AdTech Landscape of San Diego
269 AdTech companies in San Diego, in one picture: who is hiring, who is raising money, who founded them, what the news is about and which skills employers want. Updated August 2026.
Who leads AdTech in San Diego
Shows the top AdTech firms in San Diego by hiring activity, funding size, and coverage, noting 269 companies tracked, eight currently hiring, and 37 with disclosed funding rounds.
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FMG Suite7last posted May 2026
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Tealium5last posted May 2026
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Joist AI2last posted May 2026
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Genesis Digital2last posted Oct 2025
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Elevate Ecosystem2last posted Jun 2026
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Tiled2last posted Sep 2025
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RevRise Media1last posted Sep 2025
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True1last posted Oct 2025
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SOCi$237.8MSeries E · Mar 2023
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Cordial$71MSeries C · Jul 2022
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Koji$38MSeries B · Jan 2022
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Certona$37MSeries B · Sep 2016
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Mogl$32.8MSeries B · Aug 2015
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SweetLabs$21.5MSeries C · Sep 2011
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Wrapify29tracked employees
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QCI27tracked employees
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live current media inc.20tracked employees
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Mapp22.2%6 tracked events
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Search Optics7.4%2 tracked events
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Chatmeter3.7%1 tracked events
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See all 269 AdTech companies in San Diego
Filter by funding, headcount, hiring and location, and export the list.
How the AdTech ecosystem in San Diego grew, 2016–2025
Shows the yearly count of new AdTech companies founded from 2016 to 2025, with the highest count of 16 in 2018 and 7 in 2025.
The AdTech market map of San Diego: what these companies actually do
Shows how San Diego AdTech firms split across product types—enterprise tech, enterprise software, SaaS—and revenue models, with subscription being the most common at 196 firms.
The biggest kinds of AdTech company, by how many we track.
- Enterprise Tech202 companies · $677.9M raised · 8 hiring
- Enterprise Software166 companies · $597.5M raised · 7 hiring
- SaaS141 companies · $294.2M raised · 5 hiring
- Conversion Rate Optimization24 companies · $33.2M raised · 1 hiring
- Lead Generation23 companies · $8.6M raised
- Lead Management21 companies · $17.8M raised
- Inc 500015 companies · $82.5M raised · 2 hiring
- Consumer Digital13 companies · $38.1M raised
- Commerce Enablers13 companies · $63.7M raised · 2 hiring
- Crm for Enterprises11 companies
- Gtm Software11 companies · $46.9M raised · 1 hiring
- Search Engine Optimization8 companies · $16M raised
Monetization
How AdTech companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving AdTech in San Diego
Shows 28 corporate events in the past two years, broken down by type such as key people moves (9) and new product announcements (9).
- M&AFrisco-Based GameSquare To Acquire Creator Tech Platform TubeBuddy Powered by proprietary AI2026-02-24
- M&AGTCR, a leading private equity firm, announced today that it has closed the previously announced acquisition of FMG Suite ("FMG" or "the Company") from Aurora Capital Partners.2025-09-10
- ContractsCordial, the leader in messaging for enterprise marketing teams, today announced that Tapestry, Inc. (NYSE: TPR), a global house of iconic accessories and lifestyle brands, has selected Cordial as its enterprise email and SMS platform.2026-04-15
- ProductTealium announced a new integration with Diabolocom, enabling brands to power intelligent, personalised customer interactions across voice and digital contact channels using trusted, real‑time customer data from Tealium’s Customer Data Platform (CDP) and Diabolocom’s AI‑enhanced cloud contact centre platform.2026-03-03
- Announcementtoday announced a strong close to 2025, marked by 100 new customer engagements deployed across hundreds of properties and in excess of 40% compound annual growth across gaming, hospitality, and tribal markets.2026-01-28
- incorporationAccording to the SEC filing SavvyShares LLC will offer "sale of up to 200,000,000 unit-denominated common limited liability company interests, … refer(red) to as SavvyShares" for a "maximum gross dollar offering of $50,000,000."2025-08-10
- LeadershipGlobal Marketing Cloud provider Mapp, today announces the appointment of Susie Stanford to its Board as an Independent Non-Executive Director (NED).2025-06-23
Mergers and acquisitions
Deals from the last 24 months where a AdTech company in San Diego was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| GameSquare Holdings | undisclosed | Announced | 2026-02-24 | |
| undisclosed | Announced | 2026-01-08 | ||
| undisclosed | Completed | 2025-09-12 | ||
| undisclosed | Announced | 2024-09-23 | ||
| undisclosed | Announced | 2024-09-23 | ||
| undisclosed | Announced | 2024-03-13 |
Who is listing, hiring leaders, launching and winning work
Shows details of notable events, including leadership changes and product launches among the tracked companies.
Who is building AdTech in San Diego
Shows 144 founders and CEOs across 110 firms, highlighting their alma maters and prior employers such as Salesforce and Google.
Chapman University.
Ex-NCR Corporation, Promethean, Altisource. University of Mumbai BE, Electronics Engineering .
Bridger, Ex-McKinsey & Company, Seesaw, R/GA, Skogen Group, A/3. Brigham Young University BFA 2000
Co-Founder Eido Studios, ex-Co-Founder ZenGarden, DivX, 1st Reconnaissance Battalion.
Metagenics, Kirkland's, Milani Cosmetics, Daasity. University of Colorado Boulder BA, The University of Chicago Booth School of Business MBA
Asom, ex-Sendlane, ex-Snaptactix
Ex-Founder Streamline Media & OnSite Latin America. University of Arizona Eller College of Management BS 2008…
Np Digital, ex-Sempo, ex-Iprospect, W. P. Carey School of Business – Arizona State University
Groupsolver, ex-Olivers Planet, ex-Ivanic, Purdue University, 2003
- women15
- men120
Look up the people behind AdTech companies in San Diego
Search founders, executives and operators by company, role and location.
Who funds AdTech in San Diego
Shows 70 funding rounds since 2016 from 125 investors, with a typical round size of $3 million.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Vertical Venture Partners | 4 | 3 | Mar 2023 |
| Cobre Capital | 3 | 1 | Aug 2018 |
| Grayhawk Capital | 3 | 1 | Dec 2019 |
| Okapi Venture Capital | 3 | 1 | Jan 2022 |
| 1855 Capital | 3 | — | Jan 2022 |
| Mooring Ventures | 3 | — | Jan 2022 |
| Cove Fund | 3 | — | Jan 2022 |
| Serra Ventures | 3 | — | Jan 2022 |
| BITKRAFT Ventures | 3 | — | Jan 2022 |
| Blossom Street Ventures | 3 | — | Mar 2023 |
The typical round is $3M — half were bigger, half smaller.
The biggest AdTech funding rounds in San Diego
Shows the largest disclosed funding round—SOCi’s $120 million Series E—and lists ten other large rounds.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series E | $120M | Mar 2023 | JMI Management, Vertical Venture Partners, Blossom Street Ventures +1 more | |
| Series G | $96M | Feb 2021 | Georgian, Silver Lake | |
| Series D | $80M | Jan 2021 | JMI Management, Ankona Capital, Doug Winter | |
| Series F | $55M | May 2019 | Declaration Partners, Parkwood, Bain Capital +5 more | |
| Series C | $50M | Jul 2022 | NewSpring, ABS Capital | |
| Series D | $35M | Nov 2016 | — | |
| Series D | $30.7M | Feb 2015 | Presidio Ventures, Tenaya Capital, Battery Ventures +2 more | |
| Series B | $30M | Sep 2016 | Primus Capital | |
| Series D | $20M | Apr 2014 | Silver Lake | |
| Series A | $20M | Jul 2021 | Five Elms Capital |
What the news says about AdTech in San Diego
Shows 8,589 news articles about San Diego AdTech in the last year, covering topics like administrative subdivisions and geopolitical issues.
What the coverage is about
The subjects that dominate AdTech news in United States. The arrow shows whether each one is being written about more or less than a year ago.
- Administrative and political subdivisions4,358,400▲+20%
- Geopolitical disputes and contested areas320,844▲+34%
- International and transnational geographic entities320,678▲+34%
- International political relations208,151▲+34%
- Security and defense policies145,113▲+60%
- International relations and diplomacy95,946▲+22%
- Geographic naming conventions and etymology82,164▲+453%
- Trade policies and agreements73,541→+8%
- Human rights advocacy reports69,954→+3%
- Political asylum and refugee policies56,591→+3%
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5 AdTech companies here were named in the news over this period.
Watch AdTech coverage in United States as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
The pressures the press keeps returning to
Three recurring angles in United States AdTech coverage, and whether each is getting more attention year on year (through 2025).
AdTech jobs in San Diego: who is hiring and what they ask for
Shows 310 job postings from 21 employers over 12 months, emphasizing skills such as Salesforce, forecasting models, and AI tools.
Demand
The Skills Employers Ask For
What AdTech employers in San Diego put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- salesforce30▲
- forecasting models19▲
- pipeline analytics19▲
- dashboards19▲
- ai tools14▲
- crm11▲
- asc 6065▲
- saas5▲
- account reconciliations4▲
- journal entries4▲
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140 AdTech-relevant internships in India were advertised over the same 12 months.
Track AdTech in San Diego beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
Direct contact details for the people on this page are held in Fliar Radar, behind its own access controls.