist12
  • Advertising Agent10
  • Advertising10
  • Digital Marketing Consultant10
  • Account Coordinator- Advertising & Marketing7
  • Digital Marketing Manager7

140 AdTech-relevant internships in India were advertised over the same 12 months.

Keep going

Track AdTech in Dallas beyond this page

Radar finds and filters the companies. Prism watches what is being said about them.

About this data: built from Fliar's company, founder, funding, hiring, jobs and news trackers, covering Dallas. Counts are of companies we track, not of every company that exists. Updated August 2026.
Coming soon