Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE FRANCE EDITION 2026

France’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in France. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of France
FR
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
MEET THE COMPANIES

Explore France’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
AdTech company highlights in France, snapshot 31 August 2026
Company
Contentsquarecontentsquare.com$1.41B9 roles1,800$11.19MFYFY2017 filing
Brevobrevo.com$780.37M301
Shift Technologyshift-technology.com$319.74M555Financial figure available in RadarView in Radar
Diffuselydiffuse.ly$297.56M
Positive Grouppositive-group.com$137M
Sarbacanesarbacane.com$136.77M114$19.55MFYFY2022 filing
PlayPlayplayplay.com$65.82M267
Criteocriteo.com$59.97M10 roles3,563Financial figure available in RadarView in Radar
senssens.digital8 roles3
AlterEgoget-alterego.com7 roles
Equativequativ.com7 roles600
Numberlymillemercis.com7 roles38
Sociabblesociabble.com6 roles102
Spynespyne.app6 roles
AdUXadux.com47Financial figure available in RadarView in Radar
Armisarmis.tech59
Calaméocalameo.com
ComeUpcomeup.com
Crisp Chatcrisp.chat10
DPexample.com2,699
Eponaepona.ioFinancial figure available in RadarView in Radar
Invibesinvibes.com170Financial figure available in RadarView in Radar
Kelkoo Groupkelkoogroup.com303
Prismaflexprismaflex.com350
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

AdTech industry KPIs in France

A few useful ratios bring the size of this ecosystem into perspective.

31 August 2026
Hiring participation5.1%

78 of 1,529 tracked companies have open roles.

Funding participation15.2%

233 of 1,529 tracked companies have a recorded round.

Top 3 funding share51.6%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$3.15M

Midpoint of 240 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 51.6% of disclosed capital, while 84.8% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How France adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

France adtech
$0$298.47M$596.93M$895.4M$1.19B2016: $109.3M20162017: $173.54M20172018: $295.98M20182019: $538.92M20192020: $480.11M20202021: $910.18M20212022: $1.05B20222023: $58.85M20232024: $70.39M20242025: $618.7M2025
View the numbers
Annual adtech funding and company formation in France
YearFunding (USD)FoundedRaising
2016$109.3M9133
2017$173.54M6927
2018$295.98M8337
2019$538.92M8826
2020$480.11M11320
2021$910.18M7320
2022$1.05B6922
2023$58.85M9016
2024$70.39M4711
2025$618.7M157
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Contentsquare29.0%
  • Brevo16.0%
  • Shift Technology6.6%
  • Other companies48.4%

Funding by stage

271 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel119 43.9%
Series A–B104 38.4%
Series C+ / PE18 6.6%
Grants, debt & other30 11.1%

Recent recorded rounds

Latest recorded rounds · USD
5 rounds

Swipe or scroll horizontally to browse.

Seed02/2026
Linkup $10M

Backed by Gradient Ventures and Elaia and others.

Seed02/2026
getinside $2.38M

Backed by La Poste Ventures and Swiss Post Ventures and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series C12/2025
Brevobrevo.com$583M

Backed by General Atlantic and Oakley Capital and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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EUR · millions · standalone

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2024 · company accounts; aggregate reporting threshold not met · 3 reporting entities from 13 eligible matches.

Revenue in covered accounts

Sum of reporting-entity revenue; not France market sales.

Net profit / loss

Combined result for the same cohort.

Aggregate net margin

Combined net income ÷ combined revenue.

Median company revenue

The middle covered reporting entity.

Profitable entities

None of 3 covered entities.

Top-five concentration

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2024 · 3 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

3 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
FRANCE · INDUSTRY COHORTS

How does adtech compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the France companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

51 of the 1,529 companies on this page carry a measured traffic record (3.3%); these are the largest of those, by monthly visits. The median among them is 177,537 visits.

CompanyMonthly visitsAuthorityMobile
Criteocriteo.com140,368,3774998.4%
DPexample.com17,276,5965075.9%
Systeme.iosysteme.io8,460,9475253.6%
Calaméocalameo.com8,163,1766563.5%
ZenChefzenchef.com3,281,6255268.5%
Expatriatesexpatriates.com2,278,9565245.9%
Sightenginesightengine.com1,029,8484362.2%
Mailjetmailjet.com960,4665115.3%
lemlistlemlist.com813,0074611.5%
Arcadsarcads.ai740,1264033.5%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

76 of these companies (5%) publish at least one Android app — 133 apps in all, carrying 3.6M installs between them.

AppInstallsRatingStore category
expatriates.comExpatriates848.5K3.6Lifestyle
Lukky - Giveaway Insta FBLukky694.9K3.1Tools
Zenchef: Reserve RestaurantsZenChef433.9K3.9Food & Drink
CrispCrisp Chat303K4Communication
SampleoSampleo278.7K2.5Entertainment
Agorapulse Companion AppAgorapulse130.2K3.2Social
ILÉCO Antilles-GuyaneMomentum-Media92.5K4.2Shopping
ZenchefOSZenChef69.2KBusiness
Ramdam - Make videos, get paidRamdam69.2K2.9Lifestyle
SmiceSmice Suisse67.5KProductivity

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q4–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech1192.8MLukky - Giveaway Insta FB 694.9K
Pr Tech6876.8KAgorapulse Companion App 130.2K
Adtech4872.2Kexpatriates.com 848.5K
Food Tech3506KZenchef: Reserve Restaurants 433.9K
Artificial Intelligence4434.8KCrisp 303K
Customer Service Software2303.6KQuicktext & Velma 565
Brands Tech2279.6KSampleo 278.7K
In Store Retail Tech18225.1KSmice 67.5K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q1: 52023Q1: 02023Q12023Q2: 22023Q2: 12023Q22023Q3: 22023Q3: 12023Q32023Q4: 62023Q4: 12023Q42024Q1: 22024Q1: 12024Q12024Q2: 32024Q2: 52024Q22024Q3: 42024Q3: 32024Q32025Q1: 42025Q1: 22025Q12025Q2: 22025Q2: 22025Q22025Q3: 42025Q3: 122025Q32025Q4: 22025Q4: 152025Q42026Q1: 32026Q1: 182026Q1

Darker bars are new releases, lighter bars apps updated. 97 of 133 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The France adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech1,151
Enterprise software975
Saas791
Consumer digital98
Lead management89
Lead generation89
Commerce enablers83
Conversion rate optimization82
Global saas63
Artificial intelligence57
Native ai in marketing53
Search engine optimization52

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

1151companies
6.1%have hiring activity

70 companies hiring · $4.85B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription1,136
Advertising542
E-commerce - service383
Commission on transaction195
Fee-for-service72
Affiliate marketing59
E-commerce - product41
Sponsorship16
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitionspoool.tech ↗

Darwin CX, a division of Studio Media, has acquired Poool, a software provider specializing in subscription conversion and audience engagement technology for digital publishers.

Funding roundscertificall.net ↗

In October 2025, Certificall completed a new fund-raising of €1 million.

Mergers & acquisitionsgesco.fr ↗

the transaction, which in his view 'reaffirms its growth dynamics', in this case the acquisition of the brokerage companies Meurice Assurance-Crédit and Gesco.

Funding roundsbrevo.com ↗

In Asia, Australia’s Firmus Technologies raised $541 million, China-based Didi Autonomous Driving raised $280 million, and Japan-based Mujin raised $235 million. In Europe, France-based Brevo raised $578 million, Germany-based Black Forest Labs raised $300 million), and UK-based Synthesia raised $200 million.

Mergers & acquisitionsbeyable.com ↗

In an undisclosed deal, Tyneside-based SaleCycle has taken control of Beyable.

Funding roundsgalilee.fr ↗

Rounding out the list is Galilee, a Colombian digital credit fintech, which announced it has secured $500,000 from a US-based fund with Silicon Valley roots, promoted by Y Combinator.

Mergers & acquisitionsarmis.tech ↗

ServiceNow announced that it would buy cybersecurity vendor Armis for $7.75 billion in cash.

Mergers & acquisitionstrajaan.io ↗

Cision, a world leader in consumer and media analytics, today announced the acquisition of Trajaan, the industry-leading search intelligence platform.

Mergers & acquisitionskolsquare.com ↗

team.blue expanded its digital services portfolio through Kolsquare’s acquisition of Inflead, an influencer-marketing and intelligence software company.

Mergers & acquisitionsplezi.co ↗

After the robots of Aldebaran in September, the Monday Morning group, publisher of omnichannel management software for companies (CA 2024: €18 million, 200 employees), signs two new external growths: it acquired Plezi and Sinfin, two French players in the software, who were in a situation of judicial reorganization.

Full recorded event mix

Top 10 categories among 269 recorded events in the 24-month window.

Earnings
73
Leadership moves
53
Mergers & acquisitions
50
Funding rounds
38
New products
22
Company announcements
8
Contracts
8
Board Updates
4
Buyback
4
Capital infusions
3
7 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

2 companies with recorded IPO activity

Armis ↗

IPO2 reports

Criteo ↗

Direct Listing · Nasdaq1 reports

Leadership moves

5 tracked people moves

Criteo ↗
Taranjeet Singh

Departure Previously Managing Director – Southeast Asia and India at Criteo

Armis ↗
Simon Mouyal

Appointment Chief Marketing Officer

Displayce ↗
Matt Hamill

Appointment head of sales U.K.

Criteo ↗
Edouard Dinichert

Appointment Chief Customer Officer

Happydemics ↗
Baptiste Graffin

Appointment VP of Sales

Product launches

Products, platforms and features in the recorded window

Criteo ↗
Onboarding Agent

Feature

Criteo ↗
Criteo GO

Digital Advertising Platform

LLM Analytics

Feature

ChatGPT app visibility

Analytics

Armis ↗
Asset Vulnerability Management

Product

Armis ↗
Armis Select Partner Program

Partner Program

Shift Claims

AI-powered claims operations solution

Invibes ↗
Fusion

Product

Contract wins

5 recorded customer wins

Equativ ↗

Customer: deutsche telekomAdvertising

Criteo ↗

Customer: Independent Media Agencies of Australia

Armis ↗

Customer: chillisoftCybersecurity

Customer: ConsoRégie

Manadge ↗

Customer: nrj globalAdvertising technology, digital audio

Workforce actions

1 companies with reported reductions

Armis ↗

45 roles

Regulatory events

1 recorded events

Prismaflex ↗

eligible for PEA-PME vehicle

Litigation

1 tracked suits

Company
twenga v google

abuse of dominant positionRegulatory · Verdict

Earnings pulse

Reported company results in the recorded window.

8companies
73period observations
2.0%median reported growth

Median across 66 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
servicenowArmis ↗Completed2026-04-22$7.8B
darwin cxPoool ↗Announced2026-03-06Not stated in snapshot
au groupGESCO ↗Announced2026-01-22Not stated in snapshot
salecycleBEYABLE ↗Announced2026-01-15Not stated in snapshot
insight partnersArmis ↗Completed2026-01-13$1.1B
NaArmis ↗Rumored2026-01-11Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

698 postings in the preceding 12 months. The full 1,956-posting snapshot covers 106 employers.

Expand panel +

Most advertised job titles

Pharmacien / Pharmacienne (H/F)21
Préparateur / Préparatrice En Pharmacie (H/F)21
Data Analyst Senior20
Senior Devops (H/F)17
Stage Consulting & Digital Marketing16
Commercial Btob16
0 internship postings

3 tracked postings mention remote work.

The seniority mix

348 postings specify a level.

unspecified
1,608
manager
169
senior
90
lead
45
intern
23
entry
21

Skills employers mention

Top skills across 1,956 tracked postings in the available jobs snapshot.

Kubernetes
10
Python
8
Docker
7
Blockchain
6
Gitops
5
Sql
5
Terraform
5
Solidity
4
Aws
4
Promql
4
ADVERTISED PAY$59.4K/ year

Median across 69 postings with pay data, expressed in USD.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

879 founders and chief executives across 609 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

64 profiles with education records.

HEC Paris
20
INSEAD
7
Imperial College London
4
EDHEC Business School
4
Emlyon Business School
3
University of Warwick
2
Harvard Business School
2
Stanford University
2

Prior employers

28 profiles with prior-work records.

Google
9
Microsoft
4
Intel
3
Boston Consulting Group
3
McKinsey
2
Apple
2
Cisco
1
Paypal
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

510,883 articles in the measured 12-month window.

Expand panel +
510,883articles in the measured year
87,184articles in 2026Q1
41.9%positive tone in the latest complete year

News volume trends

AdTech coverage across France · articles per complete quarter

075,155150,310225,464300,6192021Q2: 72,6802021Q22021Q3: 75,6052021Q4: 66,1262022Q1: 76,0112022Q2: 76,5012022Q22022Q3: 69,2382022Q4: 98,2662023Q1: 89,1862023Q2: 90,6862023Q22023Q3: 102,3972023Q4: 77,3502024Q1: 96,5882024Q2: 103,7442024Q22024Q3: 115,9212024Q4: 96,6472025Q1: 130,4482025Q2: 95,8012025Q22025Q3: 261,4082025Q4: 69,5952026Q1: 87,1842026Q1
View quarterly article counts
QuarterArticles
2021Q272,680
2021Q375,605
2021Q466,126
2022Q176,011
2022Q276,501
2022Q369,238
2022Q498,266
2023Q189,186
2023Q290,686
2023Q3102,397
2023Q477,350
2024Q196,588
2024Q2103,744
2024Q3115,921
2024Q496,647
2025Q1130,448
2025Q295,801
2025Q3261,408
2025Q469,595
2026Q187,184

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
126,498 positive · 9,578 neutral · 94,367 negative
2022
181,225 positive · 13,571 neutral · 124,640 negative
2023
218,036 positive · 12,684 neutral · 128,228 negative
2024
241,739 positive · 14,506 neutral · 155,781 negative
2025
233,004 positive · 14,044 neutral · 309,349 negative

Leading coverage topics

AdTech coverage across France · ranked by full-period article count.

International Political Relations72,566 articles in the full recorded period
19,787 recent · 16,662 prior
International Sports Competitions64,212 articles in the full recorded period
9,363 recent · 18,199 prior
Security And Defense Policies42,324 articles in the full recorded period
12,290 recent · 9,963 prior
Olympic Games Coverage34,740 articles in the full recorded period
4,532 recent · 13,577 prior
International Relations And Diplomacy31,084 articles in the full recorded period
9,072 recent · 7,375 prior
Nationalism And Sovereignty Debates22,189 articles in the full recorded period
4,683 recent · 4,885 prior
Professional League Updates21,063 articles in the full recorded period
3,764 recent · 4,066 prior
Championship Event Highlights20,882 articles in the full recorded period
3,671 recent · 4,915 prior
Government International Agreements Coordination16,837 articles in the full recorded period
4,134 recent · 3,614 prior
Athlete Transfer Rumors15,147 articles in the full recorded period
2,640 recent · 2,560 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

AdTech coverage across France

KeywordRecentPriorChange
multilateral diplomacy2,1071,26267%
foreign policy analysis2,0211,44340%
national security strategy1,10458688%
conceptual rock albums1,013214724%
international cooperation83954753%
trade dispute mechanisms82451859%
bilateral trade68045649%
nuclear proliferation59231687%
study overseas48427775%
multilateralism47430555%
olympic team selections7003,911-82%
olympic trials5703,648-84%
olympic venues2702,159-87%
summer olympics athletics1112,071-95%
olympians career highlights1571,806-91%

Event and signal lenses

AdTech coverage across France

All complete annual cohorts shown
Rising

Regulatory Risk

370,061 classified articles

geopolitical alliances, economic slowdown, tariff negotiations

47.6% critical · 29.4% positive
Rising

Funding Momentum

69,181 classified articles

club valuation, quarterfinals, currency intervention policies

37.0% critical · 40.9% positive
Rising

Growth

153,545 classified articles

gdp growth rate, gdp acceleration, economic output growth

26.8% critical · 46.5% positive

AdTech coverage across France. Topic labels describe recorded classifications and can include broad context.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

AdTech in France: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 31 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon