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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE DENMARK EDITION 2026

Denmark’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Denmark. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Denmark
DK
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
Companies tracked 356AdTech ecosystem in Denmark Disclosed funding $494.56M54 companies · all recorded rounds Companies hiring 17With open roles at the snapshot Tracked open roles 210 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore Denmark’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Explore the full landscape
AdTech company highlights in Denmark, snapshot 3 September 2026
Company
Adformsite.adform.com$71.71M—808—
Dreamdatadreamdata.io$66.85M2 roles25—
Blackwood Sevenblackwoodseven.com$57.84M—56—
Siteimprovesiteimprove.com$55.3M—245—
GetWhygetwhy.io$54.51M———
Colossyancolossyan.com$28.18M—49—
Falcon.iofalcon.io$25.33M—176—
Oceanocean.io$11.01M2 roles22—
Datamanndatamann.dk—2 roles31—
Proteamsproteams.com—2 roles23—
Adnamiadnami.io—1 roles30—
UseTodayusetoday.io—1 roles——
Yulsnyulsn.com—1 roles6—
Zignazigna.com—1 roles24—
AUTOROLA Groupautorolagroup.com——555—
Agillicagillic.com——47Financial figure available in RadarView in Radar
AudienceProjectaudienceproject.com——33Financial figure available in RadarView in Radar
Clerk.ioclerk.io——29Financial figure available in RadarView in Radar
Cobirocobiro.com——14—
Compositecomposite.net——5—
Digiopiniondigiopinion.com————
Enalyzerenalyzer.com——30—
Group Calibergroupcaliber.com——5—
Interhuman AIinterhuman.ai————
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

AdTech industry KPIs in Denmark

A few useful ratios bring the size of this ecosystem into perspective.

3 September 2026
Hiring participation4.8%

17 of 356 tracked companies have open roles.

Funding participation15.4%

55 of 356 tracked companies have a recorded round.

Top 3 funding share39.7%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$743.99K

Midpoint of 109 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 39.7% of disclosed capital, while 84.6% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Denmark adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Denmark adtech
$0$23.42M$46.84M$70.25M$93.67M2016: $19.41M20162017: $12.69M20172018: $58.69M20182019: $44.78M20192020: $21.81M20202021: $14.83M20212022: $16.76M20222023: $10.05M20232024: $60.88M20242025: $82.17M2025
View the numbers
Annual adtech funding and company formation in Denmark
YearFunding (USD)FoundedRaising
2016$19.41M267
2017$12.69M2611
2018$58.69M2018
2019$44.78M1814
2020$21.81M2315
2021$14.83M1015
2022$16.76M177
2023$10.05M162
2024$60.88M63
2025$82.17M66
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Adform14.5%
  • Dreamdata13.5%
  • Blackwood Seven11.7%
  • Other companies60.3%

Funding by stage

115 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel79 68.7%
Series A–B24 20.9%
Series C+ / PE1 0.9%
Grants, debt & other11 9.6%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series A06/2024
GetWhygetwhy.io$34.5M

Participating investors were not recorded in this snapshot.

Series A07/2025
GetWhygetwhy.io$20.01M

Backed by PeakSpan Capital and Arbejdernes Landsbank.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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DKK · millions · standalone

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2017 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 10 reporting entities from 92 eligible matches.

Revenue in covered accountsDKK 30.6m

Sum of reporting-entity revenue; not Denmark market sales.

Net profit / lossDKK -139.1m

Combined result for the same cohort.

Aggregate net margin-454.4%

Combined net income ÷ combined revenue.

Median company revenueDKK 1.8m

The middle covered reporting entity.

Profitable entities+40.0%

4 of 10 covered entities.

Top-five concentration+86.8%

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2017 · 10 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

10 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
DENMARK · INDUSTRY COHORTS

How does adtech compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Denmark companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

12 of the 356 companies on this page carry a measured traffic record (3.4%); these are the largest of those, by monthly visits. The median among them is 489,747 visits.

CompanyMonthly visitsAuthorityMobile
MetroOpinionmetroopinion.com7,115,6613394%
Sleeknotesleeknote.com5,427,3103499.3%
Mouseflowmouseflow.com3,265,3255097.1%
iPaperipaper.io2,090,1574082.2%
Digiopiniondigiopinion.com1,412,1272682.5%
Playableplayable.com662,5544081.6%
Enalyzerenalyzer.com316,9413377.4%
Heyloyaltyheyloyalty.com310,3132674.6%
Opinodoopinodo.com194,6601396.3%
Shoppanelshoppanel.net126,371978.8%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

17 of these companies (4.8%) publish at least one Android app — 24 apps in all, carrying 5.7M installs between them.

AppInstallsRatingStore category
Scientific CalculatorCalldorado5.6M3Tools
Herning CentretEmplate18.5K—Shopping
BrandheroesBrandHeroes6.1K—Lifestyle
BROEN ShoppingEmplate5.1K—Shopping
Metropol ShoppingCenterEmplate4.5K—Shopping
DreaminfluenceDreaminfluence3.8K—Business
WIINKWIINK3.3K—Shopping
Billetto LiveBilletto3.2K—Events
CarBuddiiCarBuddii2.5K—Tools
Emplate ShopEmplate2.5K—Tools

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q2–2024Q4).

SegmentAppsInstallsLeading appRelease trend
Adtech25.6MScientific Calculator 5.6M
Marketingtech2157.6KHerning Centret 18.5K
E-Commerce Enablers533.2KBROEN Shopping 5.1K
Pr Tech26.2KBrandheroes 6.1K
Events Tech34.4KBilletto Live 3.2K
Sales Force Automation32.9KCarBuddii 2.5K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

INSIDE THE INDUSTRY

The Denmark adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech278
Enterprise software237
Saas205
Consumer digital21
Search engine optimization20
Market research tools20
Commerce enablers19
Conversion rate optimization17
Retail saas16
E-commerce saas15
Lead generation14
Global saas13

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

278companies
5.4%have hiring activity

15 companies hiring · $488.91M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription281
Advertising108
E-commerce - service72
Commission on transaction39
Fee-for-service15
Affiliate marketing14
E-commerce - product7
Sponsorship4
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Funding roundsgetwhy.io ↗

Copenhagen-headquartered GetWhy raised an additional €17 million to expand its generative AI consumer insights platform.

Funding roundsagillic.com ↗

A loan of DKK 2.4 million has been obtained from major shareholder Viking Growth with 18 months' repayment terms. Existing loans from EIFO with repayment originally due H1 2027 have been renegotiated resulting in an extension of the loans maturity by three years. The changed loan facility has an estimated positive cash effect in 2025 and 2026 of DKK 13.4 million from EIFO plus the DKK 2.4 million from the new loan.

Funding roundsdreamdata.io ↗

Dreamdata, a New York-based B2B marketing platform, has raised $55 million in a Series B funding round.

Funding roundscomposite.net ↗

Composite, an AI startup, has raised $5.6 million in funding to automate repetitive tasks for professionals.

Mergers & acquisitionscatmansolution.com ↗

Redslim, backed by Astorg, acquired business analytics software company CatMan Solution to enhance data-driven decision-making for retail, consumer goods, and supply chain clients.

Mergers & acquisitionsdreaminfluence.com ↗

Swedish SaaS company Flowbox has acquired Danish Dreaminfluence, pushing Flowbox past 1,000 customers in Europe and bringing its annual recurring revenue (ARR) close to €9 million.

Funding roundsinterhuman.ai ↗

Their €2 million pre‑seed round, led by PSV Tech with support from Antler, EIFO, and Ada Ventures, will accelerate development…

Funding roundsmorningscore.io ↗

Morningscore, an Odense, Denmark-based SaaS company offering an all-in-one SEO tool, has secured $700,000 in funding.

Mergers & acquisitionswoomio.com ↗

Kolsquare , Europe's leading Influencer Marketing technology and Certified B Corporation, is excited to announce the acquisition of Woomio,

Leadership movesautorolagroup.com ↗

Former VW Group UK MD Paul Willis has been appointed to Autorola Group’s board of directors.

Full recorded event mix

Top 6 categories among 39 recorded events in the 24-month window.

Funding rounds
16
Leadership moves
13
Earnings
4
Mergers & acquisitions
3
New products
2
Capital infusions
1

Leadership moves

2 tracked people moves

Paul Willis

Appointment Board of Directors

Bruno Furnari

Appointment Chief Product & Technology Officer

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
redslim→CatMan Solutions ↗Announced2025-09-16Not stated in snapshot
flowbox→Dreaminfluence ↗Announced2025-09-05Not stated in snapshot
kolsquare→Woomio ↗Announced2024-12-16Not stated in snapshot
channable→WakeupData ↗Completed2024-06-11Not stated in snapshot
FK Distribution→AVIOU ↗Completed2024-01-01Not stated in snapshot
Luxion Group→Digizuite ↗Announced2023-08-31Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

0 postings in the preceding 12 months. The full 3-posting snapshot covers 2 employers.

Expand panel +

Most advertised job titles

Danish Speaking Digital Marketing Conultant In Barcelona W/Relocation Bonus2
Danish Advertising Reviewer1
0 internship postings

0 tracked postings mention remote work.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

232 founders and chief executives across 170 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

15 profiles with education records.

Copenhagen Business School
12
The University of British Columbia
1
Harvard Business School
1
Harvard University
1
INSEAD
1

Prior employers

2 profiles with prior-work records.

McKinsey
1
Facebook
1
Google
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

173,910 articles in the measured 12-month window.

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173,910articles in the measured year
27,491articles in 2026Q1
18.1%positive tone in the latest complete year

News volume trends

AdTech coverage across Denmark · articles per complete quarter

030,51561,03091,546122,0612021Q2: 21,4902021Q22021Q3: 21,8102021Q4: 20,7852022Q1: 23,3972022Q2: 22,7182022Q22022Q3: 23,4772022Q4: 30,8872023Q1: 29,2862023Q2: 26,4642023Q22023Q3: 28,0752023Q4: 25,0872024Q1: 32,4152024Q2: 41,2262024Q22024Q3: 37,6552024Q4: 39,0932025Q1: 60,4442025Q2: 32,4482025Q22025Q3: 106,1402025Q4: 15,9472026Q1: 27,4912026Q1
View quarterly article counts
QuarterArticles
2021Q221,490
2021Q321,810
2021Q420,785
2022Q123,397
2022Q222,718
2022Q323,477
2022Q430,887
2023Q129,286
2023Q226,464
2023Q328,075
2023Q425,087
2024Q132,415
2024Q241,226
2024Q337,655
2024Q439,093
2025Q160,444
2025Q232,448
2025Q3106,140
2025Q415,947
2026Q127,491

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
22,563 positive · 30,021 neutral · 16,171 negative
2022
32,028 positive · 46,936 neutral · 21,412 negative
2023
32,578 positive · 59,311 neutral · 16,911 negative
2024
36,920 positive · 94,433 neutral · 18,938 negative
2025
38,842 positive · 148,923 neutral · 27,096 negative

Leading coverage topics

AdTech coverage across Denmark · ranked by full-period article count.

Geopolitical Disputes And Contested Areas297,505 articles in the full recorded period
108,073 recent · 81,373 prior
International And Transnational Geographic Entities297,501 articles in the full recorded period
108,072 recent · 81,374 prior
Administrative And Political Subdivisions297,472 articles in the full recorded period
108,065 recent · 81,365 prior
International Political Relations12,319 articles in the full recorded period
4,593 recent · 4,238 prior
International Sports Competitions10,974 articles in the full recorded period
1,937 recent · 2,137 prior
Security And Defense Policies8,155 articles in the full recorded period
3,115 recent · 2,497 prior
Nationalism And Sovereignty Debates5,362 articles in the full recorded period
2,062 recent · 2,453 prior
Olympic Games Coverage4,450 articles in the full recorded period
890 recent · 984 prior
International Relations And Diplomacy4,437 articles in the full recorded period
1,673 recent · 1,226 prior
Soccer Tournament Competitions4,384 articles in the full recorded period
663 recent · 1,022 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

AdTech coverage across Denmark

KeywordRecentPriorChange
countries4,1891,858125%
geopolitical alliances79148463%
diplomatic strategies59337160%
tariff negotiations587248137%
multilateral diplomacy560178215%
foreign policy analysis409203101%
drone warfare311132292%
diplomatic engagements28119643%
study overseas27896190%
national security strategy273105160%
europa league116711-84%
quarterfinals153434-65%
final match79413-81%
olympic trials80232-66%
summer olympics athletics9139-94%

Event and signal lenses

AdTech coverage across Denmark

All complete annual cohorts shown
Rising

Regulatory Risk

449,664 classified articles

territories, disputed islands, countries

6.5% critical · 4.9% positive
Rising

Funding Momentum

13,863 classified articles

quarterfinals, world cup, europa league

39.9% critical · 44.1% positive
Rising

Growth

17,643 classified articles

offshore wind farms, gdp growth rate, league expansion news

32.6% critical · 47.5% positive

AdTech coverage across Denmark. Topic labels describe recorded classifications and can include broad context.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

AdTech in Denmark: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put Denmark in context

All landscapes ↗

Company ecosystem snapshot: 3 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon