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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE JAPAN EDITION 2026

Japan’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Japan. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Japan
JP
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
Companies tracked 492AdTech ecosystem in Japan Disclosed funding $364.92M52 companies · all recorded rounds Companies hiring 4With open roles at the snapshot Tracked open roles 50 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore Japan’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Explore the full landscape
AdTech company highlights in Japan, snapshot 2 September 2026
Company
ABEJAabejainc.com$45.52M—81—
Reprorepro.io$30.76M—106—
Stockmarkstockmark.co.jp$30.09M—54—
DataXdata-x.co.jp$28.4M—2—
SATORIsatori.marketing$28.33M—130—
BitStarbitstar.tokyo$26.68M—220—
GROWTH VERSEgrowth-verse.ai$23.25M———
Kanmukanmu.co.jp$11.2M———
dentsu creative xdentsu-crx.co.jp—2 roles——
Flywheelflywheel.jp—1 roles1—
commmunecommmune.jp—1 roles65—
sentreesentree.jp—1 roles——
A8.neta8.net————
FORCASforcas.com————
Fan Communicationsfancs.com——517—
Fullerfuller-inc.com——148—
JoggAIjogg.ai————
LMNDlmnd.jp————
Lit Linklit.link————
Loglylogly.co.jp————
Lux Light Cloudblastmail.jp————
Nulabnulab.com——147—
Platform Oneplatform-one.co.jp————
Pontpont.co————
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

AdTech industry KPIs in Japan

A few useful ratios bring the size of this ecosystem into perspective.

2 September 2026
Hiring participation0.8%

4 of 492 tracked companies have open roles.

Funding participation12.6%

62 of 492 tracked companies have a recorded round.

Top 3 funding share29.1%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$2.69M

Midpoint of 56 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 29.1% of disclosed capital, while 87.4% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Japan adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Japan adtech
$0$19.52M$39.04M$58.55M$78.07M2016: $21.41M20162017: $34.65M20172018: $56.48M20182019: $19.26M20192020: $68.49M20202021: $8.04M20212022: $24.02M20222023: $12.22M20232024: $35.77M20242025: $36.29M2025
View the numbers
Annual adtech funding and company formation in Japan
YearFunding (USD)FoundedRaising
2016$21.41M336
2017$34.65M314
2018$56.48M334
2019$19.26M296
2020$68.49M269
2021$8.04M173
2022$24.02M227
2023$12.22M101
2024$35.77M84
2025$36.29M109
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • ABEJA12.5%
  • Repro8.4%
  • Stockmark8.2%
  • Other companies70.9%

Funding by stage

83 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel33 39.8%
Series A–B31 37.3%
Series C+ / PE13 15.7%
Grants, debt & other6 7.2%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series C02/2020
Reprorepro.io$27.32M

Backed by YJ Capital and Ntt Docomo Ventures and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Expand panel +

Annual accounts availability

No reviewed exact national-ID connector has yet been qualified for Japan; this is a checked implementation boundary, not evidence that filings are absent.; No reviewed exact national-ID connector has yet been qualified for Japan; this is a checked implementation boundary, not evidence that filings are absent.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Japan companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

10 of the 492 companies on this page carry a measured traffic record (2%); these are the largest of those, by monthly visits. The median among them is 93,892 visits.

CompanyMonthly visitsAuthorityMobile
JoggAIjogg.ai533,8394460.1%
Pontpont.co515,8823876.7%
switch media labswitch-m.com373,6663785.8%
Micomico-inc.com107,6394080.9%
SATORIsatori.marketing93,9714845.6%
Hottolinkhottolink.co.jp93,8134858.3%
Genieegeniee.co.jp88,0224439.1%
Reprorepro.io72,9754261.6%
Zuckszucks.co.jp63,3093193.6%
AltPaperaltpaper.net21,2263274%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

43 of these companies (8.7%) publish at least one Android app — 163 apps in all, carrying 26M installs between them.

AppInstallsRatingStore category
ポイ活ならPowl 歩くとポイントが貯まるポイ活アプリtestee1.8M—Lifestyle
移動とレシートがお金にかわるポイ活アプリCODE（コード）Research and Innovation1.5M—Shopping
Wire de Coins 2Maruju1.1M3.9Action
MoneyFarmMaruju1.1M3.9Casual
Training the DodgeBallMaruju839.3K5Sports
Wire de CoinsMaruju796.7K4.5Casual
Jump de CoinsMaruju756.5K4Arcade
Torocco de CoinsMaruju680.3K—Action
Smash TennisMaruju664.1K2.5Casual
MizukiriMaruju654.2K—Casual

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q2–2026Q1).

SegmentAppsInstallsLeading appRelease trend
Adtech8420MWire de Coins 2 1.1M
Marketingtech765.4Mポイ活ならPowl 歩くとポイントが貯まるポイ活アプリ 1.8M
Saas101.9M元気アっプ！リいばらき 42.5K
Marketing Surveys61.8MPowlソリティア-ポイントが貯まるポイ活カードゲームアプリ 22.4K
Vertical Business Intelligence2613.7Kポケアン-ポイ活・副業！ポイント稼ぐお金稼ぎ\/簡単安全現金化 482.1K
Mobile Advertising4464.6KSunQ - social q&a app 448.1K
Tech For Digital Publishers8448.2KHandbook X 353.2K
Enterprise Software671.8Kいしかわスポーツマイレージ 12.5K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 22022Q4: 02022Q42023Q2: 32023Q2: 02023Q22023Q4: 22023Q4: 12023Q42024Q1: 12024Q1: 02024Q12024Q2: 22024Q2: 02024Q22024Q4: 22024Q4: 12024Q42025Q1: 12025Q1: 12025Q12025Q2: 22025Q2: 12025Q22025Q3: 12025Q3: 62025Q32025Q4: 22025Q4: 102025Q42026Q1: 12026Q1: 92026Q1

Darker bars are new releases, lighter bars apps updated. 120 of 163 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Japan adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech296
Enterprise software217
Saas169
Consumer digital47
Search engine optimization17
Conversion rate optimization16
Market research tools14
Artificial intelligence14
Native ai in marketing13
Commerce enablers13
Marketplaces12
Gtm software12

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

296companies
0.7%have hiring activity

2 companies hiring · $357.7M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription309
Advertising233
E-commerce - service166
Commission on transaction83
Fee-for-service32
Affiliate marketing31
E-commerce - product12
Sponsorship10
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 4 dated reports
Funding roundsspideraf.com ↗

Spider AF has raised around ¥800M (~A$9M) from VCs including Headline Asia

Mergers & acquisitionsfuller-inc.com ↗

We are very pleased with the acquisition of Fuller, which represents a major milestone in our growth journey.

IPO activityforcas.com ↗

Initial public offer of upto 46,80,000 equity shares of face value of Rs. 10/- each (Equity Shares) of the company at an issue price of Rs. 80 per equity share (including a share premium of Rs. 70 per equity share) for cash, aggregating up to Rs. 37.44 crores (Public Issue) out of which 2,35,200 equity shares of face value of Rs. 10/- each, at an issue price of Rs. 80 per equity share for cash, aggregating Rs. 1.88 crores will be reserved for subscription by the market maker to the issue (the Market Maker Reservation Portion). The public issue less market maker reservation portion i.e. issue of 44,44,800 equity shares of face value of Rs. 10/- each, at an issue price of Rs. 80 per equity share for cash, aggregating up to Rs. 35.56 crores is hereinafter referred to as the Net Issue.

Company announcementsbitstar.tokyo ↗

To Members of the Press Total number of followers exceeds 20 million! With the addition of next-generation talents Nonochi and Yoo Hye-won, the female label OOO Entertainment is set to expand even further.

Full recorded event mix

Top 7 categories among 11 recorded events in the 24-month window.

Leadership moves
3
Earnings
3
Funding rounds
1
IPO activity
1
Company announcements
1
Mergers & acquisitions
1
Contracts
1
2 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

1 companies with recorded IPO activity

FORCAS ↗

IPO1 reports

Contract wins

1 recorded customer wins

BitStar ↗

Customer: Yuuka Kinoshita

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Soluroc Inc→Fuller ↗Announced2025-04-06Not stated in snapshot
compass→parks ↗Completed2024-05-22Not stated in snapshot
MicorAd→tabi lifeAnnounced2023-12-14Not stated in snapshot
iA→vericityCompleted2023-10-01$170.0M
Fuller→beardow adamsCompleted2023-05-10Not stated in snapshot
Platform One→Gaudi LimitedCompleted2023-04-27Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

13 postings in the preceding 12 months. The full 77-posting snapshot covers 23 employers.

Expand panel +

Most advertised job titles

No repeated job title is supported by this snapshot.

0 internship postings

2 tracked postings mention remote work.

Skills employers mention

Top skills across 77 tracked postings in the available jobs snapshot.

Digital Marketing
67
Display Advertising
13
E Commerce
11
Advertising
10
Affiliate Advertising
8
Search Advertising
8
Fintech
8
Ai
6
Listing Advertising
6
Affiliate Marketing
5
THE PEOPLE BUILDING THE FIELD

Founders and leaders

117 founders and chief executives across 109 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

8 profiles with education records.

The University of Tokyo
3
University of Pennsylvania
1
Wharton School
1
Kellogg School of Management
1
University of Cambridge
1
New York University
1
Hokkaido University
1

Prior employers

4 profiles with prior-work records.

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

462,955 articles in the measured 12-month window.

Expand panel +
462,955articles in the measured year
97,856articles in 2026Q1
49.1%positive tone in the latest complete year

News volume trends

AdTech coverage across Japan · articles per complete quarter

052,871105,741158,612211,4832021Q2: 64,4952021Q22021Q3: 82,7972021Q4: 57,3122022Q1: 69,5082022Q2: 67,8282022Q22022Q3: 71,2232022Q4: 95,4552023Q1: 95,9692023Q2: 94,5552023Q22023Q3: 109,3492023Q4: 88,7282024Q1: 105,9782024Q2: 106,1502024Q22024Q3: 114,3432024Q4: 115,9832025Q1: 140,9302025Q2: 104,8602025Q22025Q3: 183,8982025Q4: 83,6932026Q1: 97,8562026Q1
View quarterly article counts
QuarterArticles
2021Q264,495
2021Q382,797
2021Q457,312
2022Q169,508
2022Q267,828
2022Q371,223
2022Q495,455
2023Q195,969
2023Q294,555
2023Q3109,349
2023Q488,728
2024Q1105,978
2024Q2106,150
2024Q3114,343
2024Q4115,983
2025Q1140,930
2025Q2104,860
2025Q3183,898
2025Q483,693
2026Q197,856

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
120,591 positive · 34,983 neutral · 62,598 negative
2022
165,055 positive · 54,492 neutral · 84,166 negative
2023
231,707 positive · 66,516 neutral · 89,919 negative
2024
241,014 positive · 101,135 neutral · 99,762 negative
2025
251,818 positive · 157,735 neutral · 103,281 negative

Leading coverage topics

AdTech coverage across Japan · ranked by full-period article count.

International And Transnational Geographic Entities297,803 articles in the full recorded period
108,090 recent · 81,384 prior
Geopolitical Disputes And Contested Areas297,798 articles in the full recorded period
108,088 recent · 81,383 prior
Administrative And Political Subdivisions297,751 articles in the full recorded period
108,072 recent · 81,367 prior
International Sports Competitions36,343 articles in the full recorded period
6,736 recent · 7,310 prior
International Political Relations34,191 articles in the full recorded period
7,628 recent · 6,862 prior
Olympic Games Coverage25,349 articles in the full recorded period
3,522 recent · 5,507 prior
International Relations And Diplomacy23,822 articles in the full recorded period
4,856 recent · 4,811 prior
Security And Defense Policies23,029 articles in the full recorded period
5,272 recent · 4,464 prior
Trade Policies And Agreements22,358 articles in the full recorded period
9,340 recent · 7,204 prior
Trade Wars And Geopolitical Impacts17,442 articles in the full recorded period
6,187 recent · 5,129 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

AdTech coverage across Japan

KeywordRecentPriorChange
countries4,1931,858126%
trade dispute mechanisms2,6571,64861%
bilateral trade2,3501,36872%
preferential tariff1,8231,22848%
forex liquidity1,611389314%
tariff rate quota1,49794558%
exchange rates1,49585275%
mfn tariff1,36288853%
gold spot price1,212178581%
usd/jpy1,05458580%
honda forums02,596-100%
olympic team selections8261,835-55%
olympic trials8801,517-42%
summer olympics athletics2311,079-79%
sports in summer olympics157920-83%

Event and signal lenses

AdTech coverage across Japan

All complete annual cohorts shown
Rising

Regulatory Risk

763,789 classified articles

territories, disputed islands, countries

24.2% critical · 16.5% positive
Rising

Funding Momentum

72,116 classified articles

inflation reports fx, currency intervention policies, trade deficits fx

40.8% critical · 43.7% positive
Rising

Growth

210,974 classified articles

gdp growth rate, gdp acceleration, economic output growth

33.2% critical · 45.9% positive

AdTech coverage across Japan. Topic labels describe recorded classifications and can include broad context.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

AdTech in Japan: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put Japan in context

All landscapes ↗

Company ecosystem snapshot: 2 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon