AdTech Landscape of New York City
2,043 AdTech companies in New York City, in one picture: who is hiring, who is raising money, who founded them, what the news is about and which skills employers want. Updated August 2026.
Who leads AdTech in New York City
Shows the 2,043 tracked AdTech firms in NYC, highlighting the top hiring companies, best‑funded firms, and the 130 currently hiring and 498 that have disclosed funding rounds.
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Taboola12last posted Aug 2026
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Outfront Media11last posted Jun 2026
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TripleLift11last posted Jul 2026
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Analytic Partners10last posted Jun 2026
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Togetherwork9last posted May 2026
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Braze9last posted Jun 2026
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Integral Ad Science9last posted Jul 2026
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Zeta Global8last posted Jun 2026
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Attentive Mobile$1BSeries E · Jun 2021
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Runway$859.5MSeries E · Feb 2026
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LivePerson$749.8MPost IPO · May 2022
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MediaMath$610.4MSeries D · Jun 2018
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Sprinklr$578.5MSeries G · Sep 2020
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DoubleVerify$549.5MSeries D · Oct 2020
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Vimeo$536.5MPost IPO · Aug 2023
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S&P Global Market Intelligence$4.2BFY2026 filing
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Yext$446.6MFY2026 filing
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GroupM$51.9MFY2024 filing
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Customer IO$23.6Msnapshot Dec 2021
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Brandtech Group7,000tracked employees
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Spectrum Reach3,245tracked employees
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FreeWheel1,389tracked employees
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carnival6.4%130 tracked events
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Verve4.8%98 tracked events
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Circle3.5%71 tracked events
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Dstillery257articles in the window
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The Arena Group217articles in the window
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SimilarWeb211articles in the window
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Kantar177articles in the window
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Julius136articles in the window
See all 2,043 AdTech companies in New York City
Filter by funding, headcount, hiring and location, and export the list.
How the AdTech ecosystem in New York City grew, 2016–2025
Displays the number of companies founded each year from 2016‑2025, with a peak of 118 new firms in 2019 and 49 in 2025.
The AdTech market map of New York City: what these companies actually do
Breaks down product sub‑categories and revenue models, noting the largest groups such as enterprise tech (1,588) and the most common model being subscription (1,510).
The biggest kinds of AdTech company, by how many we track.
- Enterprise Tech1,588 companies · $20.9B raised · 118 hiring
- Enterprise Software1,232 companies · $18.1B raised · 95 hiring
- SaaS992 companies · $12.7B raised · 68 hiring
- Consumer Digital179 companies · $717.7M raised · 8 hiring
- Commerce Enablers110 companies · $3.1B raised · 12 hiring
- Lead Generation87 companies · $358.5M raised · 2 hiring
- Conversion Rate Optimization86 companies · $1.3B raised · 2 hiring
- Lead Management85 companies · $1.3B raised · 3 hiring
- Artificial Intelligence83 companies · $2.9B raised · 9 hiring
- Market Research Tools76 companies · $495.7M raised · 11 hiring
- Native AI in Marketing71 companies · $2.6B raised · 9 hiring
- Marketplaces67 companies · $132.3M raised · 5 hiring
Monetization
How AdTech companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving AdTech in New York City
- M&ASkio, a Y Combinator graduate that built a subscription management platform for Shopify merchants, has been acquired for $105 million in an all-cash deal.2026-05-01
- M&AJust two years later, however, Magnetic has exited Newton’s ownership, following a management buy-out.2026-05-01
- FundingThe round, co-led by TCV and First Harmonic, with backing from Bain Capital Ventures, First Round Capital, and Alkeon, brings total funding to $68 million.2026-04-28
- M&ASLB has agreed to acquire the upstream geoscience and petroleum engineering software portfolio of S&P Global’s energy division, expanding its digital subsurface capabilities and presence in U.S. unconventional workflows.2026-04-24
- M&ASoundHound AI, Inc. (Nasdaq: SOUN) announced on April 21, 2026, a definitive agreement to acquire LivePerson, Inc. (Nasdaq: LPSN).2026-04-22
- M&AThe acquisition allows Rep Data to expand its capabilities in delivering research and insights solutions.2026-04-18
- FundingThe funding round, which also drew participation from strategic investor Engage, will be used to accelerate product development, customer success and further go-to-market expansion, according to Canvs AI.2026-04-17
- M&AViant Technology Inc., a leader in CTV and AI‑powered programmatic advertising, announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second‑by‑second, eyes‑on‑screen attention, co‑viewership and in‑room presence for TV.2026-04-15
- M&AKantar sold Kantar Health to US healthcare technology firm Cerner Corporation for $375m two years ago.2026-04-15
- M&ALevanta acquired Amazon-focused affiliate marketing software provider Perch to strengthen its performance marketing and e-commerce optimization capabilities.2026-04-08
Mergers and acquisitions
Deals from the last 24 months where a AdTech company in New York City was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| Salesforce.com Inc. | $689M | Announced | 2026-06-04 | |
| Na | $105M | Completed | 2026-05-01 | |
| undisclosed | Completed | 2026-05-01 | ||
| undisclosed | Completed | 2026-05-01 | ||
| Nebius Group | $275M | — | 2026-05-01 | |
| $105M | Completed | 2026-04-30 |
Who is listing, hiring leaders, launching and winning work
Details specific event types like IPO filings, leadership changes, product launches, and contract wins for the companies in the dataset.
UnifiedIPO · BSE SME · 1 reportMay 2025
KubientIPO · 1 reportSep 2024
SightlyJacob Miesner · Promotion → Chief Technology OfficerMay 2026
OperativeDang Ly · Appointment → chief product officerMay 2026
MediaoceanGuy Kuperman · Appointment → Chief Strategy OfficerApr 2026
MadHivePeter Jones · Appointment → Senior Vice President of Strategic SalesApr 2026
adMarketplaceAI Discover Program (AI chat ad monetization)Apr 2026
ConductorAgentStack (AI Visibility Monitoring)Apr 2026
KyberKyber (Claims correspondence automation platform)Apr 2026
ai digitalElevate (AI-powered marketing intelligence platform)Apr 2026
Native Adswon Power Metallic Mines Inc.Mar 2026
Arborwon Frontier coalitionJul 2025
Yotpo~200 roles reported · cost reductionAug 2025
AnalytixInsightconditional approval of Plan — TSX Venture ExchangeJan 2026
- California Privacy Protection Agency (CalPrivacy) v s&p globalFailure to register as a data broker under the California Delete Act · SettledFeb 2026
- Richard Foster v wpp, groupmWrongful termination, retaliation, whistleblower protection violations · FiledNov 2025
Half of these companies grew revenue faster than +11.0%, half slower.
Who is building AdTech in New York City
Lists 1,203 founders and CEOs across 813 firms, with top alma maters including Columbia (22) and common prior employers such as Google (19).
CAIVIS Acquisition, FasterCures, ex-XL Marketing, InPhonic. Washington & Jefferson College BA 1991
Ex-Goodmail Systems, Epsilon Interactive Services Group, Bigfoot Interactive · Pondicherry Engineering College BE 1994…
Founder Kingston Stockade Football Club, Street FC, ex-Founder Dodgeball, Google. Syracuse University BS 1998, New York University MPS 2004
Ex-Essence Security, Israel Defense Forces. Tel Aviv University BSc 2011
Outbrain, ex-Listory, ex-Hopstop Com, Holon Institute of Technology, 2000
Outfront Media, ex-Jcdecaux
Co-Founder & CEO FlowMode, ex-Founder Simple One, Owner Hartata, Looop.
The Brandtech Group, ex-Havas. Middlesex Business School BA 1989
AliceNet, ex-Co-Founder Lookbooks Media, eCamp Messaging Services. University at Albany BA 1998
- flagged as repeat founders26
- no repeat-founder flag988
- women126
- men975
Look up the people behind AdTech companies in New York City
Search founders, executives and operators by company, role and location.
Who funds AdTech in New York City
Records 889 funding rounds since 2016 from 1,277 investors, with a typical round size of $4.5 million.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Europa | 29 | — | Aug 2022 |
| Y Combinator | 24 | 6 | Jul 2025 |
| Techstars | 19 | 14 | Jan 2024 |
| Sequoia Capital | 16 | 4 | Feb 2026 |
| Greycroft | 16 | — | Jan 2025 |
| First Round Capital | 12 | 1 | Apr 2026 |
| Insight Partners | 11 | 9 | Nov 2025 |
| Andreessen Horowitz | 11 | 3 | Feb 2026 |
| FirstMark | 11 | 1 | Dec 2025 |
| Qumra Capital | 10 | 4 | Oct 2021 |
The typical round is $4.5M — half were bigger, half smaller.
The biggest AdTech funding rounds in New York City
Highlights the largest disclosed round—Attentive Mobile’s $470 million Series E—and lists ten other large recent rounds.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series Emega-round | $470M | Mar 2021 | Coatue, Tiger Global Management, IVP +2 more | |
| Series Dmega-round | $350M | Oct 2020 | Tiger Global Management, Fidelity Investments, BlackRock | |
| Series Gmega-round | $350M | Sep 2020 | Hellman & Friedman, Sixth Street | |
| Series Emega-round | $315M | Feb 2026 | General Atlantic, Nvidia, Fidelity Investments +7 more | |
| Series Dmega-round | $308M | Apr 2025 | General Atlantic, Fidelity Investments, Baillie Gifford +2 more | |
| Series Dmega-round | $300M | Jan 2021 | T. Rowe Price | |
| Series Dmega-round | $300M | Jun 2023 | Goldman Sachs Asset Management | |
| Series F | $230M | Feb 2021 | Bessemer Venture Partners, Tiger Global Management, Claltech +4 more | |
| Series D | $230M | Sep 2020 | Coatue, Tiger Global Management, Wellington +9 more | |
| Series D | $225M | Jun 2018 | Searchlight Capital |
144 venture rounds with a disclosed amount in the window.
Series A$18MMay 2026
Series B$45MApr 2026
Series A$7MApr 2026
Series BundisclosedApr 2026
Seed$8MMar 2026
Seed$7.5MMar 2026
SeedundisclosedMar 2026
What the news says about AdTech in New York City
Aggregates 31,497 news articles from the last year, covering topics like administrative subdivisions and geopolitical issues, with frequent mentions of stock performance and foreign policy analysis.
What the coverage is about
The subjects that dominate AdTech news in United States. The arrow shows whether each one is being written about more or less than a year ago.
- Administrative and political subdivisions4,358,400▲+20%
- Geopolitical disputes and contested areas320,844▲+34%
- International and transnational geographic entities320,678▲+34%
- International political relations208,151▲+34%
- Security and defense policies145,113▲+60%
- International relations and diplomacy95,946▲+22%
- Geographic naming conventions and etymology82,164▲+453%
- Trade policies and agreements73,541→+8%
- Human rights advocacy reports69,954→+3%
- Political asylum and refugee policies56,591→+3%
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133 AdTech companies here were named in the news over this period.
Watch AdTech coverage in United States as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
The pressures the press keeps returning to
Three recurring angles in United States AdTech coverage, and whether each is getting more attention year on year (through 2025).
AdTech jobs in New York City: who is hiring and what they ask for
Shows 3,554 job postings from 262 employers in 12 months, emphasizing skills such as Python and SQL and a median advertised salary of $100 k per year.
Demand
The Skills Employers Ask For
What AdTech employers in New York City put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- python129▲
- sql111▲
- excel106▲
- aws84▲
- salesforce76▲
- react68▲
- typescript64▲
- dsp57▲
- java46▲
- microsoft office44▲
- Manager$105k/yr (n=164)
- Senior$124k/yr (n=77)
- Lead$49k/yr (n=73)
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140 AdTech-relevant internships in India were advertised over the same 12 months.
Track AdTech in New York City beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
Direct contact details for the people on this page are held in Fliar Radar, behind its own access controls.