Industry landscapes
The companies, capital and talent shaping adtech in Delhi. Find the leaders. Understand the segments. See where the activity is.
An industry ecosystem,
measured in context.
24 featured companies from the funding, hiring, revenue and team-size leaderboards.
Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗
A few useful ratios bring the size of this ecosystem into perspective.
40 of 451 tracked companies have open roles.
26 of 451 tracked companies have a recorded round.
Share of disclosed capital received by the three largest recorded recipients.
Midpoint of 43 rounds with a disclosed amount.
Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 93.8% of disclosed capital, while 94.2% of tracked companies have no recorded funding round.
Explore the segments →Recorded company formation and disclosed funding across the complete annual series shown.
Sum of recorded funding rounds · USD
| Year | Funding (USD) | Founded | Raising |
|---|---|---|---|
| 2016 | $1.13M | 32 | 4 |
| 2017 | $223.7K | 42 | 2 |
| 2018 | $291.88K | 28 | 1 |
| 2019 | $10.12M | 26 | 3 |
| 2020 | $11.29M | 41 | 7 |
| 2021 | $11.08M | 19 | 7 |
| 2022 | $8.67M | 29 | 7 |
| 2023 | $612.37K | 43 | 2 |
| 2024 | $78.26K | 34 | 1 |
| 2025 | $1.8M | 16 | 3 |
Share of all disclosed company funding.
55 recorded rounds since 2016
Recorded participation in adtech company rounds since 2016.
Backed by Shivanand Shankar Mankekar and Laxmi Mankekar and others.
Backed by Shivanand Shankar Mankekar and Laxmi Mankekar and others.
Backed by Bhavin Kothari and Crimson and others.
Backed by Unilever Ventures and IvyCap Ventures and others.
Backed by Lightspeed Venture Partners and Bhavin Kothari and others.
Backed by IvyCap Ventures and Qualgro and others.
Backed by IvyCap Ventures and Surge and others.
Backed by Inflection Point Ventures and RiSo Capital and others.
Backed by Goodwater Capital and Whiteboard Capital.
Backed by Market Xcel and NRI and others.
Backed by The Indian Dream and Antler and others.
Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.
Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.
FY2025 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 81 reporting entities from 112 eligible matches.
Sum of reporting-entity revenue; not Delhi market sales.
Combined result for the same cohort.
Combined net income ÷ combined revenue.
The middle covered reporting entity.
34 of 81 covered entities.
Share of covered revenue from the five largest entities.
Reported cohort totals by year; coverage is stated for every period.
Bar height shows revenue. Changes in coverage can affect totals.
FY2025 · 81 reporting entities
Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.
| Company / reporting entity | Revenue | Net profit / loss | Net margin | Revenue growth | Total assets |
|---|---|---|---|---|---|
| Convosight ↗U74999DL2017PTC310312 | ₹24.9 crore | ₹-2.5 crore | -10.1% | — | ₹103.9 crore |
| GenefiedTech ↗U72900DL2018PTC338165 | ₹15.0 crore | ₹0.6 crore | +4.3% | — | ₹3.6 crore |
| Adfluence Hub ↗U74999DL2016PTC307518 | ₹14.0 crore | ₹-1.8 crore | -13.1% | — | ₹6.9 crore |
| Ekanek Networks ↗U74999DL2018PTC341083 | ₹10.8 crore | ₹-20.2 crore | -186.6% | — | ₹20.8 crore |
| Mystery Monks ↗U74999DL2015PTC285735 | ₹0.9 crore | ₹-0.1 crore | -8.0% | — | ₹0.2 crore |
| Alium ↗U74999DL2017PTC319906 | ₹0.0 crore | ₹-0.0 crore | — | — | ₹0.0 crore |
| Octane ↗U64202TS2003PTC187740 | Financial figure available in Radar | Financial figure available in Radar | Financial figure available in Radar | Financial figure available in Radar | Financial figure available in Radar |
| Surereach ↗U72900DL2019PTC349962 | Financial figure available in Radar | Financial figure available in Radar | Financial figure available in Radar | Financial figure available in Radar | Financial figure available in Radar |
Explore full company accounts and filings.
Choose “View accounts” to inspect an available company preview.
Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.
| Industry | Covered / eligible | Revenue total | Median revenue | Net profit / loss | Aggregate margin | Profitable share | Overlap |
|---|
Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.
Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.
The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.
Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.
How the Delhi companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.
9 of the 451 companies on this page carry a measured traffic record (2%); these are the largest of those, by monthly visits. The median among them is 146,519 visits.
| Company | Monthly visits | Authority | Mobile |
|---|---|---|---|
| NotifyVisitorsnotifyvisitors.com | 1,878,746 | 28 | 99.2% |
| Opinion Bureauopinionbureau.com | 541,356 | 26 | 98.8% |
| Visual Website Optimizervwo.com | 473,915 | 52 | 3.6% |
| IndiaSpeaksindiaspeaks.net | 198,488 | 14 | 96.7% |
| Easyleadzeasyleadz.com | 146,519 | 37 | 44% |
| Pixpapixpa.com | 140,367 | 44 | 20.7% |
| Appopenerappopener.com | 86,366 | 35 | 82.6% |
| TLDR Thistldrthis.com | 42,272 | 41 | 4.6% |
| Kosmckosmc.ai | 24,868 | 6 | 92.2% |
Visits and authority are third-party web estimates, not company-reported figures.
46 of these companies (10.2%) publish at least one Android app — 76 apps in all, carrying 5.9M installs between them.
| App | Installs | Rating | Store category |
|---|---|---|---|
| Daily Status Earn MoneyDaily Status Earn Money | 1.4M | 4.3 | Entertainment |
| Writecream - AI Content WriterWritecream | 1.1M | 4.5 | Productivity |
| OpeninApp-Bio Deep linksOpeninApp | 841.5K | 4 | Social |
| India\'s Community App - NbliKNbliK | 600.6K | 4.4 | Social |
| Kundli SuperAppTeknikforce | 555.6K | 4.2 | Lifestyle |
| Scalio: AI Video Ad MakerScalio | 343.1K | — | Photography |
| Opinion BureauOpinion Bureau | 207.1K | 3.2 | Communication |
| Lead Manager & CRMLead Manager & CRM | 168.9K | — | Business |
| Chkfake-Verify Genuine ProductChkfake | 129.9K | 3.3 | Tools |
| Wobb: Influencer Marketing HubWobb | 125.3K | 3 | Business |
Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.
The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).
| Segment | Apps | Installs | Leading app | Release trend |
|---|---|---|---|---|
| Pr Tech | 3 | 1.5M | Daily Status Earn Money 1.4M | |
| Loyalty Software | 8 | 1.4M | Aqualite Pragati 12.2K | |
| Adtech | 8 | 477K | Scalio: AI Video Ad Maker 343.1K | |
| Sales Force Automation | 10 | 177.9K | Lead Manager & CRM 168.9K | |
| Tech For Traditional Advertising | 13 | 66.7K | LOCAUDIT 36.2K | |
| E-Commerce Enablers | 9 | 37.1K | BATA DHANSHREE 9K | |
| Customer Success Management | 7 | 34.7K | TIBCON Reward 4.5K | |
| Brands Tech | 6 | 34.1K | BTPL 4.3K |
A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.
New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.
Darker bars are new releases, lighter bars apps updated. 63 of 76 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.
Explore the segments behind the headline numbers.
Rank segments by scale, hiring or disclosed funding.
Companies can sit in several segments. Counts and funding overlap.
The largest measured segment in this report snapshot.
35 companies hiring · $195.64M disclosed funding
Explore in RadarCommon revenue models; a company can use more than one.
Recorded corporate activity linked to companies in this landscape.
SaaS major Wingify is raising ₹1,381 Cr (nearly $149 Mn) in a strategic round led by majority shareholder and private equity (PE) firm Everstone Capital.
McKinsey has acquired ET Medialabs (ETML), a performance marketing and analytics agency.
Initial public offering of upto 7,80,000 equity shares of face value of Rs. 10.00 each (Equity Shares) of the company for cash at a price of Rs. 180.00 per equity share (including a share premium of Rs. 170.00 per equity share) (Offer Price) aggregating up to Rs. 14.04 crores (Offer).
Alium, an intelligence platform for corporate enterprise software purchasing decisions, has raised $7M in Pre-Seed funding led by Primary Venture Partners and Greycroft.
Startup JAPAN EXPO 2024 – Autumn – Logolab Co., Ltd. (Chuo-ku, Tokyo, CEO: Tomohiro Nozaki, hereinafter referred to as the Company), which provides Japan’s first* brand permission management SaaS “Logolab”, will be acquired by Sansan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo) in November 2024.
DashLoc has announced the launch of DashVoice, its new Voice AI solution designed to help businesses automate inbound and outbound customer conversations, improve response times, and deliver more personalised customer engagement at scale.
Everstone Capital-backed VWO, which operates A/B testing platform Wingify, and French firm AB Tasty have entered into an agreement to combine operations.
New Delhi, 15th May, 2025: Genefied, a leading IT services and consulting company, announced the appointment of Bhavana Khera as its Chief Marketing Officer (CMO).
Adbrew, a leading B2B AdTech platform enabling over 1,000 global brands and agencies to scale their Amazon and Walmart Marketplace businesses, announced the appointment of Shawn Evans as the company's GTM and Sales Advisor.
By 2023, ClanConnect introduced an industry-first free advertiser module and began rolling out ClanConnect 2.0, a major upgrade to the platform.
Top 8 categories among 52 recorded events in the 24-month window.
1 companies with recorded IPO activity
IPO1 reports
5 tracked people moves
Products, platforms and features in the recorded window
Voice AI solution
1 recorded customer wins
Customer: ab tastyTechnology
Company-linked deal reports; status is preserved as recorded.
| Acquirer → target | Status | Date | Value / context |
|---|---|---|---|
| everstone capital→Wingify ↗ | Announced | 2026-04-06 | $200.0M |
| Wingify→ab tasty | Announced | 2026-04-06 | Not stated in snapshot |
| Wingify→blitzllama | Completed | 2026-02-12 | Not stated in snapshot |
| Wingify→Concept Feedback | Completed | 2025-12-18 | Not stated in snapshot |
| Wingify→navilytics | Completed | 2025-12-18 | Not stated in snapshot |
| mckinsey→ETML ↗ | Announced | 2025-03-07 | Not stated in snapshot |
A discussion or rumour is not a completed transaction. An unstated value is not zero.
913 postings in the preceding 12 months. The full 1,132-posting snapshot covers 822 employers.
5 tracked postings mention remote work.
658 postings specify a level.
Top skills across 1,132 tracked postings in the available jobs snapshot.
Median across 203 postings with pay data, expressed in USD.
Advertised posting medians do not describe all employees or roles.
324 founders and chief executives across 228 companies.
Wingify, ex-Mendeley, ex-Grail Insights, University of Oxford, 2009
Co-Founder Baby Destination, ex-Deutsche Bank, Bloomberg, Citigroup. Binghamton University 2000, Columbia University in the City of New York 2005
Founder & CEO Foxy, ex-CEO Wynk, airtel, Unilever, McKinsey. VJTI BE 1999, IIM Ahmedabad 2004
Ex-The Economic Times, FactorDaily, Hindustan Times, The Indian Express. Delhi University BA 2007
Co-Founder The D2C Folks, ex-Co-Founder Nash Ventures, Frankly.me, inoXapps. IIT Delhi BTech 2010
CEO - Market Xcel, ex- Ezeetail Technologies, Elite Field Operations. Delhi University 1996
Clanconnect, ex-Precision Pr And Media, ex-E Lexicon Corporate Communication Consultants, delhi public school, 1998
Founder - LoanCircle, Ex-DSYN, Unilever, Appiterate, ValarTech, Nuo. Delhi College of Engineering BE 2007, Indian Institute of Management…
Ex-Bain & Company, IIT Bombay Sports. Indian Institute of Technology, Bombay BTech, MTech 2020
Future Army Officers Academy, ex-Wicci Womens Indian Chamber Of Commerce And Industry, ex-Left, Lady Shri Ram College for Women
Acme Films & Media Creations, Advantedges Digital, Lyxel Digital, Co-Founder Spidio Technologies, AdFederal Media, ex-vdopia…
Indievisual, ex-Excel Experiments, ex-Hmd Global, symbiosis centre for management and human resource development, 2008
61 profiles with education records.
20 profiles with prior-work records.
Profiles cover recorded founders and leaders; contact details remain in Radar.
2,652 articles in the measured 12-month window.
AdTech coverage tagged Delhi · articles per complete quarter
| Quarter | Articles |
|---|---|
| 2021Q2 | 379 |
| 2021Q3 | 616 |
| 2021Q4 | 390 |
| 2022Q1 | 535 |
| 2022Q2 | 536 |
| 2022Q3 | 777 |
| 2022Q4 | 584 |
| 2023Q1 | 677 |
| 2023Q2 | 649 |
| 2023Q3 | 680 |
| 2023Q4 | 626 |
| 2024Q1 | 484 |
| 2024Q2 | 648 |
| 2024Q3 | 672 |
| 2024Q4 | 687 |
| 2025Q1 | 1,019 |
| 2025Q2 | 613 |
| 2025Q3 | 612 |
| 2025Q4 | 653 |
| 2026Q1 | 675 |
Article volume measures coverage, not market sales.
48 recorded company events across 8 companies; percentages use that event total.
AdTech coverage tagged Delhi · ranked by full-period article count.
Recent and prior counts use the source comparison windows.
India comparison coverage
| Keyword | Recent | Prior | Change |
|---|---|---|---|
| innovative product | 293 | 134 | 119% |
| in-store promotions | 200 | 41 | 388% |
| retailtainment strategies | 176 | 26 | 577% |
| digital initiative | 133 | 78 | 71% |
| digital strategy | 132 | 78 | 69% |
| consumer trends | 129 | 59 | 119% |
| innovation | 127 | 47 | 170% |
| bus service changes | 123 | 80 | 54% |
| intercity bus routes | 108 | 59 | 83% |
| intercity bus connections | 104 | 60 | 73% |
| analytics tools | 93 | 145 | -36% |
| marketing automation platforms | 78 | 121 | -36% |
| sales engagement platforms | 53 | 84 | -37% |
| regulatory advertising frameworks | 36 | 65 | -45% |
| truth-in-advertising laws | 37 | 65 | -43% |
India comparison coverage
truth-in-advertising laws, regulatory advertising frameworks, socially responsible ads
41.1% critical · 57.8% positivefunding announcement, pre-ipo valuation, ipo prospectus
43.3% critical · 66.8% positivepurchase intent research, consumer trends, ad revenue
19.6% critical · 67.5% positiveAdTech coverage tagged Delhi. Topic labels describe recorded classifications and can include broad context.
Clear definitions for making better comparisons.
It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.
No. A company can belong to several segments, so segment counts and funding can overlap.
A dash or unavailable panel means the current reviewed source snapshot does not support that figure.
Company ecosystem snapshot: 5 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.
Canonical landscape ↗