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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE GERMANY EDITION 2026

Germany’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Germany. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Germany
DE
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
Companies tracked 1,968AdTech ecosystem in Germany Disclosed funding $2.27B142 companies · all recorded rounds Companies hiring 105With open roles at the snapshot Tracked open roles 2441 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore Germany’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Explore the full landscape
AdTech company highlights in Germany, snapshot 31 August 2026
Company
Contentfulcontentful.com$333.3M8 roles863Financial figure available in RadarView in Radar
Adjustadjust.com$256.1M—149—
Cognigycognigy.com$165M—98—
Uberalluberall.com$140M—188—
Talon Onetalon.one$138.4M—58—
Zeotapapp.zeotap.com$116.93M—62—
adjoeadjoe.io$103.13M8 roles68—
Latanalatana.com$42.75M—65—
Dymatrixdymatrix.de—10 roles75—
Exmoxexmox.com—8 roles——
Usercentricsusercentrics.com—6 roles58—
convitconvit.de—6 roles16—
Consultixconsultix.de—5 roles——
Uniservuniserv.com—5 roles168—
Admitadadmitad.com——476—
Appinioappinio.com——210—
Ayet - Studiosayetstudios.com————
Binectbinect.de——37Financial figure available in RadarView in Radar
Bookwirebookwire.de——150Financial figure available in RadarView in Radar
CPXcpx-research.com————
Cellocello.so——20—
Datamonkdatamonk.com——15—
Dealfrontdealfront.com——299—
Jimdo Freejimdofree.com——197—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

AdTech industry KPIs in Germany

A few useful ratios bring the size of this ecosystem into perspective.

31 August 2026
Hiring participation5.3%

105 of 1,968 tracked companies have open roles.

Funding participation11.1%

219 of 1,968 tracked companies have a recorded round.

Top 3 funding share33.3%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$4M

Midpoint of 159 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 33.3% of disclosed capital, while 88.9% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Germany adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Germany adtech
$0$126.38M$252.76M$379.14M$505.52M2016: $41.31M20162017: $118.56M20172018: $95.26M20182019: $260.77M20192020: $203.21M20202021: $443.44M20212022: $276.02M20222023: $81.19M20232024: $241.9M20242025: $177.26M2025
View the numbers
Annual adtech funding and company formation in Germany
YearFunding (USD)FoundedRaising
2016$41.31M11410
2017$118.56M8815
2018$95.26M10518
2019$260.77M10913
2020$203.21M12117
2021$443.44M9219
2022$276.02M7422
2023$81.19M9114
2024$241.9M6414
2025$177.26M367
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Contentful14.7%
  • Adjust11.3%
  • Cognigy7.3%
  • Other companies66.7%

Funding by stage

248 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel115 46.4%
Series A–B85 34.3%
Series C+ / PE16 6.5%
Grants, debt & other32 12.9%

Recent recorded rounds

Latest recorded rounds · USD
1 rounds

Swipe or scroll horizontally to browse.

Seed02/2026
Plato $14.5M

Backed by Atomico and Cherry Ventures and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series F06/2019
Adjustadjust.com$227M

Backed by Highland Europe and Morgan Stanley and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

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Annual accounts availability

The measured Germany identity-to-filing probe did not produce a qualifying designated legal or national-ID join: designated German registry identities do not carry the LEI or ISIN used by bundesanzeiger facts; legal-name matching is prohibited.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Germany companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

60 of the 1,968 companies on this page carry a measured traffic record (3%); these are the largest of those, by monthly visits. The median among them is 263,665 visits.

CompanyMonthly visitsAuthorityMobile
Adblock Plusadblockplus.org74,354,394652.6%
Jimdo Freejimdofree.com14,240,2027977.9%
justtrackjusttrack.io11,892,60926100%
QR Code Generatorqr-code-generator.com8,588,3306756.2%
Digidipdigidip.net3,503,8373256%
MOBROGmobrog.com3,141,2593887.4%
CleverReachcleverreach.com2,602,6433785.7%
Hybrid Technologieshybrid.ai1,990,2193292.7%
Kayzenkayzen.io1,955,8193598.4%
MindMeistermindmeister.com1,910,534586.6%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

88 of these companies (4.5%) publish at least one Android app — 440 apps in all, carrying 31.9M installs between them.

AppInstallsRatingStore category
ABP for Samsung BrowserAdblock Plus11.1M4Communication
MindMeister - Mind MappingMindMeister5M3.4Productivity
Testerheld: Prämien verdienentesterheld4.5M4.6Entertainment
MOBROGMOBROG3.2M3.3Lifestyle
DSBmobileDigitales Schwarzes Brett2.1M4.2Communication
Crystal for Samsung BrowserAdblock Plus1M4Communication
SEO CheckerSeobility992.6K4.7Tools
Japanese Train Drive Sim2Jimdo Free448.7K4.3Simulation
Offline SurveysOffline Surveys415.9K4Business
EmailShuttleEmailshuttle365.4K4.1Communication

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech41717.2MMindMeister - Mind Mapping 5M
Open Source412.7MABP for Samsung Browser 11.1M
Adtech1012.4MCrystal for Samsung Browser 1M
Enterprise Collaboration65Mtchop 640
Tech For Traditional Advertising122.2MDSBmobile 2.1M
Application Development Tools1952.2MJapanese Train Drive Sim2 448.7K
It Services13495.4KPhoto Sequence Camera 292.1K
Augmented Reality2222.2Ksnoop it! 221.2K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 32023Q2: 32023Q22023Q3: 82023Q3: 82023Q32023Q4: 142023Q4: 92023Q42024Q1: 42024Q1: 62024Q12024Q2: 92024Q2: 62024Q22024Q3: 62024Q3: 1192024Q32024Q4: 82024Q4: 72024Q42025Q1: 62025Q1: 82025Q12025Q2: 62025Q2: 122025Q22025Q3: 32025Q3: 352025Q32025Q4: 82025Q4: 382025Q42026Q1: 92026Q1: 352026Q1

Darker bars are new releases, lighter bars apps updated. 329 of 440 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Germany adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech1,389
Enterprise software1,098
Saas905
Consumer digital157
Search engine optimization97
Conversion rate optimization95
Commerce enablers89
Lead generation87
Market research tools83
Lead management81
Artificial intelligence57
Marketplaces55

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

1389companies
6.0%have hiring activity

84 companies hiring · $2.23B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription1,317
Advertising823
E-commerce - service580
Commission on transaction263
Fee-for-service103
Affiliate marketing96
E-commerce - product71
Sponsorship38
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Mergers & acquisitionssmartico.eu ↗

By 5 STAR Optimove has announced it has signed an agreement to acquire Smartico, the company that brought gamification-led CRM marketing to the iGaming industry.

Funding roundsinsight-health.de ↗

Insight Health secured $11 million in a Series A round led by Standard Capital, with participation from Pear VC, Kindred Ventures, Eudemian, ElevenLabs, and 43.

Mergers & acquisitionskairion.de ↗

ProSiebenSat.1 Media has announced that it is selling the connected TV advertising company esome and the retail media specialist Kairion to Pivotum Capital, an investment firm specialised in technology and digital companies and based in Graefelfing.

Mergers & acquisitionsbookwire.de ↗

Back in October, UK-based Delta Software Group acquired Bookwire from long-time investor VR EquityPartners in a deal reportedly valuing Bookwire at around $115 million.

Mergers & acquisitionsshowheroes.com ↗

ShowHeroes, a leading independent provider of CTV and digital video solutions, today announced the acquisition of Traffective.

Mergers & acquisitionsinfrastor.de ↗

The Sada-based Trison technology has announced the acquisition of the German InfraStor GmbH

Funding roundslateral.io ↗

Now, the London-based startup has secured £2.5 million in seed funding from Augmentum, supported by Triple Point and TinyVC, to take on one of the UK’s fastest-growing and least-served markets, which is health and wealth solutions for people over 60.

Mergers & acquisitionsetracker.com ↗

JustRelate Group ("JustRelate"), supported by BID Equity Continuation Fund I, has acquired etracker GmbH ("etracker")

Mergers & acquisitionsliquidm.com ↗

Previous transactions include Capital Croissance selling its majority stake in Equativ to Bridgepoint Development Capital, after an MBO in 2021, Kamino Retail’s and LiquidM’s sale to Equativ.

Full recorded event mix

Top 10 categories among 105 recorded events in the 24-month window.

Funding rounds
26
Mergers & acquisitions
25
Leadership moves
20
Company announcements
7
Earnings
7
Layoffs
6
New products
6
Incorporation
4
Capital infusions
2
Contracts
2
4 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

6 tracked people moves

Exmox ↗
Paul Schempp

Appointment Chief Executive Officer

Contentful ↗
Sam Hoare

Appointment Area Vice President for ANZ

Admitad ↗
Samrat Dutta

Appointment Commercial Director – APAC

Bookwire ↗
Brittyne Lewis

Appointment sales role with Bookwire U.S.

Bookwire ↗
Andrew Weinstein

Appointment U.S. country manager

adjoe ↗
Jed Strong

Appointment Enterprise Sales Director

Product launches

Products, platforms and features in the recorded window

Pythia ↗
Pythia

AI-native intelligence platform for insurance

Vyking ↗
AI Production Studio

Production service

Contract wins

2 recorded customer wins

Binect ↗

Customer: deutsche postPostal & Logistics

Binect ↗

Customer: aok niedersachsenHealthcare

Workforce actions

2 companies with reported reductions

eyeo ↗

40.0% rolescost reduction

Adjust ↗

Scale not stated roles

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
optimove→Smartico ↗Announced2026-04-08Not stated in snapshot
Pivotum Capital→Kairion ↗Announced2026-03-19Not stated in snapshot
Bookwire→zebralutionAnnounced2026-03-13Not stated in snapshot
Delta Software Group→Bookwire ↗Completed2026-03-13$115.0M
ShowHeroes→traffectiveAnnounced2026-03-09Not stated in snapshot
Trison technology→Infrastor ↗Announced2026-02-25Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

333 postings in the preceding 12 months. The full 865-posting snapshot covers 99 employers.

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Most advertised job titles

Lkw Fahrer (M/W/D) Mit Führerscheinklasse Ce Für Den Fernverkehr Standort Mannheim44
Lkw Fahrer (M/W/D) Mit Führerscheinklasse Ce Für Den Fernverkehr37
Key Account Manager (M/W/D)25
Software Developer22
Praktikum/Werkstudent – Bizdev / Sales17
Business Intelligence / Data Analyst (M/W/D)13
0 internship postings

34 tracked postings mention remote work.

The seniority mix

274 postings specify a level.

unspecified
591
manager
148
senior
74
lead
35
entry
10
intern
7

Skills employers mention

Top skills across 865 tracked postings in the available jobs snapshot.

Seo
19
Gcp
18
Typescript
16
Firestore
15
Cloud Functions
13
React
11
Cloud Tasks
11
Postgresql
10
Ai Search
10
Tailwind Css
9
THE PEOPLE BUILDING THE FIELD

Founders and leaders

1,100 founders and chief executives across 794 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

54 profiles with education records.

University of Oxford
5
Stanford University
5
WHU – Otto Beisheim School of Management
4
University of California (Berkeley)
3
RWTH Aachen University
3
University of Cambridge
3
Humboldt-Universität zu Berlin
3
HEC Paris
3

Prior employers

18 profiles with prior-work records.

McKinsey
8
Google
5
Microsoft
2
Amazon
2
Boston Consulting Group
2
Bain
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

437,920 articles in the measured 12-month window.

Expand panel +
437,920articles in the measured year
87,526articles in 2026Q1
45.6%positive tone in the latest complete year

News volume trends

AdTech coverage across Germany · articles per complete quarter

049,74099,480149,219198,9592021Q2: 73,1602021Q22021Q3: 80,5872021Q4: 67,8522022Q1: 87,4302022Q2: 81,9752022Q22022Q3: 79,7672022Q4: 97,2322023Q1: 100,2272023Q2: 91,2802023Q22023Q3: 102,1092023Q4: 86,8232024Q1: 109,0642024Q2: 121,0882024Q22024Q3: 115,5132024Q4: 118,8532025Q1: 167,7962025Q2: 102,0572025Q22025Q3: 173,0082025Q4: 85,0662026Q1: 87,5262026Q1
View quarterly article counts
QuarterArticles
2021Q273,160
2021Q380,587
2021Q467,852
2022Q187,430
2022Q281,975
2022Q379,767
2022Q497,232
2023Q1100,227
2023Q291,280
2023Q3102,109
2023Q486,823
2024Q1109,064
2024Q2121,088
2024Q3115,513
2024Q4118,853
2025Q1167,796
2025Q2102,057
2025Q3173,008
2025Q485,066
2026Q187,526

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
120,511 positive · 34,773 neutral · 83,379 negative
2022
164,382 positive · 53,296 neutral · 128,344 negative
2023
206,725 positive · 67,248 neutral · 106,101 negative
2024
223,485 positive · 102,864 neutral · 137,615 negative
2025
240,814 positive · 157,474 neutral · 129,261 negative

Leading coverage topics

AdTech coverage across Germany · ranked by full-period article count.

Geopolitical Disputes And Contested Areas299,972 articles in the full recorded period
108,094 recent · 81,371 prior
International And Transnational Geographic Entities299,967 articles in the full recorded period
108,092 recent · 81,371 prior
Administrative And Political Subdivisions299,920 articles in the full recorded period
108,067 recent · 81,361 prior
International Political Relations61,501 articles in the full recorded period
14,442 recent · 13,499 prior
Security And Defense Policies42,250 articles in the full recorded period
10,420 recent · 8,620 prior
International Sports Competitions34,878 articles in the full recorded period
5,641 recent · 9,836 prior
International Relations And Diplomacy25,865 articles in the full recorded period
6,758 recent · 5,783 prior
Olympic Games Coverage18,454 articles in the full recorded period
3,012 recent · 5,914 prior
Professional League Updates16,307 articles in the full recorded period
3,724 recent · 3,590 prior
Trade Policies And Agreements14,273 articles in the full recorded period
3,867 recent · 4,515 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

AdTech coverage across Germany

KeywordRecentPriorChange
countries4,1931,858126%
multilateral diplomacy1,5911,06749%
national security strategy95861955%
study overseas64837175%
overseas study58834471%
semester abroad52830871%
aerial bombardments521183185%
quarterly financials48132747%
oil price volatility461163183%
nuclear proliferation43023781%
europa league4352,223-80%
olympic team selections7711,898-59%
nationalist composers31,889-100%
aleatoric music91,468-99%
quarterfinals3771,327-72%

Event and signal lenses

AdTech coverage across Germany

All complete annual cohorts shown
Rising

Regulatory Risk

746,638 classified articles

territories, disputed islands, countries

23.8% critical · 14.6% positive
Rising

Funding Momentum

75,603 classified articles

inflation reports fx, currency intervention policies, eur/usd

41.0% critical · 43.2% positive
Rising

Growth

192,414 classified articles

gdp growth rate, gdp acceleration, economic output growth

29.4% critical · 46.3% positive

AdTech coverage across Germany. Topic labels describe recorded classifications and can include broad context.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

AdTech in Germany: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put Germany in context

All landscapes ↗

Company ecosystem snapshot: 31 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon