Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE SEATTLE EDITION 2026

Seattle’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Seattle. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Seattle
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
MEET THE COMPANIES

Explore Seattle’s adtech leaders

15 featured companies from the funding, hiring, revenue and team-size leaderboards.

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AdTech company highlights in Seattle, snapshot 5 August 2026
Company
iSpot.tvispot.tv$440.86M3 roles272
Swiftlyswiftly.com$215.6M151
Amperityamperity.com$187M2 roles350
Stacklinestackline.com$180M4 roles223
Marchexmarchex.com$68.6M173$45.42MFYFY2025 filing
Gradialgradial.com$53.4M2 roles
Common Roomcommonroom.io$52.9M43
Fullcastfullcast.com$44.98M
Amazon Mobile Analyticsaws.amazon.com11 roles87
Compose.lycompose.ly6 roles152
Assembly Mediaassemblyinc.com2 roles82
shaw/scottshawscott.com2 roles100
Banzaibanzai.io30Financial figure available in RadarView in Radar
getty imagesgettyimages.com1,700
real networksrealnetworks.com281
15 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

AdTech industry KPIs in Seattle

A few useful ratios bring the size of this ecosystem into perspective.

5 August 2026
Hiring participation4.8%

15 of 310 tracked companies have open roles.

Funding participation30.3%

94 of 310 tracked companies have a recorded round.

Top 3 funding share43.0%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$3.48M

Midpoint of 113 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 43.0% of disclosed capital, while 69.7% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Seattle adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Seattle adtech
$0$169.87M$339.73M$509.6M$679.46M2016: $49.53M20162017: $77.05M20172018: $42.33M20182019: $87.54M20192020: $78.83M20202021: $355.29M20212022: $596.02M20222023: $36.78M20232024: $50.05M20242025: $126.29M2025
View the numbers
Annual adtech funding and company formation in Seattle
YearFunding (USD)FoundedRaising
2016$49.53M1811
2017$77.05M1315
2018$42.33M188
2019$87.54M119
2020$78.83M176
2021$355.29M912
2022$596.02M67
2023$36.78M185
2024$50.05M2111
2025$126.29M512
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • iSpot.tv22.5%
  • Swiftly11.0%
  • Amperity9.5%
  • Other companies57.0%

Funding by stage

124 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel66 53.2%
Series A–B39 31.5%
Series C+ / PE9 7.3%
Grants, debt & other10 8.1%

Recent recorded rounds

Latest recorded rounds · USD
2 rounds

Swipe or scroll horizontally to browse.

Series A03/2026
Mega $11.5M

Backed by Goodwater Capital and Andreessen Horowitz and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series D11/2022
iSpot.tvispot.tv$44.89M

Participating investors were not recorded in this snapshot.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 1 reporting entities from 1 eligible matches.

Revenue in covered accounts

Sum of reporting-entity revenue; not Seattle market sales.

Net profit / loss

Combined result for the same cohort.

Aggregate net margin

Combined net income ÷ combined revenue.

Median company revenue

The middle covered reporting entity.

Profitable entities

None of 1 covered entities.

Top-five concentration

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 1 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

1 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
SEATTLE · INDUSTRY COHORTS

How does adtech compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Seattle companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

5 of the 310 companies on this page carry a measured traffic record (1.6%); these are the largest of those, by monthly visits. The median among them is 1,821,419 visits.

CompanyMonthly visitsAuthorityMobile
getty imagesgettyimages.com26,230,6529252.1%
QuestionProquestionpro.com6,014,1586577.3%
Mozmoz.com1,821,419668.9%
Levantalevanta.io148,9843410.3%
TrafficEstimatetrafficestimate.com5950%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

9 of these companies (2.9%) publish at least one Android app — 11 apps in all, carrying 926K installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

INSIDE THE INDUSTRY

The Seattle adtech market map

Explore the segments behind the headline numbers.

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Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech234
Enterprise software185
Saas161
Consumer digital24
Commerce enablers20
Gtm software18
Lead management18
Lead generation18
Conversion rate optimization17
Market research tools17
Techstars portfolio13
Native ai in marketing12

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

234companies
3.4%have hiring activity

8 companies hiring · $1.94B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription242
Advertising95
E-commerce - service66
Commission on transaction29
Affiliate marketing16
E-commerce - product6
Fee-for-service6
Sponsorship4
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 9 dated reports
Mergers & acquisitionsrealnetworks.com ↗

TransUnion (NYSE: TRU) has successfully completed its previously announced acquisition of the mobile division of RealNetworks.

Mergers & acquisitionsdownstreamimpact.com ↗

Elevate, a global agency network focused on experience design, has acquired Downstream and GA in a strategic double acquisition aimed at redefining how brands and properties engage audiences across sports, corporate, and luxury hospitality sectors.

Mergers & acquisitionsmarchex.com ↗

Marchex Inc (NASDAQ:MCHX) has entered into an agreement to acquire Arcadia, which could enhance its AI-driven customer acquisition and outcome optimization platform.

Mergers & acquisitionsbanzai.io ↗

Banzai acquired the assets of Superblocks, a web development and hosting software company, to strengthen its full-stack development and cloud deployment capabilities.

Mergers & acquisitionsaws.amazon.com ↗

OpenAI has signed a seven-year, $38 billion deal to buy cloud services from Amazon.com, in its first big push to power its AI ambitions after a restructuring last week that gave the ChatGPT maker greater operational and financial freedom.

Mergers & acquisitionsfullcast.com ↗

Fullcast, a leader in Go-to-Market (GTM) and revenue operations automation, today announced the acquisition of Copy.ai.

Mergers & acquisitionstransform.co ↗

Dbt Labs had signed an agreement to acquire startup Transform earlier that year.

Mergers & acquisitionsgettyimages.com ↗

Bank of New York Mellon Corp now owns 352,388 shares of the company’s stock valued at $761,000 after acquiring an additional 146,576 shares during the period.

Full recorded event mix

Top 10 categories among 562 recorded events in the 24-month window.

New products
165
Contracts
108
Leadership moves
61
Company announcements
60
Earnings
48
Job creation
30
Mergers & acquisitions
28
Capital infusions
18
Asset acquisitions
18
Funding rounds
9
6 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

15 tracked people moves

Boltive ↗
Ellen Kamor

Appointment Chief Revenue Officer

Boltive ↗
KC Reaney

Appointment Chief Technology Officer

Boltive ↗
Christine Desrosiers

Promotion Chief Product Officer

Moz ↗
Gillian Muessig

Resignation President

Cameron Evans

Appointment Board Director

Jigar Thakkar

Appointment Vice President

Fullcast ↗
Britt Davies

Promotion Chief People Officer

Fullcast ↗
Ryan Northington

Appointment Chief Customer Officer

Product launches

Products, platforms and features in the recorded window

Amazon Connect Customer AI

Contact‑center AI

Amazon Quick Desktop

AI productivity desktop application

Marchex ↗
Marchex Engage Platform™

AI-powered conversation analytics platform

Marchex ↗
Integration with Freshpaint

API integration

Amperity ↗
Audience Monetization

AI-driven Customer Data Cloud market

Amperity ↗
Customer Data Agent

Enterprise AI agent

Litigation

6 tracked suits

Company
microsoft v openai, amazon web services

breach of contract over API routing between Microsoft and OpenAICivil ·

Company
UK regulators v shutterstock, getty images

phase 2 investigation into mergerRegulatory ·

Earnings pulse

Reported company results in the recorded window.

4companies
68period observations
17.8%median reported growth

Median across 54 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
getty imagesshutterstockAnnounced2026-04-16Not stated in snapshot
transunionreal networks ↗Completed2026-04-01Not stated in snapshot
Amazon Mobile AnalyticsnvidiaAnnounced2026-03-20Not stated in snapshot
transunionreal networks ↗Announced2026-02-09Not stated in snapshot
elevateDownstream ↗Announced2025-12-19Not stated in snapshot
MarchexarcadiaAnnounced2025-11-13Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

13,940 postings in the preceding 12 months. The full 17,591-posting snapshot covers 34 employers.

Expand panel +

Most advertised job titles

Delivery Driver1,975
Work From Home1,855
Software Development Engineer1,250
Warehouse1,203
Customer Service Representative1,013
Forklift Operator945
2 internship postings

36 tracked postings mention remote work.

The seniority mix

2,775 postings specify a level.

unspecified
14,816
manager
1,425
senior
1,037
lead
253
intern
55
entry
5

Skills employers mention

Top skills across 17,591 tracked postings in the available jobs snapshot.

Aws
110
Python
64
Sql
44
Snowflake
37
Redshift
36
Airflow
30
Ai
27
Java
23
Robotics
23
Data Analysis
23
ADVERTISED PAY$53.0K/ year

Median across 331 postings with pay data, expressed in USD.

Salary by seniority

manager$153.8K/ year33 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

168 founders and chief executives across 117 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

26 profiles with education records.

Stanford University
5
University of Chicago
2
University of California (Berkeley)
2
Massachusetts Institute of Technology
2
University of California (Los Angeles)
2
Booth School of Business
1
IIM Calcutta
1
Imperial College London
1

Prior employers

27 profiles with prior-work records.

Amazon
9
Microsoft
9
Google
4
Airbnb
3
Uber
2
Apple
2
Morgan Stanley
1
Salesforce
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

13,373 articles in the measured 12-month window.

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13,373articles in the measured year
3,034articles in 2026Q1
46.9%positive tone in the latest complete year

News volume trends

AdTech coverage tagged Seattle · articles per complete quarter

01,3322,6643,9965,3282021Q2: 2,4872021Q22021Q3: 2,4892021Q4: 1,9962022Q1: 2,5072022Q2: 2,5402022Q22022Q3: 2,2402022Q4: 2,3512023Q1: 2,4442023Q2: 2,5232023Q22023Q3: 2,4402023Q4: 2,8112024Q1: 2,9012024Q2: 2,6182024Q22024Q3: 2,7852024Q4: 2,5832025Q1: 4,6332025Q2: 2,9122025Q22025Q3: 4,2462025Q4: 2,7252026Q1: 3,0342026Q1
View quarterly article counts
QuarterArticles
2021Q22,487
2021Q32,489
2021Q41,996
2022Q12,507
2022Q22,540
2022Q32,240
2022Q42,351
2023Q12,444
2023Q22,523
2023Q32,440
2023Q42,811
2024Q12,901
2024Q22,618
2024Q32,785
2024Q42,583
2025Q14,633
2025Q22,912
2025Q34,246
2025Q42,725
2026Q13,034

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
4,182 positive · 287 neutral · 3,667 negative
2022
5,415 positive · 201 neutral · 4,004 negative
2023
5,765 positive · 220 neutral · 4,209 negative
2024
6,020 positive · 234 neutral · 4,618 negative
2025
6,805 positive · 338 neutral · 7,360 negative

Leading coverage topics

AdTech coverage tagged Seattle · ranked by full-period article count.

Administrative And Political Subdivisions4,358,400 articles in the full recorded period
1,002,951 recent · 834,805 prior
Geopolitical Disputes And Contested Areas320,844 articles in the full recorded period
114,290 recent · 85,272 prior
International And Transnational Geographic Entities320,678 articles in the full recorded period
114,212 recent · 85,228 prior
International Political Relations208,151 articles in the full recorded period
62,976 recent · 46,967 prior
Security And Defense Policies145,113 articles in the full recorded period
48,716 recent · 30,462 prior
International Relations And Diplomacy95,946 articles in the full recorded period
26,687 recent · 21,949 prior
Geographic Naming Conventions And Etymology82,164 articles in the full recorded period
45,397 recent · 8,213 prior
Trade Policies And Agreements73,541 articles in the full recorded period
29,594 recent · 27,346 prior
Human Rights Advocacy Reports69,954 articles in the full recorded period
20,732 recent · 20,164 prior
Political Asylum And Refugee Policies56,591 articles in the full recorded period
17,787 recent · 17,275 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

United States comparison coverage

KeywordRecentPriorChange
stock performance8,6195,89146%
foreign policy analysis7,3644,92550%
multilateral diplomacy7,3324,62559%
national security strategy7,2093,169127%
bilateral trade5,8734,19140%
diplomatic engagements5,6633,62556%
countries4,2041,897122%
stock price3,4862,47341%
investment deal3,0841,365126%
aerial bombardments2,8701,71767%
olympic team selections1,3842,791-50%
olympic trials1,0632,304-54%
ceasefire violations1,0082,054-51%
summer olympics athletics2001,533-87%
electioneering tactics5501,451-62%

Event and signal lenses

United States comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

1,525,314 classified articles

territories, disputed islands, tariff negotiations

41.6% critical · 18.8% positive
Rising

Funding Momentum

236,698 classified articles

investment deal, inflation reports fx, currency intervention policies

46.0% critical · 39.4% positive
Rising

Growth

359,715 classified articles

earnings report, quarterly results, quarterly financials

35.9% critical · 44.0% positive

AdTech coverage tagged Seattle. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

AdTech in Seattle: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 5 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon