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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE POLAND EDITION 2026

Poland’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Poland. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Poland
PL
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
Companies tracked 487AdTech ecosystem in Poland Disclosed funding $112.1M29 companies · all recorded rounds Companies hiring 17With open roles at the snapshot Tracked open roles 351 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore Poland’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
AdTech company highlights in Poland, snapshot 2 September 2026
Company
Synerisesynerise.com$31.5M—174Financial figure available in RadarView in Radar
Cosmosecosmose.co$27M—76Financial figure available in RadarView in Radar
edroneedrone.me$10.38M4 roles161—
Drivesticdrivestic.com$10M———
SalesManagosalesmanago.com$7.7M—436—
Digital First AIdigitalfirst.ai$5.28M—11—
SentiOnesentione.com$4.03M—101—
FindAirfindair.eu$2.53M—12—
Deligiclinkedin.com—12 roles175Financial figure available in RadarView in Radar
Tide Softwaretidemobile.com.pl—3 roles—Financial figure available in RadarView in Radar
Adlookadlook.com—2 roles61—
RTB Housertbhouse.com—2 roles1,000Financial figure available in RadarView in Radar
MyLEDmyled.pl—1 roles8—
Selineseline.so—1 roles——
encja.comencja.com—1 roles37Financial figure available in RadarView in Radar
Adviseadviseltd.com————
CUXcux.io——14—
Commerce Media Techcm.tech———Financial figure available in RadarView in Radar
Cuttlycutt.ly——101—
Opinion.plopinie.pl————
Prowlyprowly.com——30—
Publuupubluu.com————
SignalHiresignalhire.com——53—
WhitePresswhitepress.com——140—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

AdTech industry KPIs in Poland

A few useful ratios bring the size of this ecosystem into perspective.

2 September 2026
Hiring participation3.5%

17 of 487 tracked companies have open roles.

Funding participation8.8%

43 of 487 tracked companies have a recorded round.

Top 3 funding share61.4%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1.1M

Midpoint of 32 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 61.4% of disclosed capital, while 91.2% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Poland adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Poland adtech
$0$7.03M$14.06M$21.09M$28.12M2016: $12.63M20162017: $3.37M20172018: $2.04M20182019: $12.26M20192020: $21.73M20202021: $494.95K20212022: $24.66M20222023: $2.8M20232024: $17.38M20242025: $10M2025
View the numbers
Annual adtech funding and company formation in Poland
YearFunding (USD)FoundedRaising
2016$12.63M275
2017$3.37M324
2018$2.04M283
2019$12.26M422
2020$21.73M283
2021$494.95K262
2022$24.66M194
2023$2.8M323
2024$17.38M133
2025$10M121
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Synerise28.1%
  • Cosmose24.1%
  • edrone9.3%
  • Other companies38.6%

Funding by stage

46 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel30 65.2%
Series A–B11 23.9%
Series C+ / PE1 2.2%
Grants, debt & other4 8.7%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series A01/2024
edroneedrone.me$5.08M

Backed by Müller Medien and Portfolion and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Expand panel +

Annual accounts availability

No reviewed exact national-ID connector has yet been qualified for Poland; this is a checked implementation boundary, not evidence that filings are absent.; No reviewed exact national-ID connector has yet been qualified for Poland; this is a checked implementation boundary, not evidence that filings are absent.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Poland companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

21 of the 487 companies on this page carry a measured traffic record (4.3%); these are the largest of those, by monthly visits. The median among them is 195,830 visits.

CompanyMonthly visitsAuthorityMobile
Cuttlycutt.ly25,132,2115291.9%
Piwik PROpiwik.pro2,153,1444494.3%
SalesManagosalesmanago.com1,728,9193294.5%
Publuupubluu.com1,077,1694861.4%
User.comuser.com650,7534085.5%
Prowlyprowly.com497,3294874.9%
edroneedrone.me340,6123541.7%
WhitePresswhitepress.com339,804423.7%
NeuronWriterneuronwriter.com319,660352.4%
SENUTOsenuto.com221,303381.3%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

31 of these companies (6.4%) publish at least one Android app — 81 apps in all, carrying 936.4K installs between them.

AppInstallsRatingStore category
indaHashIndahash559.2K2.5Productivity
Panel Opinie.plOpinion.pl84.4K—Lifestyle
UiTM Student AccessCuttly50.7K—Education
Notowania MobilneStatica31.7K—Finance
SW PanelSWPanel29.2K—Social
FindAir – Asthma DiaryFindAir27.5K2.7Medical
Voluum® Ad Tracking ToolVoluum17.1K4.5Productivity
Badanie OpiniiOpinion Research Panel16.4K—Social
Olimp SMARTOlimp Smart14.4K—Health & Fitness
SMSAPISMSAPI13.3K—Communication

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech73908.1KindaHash 559.2K
Healthcare It428.3KFindAir – Asthma Diary 27.5K
Sales Force Automation2623.1KPubluu 8K
Adtech319.4KVoluum® Ad Tracking Tool 17.1K
Saas212.6KSerwerSMS.pl 7.6K
Tech For Traditional Advertising59KStic - Drive and Earn 5.5K
Tech For Digital Publishers21.2KDigital Publishing Guide 726

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 12023Q2: 12023Q22023Q3: 22023Q3: 02023Q32023Q4: 32023Q4: 12023Q42024Q1: 52024Q1: 22024Q12024Q2: 72024Q2: 112024Q22024Q3: 22024Q3: 52024Q32024Q4: 42024Q4: 22024Q42025Q1: 42025Q1: 32025Q12025Q2: 32025Q2: 32025Q22025Q3: 22025Q3: 72025Q32025Q4: 32025Q4: 212025Q42026Q1: 22026Q1: 82026Q1

Darker bars are new releases, lighter bars apps updated. 68 of 81 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Poland adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech373
Enterprise software301
Saas241
Consumer digital31
Lead management28
Commerce enablers28
Lead generation24
Market research tools23
Conversion rate optimization21
Search engine optimization20
Retail saas16
E-commerce saas15

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

373companies
4.3%have hiring activity

16 companies hiring · $112.1M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription351
Advertising192
E-commerce - service131
Commission on transaction72
Affiliate marketing25
Fee-for-service16
E-commerce - product9
Freemium5
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 6 dated reports
Funding roundsadviseltd.com ↗

Advise intends to hire an additional 10 people to its teams, as it expands into the UK, amid a recent €1.8m investment.

Mergers & acquisitionssalesmanago.com ↗

SALESmanago, a Krakow-based Customer Engagement Platform with more than 2,000 clients, announced its acquisition of Thulium, an omnichannel, AI-powered eCommerce-focused customer service solution also based in Krakow.

Funding roundssynerise.com ↗

Latest round: €8.2M Stage: Series B Total funding: €49M Investors: VTEX, angel investors

Mergers & acquisitionssare.pl ↗

And now the merger process of another 5 brokerages has just finished, all purchased in 2024: Javier Sánchez Consultores, Fabbroker, Moné Seguros, Sare and Sarelan.

Mergers & acquisitionsanalyx.com ↗

Global marketing insight group Analytic Partners has sealed the acquisition of European rival data analytics software and services company Analyx for an undisclosed sum.

Earningslinkedin.com ↗

LinkedIn's full-year revenue for fiscal 2025 hit $17.81 billion, up 9% from the prior year — though its talent solutions business was impacted by what Microsoft CFO Amy Hood described as "weakness in the hiring market."

Full recorded event mix

Top 10 categories among 93 recorded events in the 24-month window.

Leadership moves
40
New products
16
Earnings
10
Layoffs
7
Funding rounds
4
Regulatory
3
Mergers & acquisitions
3
Lawsuit
2
Capital infusions
2
Company announcements
2

Leadership moves

2 tracked people moves

SalesManago ↗
Phil Draper

Appointment Chief Executive Officer

Adlook ↗
Anna Jankowska

Promotion Executive Vice President of Global Partnerships

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
microsoft→Deligic ↗Completed2025-10-29$26.2B
Deligic→lynda.com2025-08-10$1.2B
SalesManago→thuliumAnnounced2025-07-24Not stated in snapshot
GDP Group Iberia→Sare ↗Completed2025-01-14Not stated in snapshot
analytic partners→Analyx ↗Completed2025-01-09Not stated in snapshot
arabyads→Indahash ↗Announced2022-10-23Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

2 postings in the preceding 12 months. The full 33-posting snapshot covers 9 employers.

Expand panel +

Most advertised job titles

Senior/Principal Python Developer (Adtech)2
0 internship postings

4 tracked postings mention remote work.

The seniority mix

2 postings specify a level.

unspecified
31
senior
2

Skills employers mention

Top skills across 33 tracked postings in the available jobs snapshot.

Digital Marketing
19
Programmatic
13
Social
6
English
6
Search
5
B2B
4
Digital
4
Excel
4
Meta
4
Tiktok
4
THE PEOPLE BUILDING THE FIELD

Founders and leaders

176 founders and chief executives across 140 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

4 profiles with education records.

University College Cork
1
Technische Universität Berlin
1
Copenhagen Business School
1
University of California (Los Angeles)
1

Prior employers

1 profiles with prior-work records.

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

183,182 articles in the measured 12-month window.

Expand panel +
183,182articles in the measured year
21,413articles in 2026Q1
18.8%positive tone in the latest complete year

News volume trends

AdTech coverage across Poland · articles per complete quarter

032,82265,64398,465131,2862021Q2: 21,3142021Q22021Q3: 22,3862021Q4: 23,2522022Q1: 48,3782022Q2: 32,9852022Q22022Q3: 26,1442022Q4: 37,3132023Q1: 37,7532023Q2: 31,6342023Q22023Q3: 31,0742023Q4: 28,4262024Q1: 39,3012024Q2: 46,1032024Q22024Q3: 43,3542024Q4: 44,7992025Q1: 57,0962025Q2: 36,8262025Q22025Q3: 114,1622025Q4: 17,9252026Q1: 21,4132026Q1
View quarterly article counts
QuarterArticles
2021Q221,314
2021Q322,386
2021Q423,252
2022Q148,378
2022Q232,985
2022Q326,144
2022Q437,313
2023Q137,753
2023Q231,634
2023Q331,074
2023Q428,426
2024Q139,301
2024Q246,103
2024Q343,354
2024Q444,799
2025Q157,096
2025Q236,826
2025Q3114,162
2025Q417,925
2026Q121,413

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
21,038 positive · 31,310 neutral · 19,175 negative
2022
36,304 positive · 48,987 neutral · 59,280 negative
2023
36,714 positive · 60,777 neutral · 31,282 negative
2024
42,480 positive · 95,669 neutral · 35,259 negative
2025
42,580 positive · 149,897 neutral · 33,416 negative

Leading coverage topics

AdTech coverage across Poland · ranked by full-period article count.

International And Transnational Geographic Entities300,089 articles in the full recorded period
108,074 recent · 81,374 prior
Geopolitical Disputes And Contested Areas300,084 articles in the full recorded period
108,072 recent · 81,371 prior
Administrative And Political Subdivisions300,068 articles in the full recorded period
108,068 recent · 81,366 prior
International Political Relations28,427 articles in the full recorded period
5,512 recent · 5,289 prior
Security And Defense Policies21,593 articles in the full recorded period
4,619 recent · 3,742 prior
International Sports Competitions11,575 articles in the full recorded period
1,906 recent · 2,833 prior
International Relations And Diplomacy11,182 articles in the full recorded period
2,357 recent · 2,343 prior
Olympic Games Coverage6,315 articles in the full recorded period
1,047 recent · 1,693 prior
Military Technology Advancements6,226 articles in the full recorded period
2,437 recent · 829 prior
Cybersecurity And Cyber Warfare5,738 articles in the full recorded period
2,126 recent · 890 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

AdTech coverage across Poland

KeywordRecentPriorChange
countries4,1921,858126%
aerial bombardments638156309%
drone warfare580461161%
study overseas318106200%
semester abroad25794173%
overseas study254103147%
solar electricity generation24415656%
drone electronic warfare22158281%
solar pv20014043%
stealth drone capabilities14144220%
europa league149618-76%
olympic team selections209443-53%
olympic trials224349-36%
quarterfinals150323-54%
diplomatic engagements185287-36%

Event and signal lenses

AdTech coverage across Poland

All complete annual cohorts shown
Rising

Regulatory Risk

472,311 classified articles

territories, disputed islands, countries

8.2% critical · 4.7% positive
Rising

Funding Momentum

15,969 classified articles

quarterfinals, weapons system funding, world cup

43.1% critical · 37.0% positive
Rising

Growth

27,521 classified articles

gdp growth rate, quarterly financials, gdp acceleration

27.7% critical · 46.6% positive

AdTech coverage across Poland. Topic labels describe recorded classifications and can include broad context.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

AdTech in Poland: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put Poland in context

All landscapes ↗

Company ecosystem snapshot: 2 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon