Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE DALLAS EDITION 2026

Dallas’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Dallas. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Dallas
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
MEET THE COMPANIES

Explore Dallas’s adtech leaders

16 featured companies from the funding, hiring, revenue and team-size leaderboards.

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AdTech company highlights in Dallas, snapshot 5 August 2026
Company
LTKshopltk.com$315M389
e-Rewardse-rewards.com$71.99M419
RMG Networksrmgnetworks.com$34M161$37.04MFYFY2017 filing
Respondologyrespondology.com$28M4 roles41
MVPindexmvpindex.com$27M1 roles35
rewardStylerewardstyle.com$15M1,006
Amenities Healthamenitieshealth.com$8.81M25
AiBUYaibuy.io$4.7M22
MarketScalemarketscale.com5 roles166
Dex Mediadexmedia.com2 roles3,049
Hyroshyros.com1 roles
Landingilandingi.com1 roles49
Tessitura Networktessituranetwork.com1 roles204Financial figure available in RadarView in Radar
Captellocaptello.com16
Data Axledata-axle.com1,138
vercey consultingvida.page4
16 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

AdTech industry KPIs in Dallas

A few useful ratios bring the size of this ecosystem into perspective.

5 August 2026
Hiring participation3.5%

7 of 201 tracked companies have open roles.

Funding participation10.4%

21 of 201 tracked companies have a recorded round.

Top 3 funding share81.6%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1.1M

Midpoint of 14 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 81.6% of disclosed capital, while 89.6% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Dallas adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Dallas adtech
$0$85.81M$171.63M$257.44M$343.25M2016: $8.1M20162017: $020172018: $020182019: $020192020: $859.3K20202021: $301.1M20212022: $20K20222023: $39.81M20232024: $020242025: $5M2025
View the numbers
Annual adtech funding and company formation in Dallas
YearFunding (USD)FoundedRaising
2016$8.1M62
2017$070
2018$0140
2019$0170
2020$859.3K74
2021$301.1M122
2022$20K81
2023$39.81M103
2024$080
2025$5M61
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • LTK61.1%
  • e-Rewards14.0%
  • RMG Networks6.6%
  • Other companies18.4%

Funding by stage

18 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel8 44.4%
Series A–B7 38.9%
Series C+ / PE1 5.6%
Grants, debt & other2 11.1%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2017 · company accounts; aggregate reporting threshold not met · 1 reporting entities from 1 eligible matches.

Revenue in covered accounts

Sum of reporting-entity revenue; not Dallas market sales.

Net profit / loss

Combined result for the same cohort.

Aggregate net margin

Combined net income ÷ combined revenue.

Median company revenue

The middle covered reporting entity.

Profitable entities

None of 1 covered entities.

Top-five concentration

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2017 · 1 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

1 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
DALLAS · INDUSTRY COHORTS

How does adtech compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Dallas companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Most-installed apps

13 of these companies (6.5%) publish at least one Android app — 19 apps in all, carrying 3.2M installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q1–2025Q3).

SegmentAppsInstallsLeading appRelease trend
Marketingtech173.2MLTK 2.9M
Brands Tech22.9MLTK Con 7.4K
Sales Force Automation230KSalesgenie 27.1K
Events Tech414.1KCaptello 13.9K
Hrtech23.7KRedFlag Alerts 2K
Adtech33.1KHyros 1.6K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

INSIDE THE INDUSTRY

The Dallas adtech market map

Explore the segments behind the headline numbers.

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Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech150
Enterprise software118
Saas109
Consumer digital20
Lead management16
Lead generation15
Conversion rate optimization13
Commerce enablers9
Search engine optimization7
Referral marketing5
Marketplaces5

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

150companies
4.7%have hiring activity

7 companies hiring · $515.62M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription139
Advertising68
E-commerce - service52
Commission on transaction26
Fee-for-service13
Affiliate marketing11
E-commerce - product8
Physical commerce2
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 5 dated reports
Funding roundsvida.page ↗

Vida, an Austin, Texas–based AI phone agent platform for enterprises, has raised $4 million in a Series A round.

Funding roundsrespondology.com ↗

Respondology, a Boulder, CO-based provider of an AI-powered comment activation platform, has secured $5 million in Series A-1 funding.

Layoffsshopltk.com ↗

LTK, a Softbank-backed startup and creator economy unicorn, let go of some staff on Thursday as part of a reorganization, a company spokesperson confirmed to Business Insider.

Asset acquisitionsmeteora.co ↗

Meteora Capital LLC purchased a new position in Sequans Communications during the second quarter valued at $74,000.

Leadership movescaptello.com ↗

We are beyond excited to welcome Nassir Jamal to the Captello family as our CTO.

Full recorded event mix

Top 5 categories among 15 recorded events in the 24-month window.

New products
10
Funding rounds
2
Leadership moves
1
Layoffs
1
Asset acquisitions
1

Workforce actions

1 companies with reported reductions

LTK ↗

Scale not stated rolesbusiness refocus

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
nickelyticsOn Touch Go ↗Completed2024-07-01Not stated in snapshot
MeteoraTLG Acquisition OneAnnounced2023-07-26$3.0M
banzaiHyros ↗Announced2022-12-13$110.0M
adloopMeteora ↗Announced2022-09-01Not stated in snapshot
creative realitiesReflect Systems ↗Completed2022-02-22Not stated in snapshot
Reflect Systemscreative realitiesAnnounced2021-11-12Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

225 postings in the preceding 12 months. The full 274-posting snapshot covers 163 employers.

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Most advertised job titles

Digital Marketing Specialist12
Advertising Agent10
Advertising10
Digital Marketing Consultant10
Account Coordinator Advertising & Marketing7
Digital Marketing Manager7
0 internship postings

15 tracked postings mention remote work.

The seniority mix

114 postings specify a level.

unspecified
160
manager
72
entry
16
senior
13
lead
9
intern
4

Skills employers mention

Top skills across 274 tracked postings in the available jobs snapshot.

Digital Marketing
17
Seo
8
Microsoft Office Suite
7
Social Media
7
Crm
6
Advertising
6
Google Ads
5
Email Marketing
5
Content Marketing
4
Linkedin
3
THE PEOPLE BUILDING THE FIELD

Founders and leaders

87 founders and chief executives across 70 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

6 profiles with education records.

Kellogg School of Management
1
The University of Queensland
1
University of California (Berkeley)
1
Duke University
1
Columbia University
1
UCLA Anderson School of Management
1

Prior employers

1 profiles with prior-work records.

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

13,143 articles in the measured 12-month window.

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13,143articles in the measured year
3,266articles in 2026Q1
61.0%positive tone in the latest complete year

News volume trends

AdTech coverage tagged Dallas · articles per complete quarter

01,2932,5863,8805,1732021Q2: 1,9272021Q22021Q3: 2,3402021Q4: 1,6932022Q1: 2,3402022Q2: 2,4672022Q22022Q3: 2,1702022Q4: 2,2842023Q1: 2,1752023Q2: 2,5062023Q22023Q3: 2,3532023Q4: 2,3082024Q1: 3,0302024Q2: 3,7642024Q22024Q3: 3,0582024Q4: 2,6432025Q1: 4,0492025Q2: 2,8212025Q22025Q3: 4,4982025Q4: 2,6852026Q1: 3,2662026Q1
View quarterly article counts
QuarterArticles
2021Q21,927
2021Q32,340
2021Q41,693
2022Q12,340
2022Q22,467
2022Q32,170
2022Q42,284
2023Q12,175
2023Q22,506
2023Q32,353
2023Q42,308
2024Q13,030
2024Q23,764
2024Q33,058
2024Q42,643
2025Q14,049
2025Q22,821
2025Q34,498
2025Q42,685
2026Q13,266

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
4,243 positive · 79 neutral · 2,722 negative
2022
5,689 positive · 176 neutral · 3,381 negative
2023
5,991 positive · 119 neutral · 3,215 negative
2024
8,384 positive · 226 neutral · 3,875 negative
2025
8,562 positive · 274 neutral · 5,199 negative

Leading coverage topics

AdTech coverage tagged Dallas · ranked by full-period article count.

Administrative And Political Subdivisions4,358,400 articles in the full recorded period
1,002,951 recent · 834,805 prior
Geopolitical Disputes And Contested Areas320,844 articles in the full recorded period
114,290 recent · 85,272 prior
International And Transnational Geographic Entities320,678 articles in the full recorded period
114,212 recent · 85,228 prior
International Political Relations208,151 articles in the full recorded period
62,976 recent · 46,967 prior
Security And Defense Policies145,113 articles in the full recorded period
48,716 recent · 30,462 prior
International Relations And Diplomacy95,946 articles in the full recorded period
26,687 recent · 21,949 prior
Geographic Naming Conventions And Etymology82,164 articles in the full recorded period
45,397 recent · 8,213 prior
Trade Policies And Agreements73,541 articles in the full recorded period
29,594 recent · 27,346 prior
Human Rights Advocacy Reports69,954 articles in the full recorded period
20,732 recent · 20,164 prior
Political Asylum And Refugee Policies56,591 articles in the full recorded period
17,787 recent · 17,275 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

United States comparison coverage

KeywordRecentPriorChange
stock performance8,6195,89146%
foreign policy analysis7,3644,92550%
multilateral diplomacy7,3324,62559%
national security strategy7,2093,169127%
bilateral trade5,8734,19140%
diplomatic engagements5,6633,62556%
countries4,2041,897122%
stock price3,4862,47341%
investment deal3,0841,365126%
aerial bombardments2,8701,71767%
olympic team selections1,3842,791-50%
olympic trials1,0632,304-54%
ceasefire violations1,0082,054-51%
summer olympics athletics2001,533-87%
electioneering tactics5501,451-62%

Event and signal lenses

United States comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

1,525,314 classified articles

territories, disputed islands, tariff negotiations

41.6% critical · 18.8% positive
Rising

Funding Momentum

236,698 classified articles

investment deal, inflation reports fx, currency intervention policies

46.0% critical · 39.4% positive
Rising

Growth

359,715 classified articles

earnings report, quarterly results, quarterly financials

35.9% critical · 44.0% positive

AdTech coverage tagged Dallas. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

AdTech in Dallas: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 5 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon