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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE NEW YORK CITY EDITION 2026

New York City’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in New York City. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of New York City
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
Companies tracked 2,043AdTech ecosystem in New York City Disclosed funding $21.14B498 companies · all recorded rounds Companies hiring 130With open roles at the snapshot Tracked open roles 33013 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore New York City’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
AdTech company highlights in New York City, snapshot 5 August 2026
Company
Attentive Mobileattentive.com$1.03B—1,185—
Runwayrunwayml.com$859.5M—30—
LivePersonliveperson.com$749.8M—809$243.74MFYFY2025 filing
MediaMathmediamath.com$610.38M—300—
Zeta Globalzetaglobal.com$607.58M8 roles1,604$1.3BFYFY2025 filing
Sprinklrsprinklr.com$578.5M—3,869$796.39MFYFY2025 filing
DoubleVerifydoubleverify.com$549.5M—297$748.29MFYFY2025 filing
Vimeovimeo.com$536.53M—225$417.01MFYFY2024 filing
Taboolataboola.com—12 roles281Financial figure available in RadarView in Radar
Outfront Mediaoutfrontmedia.com—11 roles1,672—
TripleLifttriplelift.com—11 roles285—
Analytic Partnersanalyticpartners.com—10 roles193—
Brazebraze.com—9 roles874$593.41MFYFY2025 filing
Integral Ad Scienceintegralads.com—9 roles880$530.1MFYFY2024 filing
Togetherworktogetherwork.com—9 roles452—
Brandtech Groupthebrandtechgroup.com——7,000—
Circlecircle.so——114—
Customer IOcustomer.io——48Financial figure available in RadarView in Radar
FreeWheelfreewheel.com——1,389—
GroupMgroupm.com——3,684Financial figure available in RadarView in Radar
S&P Global Market Intelligencespglobal.com——5,000Financial figure available in RadarView in Radar
Spectrum Reachspectrumreach.com——3,245—
Verveverve.com——91—
Yextyext.com——1,200$420.96MFYFY2025 filing
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

AdTech industry KPIs in New York City

A few useful ratios bring the size of this ecosystem into perspective.

5 August 2026
Hiring participation6.4%

130 of 2,043 tracked companies have open roles.

Funding participation26.7%

546 of 2,043 tracked companies have a recorded round.

Top 3 funding share12.5%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$4.5M

Midpoint of 767 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 12.5% of disclosed capital, while 73.3% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How New York City adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

New York City adtech
$0$1.1B$2.2B$3.3B$4.4B2016: $988.82M20162017: $1.38B20172018: $853.39M20182019: $1.43B20192020: $2.71B20202021: $3.86B20212022: $1.24B20222023: $1.11B20232024: $604.67M20242025: $822.29M2025
View the numbers
Annual adtech funding and company formation in New York City
YearFunding (USD)FoundedRaising
2016$988.82M11394
2017$1.38B8981
2018$853.39M10063
2019$1.43B11858
2020$2.71B10661
2021$3.86B9187
2022$1.24B10155
2023$1.11B11455
2024$604.67M10146
2025$822.29M4940
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Attentive Mobile4.9%
  • Runway4.1%
  • LivePerson3.5%
  • Other companies87.5%

Funding by stage

889 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel345 38.8%
Series A–B289 32.5%
Series C+ / PE149 16.8%
Grants, debt & other106 11.9%

Recent recorded rounds

Latest recorded rounds · USD
8 rounds

Swipe or scroll horizontally to browse.

Series A05/2026
AdFin $18M

Backed by Index Ventures and Visionaries Club and others.

Series B04/2026
Actively $45M

Backed by TCV and First Harmonic and others.

Series A04/2026
Chord $7M

Backed by Equal Ventures and M13 Company and others.

Series B04/2026
Avoca —

Backed by Meritech and General Catalyst.

Series A04/2026
Avoca —

Backed by Kleiner Perkins.

Seed03/2026
Cara $8M

Backed by Kearny Jackson and Kevin Patrick Mahaffey and others.

Seed03/2026
Moda $7.5M

Backed by General Catalyst and Pear VC and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series F02/2021
Yotpoyotpo.com$230M

Backed by Bessemer Venture Partners and Tiger Global Management and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2024 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 11 reporting entities from 18 eligible matches.

Revenue in covered accounts$5,801.1m

Sum of reporting-entity revenue; not New York City market sales.

Net profit / loss$-294.1m

Combined result for the same cohort.

Aggregate net margin-5.1%

Combined net income ÷ combined revenue.

Median company revenue$471.8m

The middle covered reporting entity.

Profitable entities+36.4%

4 of 11 covered entities.

Top-five concentration+65.8%

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2024 · 11 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

11 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
NEW YORK CITY · INDUSTRY COHORTS

How does adtech compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the New York City companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

81 of the 2,043 companies on this page carry a measured traffic record (4%); these are the largest of those, by monthly visits. The median among them is 378,169 visits.

CompanyMonthly visitsAuthorityMobile
Bitlybit.ly280,775,6277884.2%
Taboolataboola.com102,683,1455387.6%
Vimeovimeo.com72,514,6128557.4%
Outbrainoutbrain.com38,506,6584881.8%
SimilarWebsimilarweb.com20,112,3868261.2%
beehiivbeehiiv.com15,654,1385180.2%
Runwayrunwayml.com11,298,0396530.2%
CloudResearchcloudresearch.com10,179,8374976.7%
TreSensatresensa.com8,143,9576100%
Bitlybitly.com7,222,5977234.8%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

98 of these companies (4.8%) publish at least one Android app — 555 apps in all, carrying 449.6M installs between them.

AppInstallsRatingStore category
StartTaboola136.1M3.5Personalization
Wallpaper CarouselTaboola121.6M4.1Entertainment
VimeoVimeo38.5M3.4Entertainment
Live lock screenTaboola32.4M2.2Entertainment
ElfYourself®oddcast27.6M4.7Entertainment
Live lock screenTaboola25.6M1.5Entertainment
LED Torch: FlashlightAdstxtmarket8.8M4.6Tools
Vimeo Create - Video EditorVimeo8.2M4.5Video Players & Editors
Bitly: Link ShortenerBitly4.3M3Tools
Revv: Self-Drive Car RentalsBitly4.2M4.3Travel & Local

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech524407.9MStart 136.1M
Adtech30356.2MWallpaper Carousel 121.6M
Tech For Digital Publishers12316.8MLive lock screen 32.4M
Ott Video547.5MVimeo 38.5M
E-Commerce Enablers23.3MPlanoly: Social Media Planner 3.3M
Social Platforms62.4MCircle 2.3M
Radio Tech2800.4KLocals.com 788.3K
Artificial Intelligence8623.9KRunway ML 506.7K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 82023Q2: 32023Q22023Q3: 32023Q3: 72023Q32023Q4: 92023Q4: 162023Q42024Q1: 192024Q1: 182024Q12024Q2: 52024Q2: 102024Q22024Q3: 32024Q3: 152024Q32024Q4: 32024Q4: 132024Q42025Q1: 52025Q1: 672025Q12025Q2: 72025Q2: 142025Q22025Q3: 62025Q3: 262025Q32025Q4: 142025Q4: 422025Q42026Q1: 32026Q1: 262026Q1

Darker bars are new releases, lighter bars apps updated. 532 of 555 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The New York City adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech1,588
Enterprise software1,232
Saas992
Consumer digital179
Commerce enablers110
Lead generation87
Conversion rate optimization86
Lead management85
Artificial intelligence83
Market research tools76
Native ai in marketing71
Marketplaces67

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

1588companies
7.4%have hiring activity

118 companies hiring · $20.86B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription1,510
Advertising745
E-commerce - service445
Commission on transaction281
Affiliate marketing119
Fee-for-service84
E-commerce - product35
Sponsorship34
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitionsskio.com ↗

Skio, a Y Combinator graduate that built a subscription management platform for Shopify merchants, has been acquired for $105 million in an all-cash deal.

Mergers & acquisitionsmagnetic.com ↗

Just two years later, however, Magnetic has exited Newton’s ownership, following a management buy-out.

Funding roundsactively.ai ↗

The round, co-led by TCV and First Harmonic, with backing from Bain Capital Ventures, First Round Capital, and Alkeon, brings total funding to $68 million.

Mergers & acquisitionsspglobal.com ↗

SLB has agreed to acquire the upstream geoscience and petroleum engineering software portfolio of S&P Global’s energy division, expanding its digital subsurface capabilities and presence in U.S. unconventional workflows.

Mergers & acquisitionsliveperson.com ↗

SoundHound AI, Inc. (Nasdaq: SOUN) announced on April 21, 2026, a definitive agreement to acquire LivePerson, Inc. (Nasdaq: LPSN).

Mergers & acquisitionssightx.io ↗

The acquisition allows Rep Data to expand its capabilities in delivering research and insights solutions.

Funding roundscanvs.ai ↗

The funding round, which also drew participation from strategic investor Engage, will be used to accelerate product development, customer success and further go-to-market expansion, according to Canvs AI.

Mergers & acquisitionstvisioninsights.com ↗

Viant Technology Inc., a leader in CTV and AI‑powered programmatic advertising, announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second‑by‑second, eyes‑on‑screen attention, co‑viewership and in‑room presence for TV.

Mergers & acquisitionskantar.com ↗

Kantar sold Kantar Health to US healthcare technology firm Cerner Corporation for $375m two years ago.

Mergers & acquisitionsperchinteractive.com ↗

Levanta acquired Amazon-focused affiliate marketing software provider Perch to strengthen its performance marketing and e-commerce optimization capabilities.

Full recorded event mix

Top 10 categories among 1,294 recorded events in the 24-month window.

Leadership moves
349
Earnings
275
New products
174
Mergers & acquisitions
148
Funding rounds
88
Company announcements
75
Lawsuit
63
IPO activity
24
Contracts
22
Buyback
17
7 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

109 tracked people moves

Sightly ↗
Jacob Miesner

Promotion Chief Technology Officer

Operative ↗
Dang Ly

Appointment chief product officer

Kantar ↗
Biswaroop C

Appointment Chief Growth Officer for Southeast Asia

Kantar ↗
Paul Zwillenberg

Appointment Previously chief executive

Kantar ↗
Burdet

Appointment Board Member

Mediaocean ↗
Guy Kuperman

Appointment Chief Strategy Officer

MadHive ↗
Peter Jones

Appointment Senior Vice President of Strategic Sales

Firdaus Bhathena

Appointment Executive Vice President and Chief Technology and Transformation Officer (CTTO)

Product launches

Products, platforms and features in the recorded window

AI Discover Program

AI chat ad monetization

Braze ↗
BrazeAI Agent Console

AI tool

Braze ↗
Braze Creative Studio

Creative studio

FreeWheel ↗
Partner Portal

Platform

Conductor ↗
AgentStack

AI Visibility Monitoring

Kyber ↗
Kyber

Claims correspondence automation platform

ai digital ↗
Elevate

AI-powered marketing intelligence platform

Sprinklr ↗
Spring \'26 Release (26.4)

Unified Customer Experience Management (Unified-CXM) platform

Contract wins

15 recorded customer wins

Native Ads ↗

Customer: Power Metallic Mines Inc.Marketing

carnival ↗

Customer:

Julius ↗

Customer: Eko Organic Food Industries LimitedAgro-processing

Arbor ↗

Customer: Frontier coalitionCarbon removal

Customer: Independent Media Agencies of Australia

Native Ads ↗

Customer: Yukon Metals Corp.Marketing / Advertising

Workforce actions

7 companies with reported reductions

Vimeo ↗

10.0% rolescost reduction

Circle ↗

65 rolescost reduction

Sprinklr ↗

500 rolesbusiness downturn

Yotpo ↗

200 rolescost reduction

TripleLift ↗

20.0% rolescost cutting

GroupM ↗

45.0% rolesrestructuring

Regulatory events

8 recorded events

conditional approval of PlanTSX Venture Exchange

subject to approvalTSX Venture Exchange

Circle ↗

conditionally approvedOffice of the Comptroller of the Currency

Kubient ↗

sentenced to one year and one day in prisonUS District Judge Jennifer L Rochon

Litigation

29 tracked suits

Company
California Privacy Protection Agency (CalPrivacy) v s&p global

Failure to register as a data broker under the California Delete ActRegulatory · Settled

Company
Richard Foster v wpp, groupm

Wrongful termination, retaliation, whistleblower protection violationsCivil · Filed

Earnings pulse

Reported company results in the recorded window.

23companies
299period observations
11.0%median reported growth

Median across 212 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Salesforce.com Inc.→Salesforce Buddy Media ↗Announced2026-06-04$689.0M
Na→Skio ↗Completed2026-05-01$105.0M
Magnetic→newtonCompleted2026-05-01Not stated in snapshot
newton→Magnetic ↗Completed2026-05-01Not stated in snapshot
Nebius Group→Tavily ↗2026-05-01$275.0M
recharge→Skio ↗Completed2026-04-30$105.0M

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

3,554 postings in the preceding 12 months. The full 5,511-posting snapshot covers 262 employers.

Expand panel +

Most advertised job titles

Sign Language Interpreter Community78
Field Sales Representative55
Account Executive50
Sales Coordinator32
Sign Language Interpreter Flex29
Senior Account Executive26
2 internship postings

160 tracked postings mention remote work.

The seniority mix

2,063 postings specify a level.

unspecified
3,448
manager
1,090
senior
631
lead
237
intern
88
entry
17

Skills employers mention

Top skills across 5,511 tracked postings in the available jobs snapshot.

Python
129
Sql
111
Excel
106
Aws
84
Salesforce
76
React
68
Typescript
64
Dsp
57
Java
46
Microsoft Office
44
ADVERTISED PAY$100.0K/ year

Median across 640 postings with pay data, expressed in USD.

Salary by seniority

manager$105.0K/ year164 postings
senior$124.0K/ year77 postings
lead$48.9K/ year73 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

1,203 founders and chief executives across 813 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

229 profiles with education records.

Columbia University
22
University of Pennsylvania
21
Cornell University
20
Stanford University
18
Columbia Business School
16
Massachusetts Institute of Technology
16
Harvard University
16
Tel Aviv University
15

Prior employers

73 profiles with prior-work records.

Google
19
Microsoft
8
Facebook
8
McKinsey
7
Goldman Sachs
6
Salesforce
5
Amazon
4
Morgan Stanley
4

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

31,497 articles in the measured 12-month window.

Expand panel +
31,497articles in the measured year
8,129articles in 2026Q1
47.2%positive tone in the latest complete year

News volume trends

AdTech coverage tagged New York City · articles per complete quarter

02,9525,9048,85611,8082021Q2: 4,8402021Q22021Q3: 6,3942021Q4: 5,2662022Q1: 5,5602022Q2: 5,2292022Q22022Q3: 5,9472022Q4: 4,7432023Q1: 5,5722023Q2: 6,8422023Q22023Q3: 6,0292023Q4: 6,7742024Q1: 7,3212024Q2: 7,2522024Q22024Q3: 6,6092024Q4: 8,3362025Q1: 8,8942025Q2: 6,3992025Q22025Q3: 10,2682025Q4: 6,7602026Q1: 8,1292026Q1
View quarterly article counts
QuarterArticles
2021Q24,840
2021Q36,394
2021Q45,266
2022Q15,560
2022Q25,229
2022Q35,947
2022Q44,743
2023Q15,572
2023Q26,842
2023Q36,029
2023Q46,774
2024Q17,321
2024Q27,252
2024Q36,609
2024Q48,336
2025Q18,894
2025Q26,399
2025Q310,268
2025Q46,760
2026Q18,129

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
9,222 positive · 270 neutral · 9,774 negative
2022
10,945 positive · 230 neutral · 10,262 negative
2023
13,111 positive · 275 neutral · 11,800 negative
2024
15,672 positive · 419 neutral · 13,369 negative
2025
15,219 positive · 518 neutral · 16,533 negative

Leading coverage topics

AdTech coverage tagged New York City · ranked by full-period article count.

Administrative And Political Subdivisions4,358,400 articles in the full recorded period
1,002,951 recent · 834,805 prior
Geopolitical Disputes And Contested Areas320,844 articles in the full recorded period
114,290 recent · 85,272 prior
International And Transnational Geographic Entities320,678 articles in the full recorded period
114,212 recent · 85,228 prior
International Political Relations208,151 articles in the full recorded period
62,976 recent · 46,967 prior
Security And Defense Policies145,113 articles in the full recorded period
48,716 recent · 30,462 prior
International Relations And Diplomacy95,946 articles in the full recorded period
26,687 recent · 21,949 prior
Geographic Naming Conventions And Etymology82,164 articles in the full recorded period
45,397 recent · 8,213 prior
Trade Policies And Agreements73,541 articles in the full recorded period
29,594 recent · 27,346 prior
Human Rights Advocacy Reports69,954 articles in the full recorded period
20,732 recent · 20,164 prior
Political Asylum And Refugee Policies56,591 articles in the full recorded period
17,787 recent · 17,275 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

United States comparison coverage

KeywordRecentPriorChange
stock performance8,6195,89146%
foreign policy analysis7,3644,92550%
multilateral diplomacy7,3324,62559%
national security strategy7,2093,169127%
bilateral trade5,8734,19140%
diplomatic engagements5,6633,62556%
countries4,2041,897122%
stock price3,4862,47341%
investment deal3,0841,365126%
aerial bombardments2,8701,71767%
olympic team selections1,3842,791-50%
olympic trials1,0632,304-54%
ceasefire violations1,0082,054-51%
summer olympics athletics2001,533-87%
electioneering tactics5501,451-62%

Event and signal lenses

United States comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

1,525,314 classified articles

territories, disputed islands, tariff negotiations

41.6% critical · 18.8% positive
Rising

Funding Momentum

236,698 classified articles

investment deal, inflation reports fx, currency intervention policies

46.0% critical · 39.4% positive
Rising

Growth

359,715 classified articles

earnings report, quarterly results, quarterly financials

35.9% critical · 44.0% positive

AdTech coverage tagged New York City. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

AdTech in New York City: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put New York City in context

All landscapes ↗

Company ecosystem snapshot: 5 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon