Radar Landscapes AdTech Landscape of Los Angeles
AdTech industry in Los Angeles — illustrated cover for the AdTech Landscape of Los Angeles
Radar · Industry landscape · Los Angeles

AdTech Landscape of Los Angeles

620 AdTech companies in Los Angeles, in one picture: who is hiring, who is raising money, who founded them, what the news is about and which skills employers want. Updated August 2026.

620companies tracked
$3.6Bdisclosed funding
37hiring right now
138events · 24 months
44,954news articles · 12 months

Who leads AdTech in Los Angeles

Shows the top AdTech firms in Los Angeles by size, funding, hiring activity and media coverage, noting 620 tracked companies, 37 currently hiring and 97 with recent funding rounds.

open roles
Hiring now
ranked by live open roles
  1. 01Petra Brands8last posted Jul 2026
  2. 02LeadPoint8last posted Apr 2026
  3. 03Ylopo6last posted May 2026
  4. 04Magnite6last posted Jul 2026
  5. 05Disqo5last posted Jan 2026
  6. 06Fuel Cycle5last posted May 2026
  7. 07Open Influence5last posted Jun 2026
  8. 08Connexity5last posted Dec 2025
37 companies hiring · 5 posted in the last 30 days
disclosed funding
Most funded
disclosed totals, all rounds
  1. 01VideoAmp$608.6MSeries G · Sep 2023
  2. 02Magnite$395.7MPost IPO · Mar 2021
  3. 03Spotter$327.1MSeries D · Sep 2025
  4. 04System1$270MPE · Sep 2017
  5. 05Prodege$191MConventional Debt · Nov 2018
  6. 06Brud$131MSeries B · Jan 2019
  7. 07MarketShare$124.1MSeries D · Apr 2015
  8. 08Factual$105.3MSeries C · Sep 2018
97 companies with disclosed rounds · $3.6B total
revenue
Revenue leaders
official filings first, else latest snapshot
  1. 01System1$37.2MFY2025 filing
  2. 02Versus Systems$2.2MFY2025 filing
  3. 03CrowdGather$441kFY2016 filing
3 companies with a revenue figure
headcount
Largest teams
ranked by tracked headcount
  1. 01MarketGid700tracked employees
  2. 02Disqo394tracked employees
  3. 03VideoAmp310tracked employees
  4. 04System1278tracked employees
  5. 05Shuttlerock246tracked employees
  6. 06Spotter185tracked employees
  7. 07CreatorIQ158tracked employees
  8. 08Strike Social154tracked employees
36 companies with headcount data
share of events
Share of voice
share of all tracked sector news events, 24 months
  1. 01Magnite29.0%56 tracked events
  2. 02CreatorIQ12.4%24 tracked events
  3. 03VideoAmp9.8%19 tracked events
  4. 04Nativo7.3%14 tracked events
  5. 05MarketGid6.2%12 tracked events
  6. 06JumpTime6.2%12 tracked events
  7. 07System15.2%10 tracked events
  8. 08Spotter3.6%7 tracked events
193 tracked events across 25 companies
articles
In the news
Prism news coverage, last 12 months
  1. 01Magnite4,076articles in the window
  2. 02Gumball131articles in the window
  3. 03UNUM55articles in the window
  4. 04VideoAmp33articles in the window
  5. 05Nativo33articles in the window
  6. 06Zefr19articles in the window
  7. 07JumpTime18articles in the window
  8. 08Fuel Cycle16articles in the window
33 of these companies drew sector coverage in the window
Radar

See all 620 AdTech companies in Los Angeles

Filter by funding, headcount, hiring and location, and export the list.

How the AdTech ecosystem in Los Angeles grew, 2016–2025

Displays the annual count of new AdTech companies founded from 2016 to 2025, highlighting a peak of 51 startups in 2023 and 8 in 2025.

Companies founded / year
new AdTech companies in Los Angeles
2016: 322017: 342018: 262019: 412020: 372021: 352022: 352023: 512024: 232025: 8
20162025
peak 51 in 2023
Companies raising / year
with a disclosed round that year
20162025
peak 16 in 2017
Disclosed funding / year
sum of disclosed rounds (USD)
2016: 27,203,1562017: 349,476,3542018: 268,767,6312019: 251,676,5762020: 97,392,1522021: 917,451,4402022: 424,454,3392023: 201,847,3242024: 27,900,0002025: 115,900,323
20162025
peak $917.5M in 2021
Los Angeles — home to 620 tracked AdTech companies
Los Angeles620 AdTech companies tracked here

The AdTech market map of Los Angeles: what these companies actually do

Breaks down the product types these firms develop and their revenue models, with enterprise tech (453) and SaaS (269) leading, and subscription (442) and advertising (279) as the most common income streams.

The biggest kinds of AdTech company, by how many we track.

Enterprise Tech — a AdTech sub-vertical
Sub-vertical 01
Enterprise Tech
453 companies
453companies
$3.6Braised
29hiring
Enterprise Software — a AdTech sub-vertical
Sub-vertical 02
Enterprise Software
345 companies
345companies
$3.4Braised
25hiring
SaaS — a AdTech sub-vertical
Sub-vertical 03
SaaS
269 companies
269companies
$1.1Braised
14hiring
Consumer Digital — a AdTech sub-vertical
Sub-vertical 04
Consumer Digital
57 companies
57companies
$242.1Mraised
2hiring
Lead Generation — a AdTech sub-vertical
Sub-vertical 05
Lead Generation
33 companies
33companies
$49.1Mraised
2hiring
Lead Management — a AdTech sub-vertical
Sub-vertical 06
Lead Management
32 companies
32companies
$49.1Mraised
2hiring
Commerce Enablers — a AdTech sub-vertical
Sub-vertical 07
Commerce Enablers
24 companies
24companies
$135.5Mraised
3hiring
Marketplaces — a AdTech sub-vertical
Sub-vertical 08
Marketplaces
23 companies
23companies
$88.7Mraised
1hiring
  • Enterprise Tech453 companies · $3.6B raised · 29 hiring
  • Enterprise Software345 companies · $3.4B raised · 25 hiring
  • SaaS269 companies · $1.1B raised · 14 hiring
  • Consumer Digital57 companies · $242.1M raised · 2 hiring
  • Lead Generation33 companies · $49.1M raised · 2 hiring
  • Lead Management32 companies · $49.1M raised · 2 hiring
  • Commerce Enablers24 companies · $135.5M raised · 3 hiring
  • Marketplaces23 companies · $88.7M raised · 1 hiring
  • Inc 500022 companies · $1.1B raised · 10 hiring
  • Artificial Intelligence22 companies · $52.3M raised
  • Conversion Rate Optimization20 companies · $69M raised
  • Market Research Tools20 companies · $307.5M raised · 3 hiring

Monetization

How AdTech companies make money

How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.

Subscription442
Advertising279
E-Commerce - Service159
Commission on Transaction102
Affiliate Marketing46
Fee-For-Service20
Sponsorship14
E-Commerce - Product14

Funding, M&A and the deals moving AdTech in Los Angeles

Lists 138 corporate events over the past two years, including key‑person changes (51), earnings releases (23), new products (18) and mergers or acquisitions (17).

Leadership 51Earnings 23Product 18M&A 17Contracts 9Funding 8Announcement 6Lawsuit 2Layoffs 2Capital 1
  • FundingPeakMetrics, the leading AI-driven narrative intelligence company, announced the close of its $6M Series A funding round led by Moneta Ventures, with follow-on participation from Techstars, Parameter Ventures, VITALIZE Venture Capital, and Gurtin Ventures, bringing total capital to $16.3M.2026-04-10
  • M&ASSP Magnite’s acquisition of Streamr to help grow its AI footprint in connected TV.2025-12-16
  • M&ANativo’s acquisition by Life360 accelerates the expansion of family-focused, privacy-forward advertising technology designed to add value to the consumer experience.2025-12-03
  • M&AID5, a market leader in providing identification for digital advertising, today announced the acquisition of TrueData, a leading US identity graphics company.2025-11-05
  • M&AShareholders approve £723m Unite and Empiric merger2025-10-07
  • M&AThe acquisition of the FAN advertising platform is Rubicon's first major purchase since it signalled its ambition by appointing famed US investment and advisory firm Allen & Co in February.2025-08-01
  • FundingHe founded StackCommerce in 2012, raised a $1 million seed round from Amplify.LA and a handful of angels and then went on to build the business without raising again.2025-07-06
  • FundingTenzing will invest in sales and marketing to target customer segments where ScreenCloud has a clear “right to win.” It will also invest in the product suite to ensure it is on the forefront of leveraging AI, all whilst continuing to deepen the company’s global footprint, both organically and through selective mergers and acquisitions.2025-04-09
  • M&AChartbeat, a media operations software platform backed by Cuadrilla Capital, has acquired FatTail, an advertising revenue management software provider.2025-03-12
  • FundingTelescope, an Oslo, Norway-based SaaS platform for managing sustainability risks in real estate, has raised €3.7 million in seed funding.2025-03-11

Mergers and acquisitions

Deals from the last 24 months where a AdTech company in Los Angeles was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.

AcquirerTargetDeal valueStatusDate
Magnitestreamrundisclosed2025-12-16
life360Nativo$120MAnnounced2025-12-03
id5TrueDataundisclosedAnnounced2025-11-05
UniteempiricundisclosedAnnounced2025-10-07
Magnitestreamer.aiundisclosedAnnounced2025-09-15
NativoBoku Resources SACundisclosedAnnounced2025-08-13

Who is listing, hiring leaders, launching and winning work

Provides details on specific events such as leadership changes, product launches and customer contract wins within the sector.

Leadership moves
14 tracked people moves · last 12 months
  • JumpTimeJoseph Worswick · Promotion → Senior Vice President of Global PartnershipsApr 2026
  • JumpTimeErika Loberg · Promotion → Vice President of CTV and CurationApr 2026
  • JumpTimeLior Charka · Appointment → Vice President of ProductApr 2026
  • MagniteDavid Day · Retirement — was Chief Financial OfficerApr 2026
  • CreatorIQSenthil Kumaran · Appointment → Chief Technology OfficerMar 2026
  • MagniteGadea Rodríguez Fernández · Appointment → Commercial DirectorFeb 2026
  • VideoAmpTony Fagan · Appointment → Chief Executive OfficerJan 2026
  • VideoAmpPeter Liguori · Resignation — was Chief Executive OfficerJan 2026
Product launches
tracked launches · last 12 months
  • Magnitebuyer agent (AI-driven agent)Apr 2026
  • MagniteSpringServe (Ad mediation platform)Apr 2026
  • EDOChatEDO (Conversational AI for TV outcomes insights)Apr 2026
  • CreatorIQCreator Partnership API integration (API integration)Mar 2026
  • UNUMUnum Broker Connect integration with Employee NavigatorMar 2026
  • EDOEDO Always-On (Cross-platform measurement solution)Feb 2026
Contract wins
5 customer wins · last 24 months
Earnings pulse
companies reporting results · last 24 months
6 companies reporting25 company-quarters trackedbeat 9miss 3in line 0

Half of these companies grew revenue faster than +6.0%, half slower.

Who is building AdTech in Los Angeles

Profiles 336 founders and CEOs across 238 companies, noting common alma maters like Stanford (9) and UCLA (8) and frequent prior employers such as Amazon (4).

Founders and chief executives12 of 336, from the best-funded companies on this page
Ross Mccray
Founder, Board Member & Shareholder
Ross Mccray

Videoamp, University of California, Los Angeles

Nic Paul
Co-Founder & President and Board Member
Nic Paul

Ex - Penske Media Corporation, Variety, Education from Loyola Marymount University

Chuck Ursini
Co-Founder & Board
Chuck Ursini

System1, ex-Openmail Now System1, ex-Ey, USC, 2005

Scott Dudelson
Co-Founder
Scott Dudelson

Getty Images, Markett, Sensay. UCLA BA

Armen Petrosian
Co-Founder & CGO
Armen Petrosian

Ex-Blue Media Ventures, VentureCorp, Nuance Communications. UCLA BS 1998, USC Marshall School of Business MBA 2004

Sharon Rowlands
CEO
Sharon Rowlands

CEO Newfold digital, ReachLocal, ex-CEO Altegrity, Penton Media. Newcastle Universtity BA 1980

Kevin Krim
President & CEO
Kevin Krim

Edo, ex-Primary Care Progress, ex-Cnbc, Harvard University, 1998

Igor Vaks
Founder And Ceo
Igor Vaks

Founder CreatorIQ, ex-SavvyMoney, Experian Consumer Direct. Sussex University 1987, CWRU MS 1991

Brian Zatulove
Co-Founder & CEO
Brian Zatulove

Ex-Morgan Stanley. University of Southern California BS 2018

Adam Piechowicz
Co-Founder & CTO
Adam Piechowicz

Ex-Collision Studios, Director Dreamfire, Jirbo. University of Pittsburgh BS 2005, UCLA MS 2009

Vincent Krsulich
CEO
Vincent Krsulich

ex-MEN'S JOURNAL, NATIONAL GEOGRAPHIC KIDS, Time. Loyola University Maryland BA

Zach James
Co-Founder & Co-CEO
Zach James

Ex-Co-Founder RightsID & ChannelID, MOVIECLIPS, Credit Suisse, University Venture Fund, Omniture. Brigham Young University BS 2007

Where the founders studied
alma mater on record for 49 of 336 founders
Stanford University9
University of California (Los Angeles)8
Harvard University4
University of Pennsylvania4
Yale University3
University of Oxford3
Duke University3
The Wharton School2
Where they worked before
a previous employer on record for 12 of 336 founders
Amazon4
Facebook2
Google2
Morgan Stanley1
Uber1
Apple1
Paypal1
Bain1
Women and men among the founders
first names matched for 312 of 336 founders
12%
of matched founders are women
  • women38
  • men274
Inferred from first names, using 119 million people who state their own gender: a first name counts only where at least 20 of them share it and at least 90% of those share the same gender. The other 24 founders go in neither column.
Radar

Look up the people behind AdTech companies in Los Angeles

Search founders, executives and operators by company, role and location.

Who funds AdTech in Los Angeles

Summarizes 144 funding rounds since 2016 from 245 investors, with the typical round amount around $5 million.

Investor · most active investors since 2016RoundsLedLatest
Techstars64Apr 2026
Alpha Edison52Mar 2024
Gaingels5Sep 2025
Iconica Partners41Mar 2024
Elysian Park4Mar 2024
TVC Capital32Sep 2021
Affinity Group32Sep 2021
Upfront Ventures32Feb 2022
Harlem Capital32Jun 2022
Y Combinator32Jan 2024
Stage mix · rounds since 2016
Seed & Angel57
Series A–B55
Series C+ / PE17
Grants, debt & other15

The typical round is $5M — half were bigger, half smaller.

The biggest AdTech funding rounds in Los Angeles

Highlights the largest disclosed round—VideoAmp’s $275 million Series F—and lists ten other sizable recent funding events.

CompanyRoundSizeWhenBackers
VideoAmpSeries Fmega-round$275MOct 2021Spruce House Investment Management, Tiger Global Management, Ankona Capital +2 more
SpotterSeries D$200MFeb 2022SoftBank Vision Fund, Access Industries, Coventure +3 more
VideoAmpSeries G$150MSep 2023Vista Equity Partners
BrudSeries B$125MJan 2019Spark Capital
SpotterSeries D$89.1MSep 2025
DisqoSeries B$85MAug 2021Sageview Capital, March Capital, ValueStream Ventures +2 more
EDOSeries B$80MApr 2022Shamrock Capital Advisors
VideoAmpSeries C$70MMay 2019The Raine Group, Ankona Capital
EmotiveSeries B$67.2MMar 2022CRV, Mucker, Stripes +2 more
ProdegeSeries C$61MMay 2014TCV
Venture round sizes · 2023–2025
<$1M2
$1–10M15
$10–50M2
$50–250M2
>$250M0

21 venture rounds with a disclosed amount in the window.

Fresh cheques · last 6 months

What the news says about AdTech in Los Angeles

Counts 44,954 news articles about the sector in the last year, with coverage focusing on administrative regions, geopolitical issues and international relations.

News volume
AdTech coverage tagged Los Angeles · articles per quarter
2021Q2: 6,7152021Q3: 7,2402021Q4: 6,0692022Q1: 7,3062022Q2: 7,8002022Q3: 6,4972022Q4: 7,0422023Q1: 7,8892023Q2: 8,0482023Q3: 7,5872023Q4: 8,0812024Q1: 8,8542024Q2: 9,1322024Q3: 9,7902024Q4: 8,1942025Q1: 14,1782025Q2: 12,1972025Q3: 14,2832025Q4: 8,9762026Q1: 9,451
2021Q22026Q1
peak 14,283 in 2025Q3 · 44,954 articles in the last 12 tracked months
Tone of coverage
share of articles by dominant sentiment (positive / neutral / negative)
202120232025
Positive-tone share moved 54% → 46%, negative 44% → 53% across 2021–2025.

What the coverage is about

The subjects that dominate AdTech news in United States. The arrow shows whether each one is being written about more or less than a year ago.

  • Administrative and political subdivisions4,358,400▲+20%
  • Geopolitical disputes and contested areas320,844▲+34%
  • International and transnational geographic entities320,678▲+34%
  • International political relations208,151▲+34%
  • Security and defense policies145,113▲+60%
  • International relations and diplomacy95,946▲+22%
  • Geographic naming conventions and etymology82,164▲+453%
  • Trade policies and agreements73,541→+8%
  • Human rights advocacy reports69,954→+3%
  • Political asylum and refugee policies56,591→+3%
Most-covered companies · last 12 months

33 AdTech companies here were named in the news over this period.

Prism

Watch AdTech coverage in United States as it happens

Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.

Momentum

The words getting louder — and quieter

Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.

stock performance+46%foreign policy analysis+50%multilateral diplomacy+59%national security strategy+127%bilateral trade+40%diplomatic engagements+56%countries+122%stock price+41%investment deal+126%aerial bombardments+67%
olympic team selections-50%olympic trials-54%ceasefire violations-51%summer olympics athletics-87%electioneering tactics-62%

The pressures the press keeps returning to

Three recurring angles in United States AdTech coverage, and whether each is getting more attention year on year (through 2025).

Regulatory Risk ▲ rising
1,525,314 articles touch this dimension · 41.6% critical tone
20212025
signals: territories, disputed islands, tariff negotiations
Funding Momentum ▲ rising
236,698 articles touch this dimension · 46.0% critical tone
20212025
signals: investment deal, inflation reports fx, currency intervention policies
Growth ▲ rising
359,715 articles touch this dimension · 35.9% critical tone
20212025
signals: earnings report, quarterly results, quarterly financials

AdTech jobs in Los Angeles: who is hiring and what they ask for

Reports 1,094 job postings from 72 employers in the past year, emphasizing skills like Python and SQL, and a median advertised salary of $91 k per year.

1,094postings · last 12 months
1,422postings tracked overall
72employers advertising
$91kmedian advertised salary/yr (n=144)

Demand

The Skills Employers Ask For

What AdTech employers in Los Angeles put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.

  • python55
  • sql43
  • smart contracts26
  • payments24
  • pandas23
  • rust23
  • nodejs21
  • apis19
  • excel18
  • blockchain17
What level are these roles?
Entry16
Intern5
Senior171
Lead22
Manager293
What they pay, by level
  • Manager$122k/yr (n=48)
Most advertised titles
  • Underwriting Consultant86
  • Senior Underwriter46
  • Engineering Manager13
  • Engineering Manager, Data11
  • Amazon Account Strategist - Amazon-Specific, Seller & Vendor Central Required10
  • Office Manager10

140 AdTech-relevant internships in India were advertised over the same 12 months.

Keep going

Track AdTech in Los Angeles beyond this page

Radar finds and filters the companies. Prism watches what is being said about them.

About this data: built from Fliar's company, founder, funding, hiring, jobs and news trackers, covering Los Angeles. Counts are of companies we track, not of every company that exists. Updated August 2026.
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