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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE SAN DIEGO EDITION 2026

San Diego’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in San Diego. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of San Diego
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
Companies tracked 269AdTech ecosystem in San Diego Disclosed funding $915.68M37 companies · all recorded rounds Companies hiring 8With open roles at the snapshot Tracked open roles 220 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore San Diego’s adtech leaders

20 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Explore the full landscape
AdTech company highlights in San Diego, snapshot 5 August 2026
Company
Tealiumtealium.com$277.45M5 roles353—
SOCisoci.ai$237.75M———
Cordialcordial.com$71M—80—
Kojiwithkoji.com$38M—10—
Certonacertona.com$37M—140—
Moglmogl.com$32.8M—27—
Tiledtiled.co$23.06M2 roles35—
SweetLabssweetlabs.com$21.5M—26—
FMG Suitefmgsuite.com—7 roles294—
Elevate Ecosystemelevateecosystem.co—2 roles——
Genesis Digitalgenesisdigital.co—2 roles38—
Joist AIjoist.ai—2 roles——
RevRise Mediarevrisemedia.com—1 roles——
Trueusetrue.com—1 roles——
Chatmeterchatmeter.com——111—
Mappmapp.com——450—
QCIquickcustomintelligence.com——27—
Search Opticssearchoptics.com——82—
Wrapifywrapify.com——29—
live current media inc.livecurrent.com——20—
20 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

AdTech industry KPIs in San Diego

A few useful ratios bring the size of this ecosystem into perspective.

5 August 2026
Hiring participation3.0%

8 of 269 tracked companies have open roles.

Funding participation16.7%

45 of 269 tracked companies have a recorded round.

Top 3 funding share64.0%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$3M

Midpoint of 59 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 64.0% of disclosed capital, while 83.3% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How San Diego adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

San Diego adtech
$0$61.83M$123.65M$185.48M$247.31M2016: $74.27M20162017: $29.75M20172018: $64.21M20182019: $85.95M20192020: $17.42M20202021: $216.94M20212022: $100.4M20222023: $123.44M20232024: $020242025: $13.18M2025
View the numbers
Annual adtech funding and company formation in San Diego
YearFunding (USD)FoundedRaising
2016$74.27M108
2017$29.75M145
2018$64.21M168
2019$85.95M166
2020$17.42M125
2021$216.94M127
2022$100.4M58
2023$123.44M114
2024$070
2025$13.18M72
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Tealium30.3%
  • SOCi26.0%
  • Cordial7.8%
  • Other companies36.0%

Funding by stage

70 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel25 35.7%
Series A–B29 41.4%
Series C+ / PE11 15.7%
Grants, debt & other5 7.1%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series E03/2023
SOCisoci.ai$120M

Backed by JMI Management and Vertical Venture Partners and others.

Series D01/2021
SOCisoci.ai$80M

Backed by JMI Management and Ankona Capital and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Expand panel +

Annual accounts availability

Exact designated identities and reviewed filing records were checked, but this page has neither a qualifying preview account nor a target cohort meeting the ten-entity aggregate floor.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the San Diego companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

11 of the 269 companies on this page carry a measured traffic record (4.1%); these are the largest of those, by monthly visits. The median among them is 329,594 visits.

CompanyMonthly visitsAuthorityMobile
Traffic Haustraffichaus.com2,214,4742013.9%
Ringbaringba.com1,140,4103636.3%
Zeetozeeto.io920,3662899.7%
TubeBuddytubebuddy.com828,6815628.3%
Chatmeterchatmeter.com444,0723696%
socimeetsoci.com329,5944036.4%
UE.coue.co226,8401997.9%
SendLanesendlane.com198,6503280.4%
Wrapifywrapify.com143,6123395.7%
Sidedsided.co25,2661787.4%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

20 of these companies (7.4%) publish at least one Android app — 27 apps in all, carrying 7M installs between them.

AppInstallsRatingStore category
TubeBuddyTubeBuddy6.4M3.1Social
WrapifyWrapify290.8K2.8Lifestyle
Rewards HubPatient Rewards Hub136.3K4.5Lifestyle
Tony RobbinsSteno Technologies35.7K4.5Lifestyle
The Daily DealsTextVending30.8K3.7Shopping
SOCi Go!soci13.2K3.6Business
Silverton CasinoQCI8.9K3.8Entertainment
TiledTiled5.6K2.2Productivity
CreatableCreatable5.6K3.5Business
Lucky Eagle Casino & HotelQCI1.9K3.9Entertainment

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q2–2026Q1).

SegmentAppsInstallsLeading appRelease trend
Marketingtech246.7MTubeBuddy 6.4M
Generative Ai236KTony Robbins 35.7K
Gambling Tech310.9KSilverton Casino 8.9K
Sales Force Automation35.8KTiled 5.6K
Adtech31.9KSided Debates 1.1K
Mobile Advertising2772Tempo - Local Weather and Fore 699
Chatbots3430MetroList Voice 397

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2024Q2: 12024Q2: 12024Q22024Q3: 12024Q3: 02024Q32024Q4: 22024Q4: 02024Q42025Q1: 32025Q1: 12025Q12025Q2: 12025Q2: 02025Q22025Q3: 22025Q3: 32025Q32025Q4: 22025Q4: 22025Q42026Q1: 12026Q1: 102026Q1

Darker bars are new releases, lighter bars apps updated. 27 of 27 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The San Diego adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech202
Enterprise software166
Saas141
Conversion rate optimization24
Lead generation23
Lead management21
Inc 500015
Consumer digital13
Commerce enablers13
Crm for enterprises11
Gtm software11
Search engine optimization8

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

202companies
4.0%have hiring activity

8 companies hiring · $677.93M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription196
Advertising99
E-commerce - service66
Commission on transaction33
Fee-for-service12
Affiliate marketing8
E-commerce - product5
Sponsorship5
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 7 dated reports
Mergers & acquisitionstubebuddy.com ↗

Frisco-Based GameSquare To Acquire Creator Tech Platform TubeBuddy Powered by proprietary AI

Mergers & acquisitionsfmgsuite.com ↗

GTCR, a leading private equity firm, announced today that it has closed the previously announced acquisition of FMG Suite ("FMG" or "the Company") from Aurora Capital Partners.

Contractscordial.com ↗

Cordial, the leader in messaging for enterprise marketing teams, today announced that Tapestry, Inc. (NYSE: TPR), a global house of iconic accessories and lifestyle brands, has selected Cordial as its enterprise email and SMS platform.

New productstealium.com ↗

Tealium announced a new integration with Diabolocom, enabling brands to power intelligent, personalised customer interactions across voice and digital contact channels using trusted, real‑time customer data from Tealium’s Customer Data Platform (CDP) and Diabolocom’s AI‑enhanced cloud contact centre platform.

Company announcementsquickcustomintelligence.com ↗

today announced a strong close to 2025, marked by 100 new customer engagements deployed across hundreds of properties and in excess of 40% compound annual growth across gaming, hospitality, and tribal markets.

Incorporationsavvyshares.com ↗

According to the SEC filing SavvyShares LLC will offer "sale of up to 200,000,000 unit-denominated common limited liability company interests, … refer(red) to as SavvyShares" for a "maximum gross dollar offering of $50,000,000."

Leadership movesmapp.com ↗

Global Marketing Cloud provider Mapp, today announces the appointment of Susie Stanford to its Board as an Independent Non-Executive Director (NED).

Full recorded event mix

Top 7 categories among 28 recorded events in the 24-month window.

Leadership moves
9
New products
9
Company announcements
3
Mergers & acquisitions
3
Contracts
2
Incorporation
1
Earnings
1
3 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

3 tracked people moves

Tealium ↗
Nick Martin

Appointment General Manager

FMG Suite ↗
Mark Casady

Appointment Executive Chairman

Tealium ↗
Juan Camilo Suárez

Appointment Head of LATAM

Product launches

Products, platforms and features in the recorded window

Tealium ↗
Tealium + Diabolocom integration

Integration

Cordial ↗
Cordial Agents

AI-enabled marketing automation

Cordial ↗
Data Intelligence Agent, Email Production Agent

Messaging solution AI agents

Tealium ↗
Tealium Amazon Connect Integration

Feature

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
GameSquare Holdings→TubeBuddy ↗Announced2026-02-24Not stated in snapshot
toptal→Growth Collective ↗Announced2026-01-08Not stated in snapshot
gtcr→FMG Suite ↗Completed2025-09-12Not stated in snapshot
Search Optics→digigoAnnounced2024-09-23Not stated in snapshot
reynolds and reynolds→TradeMotion ↗Announced2024-09-23Not stated in snapshot
Daasity→red fox analyticsAnnounced2024-03-13Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

310 postings in the preceding 12 months. The full 346-posting snapshot covers 21 employers.

Expand panel +

Most advertised job titles

Associate Manager, Sales Development (Public Sector)10
Engineering Manager, Machine Learning, Perception9
Engineering Manager, Computer Vision8
Enterprise Account Management7
Director, Commercial Sales Engineering7
Sr. Technical Product Marketing Manager (Remote)6
0 internship postings

104 tracked postings mention remote work.

The seniority mix

175 postings specify a level.

unspecified
171
manager
120
senior
41
lead
6
intern
5
entry
3

Skills employers mention

Top skills across 346 tracked postings in the available jobs snapshot.

Salesforce
30
Forecasting Models
19
Pipeline Analytics
19
Dashboards
19
Ai Tools
14
Crm
11
Asc 606
5
Saas
5
Account Reconciliations
4
Journal Entries
4
THE PEOPLE BUILDING THE FIELD

Founders and leaders

144 founders and chief executives across 110 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

5 profiles with education records.

University of California (Los Angeles)
2
University of Pennsylvania
1
University of Chicago
1
Booth School of Business
1
NYU Stern School of Business
1

Prior employers

4 profiles with prior-work records.

Salesforce
2
McKinsey
1
Google
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

8,589 articles in the measured 12-month window.

Expand panel +
8,589articles in the measured year
2,179articles in 2026Q1
49.6%positive tone in the latest complete year

News volume trends

AdTech coverage tagged San Diego · articles per complete quarter

01,0092,0183,0274,0352021Q2: 1,8242021Q22021Q3: 2,0602021Q4: 1,3292022Q1: 1,7932022Q2: 1,8272022Q22022Q3: 1,5792022Q4: 1,6112023Q1: 2,1962023Q2: 2,0702023Q22023Q3: 2,0282023Q4: 2,4002024Q1: 2,2082024Q2: 2,2752024Q22024Q3: 2,2922024Q4: 2,1512025Q1: 3,5092025Q2: 2,3452025Q22025Q3: 2,4892025Q4: 1,8242026Q1: 2,1792026Q1
View quarterly article counts
QuarterArticles
2021Q21,824
2021Q32,060
2021Q41,329
2022Q11,793
2022Q21,827
2022Q31,579
2022Q41,611
2023Q12,196
2023Q22,070
2023Q32,028
2023Q42,400
2024Q12,208
2024Q22,275
2024Q32,292
2024Q42,151
2025Q13,509
2025Q22,345
2025Q32,489
2025Q41,824
2026Q12,179

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
3,350 positive · 91 neutral · 2,766 negative
2022
4,165 positive · 87 neutral · 2,538 negative
2023
5,053 positive · 120 neutral · 3,511 negative
2024
5,474 positive · 135 neutral · 3,301 negative
2025
5,040 positive · 132 neutral · 4,981 negative

Leading coverage topics

AdTech coverage tagged San Diego · ranked by full-period article count.

Administrative And Political Subdivisions4,358,400 articles in the full recorded period
1,002,951 recent · 834,805 prior
Geopolitical Disputes And Contested Areas320,844 articles in the full recorded period
114,290 recent · 85,272 prior
International And Transnational Geographic Entities320,678 articles in the full recorded period
114,212 recent · 85,228 prior
International Political Relations208,151 articles in the full recorded period
62,976 recent · 46,967 prior
Security And Defense Policies145,113 articles in the full recorded period
48,716 recent · 30,462 prior
International Relations And Diplomacy95,946 articles in the full recorded period
26,687 recent · 21,949 prior
Geographic Naming Conventions And Etymology82,164 articles in the full recorded period
45,397 recent · 8,213 prior
Trade Policies And Agreements73,541 articles in the full recorded period
29,594 recent · 27,346 prior
Human Rights Advocacy Reports69,954 articles in the full recorded period
20,732 recent · 20,164 prior
Political Asylum And Refugee Policies56,591 articles in the full recorded period
17,787 recent · 17,275 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

United States comparison coverage

KeywordRecentPriorChange
stock performance8,6195,89146%
foreign policy analysis7,3644,92550%
multilateral diplomacy7,3324,62559%
national security strategy7,2093,169127%
bilateral trade5,8734,19140%
diplomatic engagements5,6633,62556%
countries4,2041,897122%
stock price3,4862,47341%
investment deal3,0841,365126%
aerial bombardments2,8701,71767%
olympic team selections1,3842,791-50%
olympic trials1,0632,304-54%
ceasefire violations1,0082,054-51%
summer olympics athletics2001,533-87%
electioneering tactics5501,451-62%

Event and signal lenses

United States comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

1,525,314 classified articles

territories, disputed islands, tariff negotiations

41.6% critical · 18.8% positive
Rising

Funding Momentum

236,698 classified articles

investment deal, inflation reports fx, currency intervention policies

46.0% critical · 39.4% positive
Rising

Growth

359,715 classified articles

earnings report, quarterly results, quarterly financials

35.9% critical · 44.0% positive

AdTech coverage tagged San Diego. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

AdTech in San Diego: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put San Diego in context

All landscapes ↗

Company ecosystem snapshot: 5 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon