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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE THE NETHERLANDS EDITION 2026

the Netherlands’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in the Netherlands. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of the Netherlands
NL
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
Companies tracked 1,059AdTech ecosystem in the Netherlands Disclosed funding $1.54B68 companies · all recorded rounds Companies hiring 30With open roles at the snapshot Tracked open roles 451 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore the Netherlands’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Explore the full landscape
AdTech company highlights in the Netherlands, snapshot 31 August 2026
Company
Birdbird.com$1.3B———
TheyDotheydo.com$46.64M—47—
Azerionazerion.com$25.66M4 roles1,309—
Conviousconvious.com$25.2M—80—
Bynderbynder.com$22.3M3 roles238—
Dashmotedashmote.com$9.31M—51—
GetSocialgetsocial.im$8.2M—12—
Whatagraphwhatagraph.com$7.88M—111—
Storyteqstoryteq.com—3 roles28—
Yourniiyournii.com—3 roles——
bergslotbergslot.com—3 roles——
AIA Digitalaia.digital—2 roles——
AdVerif.aiadverifai.com—2 roles7—
Eventsevents.nl—2 roles——
Beatgridbeatgrid.co———Financial figure available in RadarView in Radar
Blue Billywigbluebillywig.com——54—
ClickDealerclickdealer.com——243—
Enormailenormail.eu————
Flytxtflytxt.com——375Financial figure available in RadarView in Radar
INNVOLVEinnvolve-it.nl——72—
Kiyohkiyoh.com————
Mobirisemobirise.com————
Omniaomniaretail.com——59—
Spotlerspotler.com——300—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

AdTech industry KPIs in the Netherlands

A few useful ratios bring the size of this ecosystem into perspective.

31 August 2026
Hiring participation2.8%

30 of 1,059 tracked companies have open roles.

Funding participation8.1%

86 of 1,059 tracked companies have a recorded round.

Top 3 funding share88.9%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1.39M

Midpoint of 77 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 88.9% of disclosed capital, while 91.9% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How the Netherlands adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

the Netherlands adtech
$0$292.94M$585.87M$878.81M$1.17B2016: $40.62M20162017: $66.84M20172018: $8.29M20182019: $52.08M20192020: $218.33M20202021: $1.03B20212022: $38.56M20222023: $13.41M20232024: $38.13M20242025: $17.39M2025
View the numbers
Annual adtech funding and company formation in the Netherlands
YearFunding (USD)FoundedRaising
2016$40.62M5711
2017$66.84M599
2018$8.29M665
2019$52.08M609
2020$218.33M695
2021$1.03B658
2022$38.56M459
2023$13.41M586
2024$38.13M314
2025$17.39M195
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Bird84.2%
  • TheyDo3.0%
  • Azerion1.7%
  • Other companies11.1%

Funding by stage

98 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel63 64.3%
Series A–B21 21.4%
Series C+ / PE2 2.0%
Grants, debt & other12 12.2%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series C04/2021
Birdbird.com$700M

Backed by Eurazeo and Tiger Global Management and others.

Series C10/2020
Birdbird.com$200M

Backed by Spark Capital and Glynn Capital and others.

Series A10/2017
Birdbird.com$60M

Backed by Accel and Y Combinator and others.

Series B02/2019
Birdbird.com$40M

Participating investors were not recorded in this snapshot.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Expand panel +

Annual accounts availability

No reviewed exact national-ID connector has yet been qualified for Netherlands; this is a checked implementation boundary, not evidence that filings are absent.; No reviewed exact national-ID connector has yet been qualified for Netherlands; this is a checked implementation boundary, not evidence that filings are absent.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the the Netherlands companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

36 of the 1,059 companies on this page carry a measured traffic record (3.4%); these are the largest of those, by monthly visits. The median among them is 154,322 visits.

CompanyMonthly visitsAuthorityMobile
Scribbrscribbr.com8,018,2988016.9%
Spotlerspotler.com1,494,3824268.8%
WebinarGeekwebinargeek.com1,265,6234058.5%
Bynderbynder.com1,042,0774742.2%
Mobirisemobirise.com674,8624156.1%
SEO Review Toolsseoreviewtools.com593,983506.9%
BrandMarkbrandmark.io444,5524523.9%
Leadinfoleadinfo.com438,746428.3%
Winning Hunterwinninghunter.com426,341339.5%
Birdbird.com373,0864458.9%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

46 of these companies (4.3%) publish at least one Android app — 112 apps in all, carrying 586.5M installs between them.

AppInstallsRatingStore category
Uphill Rush Water Park RacingAzerion136.3M4.2Racing
My Dolphin ShowAzerion74.3M4.4Casual
Operate Now Hospital - SurgeryAzerion64.4M3.9Role Playing
Thrill Rush Theme ParkAzerion59.8M4.2Racing
Troll Face Quest: Video MemesAzerion46.3M4.3Puzzle
Uphill Rush 2 USA RacingAzerion42.8M4.2Racing
Dynamons WorldAzerion26.5M3.8Role Playing
Troll Face Quest: Video GamesAzerion21.9M4.3Puzzle
Troll Face Quest Internet MemeAzerion19.1M4.2Puzzle
Troll Face Quest: HorrorAzerion18.8M4.3Puzzle

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Adtech25584.3MUphill Rush Water Park Racing 136.3M
Marketingtech812.1MPollie: Create Polls 1.9M
Application Development Tools1649.8KExit Buttons 41.6K
Loyalty Software431.3KDizconto 26.7K
Tech For Digital Publishers328.5K딜리헙 24.3K
Content Monetization For Digital Publishers228.4KDillyhub 4.1K
E-Commerce Enablers325.7KDigital Trends 13.1K
Tech For Traditional Advertising317.2KCastit: Digital Signage Player 11.2K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 52023Q2: 12023Q22023Q3: 42023Q3: 22023Q32023Q4: 42023Q4: 62023Q42024Q1: 32024Q1: 22024Q12024Q2: 32024Q2: 42024Q22024Q3: 62024Q3: 22024Q32024Q4: 42024Q4: 112024Q42025Q1: 22025Q1: 22025Q12025Q2: 22025Q2: 22025Q22025Q3: 12025Q3: 142025Q32025Q4: 22025Q4: 222025Q42026Q1: 42026Q1: 152026Q1

Darker bars are new releases, lighter bars apps updated. 92 of 112 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The the Netherlands adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech815
Enterprise software689
Saas563
Consumer digital69
Conversion rate optimization49
Market research tools49
Lead generation48
Commerce enablers48
Search engine optimization46
Lead management44
Native ai in marketing34
Artificial intelligence34

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

815companies
2.9%have hiring activity

24 companies hiring · $1.54B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription777
Advertising371
E-commerce - service270
Commission on transaction126
Fee-for-service47
Affiliate marketing42
E-commerce - product26
Sponsorship9
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Mergers & acquisitionscrowdtech.com ↗

Visum Technologies has acquired IT services firm Crowdtech

Mergers & acquisitionsleadinfo.com ↗

LeadInfo, a team.blue brand, and European B2B website visitor identification and lead intelligence platform, recently announced the acquisition of Visitor Queue.

Mergers & acquisitionscapitalid.com ↗

Spotler Group has acquired Capital ID, a Dutch SaaS provider specialising in Digital Asset Management (DAM) and Brand Management technology.

Mergers & acquisitionsspotler.com ↗

Spotler, backed by CNBB Equity Partners, acquired Croatian email marketing company Webpower Adria to strengthen its presence in Southeast Europe.

Funding roundsdashmote.com ↗

Dashmote, an Amsterdam, Netherlands-based AI-powered data analytics company, has secured $6 million in a Series A1 funding round.

Mergers & acquisitionsmopinion.com ↗

Gro Capital’s Netigate acquired Mopinion, a customer feedback management software provider, to enhance its digital customer experience solutions.

Mergers & acquisitionspresspage.com ↗

Atlanta-based Banyan Software has acquired Amsterdam’s Presspage, a newsroom and media relations platform.

Funding roundsnordique.nl ↗

The Common Shares in the Offering were issued pursuant to the listed issuer financing exemption in accordance with National Instrument 45-106 – Prospectus Exemptions (“NI 45-106”) and are not subject to any statutory hold period in accordance with applicable Canadian securities laws.

Mergers & acquisitionsrefinery89.com ↗

Capital D, the next generation private equity fund manager investing in disruptive founder-led mid-market businesses across Europe, announced that it has acquired a minority stake in Refinery89, the AdTech platform dedicated to supporting regional European and LATAM digital publishers.

Funding roundsbillygrace.com ↗

Billy Grace, a Netherlands-based startup that provides AI-driven marketing solutions, has secured €3 million in funding.

Full recorded event mix

Top 9 categories among 58 recorded events in the 24-month window.

Leadership moves
21
Mergers & acquisitions
13
Funding rounds
8
Company announcements
4
Earnings
3
New products
3
Contracts
3
Asset acquisitions
2
Capital infusions
1
2 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

6 tracked people moves

Azerion ↗
Ryan Burnett

Promotion Group Sales Director

Azerion ↗
Rebecca Callaghan

Promotion Head of Out-of-Home (OOH)

Bynder ↗
Doug Shepard

Appointment Chief Revenue Officer

Azerion ↗
Natasha Rabinowitz

Appointment Senior Sales Manager

Contract wins

1 recorded customer wins

nordique ↗

Customer: Gemdale GoldExploration

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
visum technologies→Crowdtech ↗Announced2026-05-01Not stated in snapshot
Leadinfo→visitor queueAnnounced2026-02-06Not stated in snapshot
spotler group→Capital ID ↗Announced2025-12-22Not stated in snapshot
Spotler→Webpower AdriaAnnounced2025-12-11Not stated in snapshot
Gro Capital’s Netigate→Mopinion ↗Completed2025-09-27Not stated in snapshot
banyan software→PressPage ↗Announced2025-07-29Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

27 postings in the preceding 12 months. The full 164-posting snapshot covers 99 employers.

Expand panel +

Most advertised job titles

Werk In Barcelona Dutch Junior Campaign Specialist (Google Ads)16
Digital Marketing Specialist12
Dutch Speaking Digital Marketing Consultant In Barcelona W/Reloation Bonus5
Social Advertising Specialist3
Digital Marketing Consultant Webshop3
Dutch Digital Marketing Specialist (Junior Or Senior, Hybrid In Barcelona W/ Relocation Package)3
0 internship postings

0 tracked postings mention remote work.

The seniority mix

70 postings specify a level.

unspecified
94
entry
24
manager
16
senior
14
intern
10
lead
6

Skills employers mention

Top skills across 164 tracked postings in the available jobs snapshot.

Digital Marketing
19
Project Management
8
Direct Marketing
8
Presentation Techniques
7
Global Campaigns
5
Atl Campaigns
5
Social Media
4
Writing
3
Motion Graphics
3
Pitch Decks
3
THE PEOPLE BUILDING THE FIELD

Founders and leaders

482 founders and chief executives across 357 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

41 profiles with education records.

University of Amsterdam
11
Erasmus University Rotterdam
7
Vrije Universiteit Amsterdam
5
Rotterdam School of Management, Erasmus University
3
INSEAD
3
University of Groningen
2
Utrecht University
2
Shanghai Jiao Tong University
1

Prior employers

7 profiles with prior-work records.

Microsoft
2
eBay
2
Salesforce
1
Boston Consulting Group
1
Google
1
Facebook
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

25,737 articles in the measured 12-month window.

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25,737articles in the measured year
7,103articles in 2026Q1
73.4%positive tone in the latest complete year

News volume trends

AdTech coverage across Netherlands · articles per complete quarter

03,1726,3459,51712,6892021Q2: 4,4692021Q22021Q3: 4,2002021Q4: 4,3512022Q1: 4,5072022Q2: 5,0512022Q22022Q3: 4,4282022Q4: 5,3172023Q1: 4,9782023Q2: 5,6312023Q22023Q3: 4,8572023Q4: 5,1462024Q1: 5,5682024Q2: 6,0812024Q22024Q3: 6,1432024Q4: 5,4542025Q1: 11,0342025Q2: 5,6642025Q22025Q3: 5,2312025Q4: 7,4162026Q1: 7,1032026Q1
View quarterly article counts
QuarterArticles
2021Q24,469
2021Q34,200
2021Q44,351
2022Q14,507
2022Q25,051
2022Q34,428
2022Q45,317
2023Q14,978
2023Q25,631
2023Q34,857
2023Q45,146
2024Q15,568
2024Q26,081
2024Q36,143
2024Q45,454
2025Q111,034
2025Q25,664
2025Q35,231
2025Q47,416
2026Q17,103

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
8,966 positive · 228 neutral · 4,873 negative
2022
13,066 positive · 322 neutral · 5,889 negative
2023
14,088 positive · 313 neutral · 6,193 negative
2024
15,743 positive · 285 neutral · 7,206 negative
2025
21,507 positive · 282 neutral · 7,520 negative

Leading coverage topics

AdTech coverage across Netherlands · ranked by full-period article count.

International Political Relations2,071 articles in the full recorded period
954 recent · 341 prior
International Sports Competitions1,900 articles in the full recorded period
313 recent · 430 prior
New Product Launches And Innovations1,540 articles in the full recorded period
374 recent · 342 prior
Strategic Partnerships And Collaborations1,521 articles in the full recorded period
363 recent · 370 prior
Security And Defense Policies1,268 articles in the full recorded period
752 recent · 121 prior
Technology Adoption And Digital Transformation995 articles in the full recorded period
237 recent · 213 prior
Olympic Games Coverage954 articles in the full recorded period
183 recent · 266 prior
Genocide And Ethnic Cleansing931 articles in the full recorded period
113 recent · 217 prior
Human Rights Advocacy Reports908 articles in the full recorded period
223 recent · 366 prior
Sustainability Initiatives And Esg Reporting880 articles in the full recorded period
177 recent · 213 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

AdTech coverage across Netherlands

KeywordRecentPriorChange
geopolitical alliances16819784%
multilateral diplomacy12518594%
stock performance10027270%
ai hardware956351%
diplomatic strategies7721267%
sales content management553083%
cloud infrastructure5425116%
diplomatic engagements5217206%
quarterly results452955%
low-carbon hydrogen432759%
intuitive painting6153-96%
non-representational art7123-94%
international courts56102-45%
gender critique art2101-98%
action painting487-95%

Event and signal lenses

AdTech coverage across Netherlands

All complete annual cohorts shown
Rising

Regulatory Risk

25,549 classified articles

fuzz guitar revival, raw rock production, garage rock resurgence

39.9% critical · 40.1% positive
Rising

Funding Momentum

7,408 classified articles

avant-garde rock, conceptual rock albums, complex rock narratives

32.1% critical · 57.5% positive
Rising

Growth

7,227 classified articles

quarterly results, dc fast-charging deployment, quarterly financials

28.5% critical · 61.1% positive

AdTech coverage across Netherlands. Topic labels describe recorded classifications and can include broad context.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

AdTech in the Netherlands: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put the Netherlands in context

All landscapes ↗

Company ecosystem snapshot: 31 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon