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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE GURUGRAM EDITION 2026

Gurugram’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Gurugram. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Gurugram
IN
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
Companies tracked 296AdTech ecosystem in Gurugram Disclosed funding $227.16M45 companies · all recorded rounds Companies hiring 45With open roles at the snapshot Tracked open roles 9715 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore Gurugram’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
AdTech company highlights in Gurugram, snapshot 5 August 2026
Company
SingleInterfacesingleinterface.com$30M—150Financial figure available in RadarView in Radar
Wishlinkwishlink.com$27.61M—144Financial figure available in RadarView in Radar
Zaprzapr.in$25.17M—1—
Silver Pushsilverpush.co$22.67M—88$10.68MFYFY2025 filing
ValueFirstvfirst.com$21.75M—46$76.77MFYFY2025 filing
CrownItcrownit.in$16.73M—1$323.95KFYFY2025 filing
EasyRewardzeasyrewardz.com$14.29M—285—
Amplifyamplify.club$11.14M———
One Impressiononeimpression.io—7 roles79—
AiSensyaisensy.com—6 roles55—
Famepilot Internetfamepilot.com—5 roles12—
Idiotic Mediaidiotic.media—5 roles——
Nitro Commercenitrocommerce.ai—5 roles38—
Opicleopicle.com—4 roles24$1.64MFYFY2025 filing
Scaletrix.aiscaletrix.ai—4 roles——
Weaddoweaddo.com—4 roles——
Bitscalebitscale.ai————
Decimal Technologydecimaltech.com——369$6.8MFYFY2025 filing
Decision Treedecision-tree.com——130$4.45MFYFY2025 filing
Mugafimugafi.com——19—
Novus Loyalty.novusloyalty.com——60Financial figure available in RadarView in Radar
Plutusplutus.gg————
iCubesWireicubeswire.com——105$11.64MFYFY2025 filing
mFilterItmfilterit.com——201$5.24MFYFY2025 filing
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Startup discovery

Recorded classifications only
THE KEY SIGNALS

AdTech industry KPIs in Gurugram

A few useful ratios bring the size of this ecosystem into perspective.

5 August 2026
Hiring participation15.2%

45 of 296 tracked companies have open roles.

Funding participation15.9%

47 of 296 tracked companies have a recorded round.

Top 3 funding share36.4%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$500K

Midpoint of 85 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 36.4% of disclosed capital, while 84.1% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Gurugram adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Gurugram adtech
$0$11.68M$23.36M$35.03M$46.71M2016: $6.73M20162017: $15.34M20172018: $9.75M20182019: $19.14M20192020: $8.66M20202021: $2.17M20212022: $33.31M20222023: $19.56M20232024: $40.97M20242025: $12.91M2025
View the numbers
Annual adtech funding and company formation in Gurugram
YearFunding (USD)FoundedRaising
2016$6.73M227
2017$15.34M208
2018$9.75M187
2019$19.14M2711
2020$8.66M257
2021$2.17M207
2022$33.31M2014
2023$19.56M286
2024$40.97M257
2025$12.91M146
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • SingleInterface13.2%
  • Wishlink12.2%
  • Zapr11.1%
  • Other companies63.6%

Funding by stage

97 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel69 71.1%
Series A–B25 25.8%
Series C+ / PE2 2.1%
Grants, debt & other1 1.0%

Recent recorded rounds

Latest recorded rounds · USD
1 rounds

Swipe or scroll horizontally to browse.

Series B02/2026
Wishlink $17.5M

Backed by Vertex Ventures and Fundamentum and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series A03/2017
Zaprzapr.in$7.95M

Backed by Disney Star and Star Us Holdings.

Series A10/2018
Zaprzapr.in$7.67M

Backed by Disney Star and Star Us Holdings.

Series A12/2019
Zaprzapr.in$6.5M

Backed by Disney Star and Star Us Holdings.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
₹ crore · standalone

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 74 reporting entities from 104 eligible matches.

Revenue in covered accounts₹8,336.4 crore

Sum of reporting-entity revenue; not Gurugram market sales.

Net profit / loss₹1,886.0 crore

Combined result for the same cohort.

Aggregate net margin+22.6%

Combined net income ÷ combined revenue.

Median company revenue₹3.7 crore

The middle covered reporting entity.

Profitable entities+54.1%

40 of 74 covered entities.

Top-five concentration+88.0%

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 74 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

74 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
GURUGRAM · INDUSTRY COHORTS

How does adtech compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Gurugram companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

6 of the 296 companies on this page carry a measured traffic record (2%); these are the largest of those, by monthly visits. The median among them is 582,720 visits.

CompanyMonthly visitsAuthorityMobile
Wishlinkwishlink.com16,537,4223798.8%
AiSensyaisensy.com806,7784141.7%
Faymfaym.co800,770998.2%
EarnKaroearnkaro.com364,6704641.1%
Publivethepublive.com49,7102934.9%
SwopStoreswopstore.com7,9641797.2%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

35 of these companies (11.8%) publish at least one Android app — 59 apps in all, carrying 25.1M installs between them.

AppInstallsRatingStore category
TrueFan - Get Video MessagesTrueFan AI7.8M3.9Entertainment
Wishlink Shopping AppWishlink6.1M3.5Shopping
EarnKaro - Affiliate MarketingEarnKaro4.8M3.7Business
Crownit- Surveys,Games,RewardsCrownIt2.8M3.3Lifestyle
VTION-DigitalVTION1.5M4.6Lifestyle
Wishlink CreatorWishlink1M—Tools
Plutus: AI Game MakerPlutus260.2K3.5Tools
Infloso - Paid & Barter CollabInfloso164K2.7Social
Moby CashbackMoby110K—Shopping
CreatorTag: Instagram Auto DMCreatorTag93.7K—Social

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q3–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech5225MTrueFan - Get Video Messages 7.8M
E-Commerce Enablers57.1MWishlink Shopping App 6.1M
Influencer E-Commerce27.1MWishlink Creator 1M
Tech For Traditional Advertising71.6MVTION-Digital 1.5M
Radio Tech21.5MVTION Digital CTV 3K
Sales Force Automation13191.8KJollibee Qatar 62.5K
Adtech2110KMoby Cashback 110K
Customer Success Management11104.1KAiSensy Business 41.5K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 12022Q4: 02022Q42023Q2: 22023Q2: 02023Q22023Q3: 12023Q3: 02023Q32023Q4: 22023Q4: 02023Q42024Q1: 42024Q1: 02024Q12024Q4: 12024Q4: 22024Q42025Q1: 22025Q1: 22025Q12025Q2: 12025Q2: 12025Q22025Q3: 32025Q3: 42025Q32025Q4: 22025Q4: 22025Q42026Q1: 32026Q1: 102026Q1

Darker bars are new releases, lighter bars apps updated. 42 of 59 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Gurugram adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech256
Enterprise software195
Saas148
Consumer digital28
Retail tech21
Commerce enablers20
Artificial intelligence17
Conversion rate optimization15
Native ai in marketing15
Lead generation14
Lead management14
Global saas14

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

256companies
14.8%have hiring activity

38 companies hiring · $226.72M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription206
Advertising113
E-commerce - service78
Commission on transaction44
Affiliate marketing26
Fee-for-service14
Sponsorship7
E-commerce - product6
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
IPO activitynovusloyalty.com ↗

The shares of the company under IPO were issued at a price of Rs 146.

Funding roundsmobyads.in ↗

Western Fibre Communications Corp., doing business as Moby (www.getmoby.com), an independent Canadian fibre-network telecommunications provider, today announced the successful first close of its Series A Class A Preferred Share financing.

Mergers & acquisitionsnitrocommerce.ai ↗

Months after a fresh capital infusion of $5 Mn, enterprise tech startup Nitro Commerce has acquired Gurugram-based AI copilot company Zodiac Labs AI for an undisclosed amount.

Funding roundswishlink.com ↗

Creator-focused commerce startup Wishlink has raised $17.5 million in a Series B funding round led by Vertex Ventures Southeast Asia & India.

Mergers & acquisitionsadsplay.in ↗

Adsplay, a digital media hub, announced the acquisition of Pixel Roads — now called Pixel.

Funding roundsmugafi.com ↗

Also among the funding recipients were Stimuler, an AI-driven English learning platform, Mugafi, a content creation platform, and others.

Mergers & acquisitionsrepup.co ↗

New Delhi, April 18, 2025 – Litmus World, a leading enterprise SaaS platform, and RepUp, a Gurgaon-based AI-driven CX platform have signed a binding agreement to merge and unify their business operations.

Funding roundseasyrewardz.com ↗

New Delhi [India], November 25: Easyrewardz, one of the leading industry players in CRM SaaS solutions, has raised USD 4 million funding led by Prachetas New India Growth Fund with participation from existing investors Ashish Kacholia (Lucky Investments), and IIFL Fintech Fund.

Leadership movessilverpush.co ↗

Silverpush has elevated Chaitanya Sinha to managing director- APAC. Before that, he served as vice president sales- South East Asia.

Leadership movesicubeswire.com ↗

Mumbai: Advertising and digital marketing veteran Kushal Sanghvi has announced his departure from iCubesWire, where he served as Chief Revenue Officer since 2024.

Full recorded event mix

Top 9 categories among 40 recorded events in the 24-month window.

Funding rounds
13
New products
7
Leadership moves
5
IPO activity
4
Mergers & acquisitions
4
Contracts
3
Capital infusions
2
Incorporation
1
Company announcements
1
4 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

1 companies with recorded IPO activity

IPO · BSE6 reports

Leadership moves

2 tracked people moves

Silver Push ↗
Chaitanya Sinha

Appointment Managing Director – APAC

iCubesWire ↗
Kushal Sanghvi

Departure Previously Chief Revenue Officer

Product launches

Products, platforms and features in the recorded window

Mugafi ↗
Mugafi Entertainment IP Launchpad

On‑chain entertainment IP investment platform

Wizikey ↗
MPM Alert

Compliance alert service

Wizikey ↗
Material Price Movement (MPM) Alert

Compliance service

Contract wins

2 recorded customer wins

Customer: central bank of indiaFinancial Services

iCubesWire ↗

Customer: central parkReal Estate

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Nitro Commerce→Zodiac Labs AICompleted2026-03-09Not stated in snapshot
Shipping Agencies Services (SAS)→Moby ↗Terminated2025-10-24Not stated in snapshot
Adsplay→Pixel RoadsAnnounced2025-07-16Not stated in snapshot
Litmus World→RepUp ↗Pending2025-04-18Not stated in snapshot
SVG Media→komli mediaAnnounced2024-08-27Not stated in snapshot
ipsos→CrownIt ↗Announced2024-05-17Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

277 postings in the preceding 12 months. The full 327-posting snapshot covers 47 employers.

Expand panel +

Most advertised job titles

Product Manager5
Software Engineer3
Customer Success Manager3
Business Development Manager3
Sde 1 Backend3
Script Writer3
0 internship postings

1 tracked postings mention remote work.

The seniority mix

172 postings specify a level.

unspecified
155
manager
68
senior
53
lead
27
intern
22
entry
2

Skills employers mention

Top skills across 327 tracked postings in the available jobs snapshot.

Python
33
Sql
26
Aws
24
Excel
20
Kubernetes
17
Crm Tools
17
Negotiation
17
Javascript
17
Digital Marketing
17
Market Research
15
THE PEOPLE BUILDING THE FIELD

Founders and leaders

297 founders and chief executives across 181 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

81 profiles with education records.

IIT Delhi
20
IIM Ahmedabad
9
IIT Kanpur
9
IIT Guwahati
7
Indian School of Business
7
IIT Roorkee
5
London School of Economics and Political Science
4
IIT Bombay
3

Prior employers

15 profiles with prior-work records.

Microsoft
7
Google
3
Flipkart
2
McKinsey
2
Amazon
1
Bain
1
Goldman Sachs
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

33,858 articles in the measured 12-month window.

Expand panel +
33,858articles in the measured year
10,313articles in 2026Q1
86.9%positive tone in the latest complete year

News volume trends

AdTech coverage across India · articles per complete quarter

03,7027,40411,10614,8092021Q2: 4,7962021Q22021Q3: 8,5602021Q4: 5,3072022Q1: 7,3092022Q2: 6,5362022Q22022Q3: 9,3072022Q4: 7,1672023Q1: 8,8772023Q2: 8,1062023Q22023Q3: 12,8772023Q4: 8,5032024Q1: 7,6932024Q2: 7,9742024Q22024Q3: 8,6742024Q4: 9,2742025Q1: 9,7492025Q2: 6,3282025Q22025Q3: 8,1782025Q4: 7,4852026Q1: 10,3132026Q1
View quarterly article counts
QuarterArticles
2021Q24,796
2021Q38,560
2021Q45,307
2022Q17,309
2022Q26,536
2022Q39,307
2022Q47,167
2023Q18,877
2023Q28,106
2023Q312,877
2023Q48,503
2024Q17,693
2024Q27,974
2024Q38,674
2024Q49,274
2025Q19,749
2025Q26,328
2025Q38,178
2025Q47,485
2026Q110,313

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
18,554 positive · 168 neutral · 2,297 negative
2022
27,034 positive · 215 neutral · 3,053 negative
2023
34,402 positive · 304 neutral · 3,639 negative
2024
29,814 positive · 386 neutral · 3,382 negative
2025
27,554 positive · 357 neutral · 3,805 negative

Leading coverage topics

AdTech coverage across India · ranked by full-period article count.

Market Research And Consumer Behavior Analysis7,006 articles in the full recorded period
1,487 recent · 1,268 prior
New Product Launches And Innovations3,221 articles in the full recorded period
978 recent · 637 prior
Technology Adoption And Digital Transformation3,041 articles in the full recorded period
843 recent · 600 prior
Strategic Partnerships And Collaborations2,759 articles in the full recorded period
770 recent · 566 prior
Competitive Analysis And Market Positioning2,728 articles in the full recorded period
811 recent · 551 prior
Executive Leadership Changes And Appointments1,963 articles in the full recorded period
546 recent · 345 prior
Industry Specific Business Trends1,464 articles in the full recorded period
453 recent · 221 prior
Industry Awards And Recognition Announcements1,432 articles in the full recorded period
305 recent · 333 prior
Social Media Marketing Campaigns1,051 articles in the full recorded period
218 recent · 205 prior
Global Marketing And Localization995 articles in the full recorded period
219 recent · 164 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

India comparison coverage

KeywordRecentPriorChange
innovative product293134119%
in-store promotions20041388%
retailtainment strategies17626577%
digital initiative1337871%
digital strategy1327869%
consumer trends12959119%
innovation12747170%
bus service changes1238054%
intercity bus routes1085983%
intercity bus connections1046073%
analytics tools93145-36%
marketing automation platforms78121-36%
sales engagement platforms5384-37%
regulatory advertising frameworks3665-45%
truth-in-advertising laws3765-43%

Event and signal lenses

India comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

40,681 classified articles

truth-in-advertising laws, regulatory advertising frameworks, socially responsible ads

41.1% critical · 57.8% positive
Flat

Funding Momentum

10,511 classified articles

funding announcement, pre-ipo valuation, ipo prospectus

43.3% critical · 66.8% positive
Rising

Growth

43,489 classified articles

purchase intent research, consumer trends, ad revenue

19.6% critical · 67.5% positive

AdTech coverage across India. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

AdTech in Gurugram: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put Gurugram in context

All landscapes ↗

Company ecosystem snapshot: 5 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon