Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE LOS ANGELES EDITION 2026

Los Angeles’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Los Angeles. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Los Angeles
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
MEET THE COMPANIES

Explore Los Angeles’s adtech leaders

23 featured companies from the funding, hiring, revenue and team-size leaderboards.

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AdTech company highlights in Los Angeles, snapshot 5 August 2026
Company
VideoAmpvideoamp.com$608.6M—310—
Magnitemagnite.com$395.67M6 roles911—
Spotterspotter.com$327.11M—185—
System1system1.com$270M—278Financial figure available in RadarView in Radar
Prodegeprodege.com$191M—333—
Brudbrud.fyi$131M—32—
MarketSharemarketshare.com$124.1M—600—
Factualfactual.com$105.28M—18—
LeadPointleadpoint.com—8 roles58—
Petra Brandspetrabrands.com—8 roles67—
Ylopoylopo.com—6 roles127—
Connexityconnexity.com—5 roles96—
Disqodisqo.com—5 roles394—
Fuel Cyclefuelcycle.com—5 roles149—
Open Influenceopeninfluence.com—5 roles148—
CreatorIQcreatoriq.com——158—
CrowdGathercrowdgather.com——11$441KFYFY2016 filing
JumpTimeopenx.com——336—
MarketGidmgid.com——700—
Nativonativo.com——164—
Shuttlerockshuttlerock.com——246—
Strike Socialstrikesocial.com——154—
Versus Systemsversussystems.com——39$2.18MFYFY2025 filing
23 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

AdTech industry KPIs in Los Angeles

A few useful ratios bring the size of this ecosystem into perspective.

5 August 2026
Hiring participation6.0%

37 of 620 tracked companies have open roles.

Funding participation17.3%

107 of 620 tracked companies have a recorded round.

Top 3 funding share36.5%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$5M

Midpoint of 125 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 36.5% of disclosed capital, while 82.7% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Los Angeles adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Los Angeles adtech
$0$261.47M$522.95M$784.42M$1.05B2016: $27.2M20162017: $349.48M20172018: $268.77M20182019: $251.68M20192020: $97.39M20202021: $917.45M20212022: $424.45M20222023: $201.85M20232024: $27.9M20242025: $115.9M2025
View the numbers
Annual adtech funding and company formation in Los Angeles
YearFunding (USD)FoundedRaising
2016$27.2M324
2017$349.48M3416
2018$268.77M2610
2019$251.68M4113
2020$97.39M3714
2021$917.45M3516
2022$424.45M3515
2023$201.85M518
2024$27.9M235
2025$115.9M85
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • VideoAmp16.7%
  • Magnite10.9%
  • Spotter9.0%
  • Other companies63.5%

Funding by stage

144 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel57 39.6%
Series A–B55 38.2%
Series C+ / PE17 11.8%
Grants, debt & other15 10.4%

Recent recorded rounds

Latest recorded rounds · USD
1 rounds

Swipe or scroll horizontally to browse.

Series A04/2026
PeakMetrics $6M

Backed by Moneta Ventures and Techstars and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series F10/2021
VideoAmpvideoamp.com$275M

Backed by Spruce House Investment Management and Tiger Global Management and others.

Series D02/2022
Spotterspotter.com$200M

Backed by SoftBank Vision Fund and Access Industries and others.

Series B08/2021
Disqodisqo.com$85M

Backed by Sageview Capital and March Capital and others.

Series B04/2022
EDOedo.com$80M

Backed by Shamrock Capital Advisors.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 2 reporting entities from 4 eligible matches.

Revenue in covered accounts—

Sum of reporting-entity revenue; not Los Angeles market sales.

Net profit / loss—

Combined result for the same cohort.

Aggregate net margin—

Combined net income ÷ combined revenue.

Median company revenue—

The middle covered reporting entity.

Profitable entities—

None of 2 covered entities.

Top-five concentration—

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 2 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

2 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
LOS ANGELES · INDUSTRY COHORTS

How does adtech compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Los Angeles companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

15 of the 620 companies on this page carry a measured traffic record (2.4%); these are the largest of those, by monthly visits. The median among them is 239,606 visits.

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

34 of these companies (5.5%) publish at least one Android app — 52 apps in all, carrying 39.9M installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech3428.3MUnfold: Story & Reels Maker 23.4M
Tech For Traditional Advertising111.3MThe 1% Club: TV Show Quiz Game 1.1M
Sales Force Automation7666.9KPopl: AI Lead Capture 627.4K
Enterprise Collaboration269.5KProProfs Quizzes - Online Quiz 68.1K
E-Commerce Enablers237.9KFLATLAY \/\/ Social Commerce 30.3K
Saas218KOooh: Official Group Chats 18K
Application Development Tools211.8Kأذكار الصباح والمساء 7.5K
Pr Tech27.9KMagicLinks 7.6K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q1: 32023Q1: 02023Q12023Q2: 42023Q2: 12023Q22023Q3: 12023Q3: 02023Q32023Q4: 22023Q4: 12023Q42024Q2: 22024Q2: 22024Q22024Q4: 12024Q4: 02024Q42025Q1: 12025Q1: 02025Q12025Q2: 42025Q2: 32025Q22025Q3: 12025Q3: 62025Q32026Q1: 22026Q1: 42026Q1

Darker bars are new releases, lighter bars apps updated. 48 of 52 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Los Angeles adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech453
Enterprise software345
Saas269
Consumer digital57
Lead generation33
Lead management32
Commerce enablers24
Marketplaces23
Inc 500022
Artificial intelligence22
Conversion rate optimization20
Market research tools20

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

453companies
6.4%have hiring activity

29 companies hiring · $3.56B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription442
Advertising279
E-commerce - service159
Commission on transaction102
Affiliate marketing46
Fee-for-service20
Sponsorship14
E-commerce - product14
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Funding roundspeakmetrics.com ↗

PeakMetrics, the leading AI-driven narrative intelligence company, announced the close of its $6M Series A funding round led by Moneta Ventures, with follow-on participation from Techstars, Parameter Ventures, VITALIZE Venture Capital, and Gurtin Ventures, bringing total capital to $16.3M.

Mergers & acquisitionsmagnite.com ↗

SSP Magnite’s acquisition of Streamr to help grow its AI footprint in connected TV.

Mergers & acquisitionsnativo.com ↗

Nativo’s acquisition by Life360 accelerates the expansion of family-focused, privacy-forward advertising technology designed to add value to the consumer experience.

Mergers & acquisitionstruedata.co ↗

ID5, a market leader in providing identification for digital advertising, today announced the acquisition of TrueData, a leading US identity graphics company.

Mergers & acquisitionsunite.io ↗

Shareholders approve £723m Unite and Empiric merger

Mergers & acquisitionsrubiconproject.com ↗

The acquisition of the FAN advertising platform is Rubicon's first major purchase since it signalled its ambition by appointing famed US investment and advisory firm Allen & Co in February.

Funding roundsstackcommerce.com ↗

He founded StackCommerce in 2012, raised a $1 million seed round from Amplify.LA and a handful of angels and then went on to build the business without raising again.

Funding roundsscreencloud.com ↗

Tenzing will invest in sales and marketing to target customer segments where ScreenCloud has a clear “right to win.” It will also invest in the product suite to ensure it is on the forefront of leveraging AI, all whilst continuing to deepen the company’s global footprint, both organically and through selective mergers and acquisitions.

Mergers & acquisitionsfattail.com ↗

Chartbeat, a media operations software platform backed by Cuadrilla Capital, has acquired FatTail, an advertising revenue management software provider.

Funding roundstelescope.tv ↗

Telescope, an Oslo, Norway-based SaaS platform for managing sustainability risks in real estate, has raised €3.7 million in seed funding.

Full recorded event mix

Top 10 categories among 138 recorded events in the 24-month window.

Leadership moves
51
Earnings
23
New products
18
Mergers & acquisitions
17
Contracts
9
Funding rounds
8
Company announcements
6
Lawsuit
2
Layoffs
2
Capital infusions
1
5 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

14 tracked people moves

JumpTime ↗
Joseph Worswick

Promotion Senior Vice President of Global Partnerships

JumpTime ↗
Erika Loberg

Promotion Vice President of CTV and Curation

JumpTime ↗
Lior Charka

Appointment Vice President of Product

Magnite ↗
David Day

Retirement Previously Chief Financial Officer

CreatorIQ ↗
Senthil Kumaran

Appointment Chief Technology Officer

Magnite ↗
Gadea Rodríguez Fernández

Appointment Commercial Director

VideoAmp ↗
Tony Fagan

Appointment Chief Executive Officer

VideoAmp ↗
Peter Liguori

Resignation Previously Chief Executive Officer

Product launches

Products, platforms and features in the recorded window

Magnite ↗
buyer agent

AI-driven agent

Magnite ↗
SpringServe

Ad mediation platform

EDO ↗
ChatEDO

Conversational AI for TV outcomes insights

CreatorIQ ↗
Creator Partnership API integration

API integration

UNUM ↗
Unum Broker Connect integration with Employee Navigator

Feature

EDO ↗
EDO Always-On

Cross-platform measurement solution

Contract wins

5 recorded customer wins

Nativo ↗

Customer: YA II PN LtdMining & Exploration

Unite ↗

Customer: cnoocOffshore oil and gas

Magnite ↗

Customer: western union

VideoAmp ↗

Customer: paramount

Magnite ↗

Customer: wetv

Workforce actions

2 companies with reported reductions

JumpTime ↗

210 rolesbusiness downturn

Spotter ↗

Scale not stated rolescost reduction

Litigation

3 tracked suits

Company
ispot v edo

damagesCivil · Verdict

Company
bae systems v unite

strike action injunctionCivil · Ongoing

Earnings pulse

Reported company results in the recorded window.

6companies
25period observations
6.0%median reported growth

Median across 13 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Magnite→streamr2025-12-16Not stated in snapshot
life360→Nativo ↗Announced2025-12-03$120.0M
id5→TrueData ↗Announced2025-11-05Not stated in snapshot
Unite→empiricAnnounced2025-10-07Not stated in snapshot
Magnite→streamer.aiAnnounced2025-09-15Not stated in snapshot
Nativo→Boku Resources SACAnnounced2025-08-13Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

1,094 postings in the preceding 12 months. The full 1,422-posting snapshot covers 72 employers.

Expand panel +

Most advertised job titles

Underwriting Consultant86
Senior Underwriter46
Engineering Manager13
Engineering Manager, Data11
Amazon Account Strategist Amazon Specific, Seller & Vendor Central Required10
Office Manager10
2 internship postings

42 tracked postings mention remote work.

The seniority mix

507 postings specify a level.

unspecified
915
manager
293
senior
171
lead
22
entry
16
intern
5

Skills employers mention

Top skills across 1,422 tracked postings in the available jobs snapshot.

Python
55
Sql
43
Smart Contracts
26
Payments
24
Pandas
23
Rust
23
Nodejs
21
Apis
19
Excel
18
Blockchain
17
ADVERTISED PAY$90.9K/ year

Median across 144 postings with pay data, expressed in USD.

Salary by seniority

manager$121.8K/ year48 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

336 founders and chief executives across 238 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

49 profiles with education records.

Stanford University
9
University of California (Los Angeles)
8
Harvard University
4
University of Pennsylvania
4
Yale University
3
University of Oxford
3
Duke University
3
The Wharton School
2

Prior employers

12 profiles with prior-work records.

Amazon
4
Facebook
2
Google
2
Morgan Stanley
1
Uber
1
Apple
1
Paypal
1
Bain
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

44,954 articles in the measured 12-month window.

Expand panel +
44,954articles in the measured year
9,451articles in 2026Q1
46.0%positive tone in the latest complete year

News volume trends

AdTech coverage tagged Los Angeles · articles per complete quarter

04,1068,21312,31916,4252021Q2: 6,7152021Q22021Q3: 7,2402021Q4: 6,0692022Q1: 7,3062022Q2: 7,8002022Q22022Q3: 6,4972022Q4: 7,0422023Q1: 7,8892023Q2: 8,0482023Q22023Q3: 7,5872023Q4: 8,0812024Q1: 8,8542024Q2: 9,1322024Q22024Q3: 9,7902024Q4: 8,1942025Q1: 14,1782025Q2: 12,1972025Q22025Q3: 14,2832025Q4: 8,9762026Q1: 9,4512026Q1
View quarterly article counts
QuarterArticles
2021Q26,715
2021Q37,240
2021Q46,069
2022Q17,306
2022Q27,800
2022Q36,497
2022Q47,042
2023Q17,889
2023Q28,048
2023Q37,587
2023Q48,081
2024Q18,854
2024Q29,132
2024Q39,790
2024Q48,194
2025Q114,178
2025Q212,197
2025Q314,283
2025Q48,976
2026Q19,451

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
12,887 positive · 338 neutral · 10,457 negative
2022
16,280 positive · 599 neutral · 11,704 negative
2023
18,274 positive · 569 neutral · 12,702 negative
2024
21,053 positive · 647 neutral · 14,204 negative
2025
22,772 positive · 668 neutral · 26,100 negative

Leading coverage topics

AdTech coverage tagged Los Angeles · ranked by full-period article count.

Administrative And Political Subdivisions4,358,400 articles in the full recorded period
1,002,951 recent · 834,805 prior
Geopolitical Disputes And Contested Areas320,844 articles in the full recorded period
114,290 recent · 85,272 prior
International And Transnational Geographic Entities320,678 articles in the full recorded period
114,212 recent · 85,228 prior
International Political Relations208,151 articles in the full recorded period
62,976 recent · 46,967 prior
Security And Defense Policies145,113 articles in the full recorded period
48,716 recent · 30,462 prior
International Relations And Diplomacy95,946 articles in the full recorded period
26,687 recent · 21,949 prior
Geographic Naming Conventions And Etymology82,164 articles in the full recorded period
45,397 recent · 8,213 prior
Trade Policies And Agreements73,541 articles in the full recorded period
29,594 recent · 27,346 prior
Human Rights Advocacy Reports69,954 articles in the full recorded period
20,732 recent · 20,164 prior
Political Asylum And Refugee Policies56,591 articles in the full recorded period
17,787 recent · 17,275 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

United States comparison coverage

KeywordRecentPriorChange
stock performance8,6195,89146%
foreign policy analysis7,3644,92550%
multilateral diplomacy7,3324,62559%
national security strategy7,2093,169127%
bilateral trade5,8734,19140%
diplomatic engagements5,6633,62556%
countries4,2041,897122%
stock price3,4862,47341%
investment deal3,0841,365126%
aerial bombardments2,8701,71767%
olympic team selections1,3842,791-50%
olympic trials1,0632,304-54%
ceasefire violations1,0082,054-51%
summer olympics athletics2001,533-87%
electioneering tactics5501,451-62%

Event and signal lenses

United States comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

1,525,314 classified articles

territories, disputed islands, tariff negotiations

41.6% critical · 18.8% positive
Rising

Funding Momentum

236,698 classified articles

investment deal, inflation reports fx, currency intervention policies

46.0% critical · 39.4% positive
Rising

Growth

359,715 classified articles

earnings report, quarterly results, quarterly financials

35.9% critical · 44.0% positive

AdTech coverage tagged Los Angeles. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

AdTech in Los Angeles: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 5 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon