Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE NOIDA EDITION 2026

Noida’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Noida. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Noida
IN
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
MEET THE COMPANIES

Explore Noida’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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AdTech company highlights in Noida, snapshot 4 August 2026
Company
Connectoconnecto.io$21M2,279
Vidoolyvidooly.com$4.53M7$1.01MFYFY2023 filing
MoMAGIC Technologiesmomagic.com$2.91M15$7.17MFYFY2025 filing
BetaOutbetaout.com$2M26
Career Sociallycareersocially.com$1M55$589.07KFYFY2022 filing
Tuple Technologiestuple.tech$1M15
ShopTheLooksshopthelooks.com$288.27K7
Rannklyrannkly.com$185K32
MyOperatormyoperator.com6 roles
BeFiScbefisc.com3 rolesFinancial figure available in RadarView in Radar
PharynxAIpharynxai.com3 roles1,906
Vysedeckvysedeck.com3 roles
Blink CMSblinkcms.ai2 roles
Hocalwirehocalwire.com2 roles31
Mailerswiftmailerswift.com2 roles
Oysterappoyster.com2 roles
AD2Clickad2click.com$860.21KFYFY2025 filing
Azmarqazmarq.com$1.12MFYFY2025 filing
Cash Ur Drivecashurdrive.com45$14.58MFYFY2025 filing
GoHoardingsgohoardings.com27Financial figure available in RadarView in Radar
Impian Global Mediaimpianglobalmedia.comFinancial figure available in RadarView in Radar
Mad Influencemadinfluence.com42$2.5MFYFY2025 filing
Scanovascanova.io47Financial figure available in RadarView in Radar
Xapadsxapads.com74$8.89MFYFY2024 filing
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Startup discovery

Recorded classifications only
THE KEY SIGNALS

AdTech industry KPIs in Noida

A few useful ratios bring the size of this ecosystem into perspective.

4 August 2026
Hiring participation10.8%

24 of 223 tracked companies have open roles.

Funding participation6.3%

14 of 223 tracked companies have a recorded round.

Top 3 funding share86.0%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1M

Midpoint of 10 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 86.0% of disclosed capital, while 93.7% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Noida adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Noida adtech
$0$5.98M$11.97M$17.95M$23.94M2016: $1.5M20162017: $1.5M20172018: $1M20182019: $2.11M20192020: $020202021: $1.29M20212022: $21M20222023: $185K20232024: $020242025: $02025
View the numbers
Annual adtech funding and company formation in Noida
YearFunding (USD)FoundedRaising
2016$1.5M101
2017$1.5M152
2018$1M111
2019$2.11M111
2020$0170
2021$1.29M162
2022$21M101
2023$185K271
2024$0190
2025$0130
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Connecto63.5%
  • Vidooly13.7%
  • MoMAGIC Technologies8.8%
  • Other companies14.0%

Funding by stage

15 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel12 80.0%
Series A–B2 13.3%
Series C+ / PE1 6.7%
Grants, debt & other0 0.0%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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₹ crore · standalone

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 37 reporting entities from 52 eligible matches.

Revenue in covered accounts₹1,374.7 crore

Sum of reporting-entity revenue; not Noida market sales.

Net profit / loss₹55.2 crore

Combined result for the same cohort.

Aggregate net margin+4.0%

Combined net income ÷ combined revenue.

Median company revenue₹3.4 crore

The middle covered reporting entity.

Profitable entities+78.4%

29 of 37 covered entities.

Top-five concentration+87.5%

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 37 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

37 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
NOIDA · INDUSTRY COHORTS

How does adtech compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Noida companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Most-installed apps

18 of these companies (8.1%) publish at least one Android app — 23 apps in all, carrying 2.4M installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q2–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech182.2MFlytant - Influencer Marketing 2M
Pr Tech42MFlytant Influencers 4.7K
Sales Force Automation426.8KGrowEasy-Lead Gen & Marketing 26.1K
Adtech426.2KDevice Detail Info 5
Generative Ai226.1KTalkEasy AI Biz Number, Dialer 2
Tech For Digital Publishers240Blink Common Reporter 22
Mobile Advertising29My Device 4

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

INSIDE THE INDUSTRY

The Noida adtech market map

Explore the segments behind the headline numbers.

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Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech171
Enterprise software133
Saas110
Lead management22
Lead generation18
Consumer digital17
Conversion rate optimization11
Global saas9
Artificial intelligence8
Native ai in marketing8
Marketplaces6
Fintech6

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

171companies
11.7%have hiring activity

20 companies hiring · $33.07M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription154
Advertising83
E-commerce - service54
Commission on transaction25
Fee-for-service14
Affiliate marketing13
Sponsorship4
Freemium2
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 3 dated reports
Mergers & acquisitionscashurdrive.com ↗

Cash Ur Drive Marketing Limited (NSE: CUDML | INE0WL201014), one of India’s fast-growing sustainable transit media companies, has announced the acquisition of a 50% equity stake in Charjkaro Greentech Mobility Private Limited, marking a strategic move to expand its footprint within the electric mobility ecosystem.

Leadership movesxapads.com ↗

Xapads Media, India’s homegrown global ad-tech platform, has announced its entry into the Latin American (LATAM) market, marking a significant step in its international expansion strategy. As part of its commitment to strengthening its presence across key global regions, the company has appointed Jesús Juárez as Country Head – LATAM to lead regional operations and accelerate strategic partnerships.

New productsazmarq.com ↗

As part of the move, the firm has introduced Baynix.ai, in Dubai, an omnichannel platform (WhatsApp, SMS, RCS) powered with AI, analytics, and compliance functionalities

Full recorded event mix

Top 7 categories among 10 recorded events in the 24-month window.

Leadership moves
2
IPO activity
2
New products
2
Earnings
1
Company announcements
1
Mergers & acquisitions
1
Contracts
1
4 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

1 companies with recorded IPO activity

IPO · SME3 reports

Leadership moves

2 tracked people moves

Xapads ↗
Jesús Juárez

Appointment Country Head – LATAM

Xapads ↗
Vishal Singh

Departure Previously Country Head for the India market

Product launches

Products, platforms and features in the recorded window

Azmarq ↗
Baynix.ai

Omnichannel communication platform

Contract wins

1 recorded customer wins

Customer: PmpmlAdvertising

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Good Glamm GroupVidooly ↗Announced2026-03-25Not stated in snapshot
Cash Ur DriveCharjkaro Greentech Mobility Private LimitedAnnounced2026-02-23Not stated in snapshot
Cognizant Technology SolutionssaasfocusCompleted2023-12-14Not stated in snapshot
pivotrootsDeepFluxAnnounced2023-03-23Not stated in snapshot
aurum proptechCareer Socially ↗Announced2022-05-27Not stated in snapshot
the good glamm groupVidooly ↗Completed2022-04-01Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

630 postings in the preceding 12 months. The full 766-posting snapshot covers 533 employers.

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Most advertised job titles

Digital Marketing Executive22
Digital Marketing Manager17
Digital Marketing Intern13
Digital Marketing Specialist9
Business Development Executive9
Social Media Marketing Intern9
0 internship postings

2 tracked postings mention remote work.

The seniority mix

432 postings specify a level.

unspecified
334
manager
195
intern
109
lead
59
senior
40
entry
29

Skills employers mention

Top skills across 766 tracked postings in the available jobs snapshot.

Digital Marketing
547
Seo
204
Social Media Marketing
134
Google Analytics
91
Marketing
90
Performance Marketing
84
Social Media
82
Communication Skills
76
Google Ads
72
Email Marketing
66
ADVERTISED PAY$4.2K/ year

Median across 114 postings with pay data, expressed in USD.

Salary by seniority

manager$12.0K/ year33 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

154 founders and chief executives across 109 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

23 profiles with education records.

BITS Pilani
3
IIT Delhi
3
IIT Guwahati
2
IIM Calcutta
2
IIT Roorkee
2
Booth School of Business
1
University of Chicago
1
IIT BHU
1

Prior employers

8 profiles with prior-work records.

Microsoft
3
Flipkart
3
Amazon
1
Salesforce
1
Morgan Stanley
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

754 articles in the measured 12-month window.

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754articles in the measured year
95articles in 2026Q1
94.9%positive tone in the latest complete year

News volume trends

AdTech coverage tagged Noida · articles per complete quarter

01673355026692021Q2: 772021Q22021Q3: 5802021Q4: 542022Q1: 572022Q2: 842022Q22022Q3: 5822022Q4: 1382023Q1: 1072023Q2: 732023Q22023Q3: 3902023Q4: 722024Q1: 572024Q2: 622024Q22024Q3: 1672024Q4: 1042025Q1: 872025Q2: 572025Q22025Q3: 4572025Q4: 992026Q1: 952026Q1
View quarterly article counts
QuarterArticles
2021Q277
2021Q3580
2021Q454
2022Q157
2022Q284
2022Q3582
2022Q4138
2023Q1107
2023Q273
2023Q3390
2023Q472
2024Q157
2024Q262
2024Q3167
2024Q4104
2025Q187
2025Q257
2025Q3457
2025Q499
2026Q195

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
735 positive · 0 neutral · 26 negative
2022
839 positive · 0 neutral · 22 negative
2023
609 positive · 5 neutral · 28 negative
2024
360 positive · 3 neutral · 27 negative
2025
664 positive · 3 neutral · 33 negative

Company share of voice

14 recorded company events across 3 companies; percentages use that event total.

Cash Ur Drive ↗cashurdrive.com
64.3% 9 events
Azmarq ↗azmarq.com
21.4% 3 events
Xapads ↗xapads.com
14.3% 2 events

Leading coverage topics

AdTech coverage tagged Noida · ranked by full-period article count.

Market Research And Consumer Behavior Analysis7,006 articles in the full recorded period
1,487 recent · 1,268 prior
New Product Launches And Innovations3,221 articles in the full recorded period
978 recent · 637 prior
Technology Adoption And Digital Transformation3,041 articles in the full recorded period
843 recent · 600 prior
Strategic Partnerships And Collaborations2,759 articles in the full recorded period
770 recent · 566 prior
Competitive Analysis And Market Positioning2,728 articles in the full recorded period
811 recent · 551 prior
Executive Leadership Changes And Appointments1,963 articles in the full recorded period
546 recent · 345 prior
Industry Specific Business Trends1,464 articles in the full recorded period
453 recent · 221 prior
Industry Awards And Recognition Announcements1,432 articles in the full recorded period
305 recent · 333 prior
Social Media Marketing Campaigns1,051 articles in the full recorded period
218 recent · 205 prior
Global Marketing And Localization995 articles in the full recorded period
219 recent · 164 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

India comparison coverage

KeywordRecentPriorChange
innovative product293134119%
in-store promotions20041388%
retailtainment strategies17626577%
digital initiative1337871%
digital strategy1327869%
consumer trends12959119%
innovation12747170%
bus service changes1238054%
intercity bus routes1085983%
intercity bus connections1046073%
analytics tools93145-36%
marketing automation platforms78121-36%
sales engagement platforms5384-37%
regulatory advertising frameworks3665-45%
truth-in-advertising laws3765-43%

Event and signal lenses

India comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

40,681 classified articles

truth-in-advertising laws, regulatory advertising frameworks, socially responsible ads

41.1% critical · 57.8% positive
Flat

Funding Momentum

10,511 classified articles

funding announcement, pre-ipo valuation, ipo prospectus

43.3% critical · 66.8% positive
Rising

Growth

43,489 classified articles

purchase intent research, consumer trends, ad revenue

19.6% critical · 67.5% positive

AdTech coverage tagged Noida. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

AdTech in Noida: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 4 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon