Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE PARIS EDITION 2026

Paris’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Paris. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Paris
FR
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
MEET THE COMPANIES

Explore Paris’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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AdTech company highlights in Paris, snapshot 1 September 2026
Company
Contentsquarecontentsquare.com$1.41B9 roles1,800$11.19MFYFY2017 filing
Brevobrevo.com$780.37M301
Shift Technologyshift-technology.com$319.74M555Financial figure available in RadarView in Radar
Diffuselydiffuse.ly$297.56M
PlayPlayplayplay.com$65.82M267
Criteocriteo.com$59.97M10 roles3,563Financial figure available in RadarView in Radar
ZenChefzenchef.com$58.78M105
Artur\'Inarturin.com$57.82M143
senssens.digital8 roles3
Equativequativ.com7 roles600
Numberlymillemercis.com7 roles38
Cartesiocartesio.news6 roles
Sociabblesociabble.com6 roles102
Plebicomplebicom.com4 roles41
Armisarmis.tech59
Calaméocalameo.com
ComeUpcomeup.com
Crisp Chatcrisp.chat10
Doleaddolead.com104
Happydemicshappydemics.com66Financial figure available in RadarView in Radar
Hawkhawk-tech.io140
Invibesinvibes.com170Financial figure available in RadarView in Radar
Mailjetmailjet.com7
Ocusocus.com347
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

AdTech industry KPIs in Paris

A few useful ratios bring the size of this ecosystem into perspective.

1 September 2026
Hiring participation6.8%

46 of 673 tracked companies have open roles.

Funding participation23.9%

161 of 673 tracked companies have a recorded round.

Top 3 funding share59.8%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$4.08M

Midpoint of 170 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 59.8% of disclosed capital, while 76.1% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Paris adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Paris adtech
$0$251.86M$503.72M$755.58M$1.01B2016: $84.56M20162017: $163.51M20172018: $251.23M20182019: $416.4M20192020: $411.8M20202021: $883.72M20212022: $798.84M20222023: $49.21M20232024: $65.11M20242025: $602.7M2025
View the numbers
Annual adtech funding and company formation in Paris
YearFunding (USD)FoundedRaising
2016$84.56M4220
2017$163.51M3423
2018$251.23M4429
2019$416.4M3618
2020$411.8M4513
2021$883.72M3415
2022$798.84M2813
2023$49.21M4111
2024$65.11M229
2025$602.7M56
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Contentsquare33.6%
  • Brevo18.6%
  • Shift Technology7.6%
  • Other companies40.2%

Funding by stage

189 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel75 39.7%
Series A–B80 42.3%
Series C+ / PE14 7.4%
Grants, debt & other20 10.6%

Recent recorded rounds

Latest recorded rounds · USD
2 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series C12/2025
Brevobrevo.com$583M

Backed by General Atlantic and Oakley Capital and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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EUR · millions · standalone

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2024 · company accounts; aggregate reporting threshold not met · 1 reporting entities from 8 eligible matches.

Revenue in covered accounts

Sum of reporting-entity revenue; not Paris market sales.

Net profit / loss

Combined result for the same cohort.

Aggregate net margin

Combined net income ÷ combined revenue.

Median company revenue

The middle covered reporting entity.

Profitable entities

None of 1 covered entities.

Top-five concentration

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2024 · 1 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

1 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
PARIS · INDUSTRY COHORTS

How does adtech compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Paris companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

27 of the 673 companies on this page carry a measured traffic record (4%); these are the largest of those, by monthly visits. The median among them is 174,073 visits.

CompanyMonthly visitsAuthorityMobile
Criteocriteo.com140,368,3774998.4%
Calaméocalameo.com8,163,1766563.5%
ZenChefzenchef.com3,281,6255268.5%
Sightenginesightengine.com1,029,8484362.2%
Mailjetmailjet.com960,4665115.3%
lemlistlemlist.com813,0074611.5%
Gowentogowento.com678,060593.6%
Digitekadigiteka.com401,8582893.9%
Equativequativ.com379,0153880.9%
Delightdelight-data.com345,1492686.5%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

26 of these companies (3.9%) publish at least one Android app — 41 apps in all, carrying 1.4M installs between them.

AppInstallsRatingStore category
Zenchef: Reserve RestaurantsZenChef433.9K3.9Food & Drink
CrispCrisp Chat303K4Communication
Agorapulse Companion AppAgorapulse130.2K3.2Social
ZenchefOSZenChef69.2KBusiness
Ramdam - Make videos, get paidRamdam69.2K2.9Lifestyle
SmiceSmice Suisse67.5KProductivity
SociabbleSociabble60.2K5Productivity
Red. by EdenredSociabble59.9KProductivity
Conversations by BrevoBrevo57.1K3.4Business
PartooPartoo24.2KBusiness

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech401.4MZenchef: Reserve Restaurants 433.9K
Food Tech3506KZenchefOS 69.2K
Artificial Intelligence3433.8KCrisp 303K
Customer Service Software2303.6KQuicktext & Velma 565
In Store Retail Tech15223.7KSmice 67.5K
Hrtech13153.8KSociabble 60.2K
Pr Tech3148.9KAgorapulse Companion App 130.2K
Sales Force Automation477.5KConversations by Brevo 57.1K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 12022Q4: 02022Q42023Q1: 12023Q1: 02023Q12023Q2: 12023Q2: 12023Q22023Q3: 12023Q3: 12023Q32023Q4: 22023Q4: 02023Q42024Q3: 22024Q3: 02024Q32025Q2: 12025Q2: 12025Q2

Darker bars are new releases, lighter bars apps updated. 34 of 41 apps carry a release date. The series ends at 2025Q2, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Paris adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech569
Enterprise software472
Saas381
Commerce enablers46
Consumer digital45
Conversion rate optimization43
Lead management39
Lead generation39
Global saas34
Retail saas27
Artificial intelligence26
Native ai in marketing24

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

569companies
7.6%have hiring activity

43 companies hiring · $4.18B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription549
Advertising214
E-commerce - service143
Commission on transaction89
Affiliate marketing31
Fee-for-service25
E-commerce - product7
Sponsorship5
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Funding roundsbrevo.com ↗

In Asia, Australia’s Firmus Technologies raised $541 million, China-based Didi Autonomous Driving raised $280 million, and Japan-based Mujin raised $235 million. In Europe, France-based Brevo raised $578 million, Germany-based Black Forest Labs raised $300 million), and UK-based Synthesia raised $200 million.

Mergers & acquisitionsbeyable.com ↗

In an undisclosed deal, Tyneside-based SaleCycle has taken control of Beyable.

Mergers & acquisitionsarmis.tech ↗

ServiceNow announced that it would buy cybersecurity vendor Armis for $7.75 billion in cash.

Mergers & acquisitionstrajaan.io ↗

Cision, a world leader in consumer and media analytics, today announced the acquisition of Trajaan, the industry-leading search intelligence platform.

Mergers & acquisitionskolsquare.com ↗

team.blue expanded its digital services portfolio through Kolsquare’s acquisition of Inflead, an influencer-marketing and intelligence software company.

Mergers & acquisitionsplezi.co ↗

After the robots of Aldebaran in September, the Monday Morning group, publisher of omnichannel management software for companies (CA 2024: €18 million, 200 employees), signs two new external growths: it acquired Plezi and Sinfin, two French players in the software, who were in a situation of judicial reorganization.

Mergers & acquisitionsequativ.com ↗

Previous transactions include Capital Croissance selling its majority stake in Equativ to Bridgepoint Development Capital, after an MBO in 2021, Kamino Retail’s and LiquidM’s sale to Equativ.

Mergers & acquisitionsinthememory.com ↗

In The Memory’s sale to SES-imagotag [EPA:SESL]

Funding roundshawk-tech.io ↗

Hawk (Germany) secured €51.8 million (Series A) to expand its AML and fraud-detection platform;

Earningscriteo.com ↗

Criteo S.A. (NASDAQ: CRTO ), the global commerce intelligence platform, will announce its financial results for the first quarter ended March 31, 2026, on Wednesday, May 6, 2026.

Full recorded event mix

Top 10 categories among 202 recorded events in the 24-month window.

Leadership moves
48
Mergers & acquisitions
43
Earnings
35
Funding rounds
33
New products
22
Company announcements
5
Contracts
5
Buyback
3
Capital infusions
3
IPO activity
2
6 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

2 companies with recorded IPO activity

Armis ↗

IPO2 reports

Criteo ↗

Direct Listing · Nasdaq1 reports

Leadership moves

4 tracked people moves

Criteo ↗
Taranjeet Singh

Departure Previously Managing Director – Southeast Asia and India at Criteo

Armis ↗
Simon Mouyal

Appointment Chief Marketing Officer

Criteo ↗
Edouard Dinichert

Appointment Chief Customer Officer

Happydemics ↗
Baptiste Graffin

Appointment VP of Sales

Product launches

Products, platforms and features in the recorded window

Criteo ↗
Onboarding Agent

Feature

Criteo ↗
Criteo GO

Digital Advertising Platform

LLM Analytics

Feature

ChatGPT app visibility

Analytics

Armis ↗
Asset Vulnerability Management

Product

Armis ↗
Armis Select Partner Program

Partner Program

Shift Claims

AI-powered claims operations solution

Contract wins

4 recorded customer wins

Equativ ↗

Customer: deutsche telekomAdvertising

Criteo ↗

Customer: Independent Media Agencies of Australia

Armis ↗

Customer: chillisoftCybersecurity

Manadge ↗

Customer: nrj globalAdvertising technology, digital audio

Workforce actions

1 companies with reported reductions

Armis ↗

45 roles

Litigation

1 tracked suits

Company
twenga v google

abuse of dominant positionRegulatory · Verdict

Earnings pulse

Reported company results in the recorded window.

3companies
35period observations
-0.4%median reported growth

Median across 28 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
servicenowArmis ↗Completed2026-04-22$7.8B
salecycleBEYABLE ↗Announced2026-01-15Not stated in snapshot
insight partnersArmis ↗Completed2026-01-13$1.1B
NaArmis ↗Rumored2026-01-11Not stated in snapshot
ArmisotorioAnnounced2025-12-23Not stated in snapshot
thoma bravoArmis ↗Rumored2025-12-16$5.0B

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

461 postings in the preceding 12 months. The full 1,314-posting snapshot covers 55 employers.

Expand panel +

Most advertised job titles

Préparateur / Préparatrice En Pharmacie (H/F)21
Pharmacien / Pharmacienne (H/F)21
Data Analyst Senior20
Senior Devops (H/F)17
Stage Consulting & Digital Marketing16
Ouvrier Routier H/F15
0 internship postings

2 tracked postings mention remote work.

The seniority mix

257 postings specify a level.

unspecified
1,057
manager
109
senior
75
lead
35
intern
20
entry
18

Skills employers mention

Top skills across 1,314 tracked postings in the available jobs snapshot.

Kubernetes
10
Python
8
Docker
7
Blockchain
6
Gitops
5
Sql
5
Terraform
5
Solidity
4
Aws
4
Promql
4
THE PEOPLE BUILDING THE FIELD

Founders and leaders

492 founders and chief executives across 338 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

51 profiles with education records.

HEC Paris
18
INSEAD
4
EDHEC Business School
3
University of Warwick
2
Harvard Business School
2
Massachusetts Institute of Technology
2
Columbia University
2
Imperial College London
2

Prior employers

18 profiles with prior-work records.

Google
8
Boston Consulting Group
2
McKinsey
2
Microsoft
2
Intel
1
Paypal
1
eBay
1
Bain
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

57,413 articles in the measured 12-month window.

Expand panel +
57,413articles in the measured year
13,727articles in 2026Q1
59.0%positive tone in the latest complete year

News volume trends

AdTech coverage tagged Paris · articles per complete quarter

010,63621,27231,90842,5442021Q2: 11,7182021Q22021Q3: 11,9442021Q4: 11,4562022Q1: 11,7392022Q2: 13,9802022Q22022Q3: 10,2832022Q4: 14,4752023Q1: 16,1762023Q2: 16,9622023Q22023Q3: 16,1632023Q4: 15,1132024Q1: 21,1002024Q2: 23,1882024Q22024Q3: 36,9952024Q4: 17,6372025Q1: 25,9992025Q2: 17,9752025Q22025Q3: 14,8052025Q4: 13,0582026Q1: 13,7272026Q1
View quarterly article counts
QuarterArticles
2021Q211,718
2021Q311,944
2021Q411,456
2022Q111,739
2022Q213,980
2022Q310,283
2022Q414,475
2023Q116,176
2023Q216,962
2023Q316,163
2023Q415,113
2024Q121,100
2024Q223,188
2024Q336,995
2024Q417,637
2025Q125,999
2025Q217,975
2025Q314,805
2025Q413,058
2026Q113,727

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
19,151 positive · 823 neutral · 17,684 negative
2022
27,917 positive · 1,445 neutral · 21,049 negative
2023
34,672 positive · 1,578 neutral · 28,067 negative
2024
57,490 positive · 2,771 neutral · 38,353 negative
2025
42,290 positive · 1,724 neutral · 27,708 negative

Leading coverage topics

AdTech coverage tagged Paris · ranked by full-period article count.

International Political Relations72,566 articles in the full recorded period
19,787 recent · 16,662 prior
International Sports Competitions64,212 articles in the full recorded period
9,363 recent · 18,199 prior
Security And Defense Policies42,324 articles in the full recorded period
12,290 recent · 9,963 prior
Olympic Games Coverage34,740 articles in the full recorded period
4,532 recent · 13,577 prior
International Relations And Diplomacy31,084 articles in the full recorded period
9,072 recent · 7,375 prior
Nationalism And Sovereignty Debates22,189 articles in the full recorded period
4,683 recent · 4,885 prior
Professional League Updates21,063 articles in the full recorded period
3,764 recent · 4,066 prior
Championship Event Highlights20,882 articles in the full recorded period
3,671 recent · 4,915 prior
Government International Agreements Coordination16,837 articles in the full recorded period
4,134 recent · 3,614 prior
Athlete Transfer Rumors15,147 articles in the full recorded period
2,640 recent · 2,560 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

France comparison coverage

KeywordRecentPriorChange
multilateral diplomacy2,1071,26267%
foreign policy analysis2,0211,44340%
national security strategy1,10458688%
conceptual rock albums1,013214724%
international cooperation83954753%
trade dispute mechanisms82451859%
bilateral trade68045649%
nuclear proliferation59231687%
study overseas48427775%
multilateralism47430555%
olympic team selections7003,911-82%
olympic trials5703,648-84%
olympic venues2702,159-87%
summer olympics athletics1112,071-95%
olympians career highlights1571,806-91%

Event and signal lenses

France comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

370,061 classified articles

geopolitical alliances, economic slowdown, tariff negotiations

47.6% critical · 29.4% positive
Rising

Funding Momentum

69,181 classified articles

club valuation, quarterfinals, currency intervention policies

37.0% critical · 40.9% positive
Rising

Growth

153,545 classified articles

gdp growth rate, gdp acceleration, economic output growth

26.8% critical · 46.5% positive

AdTech coverage tagged Paris. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

AdTech in Paris: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 1 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon