Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE SINGAPORE EDITION 2026

Singapore’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Singapore. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Singapore
SG
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
MEET THE COMPANIES

Explore Singapore’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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AdTech company highlights in Singapore, snapshot 1 September 2026
Company
Ficus Groupficus.ai$60M———
Wiz AIwiz.ai$56M—156Financial figure available in RadarView in Radar
BuzzCitybuzzcity.com$20M—80—
Gency AIgencyai.io$20M———
SleekFlowsleekflow.io$15M—120—
AnyDigitalany-digital.com$14.5M———
Ai Paletteaipalette.com$12.69M—100—
Partipostpartipost.com$12M—382—
Affleaffle.com—6 roles288Financial figure available in RadarView in Radar
InMobiinmobi.com—4 roles501—
Madeviralmadeviral.co—3 roles46Financial figure available in RadarView in Radar
Yoyo Holdingsyoyo-holdings.com—3 roles86Financial figure available in RadarView in Radar
Admatikadmatik.com—2 roles——
Ahrefsahrefs.com—2 roles57—
AlgoriXalgorix.co—2 roles——
Kolplanetkolplanet.com—2 roles——
1Digitalstack1digitalstack.ai——119Financial figure available in RadarView in Radar
Adgileadgile.com——23—
Ai Chataichat.com——50—
Decenteradsdecenterads.com————
Easy-Peasy.AIeasy-peasy.ai————
EasyCommenteasycomment.ai————
KRDS Software Developmentkrds.com——150—
Knorexknorex.com——130—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

AdTech industry KPIs in Singapore

A few useful ratios bring the size of this ecosystem into perspective.

1 September 2026
Hiring participation5.2%

35 of 678 tracked companies have open roles.

Funding participation12.4%

84 of 678 tracked companies have a recorded round.

Top 3 funding share43.7%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1.7M

Midpoint of 61 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 43.7% of disclosed capital, while 87.6% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Singapore adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Singapore adtech
$0$19.81M$39.61M$59.42M$79.23M2016: $6.97M20162017: $17.22M20172018: $3.58M20182019: $23.64M20192020: $63.5M20202021: $31.22M20212022: $69.5M20222023: $8.03M20232024: $19.5M20242025: $02025
View the numbers
Annual adtech funding and company formation in Singapore
YearFunding (USD)FoundedRaising
2016$6.97M344
2017$17.22M504
2018$3.58M504
2019$23.64M536
2020$63.5M569
2021$31.22M419
2022$69.5M377
2023$8.03M646
2024$19.5M395
2025$0230
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Ficus Group19.3%
  • Wiz AI18.0%
  • Gency AI6.4%
  • Other companies56.3%

Funding by stage

100 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel64 64.0%
Series A–B26 26.0%
Series C+ / PE2 2.0%
Grants, debt & other8 8.0%

Recent recorded rounds

Latest recorded rounds · USD
2 rounds

Swipe or scroll horizontally to browse.

Series A04/2026
Cube Asia $3.7M

Backed by Betatron Venture Group and MVP.

Series B03/2026
Gency AI $20M

Backed by TikTok and HF0 and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series B06/2022
Wiz AIwiz.ai$30M

Backed by Tiger Global Management and Yunqi Partners and others.

Series A01/2022
Wiz AIwiz.ai$20M

Backed by Hillhouse and Yunqi Partners and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

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Annual accounts availability

No reviewed exact national-ID connector has yet been qualified for Singapore; this is a checked implementation boundary, not evidence that filings are absent.; No reviewed exact national-ID connector has yet been qualified for Singapore; this is a checked implementation boundary, not evidence that filings are absent.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Singapore companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

17 of the 678 companies on this page carry a measured traffic record (2.5%); these are the largest of those, by monthly visits. The median among them is 534,422 visits.

CompanyMonthly visitsAuthorityMobile
Ahrefsahrefs.com25,021,883738.3%
Lnk.Biolnk.bio3,280,4125160.3%
inkrinkr.com1,299,1533694.7%
InMobiinmobi.com1,128,2904592.3%
Easy-Peasy.AIeasy-peasy.ai1,114,1744859.5%
TrafficHunttraffichunt.com846,1621434.3%
Fancapitalizefancapitalize.com845,757816.4%
Arting.aiarting.ai549,3743868.3%
Ghostghost.org534,4225030.7%
Mintegralmintegral.com438,3723765.7%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

46 of these companies (6.8%) publish at least one Android app — 60 apps in all, carrying 13.7M installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q3–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech4612.7MMilieu Surveys 5.3M
Pr Tech71.7MPartipost 1.3M
Tech For Digital Publishers6993.6KINKR — Comics, Manga, Webtoons 979.1K
Artificial Intelligence336.6KSleekFlow 25.2K
E-Commerce Enablers331.4Keyezon for business 6.2K
Adtech828.5KJustBaat - Creator Studio 11.4K
Agentic Ai225.2KSleekflow (Intune) 39
Tech For Traditional Advertising214.2KLiqvid Digital Signage player 14.1K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 22022Q4: 02022Q42023Q1: 32023Q1: 02023Q12023Q2: 12023Q2: 12023Q22023Q3: 32023Q3: 12023Q32023Q4: 12023Q4: 22023Q42024Q1: 32024Q1: 22024Q12024Q2: 22024Q2: 12024Q22024Q3: 22024Q3: 62024Q32024Q4: 12024Q4: 22024Q42025Q1: 32025Q1: 32025Q12025Q2: 42025Q2: 72025Q22025Q4: 12025Q4: 32025Q4

Darker bars are new releases, lighter bars apps updated. 55 of 60 apps carry a release date. The series ends at 2025Q4, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Singapore adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech597
Enterprise software494
Saas368
Consumer digital55
Lead generation41
Lead management41
Artificial intelligence41
Conversion rate optimization38
Commerce enablers37
Native ai in marketing37
Marketplaces34
Market research tools29

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

597companies
5.5%have hiring activity

33 companies hiring · $305.97M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription529
Advertising219
E-commerce - service136
Commission on transaction98
Affiliate marketing29
Fee-for-service26
Sponsorship16
E-commerce - product11
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Funding roundsonedash.com ↗

OneDash, a Cambodia-based on-demand laundry service, has secured early-stage backing from 2080 Ventures.

Mergers & acquisitionsnumuworld.com ↗

Bettani Farms bought fellow plant-based businesses Hungry Planet, Numu and Stockeld Dreamery.

IPO activityinmobi.com ↗

InMobi plans $500 mn+ IPO at $4bn-$5bn valuation, taps 8 investment banks.

Mergers & acquisitionsqiscus.com ↗

Qiscus has reportedly acquired AI voice software provider Kokatto to expand its omnichannel conversational AI and customer engagement capabilities.

IPO activityknorex.com ↗

IPO: Knorex was the only company that went public during the month.

Funding roundssleekflow.io ↗

In Jun 2025, the Series A+ startup secured an additional funding round, bringing its total capital raised to USD $23.5 million.

IPO activityaffle.com ↗

The event will be hosted at the Bombay Stock Exchange, where Affle launched its IPO over 5 years ago.

Mergers & acquisitionsaipalette.com ↗

GlobalData, a leading data, insight, and technology company, has acquired Ai Palette, an AI-powered consumer insights platform, to enhance its ability to help Consumer Packaged Goods (CPG) brands predict trends and drive product innovation.

New productslifesight.io ↗

Recently, an agentic AI marketing intelligence agent named Mia has been developed by Lifesight.

Leadership movesmili.eu ↗

Singapore – Milieu Insight has appointed Cindy Pang as chief executive officer for Southeast Asia, effective immediately, as the company seeks to accelerate its commercial growth and regional strategy across the market.

Full recorded event mix

Top 10 categories among 77 recorded events in the 24-month window.

Leadership moves
32
New products
15
Funding rounds
9
IPO activity
6
Mergers & acquisitions
4
Buyback
3
Earnings
2
Company announcements
2
Job creation
2
Contracts
2
4 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

3 companies with recorded IPO activity

InMobi ↗

IPO · Mumbai4 reports

Knorex ↗

IPO · New York Stock Exchange4 reports

Affle ↗

IPO · Bombay Stock Exchange1 reports

Leadership moves

12 tracked people moves

Affle ↗
Nikhil Kumar

Appointment Chief Growth and Marketing Officer – India & Emerging Markets

Affle ↗
Anuj Kumar

Resignation

Milieu ↗
Gaurang Kotak

Appointment Chief Operating Officer

Milieu ↗
Cindy Pang

Appointment Chief Executive Officer

InMobi ↗
Abhishek Jha

Appointment Director – Head of Advertising

Knorex ↗
Ning (Michael) Sun

Appointment Chief Financial Officer

InMobi ↗
Kunik Patel

Departure Previously Director and Business Head of Brand Sales

Affle ↗
Sameer Sondhi

Appointment Chief Executive Officer, North America; Chief Strategic Investments Officer

Product launches

Products, platforms and features in the recorded window

Knorex ↗
AI-Powered Keyword Optimizer

Advertising Technology

Knorex ↗
Machine Learning-based Data-Driven Attribution (DDA) model

Cross‑channel Attribution

InMobi ↗
InMobi Ad Experiences

Advertising Platform

Lifesight ↗
Mia

AI marketing intelligence agent

Contract wins

1 recorded customer wins

Customer: Independent Media Agencies of Australia

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Bettani Farms→Numu ↗Completed2026-02-10Not stated in snapshot
Qiscus→KokattoCompleted2025-12-22Not stated in snapshot
realpha→Ai Chat ↗Announced2025-06-30Not stated in snapshot
globaldata→Ai Palette ↗Announced2025-03-14Not stated in snapshot
Affle→appnextAnnounced2025-01-07Not stated in snapshot
c5i→Analytic Edge ↗Completed2024-08-01Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

213 postings in the preceding 12 months. The full 709-posting snapshot covers 363 employers.

Expand panel +

Most advertised job titles

Marketing Manager19
Digital Marketing Executive18
Marketing Executive13
Marketing Intern7
Marketing Assistant Manager7
Operations & Business Development Intern (Education Business)6
0 internship postings

5 tracked postings mention remote work.

The seniority mix

343 postings specify a level.

unspecified
366
manager
183
senior
68
intern
44
entry
25
lead
23

Skills employers mention

Top skills across 709 tracked postings in the available jobs snapshot.

Digital Marketing
440
Advertising
235
Social Media
229
Marketing
149
Seo
109
Microsoft Office
95
Facebook
94
Market Research
89
Interpersonal Skills
88
Microsoft Excel
86
ADVERTISED PAY$341.0K/ year

Median across 444 postings with pay data, expressed in USD.

Salary by seniority

manager$479.5K/ year119 postings
senior$410.3K/ year41 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

402 founders and chief executives across 288 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

75 profiles with education records.

National University of Singapore (NUS)
19
Nanyang Technological University (NTU)
13
Harvard Business School
4
INSEAD
4
Harvard University
4
IIT Madras
4
Stanford University
3
BITS Pilani
2

Prior employers

14 profiles with prior-work records.

Google
6
Boston Consulting Group
2
Cisco
2
Uber
1
Goldman Sachs
1
Paypal
1
Amazon
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

191,486 articles in the measured 12-month window.

Expand panel +
191,486articles in the measured year
46,474articles in 2026Q1
74.0%positive tone in the latest complete year

News volume trends

AdTech coverage across Singapore · articles per complete quarter

017,17334,34651,52068,6932021Q2: 30,5742021Q22021Q3: 34,8632021Q4: 30,0342022Q1: 32,8422022Q2: 34,1132022Q22022Q3: 38,1142022Q4: 41,2602023Q1: 40,7582023Q2: 41,7722023Q22023Q3: 43,7522023Q4: 49,5352024Q1: 42,9642024Q2: 46,1822024Q22024Q3: 46,3722024Q4: 47,2232025Q1: 52,6952025Q2: 37,5262025Q22025Q3: 59,7332025Q4: 42,7282026Q1: 46,4742026Q1
View quarterly article counts
QuarterArticles
2021Q230,574
2021Q334,863
2021Q430,034
2022Q132,842
2022Q234,113
2022Q338,114
2022Q441,260
2023Q140,758
2023Q241,772
2023Q343,752
2023Q449,535
2024Q142,964
2024Q246,182
2024Q346,372
2024Q447,223
2025Q152,695
2025Q237,526
2025Q359,733
2025Q442,728
2026Q146,474

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
67,929 positive · 3,248 neutral · 30,840 negative
2022
98,717 positive · 4,911 neutral · 42,525 negative
2023
126,192 positive · 4,218 neutral · 45,218 negative
2024
131,473 positive · 3,749 neutral · 47,331 negative
2025
142,341 positive · 5,265 neutral · 44,838 negative

Leading coverage topics

AdTech coverage across Singapore · ranked by full-period article count.

Cryptocurrency Impact On Forex Markets17,002 articles in the full recorded period
4,333 recent · 3,252 prior
New Product Launches And Innovations11,535 articles in the full recorded period
3,167 recent · 2,443 prior
Strategic Partnerships And Collaborations11,269 articles in the full recorded period
3,179 recent · 2,400 prior
Technology Adoption And Digital Transformation8,644 articles in the full recorded period
2,414 recent · 1,832 prior
Executive Leadership Changes And Appointments8,073 articles in the full recorded period
1,709 recent · 1,603 prior
International Political Relations8,047 articles in the full recorded period
1,868 recent · 1,675 prior
International Sports Competitions7,075 articles in the full recorded period
1,517 recent · 1,508 prior
Company Expansions And New Market Entries6,368 articles in the full recorded period
1,966 recent · 1,209 prior
International Relations And Diplomacy5,962 articles in the full recorded period
1,535 recent · 1,213 prior
Trade Wars And Geopolitical Impacts5,605 articles in the full recorded period
1,471 recent · 1,320 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

AdTech coverage across Singapore

KeywordRecentPriorChange
stablecoin fx impact687306125%
decentralized forex67540268%
study overseas593188215%
overseas study540176207%
semester abroad473146224%
international programs34597256%
tanker routing32253508%
aframax tankers31868368%
export sanctions28597194%
suezmax tankers281101178%
flight safety measures128519-75%
f1 world championship324509-36%
f1 championship302477-37%
direct investments (pe)266440-40%
brent crude forecast92424-78%

Event and signal lenses

AdTech coverage across Singapore

All complete annual cohorts shown
Rising

Regulatory Risk

270,774 classified articles

economic slowdown, currency intervention policies, monetary easing

44.2% critical · 38.6% positive
Rising

Funding Momentum

45,344 classified articles

inflation reports fx, currency intervention policies, pre-ipo valuation

41.1% critical · 58.7% positive
Rising

Growth

87,209 classified articles

gdp growth forex, gdp growth rate, inflation reports fx

39.4% critical · 51.8% positive

AdTech coverage across Singapore. Topic labels describe recorded classifications and can include broad context.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

AdTech in Singapore: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 1 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon